James Farnfield

Founder

LinkedIn is not the channel to be sleeping on in 2025 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

Founder & CEO

In Q4 last year, we partnered with shipshape.vc to support their CEO, Daniel, with his LinkedIn strategy. Our collaboration headlined a 30% increase in signups for the platform.

The summarised results over the first four months:
• 60% increase in impressions
• 44% increase in engagements
• 13% follower growth
• 30% uplift in platform signups vs the 62-day period prior

Who is shipshape.vc? Well I will tell you because they are really cool. I like really cool clients. Who doesn't !!!

shipshape.vc isn’t another investor database. Over 4,000 companies have raised £1bn+ using the platform. They aggregate 25,000+ global funds and layer in private growth signals directly from management teams, which means founders can see where capital is actually moving rather than where it moved 18 months ago.

So what did we do with Dan to get these results:

Dan already had a strong LinkedIn presence. He wasn’t starting from zero. He had an audience, credibility, and a genuinely differentiated product. What he didn’t have was the time or headspace to consistently translate complex data into clear, compelling content that founders and institutions could instantly understand.

That’s where we came in  🎉

Instead of doubling down on feature releases, we stripped everything back to founder-led storytelling. We focused on why private growth signals matter in fundraising, how attribution and precision targeting translate into ROI, and how to make something technically powerful feel obvious and usable.

The content had to do two jobs at once. It needed to educate founders at the top of the funnel while also acting as a sales asset mid-cycle, giving Dan something concrete to anchor conversations with public sector bodies, banks and ecosystem partners.

Some great big number metrics, purely vanity though (not always a bad thing), however, the metric that matters: 30% uplift in platform signups vs the 62-day period prior to working with Shake.

A 30% increase in users is not a vanity metric. It’s behaviour change. It’s adoption. It’s proof that content, when done properly, drives commercial outcomes rather than just blah noise.

As Dan put it:
“We’ve seen a 30% uplift in users, and increased inbound from working with Shake. We’ve got relevant insights to share, but finding the time was always challenging. Working with Shake Content has made content easy and we’re now producing studio-grade video and tapping into new channels like YouTube.”

When shipshape.vc came to us, they didn’t need louder marketing. They needed sharper storytelling. They needed clarity, consistency and a narrative that did justice to the product they’d built.

I am proud of what we’ve built with Dan and excited about where shipshape.vc heads next.

If you’re a founder sitting on genuinely differentiated insight but struggling to articulate it consistently, we are a message, DM or email away.

CEO @ Shake Content | I turn CEOs, leaders, and elite performers into consistent, credible voices — with more high-quality content than anyone else globally.

Do you want to join the #1 LinkedIn Marketing agency?

At Shake Content, we are hiring for a couple roles across our London and Cairo hubs. In the UK and more specifically London area, we are searching for our founding account manager to sit within Harry's industry leading team. 

This person will not only have great exposure to both commercial and operational aspects of a growing agency, they will also have the opportunity to truly be a driving force in owning their space in the accounts team from day 1. 

I am especially proud of the 8 incredible team members we have that have led to the tremendous growth of our business over the past years. We will soon be 10 and on-track to another 2x year and further progress into seven-figure revenues. 

If you or someone you know would be a perfect fit for our LinkedIn marketing agency, then click apply and lets see what we can build together. 

Come shake it up with us. 🚀

What Just Happened Podcast Bloopers.

Out Now....

Who will be shouted out on the What Just Happened podcast in Episode 2?

Find out in under 2 weeks.

But first… check out this clip from Episode 1.

In it, we talked about why entertainment content is quietly becoming one of the most powerful plays on LinkedIn right now, and why the founders who understand “long tail” content are building unfair distribution advantages without even realising it.

And no, despite Dani’s love for memes, this is not about low-effort viral bait.
We’re talking about entertainment with depth. With structure. With follow up. With a commercial brain behind it.

If you’ve been on LinkedIn recently, you’ll have seen, and if you haven’t you really need to, the Batman/Joker scene. Unreal.

Huge credit to Henry and Ian for committing to it properly. The makeup. The production. The timing. And yes, Henry is absolutely killing it right now, even if he is a massive Joker.

But the person who really caught Harry’s and our attention?

Jack Welham.

The videographer behind it all.

While the front-facing content racked up the impressions, Jack started posting something else entirely:
- Behind the scenes.
- How they filmed it.
- The colour grading decisions.
- The edit structure.
- The thinking.

This creates long tail authority with entertainment at the top of funnel, education in the middle and commercial credibility underneath it all.

At Shake Content, we are seeing this every single week with B2B founders. LinkedIn does not have to be the most serious place on earth. It does need a professional anchor, yes. But if you can be funny inside your industry, if you can poke it a little, if you can show you understand the nuances well enough to play with them, that signals mastery.It is not easy to be funny.

But if you can do it and still teach, you win twice.

We unpacked all of this in Episode 1 of What Just Happened.
And in Episode 2, we’re shouting out more creators who are getting it right.

If you’re a B2B founder, leader, marketeer or anyone trying to work out whether you should lean into personality, production, or pure education on LinkedIn… this series is for you.

Who do you think we should shout out next?

How do you show up on LinkedIn in a world full of AI slop?

Honestly, I think this is where a lot of founders are stuck right now.

You scroll for five minutes and everything sounds the same. Same structures. Same hooks. Same “5 lessons I learned building a 7-figure business” written by someone who didn’t. It’s all polished. All optimised. All empty af.

And you’re sat there thinking…

I don’t want to add to that.

But at the same time, you know if you don’t post, you’re slowly disappearing from the narrative around your own company.

A while ago I published a post called “How to avoid LinkedIn-xiety.” It’s a real thing. I’ve had the fortune of being around some of the most impressive, successful founders in Europe and the US, and they feel it too.

That internal tension of:

“I don’t want to look cringe.”
“I don’t want to look try-hard.”
“I don’t want to add to the AI slop noise.”

But let’s zoom out for a second. Businesses need to be honest about what modern day marketing actually is:

1. Modern day PR is done on LinkedIn.
2. Modern day marketing is done on LinkedIn.
3. No one is reading your annual strategy report.
4. No one is waiting for your perfectly crafted press release.

What are they doing?

They’re forming opinions about you, your business and your leadership based on what shows up in their feed while they’re in an Uber, waiting for a coffee or between meetings.

Can we stop pretending we’re not all scrolling? (Probably more than we should).

So how do you cure LinkedIn-xiety, own the narrative in your industry and actually show up properly?

1. You need to post more than once per month.
2. You do not need to post 5 times per week.
3. Quality over quantity has never been truer.

Try twice per week. 
One thoughtful written post. One video.

AI can mimic tone and it can structure ideas, but it can’t feel the pressure, it can’t replicate lived experience.

I would prioritise video as video accelerates trust faster than any other format, it shows who you are, it makes you recognisable offline.

We work across 10+ verticals in 4 regions globally, and I can tell you with confidence, videos are what get mentioned offline (e.g. at events). Not the perfectly formatted text post with clear AI input.

Now I do believe that if you can then scale your content, you will hit your targets faster, appear in LLMs more often and have more opportunity to solve your audiences pain points. 

So, once the quality is locked in, once the narrative feels clear and you’re starting to create real noise in your category, scale up, fast!

The biggest mistake I see right now is CEOs and senior leaders thinking the answer to AI slop is silence.

It’s not.

Silence just allows someone else to speak to your audience.

Instead of opting out, raise the bar. In a feed full of generic insight, the edge goes to the founder who sounds like a human being thinking out loud.

Just built the first free AI training for lawyers, 1509 registered.The rest is...coming soon...

Holly Cope

If I was graduating from law school in 2026, this is what I would do.

People will tell you that adding a few extra skills to your CV will help you stand out.

Newsflash: it won’t.

It wasn’t enough when I graduated in 2015.
It definitely isn’t enough now.

Here’s what I would focus on instead:

1. I’d get close to business.

For example: I’d work at a start-up to understand how a company actually runs, sales, operations, marketing, decision-making. 

This will be a vital skill for juniors in the future. 

2. I’d go international.

I’d reach out directly to international firms and ask about internships or work experience abroad. 

I did this in 2013 in Hong Kong. 

Even a short stint abroad expands your perspective and your confidence.

3. At the same time, I’d be learning AI properly.

Not just consuming content about it but understanding how to use it to solve real problems. 

- How to save time. 
- How to improve thinking.
- How to make myself more commercially valuable.

4. I’d also be building a personal brand on LinkedIn. 

(That’s where lawyers are.)

I’d involve myself in communities the way Charlie Moore CAA does.

I’d consider starting a newsletter or podcast the way George Hannah has. 

5. And I’d be meeting people.

Coffee chats. 
Industry events. 
Small networking meet-ups.

But I wouldn’t just “pick their brains.” 
That’s overdone and taking their time. 

I’d look for ways to ADD value. 

- Sharing a useful resource. 
- Making an introduction. 

Showing them a practical AI tool that could save them time.

So to sum it up:

👉I’d build experience that genuinely differentiates me.
👉I’d develop skills that make me commercially sharp.
👉Id get AI literate.
👉I’d build a personal brand centred around adding value to my ideal employer
👉I’d invest in real human relationships.

That’s what makes you stand out & harder to ignore.

Ex-Lawyer, Ranked #1 Global Legal Tech Creator | I help lawyers and legal tech companies strategically future-proof in the AI era through Training and Creative Marketing (See “about” section)

Microsoft AI chief: in 18 mnths all white-collar work including legal will be automated.

Most law firms are still:

Experimenting 
Testing internal copilots
Marginal productivity gains
Working out governance frameworks

We are living in the largest expectation GAP in modern professional history.

- CEOs warn of mass automation. 
- Lawyers are still learning to auto-generate contracts. 
- The media talks apocalypse. 

The hype is running faster than reality and opportunity is hiding in the gap.

For decades, lawyers had to focus on commercial awareness.

But that is shifting to AI awareness.

Not just “can you use the tools.”

I mean deep literacy in AI as a professional skill:

1. Knowing which tasks to hand to AI and which ones only humans can do

2. Designing workflows that combine judgment + AI speed

3. Understanding hallucinations, bias, and limitations and stopping mistakes before they happen

4. Building insights, arguments, and strategy from outputs that others can’t even interpret

5. Teaching your team to think the same way

The leverage isn’t in running with AI faster.

It’s in knowing how to use it better than everyone else.

That’s where the next generation of lawyers, consultants, and business leaders will create value.

👉 Lawyers: I'd be crafting the skill of orchestrating AI. It's the new premium currency.

👉 Legal tech: I’d be building ecosystems around tools that promote this.

what do you say?

Ex-Lawyer, Ranked #1 Global Legal Tech Creator | I Built The First Global AI Skills Summit for Lawyers | Host of More Than A Lawyer Podcast

8 years ago, I was commuting to this station for work each morning. Now...

I find it completely surreal that I'm living a life of travel and purpose (in my eyes)

For me the shift is this: 
From living on autopilot to taking inspired action 

(Doing things that light me up.)

Tuesday night was one of those things. 

I had the privilege of being invited to an intimate dinner hosted by Sam Eastwood partner at Mayer Brown, where I was surrounded by some really incredible legal leaders.

The table discussion was around where AI is taking the legal industry. 

We talked in depth about how legal can be a key strategic part of an organisation (inspired by a panel discussion myself and Stefan Halter were part of) as opposed to a support or an afterthought in this tech/AI era.

What was also interesting was hearing which AI tools firms and in-house lawyers prefer and whether they will even survive in 2 years time. 

..And the rest is confidential!

Coming away from that dinner gave me so much motivation and inspiration. 

A supportive, yet safe space to share thoughts on where the industry is heading... 

..that's something that can't be replicated by tech. 

These are the types of conversations that I'll be sharing on my podcast in the coming weeks as I launch a new chapter in my podcast More Than A Lawyer Podcast ...
(stay tuned)

Harvey just signed Harvey Specter.

(Here’s my bold prediction for 2026.)

Harvey partnering with Gabriel Macht (aka Harvey Specter from Suits) isn’t a gimmick.

Legal tech has always been sold on efficiency.

But we can’t compete on that anymore.

- In-house teams are building their own tools.
- Lawyers are experimenting.
- People are vibe-coding workflows in a weekend.

But this is the first time I’ve seen a legal AI company sell FEELING.

Nostalgia. Ambition. Identity.
Harvey Specter isn’t just a character.

For many lawyers, he represents: 
Confidence, status, aspiration.

The version of themselves they imagined becoming.

For me, I was watching Suits whilst studying law. Harvey Specter represented exactly that.

But that's not all..

By aligning with a culturally iconic fictional lawyer, Harvey humanises the technology.

And THAT builds trust faster than any product demo ever could.

We are seeing a massive shift.

Is legal tech entering a brand era?

I see this:
Features and efficiency won’t differentiate anymore. There's too much of that in the market. 

This type of strategic creative growth combines narrative, culture, and emotion with adoption, I believe will define the next phase of legal tech.

Excited to reveal how I’m bringing this approach to life myself...

..in my special announcement on 2nd March.

LegalEx London exceeded expectations! 

Legal panels can be painfully boring.

After hundreds of podcast interviews, moderating many in person panels and co- hosting events and training for lawyers, I’ve learned this: 

engagement doesn’t happen by accident.

Here’s how I make sure panels & interviews land with the audience (as a moderator):

1. Research your panel speakers, see what their views and experiences are.

2. Arrange a panel pre chat - see where they agree & disagree on points, ask open questions.

3. Make a note of who thinks what.

4. Based on their answers give them one defining talking point so they can prepare a great response on the day.

5. During the panel, start with the talking point for each speaker and delve deeper based on what they say.

6. Let the audience have their say early on, not in a last minute Q&A. Allow them to ask questions after each panelist has shared their view.

7. Mix formats. Quick-fire questions, real-life stories, debate moments, don’t let it be a monologue.

8. Follow the curiosity and think about how to bring out value to the audience.

The difference between a forgettable panel and a memorable one? Audience-first thinking.

We had some incredible feedback on our panel: how law can be a strategic driver in the transformation of businesses.

Thanks to everyone who supported us!
Lisa Ardley-Price, Stefan Halter, Neil Willson, Omiyinka Doris

I am 33, living my own dream 

all because of a decision I made 3 years ago

I invested in LinkedIn training, learned how to copywrite properly & build a presence online.

This was the single most important decision of my life, not only my business..

It allowed me to gain opportunities I didn't know were even possible. 
Get into rooms I never thought I'd be allowed.

Invited to speak on the biggest legal stages, work with dream clients and take a month off work, no worries!

Now, in this AI era, I truly believe that LinkedIn is actually more important than EVER.

Your edge becomes from:

How you think. How you position. How you differentiate. How you build trust at scale.

And how to communicate that value.
It’s career insurance.

👉 I didn’t think I’d run another LinkedIn cohort for lawyers.

But so many of you have asked. 
And I keep delivering corporate training on this.

But this isn’t like anything I’ve done before.

This is about:

– How to leverage AI properly to grow on LinkedIn
– How to build real copywriting skills
– And we create a clear LinkedIn strategy together that works after the course ends

👉 I’m also adding bonus sessions on:

– How to secure speaking opportunities
– LinkedIn specifically for GC & private practice lawyers

(bringing in special guests)

It’s practical.
Built for ambitious lawyers.

3 years ago, I made a decision that felt small.
But it compounded into huge pay back.

I’m keeping the group intimate so I can give proper 1:1 attention and work through your unique strategy with you.

If this aligns with you, here are the details:

https://lnkd.in/eVqkeTnT 

I’ll close the link once I hit capacity

In this new era of work, what do you think is the most important skill? Would love to hear your thoughts...

Which skill do you think is the most important for lawyers to master in 2026 and beyond?

The author can see how you vote. Learn more

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The Battle

James Farnfield

Holly Cope

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taplio

The Battle

James Farnfield

Holly Cope

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Farnfield's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreJames Farnfield's LinkedIn Performance