Buck Wild Media

Founder & CEO

Chief Executive Officer

Harmon Brothers

Owner/Creative Director

Jamestown Films

Founder/Creative Producer/Creative Director

CEO | CHIEF CREATIVE DIRECTOR

Disney Interactive Studios

Shot, Directed, screen captured and edited various interviews and montages for internal purposes.

Videographer/Editor

Whitehall Ventures

Created and Organized a fully-functioning mobile studio for the firm that can be used anywhere in the world.

Studio Manager/Videographer/Editor

Over the past 7 years, I’ve been Producing and Creative Directing some of the world's most Powerful Conversion Videos that have massively scaled companies and products. 

Just imagine, watching your brand becoming a household name, your Revenue skyrocketing, cash in your Business checking account accumulating, and having the freedom to turn down clients if you wanted to just because your product/service is in high-demand.

That’s what most DREAM about, yet never seem to accomplish...

After servicing over hundreds of Clients over the past 10 years, I've noticed a pattern of why most Entrepreneurs can't scale.

I've distilled it down to 3 key forces:

Force #1. Guts — It’s hard for clients to pull a trigger on a video that doesn’t look like everything else.

People don’t want to lose their job, so they take the safe bet.  They create content that looks like EVERYTHING else.  The crazy thing is that usually the safe bet is actually the riskier bet as those videos turn into noise the market ignores.

Force #2. Messaging — Clients don’t know their own message or even target demographic.

I can’t tell you how many times multi-million dollar companies have shared who they think is their target demographic that buys and prime message that sells only to find out that they had spent hundreds of thousands of dollars inefficiently on the wrong person using the wrong message.

Force #3. Clarity — When clients do finally try to do something “different’ it typically runs away from the core message.

A Clear Message will always sell than a hilarious video with clarity around what a customer gets out of it.  Ever watched a funny commercial and then asked, “Now, who was that for again?”  It’s imperative that strong entertainment is paired with razor sharp messaging.

Now, if you're facing any of these forces, I have a good news! These are completely avoidable and reversible if you just follow the right process.

For me personally, I am obsessed with helping companies of ALL sizes succeed by filling in these gaps. My "North Star" is my clients, focused on this axis; Fastest, most predictable and cost-efficient way possible to help you grow. My goal is to help my clients make at least $1M in the first year.

And based on my track record.  I’m pretty great at doing just that!!

Don't take my word for it — check out my personal video resume at https://www.jamesdayton.media/

Want to learn more?
→ https://www.jamesdayton.media/

James Dayton

Salt Lake City Corporation

Business Systems Analyst Team Lead

Qualtrics

•	Mastered intricate Salesforce architecture within an international SaaS powerhouse, adeptly addressing intricate user configuration and permission challenges. Successfully navigated a complex sharing and security model, resolved tech debt, and navigated demanding stakeholder interactions amid continuous ambiguity. Proficient in tasks such as user provisioning, validation rules, object creation, formula fields, including transitioning workflow and process builder to flow, sharing and visibility triage, assignment rules, and handling managed packages.
•	Contributed to Salesforce Configure, Price, Quote (CPQ) deployment, ensuring seamless integration and adherence to compliance best practices, particularly in relation to SOX controls and governance structures.
•	Championed the development and deployment of stakeholder requests, collaborating closely with users to facilitate integrations while upholding strict compliance standards.
•	Resolved and troubleshot over 100 complex user provisioning cases, platform issues, and support cases in a single quarter, demonstrating innovative problem solving and a keen ability to handle intricate challenges efficiently. Identified and implemented several enhancements to the user provisioning and case support process, improving overall efficiency and time savings for users.
•	Utilized diverse project management methodologies, including Agile, Scrum, and Waterfall alongside tools like Jira, Slack, and Coda, ensuring streamlined and effective project execution.

Salesforce System Administrator

University of Utah

•	Launched and implemented the annual fundraising campaign projects, each surpassing annual budgetary goals and receiving positive ROI. Projects included direct mailers, online crowdfunding, and individual quotas through interpersonal relationship building. 
•	Transformed departmental processes by training and mentoring colleagues in CRM utilization, which substantially enhanced operational efficiency and sustainably increased revenue for the organization. Aligned the team with updated CRM strategies, contributing significantly to the overall profitability of the organization.
•	Adapted to changing project requirements and environment, especially during the COVID-19 pandemic. Budgeted and provided financial management and reporting for annual grants, financial reconciliation, and COVID relief funds (including a $1.6 million SBA’s SVO Grant).
•	Served on University Advancement’s Salesforce User Committee upon the launch of the Salesforce instance.

Manager of Individual Giving, Pioneer Theatre Company

Sunrise Senior Living

•	Managed and mentored 35+ staff including hiring, training, promoting, scheduling, career development, team building, conflict resolution, and performance improvement plans.
•	Facilitated and guided clients through some of the most difficult and sensitive life conversations regarding decline, injury, memory loss, and death of a loved one. This was customer service on another level.
•	Developed and implemented 100+ customer care plans. Empowered, trained, and motivated the care team to make decisions in high-pressure, sensitive, or dangerous situations.
•	Ensured policy, procedure, regulation, law, and budgetary compliance.

Director of Care

Village Theatre

•	Launched and implemented an in-house call center. Trained and monitored the new call center manager and 10 staff to successfully fundraise the annual goal of $100,000. The focus was on creating in-house processes.
•	Planned, designed, and executed fundraising campaign projects including 15,000+ direct mailers and donor and stakeholder interaction events enabling relationship building, all requiring cross-functional collaboration.
•	Leveraged CRM to improve business processes and ROI through data analysis, reporting, volunteer management, grant management, and annual fundraising campaign project iteration.

Fundraising Campaign Project Lead

City of Seattle

• Planned mayoral press event. Trained communications team, researched, wrote, and edited daily publications distributed to 13,000+ professionals.
• Managed, coordinated, and strategically planned outreach and advocacy efforts through digital and social media channels, events, public relations, and marketing, including branding and coordination with municipal departments and agencies for the business, film, and music industries.
• Represented the Office at trade shows, economic forums, and City music commission meetings.
• Processed legally sensitive redactions for public disclosure requests.

Communications Team Lead, Seattle's Office of Economic Development

3x Salesforce Certified, 2 Master's degrees; Trophy husband & father, fan of the Oxford comma

In 2021, I made a career change from arts management to tech. I returned to school and earned an MS in Information Systems, my second master's degree. I decided to specialize as a Salesforce Administrator because of my customer relationship management (CRM) software experience.

Highlights of my background include working in an executive level office for the City of Seattle, managing 35+ staff in assisted living and memory care, earning the rank of Eagle Scout, teaching and administration secondary education, leading youth and senior summer camps, and administration and fundraising for professional theaters.

I pursued acting for almost a decade, through which I honed many transferable skills, including collaborative teamwork, discipline, knowing my audience, presenting in from of anyone, being results oriented, and deadline driven (“the show must go on”).

Human capital is a company's greatest asset. I gain great fulfillment in opportunities to train, serve, and empower colleagues, clients, and stakeholders.

taplio

The Battle

James Dayton

Merrill Matheson, MFA, MSIS

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