James Farnfield

Founder

Shake Content

Shake Content is a content agency powering founders to build trust and authority in their space by leading the charge in their marketing efforts for their business. We focus our attention on working with B2B software founders who want to implement founder-led marketing to drive credibility, awareness and generate demand organically and for the long term.

Founder led marketing that makes sales easier. Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.

website: shakecontent.com

CEO & Founder

The Everyday Founder

I talk to founders and celebrate their stories that need to be shared. The podcast aims to shine a light on founders that have created awesome businesses that people should know about and potentially don't.

Podcast Host

Hirebyte

Founder & CEO (part of Airbyte)

Airbyte

Exited through dividends in August 2023.

We build amazing digital products at startup prices 🚀

We are a London based digital product studio, providing research, UX design, mobile/web development, and growth marketing.

www.airbyte.uk - james@airbyte.uk

Founder & CEO

Strategic Content Marketing, SEO, and B2B Strategist at Airbyte Digital Product Studio

🚀 Driving Growth Beyond Boundaries | 📈 Amplifying Airbyte's Digital Impact

With a two-year tenure that steered Airbyte Digital Product Studio's online presence, I've led the charge in transforming tech complexity into compelling content, optimizing for search engines, and architecting B2B strategies. This journey not only showcases my ability to captivate tech audiences but also highlights my integral role in propelling Airbyte's business to a seven-figure success.

💡 Tech Brilliance Unleashed: My forte lies in crafting content that captivates, showcasing Airbyte's digital products. Over two years, I consistently delivered innovative content that resonates with our tech-savvy audience.

🔍 SEO Mastery for 7-Figure Impact: Navigating the digital landscape demands a comprehensive understanding of search engine algorithms. My SEO expertise significantly contributed to our seven-figure success.

🤝 B2B Strategy Architect: As the chief architect of Airbyte's B2B strategies, I've excelled in forging meaningful connections within the tech ecosystem, positioning Airbyte as a leader.

📊 Data-Driven Excellence: Leveraging analytics, I've guided Airbyte's marketing efforts, ensuring they evolve for maximum impact on business objectives.

📣 Elevating Digital Presence: Specializing in brand amplification, I've successfully elevated Airbyte's digital presence, establishing us as a powerhouse in the tech industry.

Head of Content and B2B Strategy

taptrip

Taptrip is an award winning end-to-end travel technology solution and is ranked as one of the top 5 most exciting startups in the travel management space. Taptrip is backed by Techstars, Barclays and Easyjet among others and is ready to take on the industry by storm.

Head of Growth

RideTo

RideTo (https://www.rideto.com) was ranked as one of the Top 100 startups in 2018 & 2020 and since 2016 has been bringing innovation to the motorcycle industry, making it safer and easier for more people to experience the freedom of 2 wheels.

I was the Marketing & Growth Lead and I supported the founding team to achieve high growth business targets through full-funnel marketing planning and hands-on marketing channel management. During my time at RideTo I: 

// Increased business growth from 60 to 150 UK training locations resulting in RideTo launching UK wide.
// Grew revenue by 100% in under 18 months with GMV in excess of £1 million.
// Increased market share by 3% resulting in RideTo being the UK’s #1 motorcycle training platform.
// Optimised all paid digital channels decreasing annual spend by 50% and increasing channel growth by 100%.
// Ownership of all customer touchpoint from pre-sale to post-sale up and cross sale leading to RideTo being market leaders in 2019.
// Diversified the marketing acquisition channels from primarily paid channels to a multi-channel model leading to organic acquisitions
being the primary channel for RideTo.
// Set and controlled all company expenditure, forecasts and targets. On target to hit monthly profitability Q2 ’20.
// Developed national partnerships with AutoTrader, Pizza Hut and Deliveroo.

Head of Marketing & Content

During my 12 months as Marketing Manager I delivered a number of high growth targets that included:

// Increased top-line revenue growth by 150% while decreasing the cost per acquisition by 20% in less than 1 year.
// Drove RideTo business growth via full-funnel paid media, including SEM, programmatic display, social, content, and lead gen networks nationally
// Transitioned a few touch-point customer journey to a strategic multi-touch model, continuously optimised that spear-heads up and cross-sell value to RideTo. 
// Go-to-market: Launched RideTo into over 40 cities in the UK, partnering with over 70 sites ensuring that organic and paid channels were initiated on-time and effectively.
// Organic traffic growth: 600%
// Established RideTo into a multi-channel acquisition channel from a omni-channel model, increasing customer orders by 200%

Marketing Content Manager

Travel Blogger Society

In 2017, I founded a blogging platform which later added an accommodation website aimed at travel influencers and travel bloggers to its portfolio. As a part-time hobby TBS has achieved a community reach in excess of 3 million eyeballs across social media. My key achievements/responsibilities are: 

•	Managed a team of 5+ freelance workers that support the brands workload.
•	Created a social media strategy that has increased social media reach by 1000% within first 4 months post-launch.
•	Established relationships with over 200 premium hotel brands and travel influencers to work with the brand.

Onalytica

I joined the sales and marketing team in January 2018 with the aim of growing the sales pipeline and developing the marketing strategy. My key achievements/responsibilities were: 

•	Responsible for new business development for the entire sales team pipeline. Primary point of contact for inbound leads and sales qualification. 
•	From initial contact, developed into the pipeline a number of high revenue prospects such as Waitrose, Air Asia, Eon, Aon and Mitsubishi. 
•	Responsible for a successful marketing event gaining over 50 attendees from high-revenue prospects with 3-week lead-time.
•	Developed the go-to-market strategy for the companies US expansion in summer 2018.

Influencer Marketing Consultant

LinkedIn is not the channel to be sleeping on in 2024 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

🤝 Leading social media strategy and content creation for a new consumer wellness brand launching in 2025.
🤝 Managing digital marketing efforts, influencer collaborations, and community engagement.
🤝 Developing and executing a multi-platform social strategy focused on audience engagement and growth.
🤝 Working closely with founders, PR, and creative teams to establish a strong brand presence pre-launch.

Social Media Lead | Early-Stage FMCG Brand (Pre-Launch)

Over the past year, I’ve worked across wellness, music, lifestyle, and sports industries, helping brands grow through content strategy, audience engagement, and digital storytelling. I develop and execute multi-platform social strategies, creating both short- and long-form content that resonates, builds communities, and drives measurable results.

My expertise includes social media strategy, content creation, and performance analysis, ensuring campaigns are both creative and data-driven. I also provide data-driven insights to optimise content and oversee social-first campaigns from concept to execution.

• Vessel Retreats (Yoga & Pottery Retreats) – Achieved 792% profile activity increase and 7200% non-follower engagement.
• Summer of 96 Creative Agency – Supported music artists (Atlantic Records & Universal Music Studios), generating 1.6M+ TikTok views.
•  Crowdsauce - Head of Social 
• Flabbergast (London House) – Social media strategy for luxury property & wellness.
• Creator Showdown (formerly Aphetor) – Content strategy for a next-gen sport creator competition.
• Leo Burnett (Skoda & Morrisons) – Led social strategy, content execution, and audience development.

Senior Social Media Manager

crowdsauce

As Head of Social, I lead organic social strategy, content development, and audience growth for a roster of music artists and brands. My role focuses on developing culture-driven, highly engaging social-first campaigns that connect artists with their audiences in an authentic way.

• Develop and execute content strategies for artists, ensuring growth across platforms including Instagram, TikTok, and YouTube.
• Oversee short-form video production and trend-led storytelling optimised for music marketing.
• Manage community engagement, leveraging interactive content to foster deeper connections between artists and audiences.
• Track and analyse social media performance, using data to refine strategies and maximise impact.
• Plan and execute social-first campaigns for single, album, and tour releases, as well as brand partnerships.
• Shape artist branding and digital identity, ensuring consistency and strategic positioning across platforms.
Expertise
• Artist & Label Campaigns:  Supporting music releases, digital rollouts, and brand collaborations.
• Fan Engagement & Growth: Developing interactive campaigns to build and sustain engaged fan communities.
• Short-Form Content: Driving visibility through trend-led video strategies.
• Platform Strategy: Optimising content for TikTok, Instagram, and YouTube to maximise reach and engagement.

I specialise in helping artists and labels establish a strong digital presence through innovative social strategies and content creation.

Head of Social 

Red Bull

Within this project management-based role, I develop audience-centric omnichannel programming plans and strategies for the Red Bull Network content projects including considerations for managed and owned programs. These include social (YouTube, TikTok, Instagram, Strava, Twitter, Twitch, and Discord) and owned (RBTV, web, and OTT). Whilst analyzing the baseline performance of the network, define growth opportunities and recommend the optimum channel mix to maximise reach and engagement. 

Alongside this, translating performance data into actionable insights and communicating those insights to influence key stakeholders. Whilst also supporting social activations and helping deliver the best content for our UK athletes. 

Key responsibilities include 🤝 Analysis, Insights, Strategy, Planning, Activation, communication and Reporting.

Programming and Audience Development Marketing Manager

Responsibilities include day to day channel management and analysis across Red Bull UK TikTok, Instagram, Twitter, Strava, Discord and Facebook. 

Whilst producing content and managing high priority projects and events (such as Red Bull Hardline) from a social perspective with our UK & global athletes and social opinion leaders to generate localised and viral media for the channels.

⚡️Experienced in specialised audiences⚡️ within Bike (MTB/BMX and Street Trials), Motorsport & Action Sports. Also, dedicated time spent to the Culture and Gaming team.

IG 👉 @redbulluk
TT 👉 @redbulluk

Social Media Manager

British Army

Alongside my full-time job, I was a reserve Rifleman. A huge achievement for me was becoming the first female Rifleman (Infantry) within my company at 7 Rifles, Reading

The Army Reserve has two clearly defined roles. Firstly, it provides highly trained soldiers who can work alongside the Regulars on missions in the UK and overseas. Secondly, it gives people who have specialist skills, like medics and engineers, a range of exciting opportunities to use them in new ways.

Part Time Reserve - Infantry Soldier

•	Day to day management of social media platforms (Instagram, Facebook and Twitter); encompassing scheduling, copywriting, reporting and community management within Social Studio and Content Calendar
•	Managing the development of Snapchat lenses and Pinterest boards on high priority campaigns
•	Leading on multiple end to end agency-based large social campaigns with multiple stakeholders including agencies and studios such as HBO, Universal and NBC
•	Communicating with the wider marketing team to ensure alignment with the company and priorities
•	Content creation through platforms such as Photoshop and After Effects 
•	Aligning with the recent company-wide rebrand, refreshing existing content/campaigns with various stakeholders
•	Reacting to daily trends, company projects, events, special dates and sentiment across social media
•	Presenting to the wider team on the team’s projects and priorities during weekly stand-up sessions
•	Independently managing a range of graduates and interns across multiple projects  
•	Tracking and reporting monthly insights and proactively thinking of new ideas to improve strategy
•	Leading the Influencer strategy to enhance coverage across over 100 stakeholders (BAU and MACRO), whilst creating and maintaining exceptional relationships  
•	Support with paid content

Social Media Marketing Executive

Aston Martin Lagonda Ltd

•	Supporting activations across Instagram, Facebook, Twitter, YouTube and LinkedIn for Aston Martin and Aston Martin Motorsport (Red Bull F1) 
•	Copywriting for customer communications (e-mail & social) whilst applying relevant audience capture techniques
•	Engaging with Twitter followers during F1 weekends to build relationships with the new and existing fan community 
•	Project managing the email marketing team to ensure all deadlines are met 
•	Management of reporting for email communications and social media activity 
•	Customer communications via Salesforce Marketing Cloud i.e., sales automated journeys for DBX product launch 
•	Engaging with owners and prospects by bringing them closer to the brand via ownership, motorsport, Art of Living etc 
•	Social media reactive responses during F1 races and events such as the Goodwood Festival of Speed 
•	Liaising weekly with our marketing agency to develop new content and plan future projects  
•	Supporting the content team

Global Marketing Coordinator - Communities and Engagement

Tesla

Tesla’s goal is to accelerate the transition to sustainable energy with increasingly affordable electric vehicles that will encourage the auto industry to introduce their electric vehicles. Tesla designs manufactures, sells and services its cars directly. 

My primary role was to act as a day-to-day contact in offering event marketing advice and training for the store-based activity for GB/IE. In addition to this, I also acted upon the following: 

•	UK/IE representative for social media content 
•	Aligning the sales teams KPIs when planning future online/event campaigns to ensure targets are achieved 
•	Supported the creation of Salesforce Marketing Cloud email campaigns 
•	Analysis of Salesforce reports and providing insights to further teams 
•	Monitored and updated web page content 
•	Supported the creation of ‘Tesla on Tour’: an event series to increase sales performance
•	Worked closely with the EU marketing team to ensure an integrated MARCOM approach 
•	Assisted with the management of the team budget 
•	Managed digital marketing projects i.e., the European Tesla Winter Experience event and Secret Cinema’s production of ‘Blade Runner’: a collaboration to generate leads online and shared value opportunities
•	Helped maintain the brand through marketing materials i.e., working closely with our graphic designer for store-based merchandise and liaising with third parties 
•	Researched proposed events for GB/IE Tesla stores 
•	Assisted with development and execution of the Model 3 European debut launch event at Goodwood Festival of Speed 
•	Co-host Marketing Champion training summits to discuss strategies and new projects
•	Assisted with in-store events such as Tesla Owner Orientation across UK/IE to improve delivery experiences for new car owners

UK Marketing and Event Coordinator 

I help brands build engaging, culture-driven social media that doesn’t just exist, it thrives. 

Whether it’s viral content, audience growth, campaign strategy, or hands-on content creation, I’ve spent years fine-tuning the craft, from working at Red Bull UK to shaping digital identities for brands during my freelance career across wellness (yoga and holistic health), lifestyle, sports, and entertainment.

More details are available on request ✨

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