James Farnfield

Founder

Shake Content

Shake Content is a content agency powering founders to build trust and authority in their space by leading the charge in their marketing efforts for their business. We focus our attention on working with B2B software founders who want to implement founder-led marketing to drive credibility, awareness and generate demand organically and for the long term.

Founder led marketing that makes sales easier. Transform your content strategy with founder content at the forefront of your acquisition channel. Driving authority in your space and long term organic revenue through Shake.

website: shakecontent.com

CEO & Founder

The Everyday Founder

I talk to founders and celebrate their stories that need to be shared. The podcast aims to shine a light on founders that have created awesome businesses that people should know about and potentially don't.

Podcast Host

Hirebyte

Founder & CEO (part of Airbyte)

Airbyte

Exited through dividends in August 2023.

We build amazing digital products at startup prices 🚀

We are a London based digital product studio, providing research, UX design, mobile/web development, and growth marketing.

www.airbyte.uk - james@airbyte.uk

Founder & CEO

Strategic Content Marketing, SEO, and B2B Strategist at Airbyte Digital Product Studio

🚀 Driving Growth Beyond Boundaries | 📈 Amplifying Airbyte's Digital Impact

With a two-year tenure that steered Airbyte Digital Product Studio's online presence, I've led the charge in transforming tech complexity into compelling content, optimizing for search engines, and architecting B2B strategies. This journey not only showcases my ability to captivate tech audiences but also highlights my integral role in propelling Airbyte's business to a seven-figure success.

💡 Tech Brilliance Unleashed: My forte lies in crafting content that captivates, showcasing Airbyte's digital products. Over two years, I consistently delivered innovative content that resonates with our tech-savvy audience.

🔍 SEO Mastery for 7-Figure Impact: Navigating the digital landscape demands a comprehensive understanding of search engine algorithms. My SEO expertise significantly contributed to our seven-figure success.

🤝 B2B Strategy Architect: As the chief architect of Airbyte's B2B strategies, I've excelled in forging meaningful connections within the tech ecosystem, positioning Airbyte as a leader.

📊 Data-Driven Excellence: Leveraging analytics, I've guided Airbyte's marketing efforts, ensuring they evolve for maximum impact on business objectives.

📣 Elevating Digital Presence: Specializing in brand amplification, I've successfully elevated Airbyte's digital presence, establishing us as a powerhouse in the tech industry.

Head of Content and B2B Strategy

taptrip

Taptrip is an award winning end-to-end travel technology solution and is ranked as one of the top 5 most exciting startups in the travel management space. Taptrip is backed by Techstars, Barclays and Easyjet among others and is ready to take on the industry by storm.

Head of Growth

RideTo

RideTo (https://www.rideto.com) was ranked as one of the Top 100 startups in 2018 & 2020 and since 2016 has been bringing innovation to the motorcycle industry, making it safer and easier for more people to experience the freedom of 2 wheels.

I was the Marketing & Growth Lead and I supported the founding team to achieve high growth business targets through full-funnel marketing planning and hands-on marketing channel management. During my time at RideTo I: 

// Increased business growth from 60 to 150 UK training locations resulting in RideTo launching UK wide.
// Grew revenue by 100% in under 18 months with GMV in excess of £1 million.
// Increased market share by 3% resulting in RideTo being the UK’s #1 motorcycle training platform.
// Optimised all paid digital channels decreasing annual spend by 50% and increasing channel growth by 100%.
// Ownership of all customer touchpoint from pre-sale to post-sale up and cross sale leading to RideTo being market leaders in 2019.
// Diversified the marketing acquisition channels from primarily paid channels to a multi-channel model leading to organic acquisitions
being the primary channel for RideTo.
// Set and controlled all company expenditure, forecasts and targets. On target to hit monthly profitability Q2 ’20.
// Developed national partnerships with AutoTrader, Pizza Hut and Deliveroo.

Head of Marketing & Content

During my 12 months as Marketing Manager I delivered a number of high growth targets that included:

// Increased top-line revenue growth by 150% while decreasing the cost per acquisition by 20% in less than 1 year.
// Drove RideTo business growth via full-funnel paid media, including SEM, programmatic display, social, content, and lead gen networks nationally
// Transitioned a few touch-point customer journey to a strategic multi-touch model, continuously optimised that spear-heads up and cross-sell value to RideTo. 
// Go-to-market: Launched RideTo into over 40 cities in the UK, partnering with over 70 sites ensuring that organic and paid channels were initiated on-time and effectively.
// Organic traffic growth: 600%
// Established RideTo into a multi-channel acquisition channel from a omni-channel model, increasing customer orders by 200%

Marketing Content Manager

Travel Blogger Society

In 2017, I founded a blogging platform which later added an accommodation website aimed at travel influencers and travel bloggers to its portfolio. As a part-time hobby TBS has achieved a community reach in excess of 3 million eyeballs across social media. My key achievements/responsibilities are: 

•	Managed a team of 5+ freelance workers that support the brands workload.
•	Created a social media strategy that has increased social media reach by 1000% within first 4 months post-launch.
•	Established relationships with over 200 premium hotel brands and travel influencers to work with the brand.

Onalytica

I joined the sales and marketing team in January 2018 with the aim of growing the sales pipeline and developing the marketing strategy. My key achievements/responsibilities were: 

•	Responsible for new business development for the entire sales team pipeline. Primary point of contact for inbound leads and sales qualification. 
•	From initial contact, developed into the pipeline a number of high revenue prospects such as Waitrose, Air Asia, Eon, Aon and Mitsubishi. 
•	Responsible for a successful marketing event gaining over 50 attendees from high-revenue prospects with 3-week lead-time.
•	Developed the go-to-market strategy for the companies US expansion in summer 2018.

Influencer Marketing Consultant

LinkedIn is not the channel to be sleeping on in 2024 as a 7+ figure B2B CEO. You know it. I know it. 
(but I get it)

I am a multiple time founder and time is precious. 

IS THIS YOU ↓

“I KNOW I need to utilise LinkedIn”

and....

- “I am sitting on lots of underused media”
- “I’ve been sitting on a podcast idea for years”
- “I want to be a thought leader in my space”
- “I want to build brand exposure & inbound leads”

BUT MOST OF ALL ↓

“I do not have the time to post everyday”

So maybe it’s time to Shake it Up.

Building a process and powerful content engine is the answer.

HERE IS HOW SHAKE CAN HELP (you to the 1% of your industry) ↓

1. Craft content pillars, roadmap and LinkedIn strategy
2. Produces podcasts, thought leadership videos and webinar
3. Creates stunning copy posts for you to approve every day

Whilst taking up less than 2 hours of your time each and every month. 

If you are interested in seeing how we can get your started in the next 2 weeks then drop me a message today. 👋🏽

---------------

😆 About Me 😆

I have been on the entrepreneurial journey since I was 16 and have delved into multiple industries from events to web development. I founded Airbyte in 2020, growing the business to 7 figure revenues

Before realising I was sleeping on my LinkedIn. 

The conversations and revenue started flowing.

I knew I had to go back to my marketing routes. 

Shake Content was born in Q4 2023.

https://shakecontent.com/

🎙️ The Everyday Founder  🎙️

1% of professionals are founders, the 0.1% are the stories we glamorise. I talk with the everyday founders on how they are growing their businesses

Forecastio

All sales and revenue leaders face the same challenge: consistently achieving their sales and revenue targets.
Market turbulence, changing customer preferences, fierce competition, and the inability to make informed decisions in a timely manner all lead to missing sales quotas.

We can’t change the market or customer behavior, but we can equip sales and revenue leaders with the tools necessary to enhance sales performance and hit their sales goals.

CRMs are good at process automation. However, they often lack critical functionality needed by sales and revenue leaders, such as advanced sales planning and forecasting, sales quota assessment, capacity planning, real-time AI-generated insights into sales performance, and more.

This is the main reason why our team created Forecastio - to help sales leaders make informed decisions, prevent revenue leakage, and lead their teams to great results.

Having worked with a range of tech products, I know how irritating long and heavy implementations are.

Therefore, while creating Forecastio, our main focus was to minimize the time our customers spend on implementation and enable them to get value from using the platform as soon as possible.

CMO & Co-Founder

Sales Hacker, Inc.

Contributing Author

Belkins

Main goals:
1. Helping the sales team increase sales rate through the outbound channel.
2. Setting up the flow of inbound leads.

What I've done:
- Developed a marketing strategy
- New branding, and website
- Launched the Blog
- Set up content distribution
- Active work with social proof platforms
- SEO optimization and internal link building
- Developed and Launched the Belkns Growth Podcast (producer role)
- Developed and Launched Help-Center (FAQ)
- Marketing automation
- Developed new products and services

Achievements:
- In one year I managed to make Belkins a recognizable company in B2B lead generation on US and EU markets.
- According to Clutch, we are the top 1 b2b lead generation company in the US.
- Inbound Sales are more than 50% of new sales

Chief Growth Officer

Belkins is the most in-depth way to accelerate Outbound Sales. We provide a dedicated sales team, whose primal goal is to target YOUR prospects, design account-based sales campaigns and convert pre-qualified prospects into qualified Sales Appointments. We deliver a Predictable Sales Funnel Solution and support it with a detailed campaign statistic. 

📌 https://belkins.io

I analyzed the competitors and created a marketing strategy that allows Belkins to grow by 20-30% every month.

Chief Marketing Officer

Folderly

All-in-one platform for domain audit, email deliverability monitoring, and spam testing. Our goal is to help marketers accelerate their sales by helping them send emails that drive revenue

Make the inbox your only destination folder.

MyDutyFree LLC

Mydutyfree is a global duty-free marketplace, where travelers can find out about product availability/prices at duty-free stores and make pre-orders.

Jun 2017 promoted from Marketing Manager to Chief Marketing Officer reporting to CEO. 

Responsible for all global advertising, brand marketing, product marketing (software and services), partnerships, pr, research, social, CRM/lifecycle marketing, and all customer acquisition, engagement, and monetization.

Marketing Manager

Digital Forest

I am building an affiliate network for the startup.

•	Search traffic channels
•	Negotiations with partners
•	Traffic analysis
•	Reporting purchase traffic
•	Control of payments for traffic

Media Bayer

Newmark Ukraine

Sales Manager

Soft.ua

B2B Marketing Expert | Building my own SaaS startup from Zero to Market Leader. Sharing insights and actionable advice.

I transform startups into industry leaders through strategic marketing and brand development.

As Head of Marketing at Belkins, I built the brand from scratch and elevated it to become the #1 B2B Lead Generation agency in the US (Clutch-ranked), scaling revenue from $30K to $900K MRR while generating 250+ qualified meetings monthly.

I've successfully launched multiple ventures, including building the strategy, brand and marketing team for Folderly (SaaS), helping develop the business model for Wiseboard (advisory platform), and most recently, co-founding Forecastio, a sales performance management platform for HubSpot users that reached #3 Product Hunt's "Product of the Day" with zero marketing budget.

My approach combines data-driven strategy with creative execution to deliver measurable business impact. I specialize in:

- Brand development and positioning
- Growth marketing for B2B SaaS
- Content strategy that drives qualified leads
- Building high-performing marketing teams

I thrive in fast-paced environments where I can turn marketing challenges into growth opportunities. 

Let's connect if you're looking to scale your startup or need a strategic marketing advisor.

taplio

The Battle

James Farnfield

Dmytro Chervonyi

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