James Sweeney

AE @ Jargon Group 🧑‍💻 Founder of Sweeney’s Blogs 💬 Changemaker for The Youth Group 👐 Digital Storyteller 📚

Wondered what it feels like to jump out of a plane at 12,000 feet? 🪂

I’m James Sweeney, it’s lovely to meet you! 

Growing up in the Swansea valleys, I’m incredibly passionate about people - whether it’s our culture, background, passions or the ways in which we process and understand the world around us, it’s something that absolutely fascinates me 🌍

Having gone through life as somebody with a stutter, in addition to facing troubles with my physical and mental health, one of my biggest aspirations in life is to help shape a community in which I can help as many people as possible. 

I’m a very keen writer, starting my own blog page in 2018, called Sweeney’s Blogs, where I shine a spotlight on the topics that genuinely mean something to each and every one of us as people. The page has become a key part of my life, and is one of the reasons how I found out about LinkedIn too, as it goes ✍️

I run a weekly series here called Sweeney’s Song of the Week. For these posts, I shout out some incredible people, mixing in my love for music and making the world a better place at the same time. 

In October 2018, I jumped out of a plane at 12,000 feet raising over £900 for The Alzheimer’s Society, which has to be one of the best (and scariest!) experiences of my life 🪂

Do you want to join me on my journey! Be sure to drop me a request and a message, I’d love a chat. 

Thanks for checking out my profile and I hope you have a cracking day 👋

Changemaker

A Sweeney in Gloucester...

Last weekend, 25 of us from the undefinable community travelled over to Gloucester for our Winter 2026 Retreat ☃️

Wonderfully organised by Cat, Jamie and Robert, this trip was focused on our shared value of Emotional Bravery. 

Here are some of my highlights from the trip ⤵️

🎧 Dan and Sanya ran us through a fab session all about music, and how it can trigger emotions that a lot of people aren't even conscious of at first. 

😊 Running the Saturday evening activity, all about the emotion of joy, with my fantastic co-host Emanuele Maccotta. 

Bringing people together and being intentional in talking about what brings us genuine happiness in life was so much fun to do - it's definitely something I'll be doing a lot more moving forward!

👐 Seeing the range of emotions covered was fascinating to me, with sessions on surprise, fear, sadness, joy, anger, love and a whole load more. 

Plus, seeing how everyone made space for one another, regardless of how they were feeling, was so wonderful to see. 

Emotional bravery, for me, is all about embracing conversations and experiences with honesty, connection and growth, even when staying guarded or perfectly polished may seem easier.

This was my ninth retreat with the Undefinables, and boy, what a journey these last three years have been. I wouldn't have it any other way 🩵

As Head of the Cleaning team too, very happy with how everyone got stuck in and helped out. Solid work team 🫡

Let's see what retreat number ten has in store, then! 

What does emotional bravery mean to you?

How's your week going so far?

I'd love to hear what you think 😁

Thanks for reading, and I hope you have a lovely day!

PR and Comms Professional 🧑‍💻 Founder of Sweeney’s Blogs 💬 Mentor at One Million Mentors 👐 Digital Storyteller 📚

Want to know one of the most underrated parts of LinkedIn?

Connecting with and getting to know people from all over the world 🌍

I've been posting triweekly here for around seven years now, and in that time, I've had the pleasure of speaking to people from so many countries. 

Whether it's:

🇺🇸 Aidan, Carson, Manny, Sarah, and so many more from the US of A
🇩🇰 andreas and the Shield team out in Denmark
🇳🇿 Hamish, Lachie and the guys over in New Zealand

This is without even mentioning people originally from the UK who have moved overseas, like Ashley and Zack (Dubai), Joe (Thailand), Karla (Bali), and Joe (Florida). 

I could add way more names to the list, but I think you get where I'm coming from here 😂

Every person has their own stories, perspectives and cultures, and every conversation teaches you something new.

Content creation isn’t just about broadcasting your thoughts out into the world. It’s the listening, learning, and understanding experiences beyond your own that helps you become a better storyteller 🤝

One post from a small village in South Wales can reach people in Auckland, Copenhagen and even Texas.

It's crazy when you think about it 🤯

I get to be in the position where I can travel the world, and because of LinkedIn, meet up with so many fantastic people - it's such a cool thing to do. 

I am forever incredibly grateful for all the amazing people I have met and will go on to meet through this platform. 

Here's to loads more meet-ups, conversations and good times to come 😎

Who’s someone you’ve met through LinkedIn that you never would have crossed paths with otherwise?

I'd love to hear your thoughts 😊

Thanks for reading, and I hope you have a lovely day!

What we say, and how we say it, matters more than we realise. 

Yesterday morning, Jessie Yendel appeared on Good Morning Britain to raise awareness of stammering, and to call for better support for people who stutter across the UK 🙏

If you haven't heard of Jessie before, she's a Welsh influencer who shares about her life and journey of living with a stutter online. 

After her appearance, the GMB team uploaded a video of her segment to their socials, which I've seen shared by numerous sources across socials. 

Reading some of the comments really disheartened me, and, to be honest, they were pretty frustrating to read at first.

While many people commented on how much they related to Jessie’s story, others took the opportunity to mock her stutter, question whether it was real, and dismiss her experience altogether.

As someone with a stutter, I genuinely thought it was brilliant to see Jessie go on national TV again and continue to raise awareness of the condition.

Having her speak to Ed Balls, who himself has a stutter, was a bonus 😎

Think of the difference their speaking can make to so many people who stutter, especially those who might not yet feel like they have a voice.

Let's use this as a good reminder for all of us to pause before hitting “post”, "comment," or “send”.

To think about the person on the other side of the screen 🤝

And remember that for some people, being visible, speaking up, or sharing their story already takes an enormous amount of courage.

Who's one person who's helped you find your voice in life? 

How's your week going so far?

I'd love to hear your thoughts ⤵️

Thanks for reading, and I hope you have a lovely day!

When you wake up knowing it's Pancake Day... 🥞

Time for Sweeney’s Song of the Week 🎵 🎶 

Every week, I pick a “Song of the Week”, which I feel perfectly reflects the news and events of the last seven days.

This week’s song: You’re Gonna Miss This - Trace Adkins

What’s in this week’s Sweeney Summary?

👉 Alex announced the rebrand of his business, from Truenorth to Rumbo - it’s been fab following along with this journey for you so far, Alex, can’t wait to see what’s coming next 🕺🏼 

👉 Chi announced that she has joined beehiiv as a Global Social Lead - huge congratulations Chi, hope you’re settling in okay 💃

👉 Freddie shared that he and the team at Ingrained Digital have just signed on their first fixed HQ in London. 

This sounds like a super exciting time for you all, Freddie!! Congratulations🥳

👉 I had a lovely introductory call with Matthew this week - so good to get a chat in Matt, here’s to loads more to come 🤝 
 
👉 Jack and the Tank team helped run a session, encouraging students at Nottingham to enter into a career in PR. 

Watching how this industry is evolving and how we can help improve the entryways for future generations is such a fascinating thing to chat about to me 🙌

Comms/ PR Tip of the Week: When working with freelancers, particularly remotely, how we phrase emails (on both sides!) really matters.

It’s easy for tone to get lost — whether that’s around a brief, constructive feedback, or a quick question that’s been typed in a rush. 

Taking a moment to reread a message and think, “How else could this land?” can make a huge difference to morale and trust. Thanks a lot to James for getting me thinking about this! 

Quote of the Week: “Don’t worry about the failures, worry about the chances you miss when you don’t try” - Jack Canfield

How’s your week been? What’s your song of the week? 

I’d love to hear your thoughts ⤵️

Thanks for reading, and I hope you have a lovely day!

Aidan Brannigan

Digital Content

I create content viewed 300M times/year, driving 7 figures in revenue, but my parents still think I'm unemployed.

I’m the Founder of No Boring Brands, the content agency behind the highest performing brands on socials.

We're generating 100s of millions of organic views for our clients. 

Also...

- I built the largest marketing meme page on IG in less than 2 years
- I lost $500k in crypto when I was 20 
- I've been featured in WSJ and AdAge
- I lost a spam eating contest to Joey Chestnut in front of 14,000 people 
- I've run meme campaigns for a $100B+ company
- I spoke at SXSW about memes
- I'm currently trying to gaslight myself onto Under Armour's board of advisors
- I own a network of work meme pages on IG with a following of 130,000 doing 15,000,000 views/month

Creator

I do a bunch of fun stuff

I let my intrusive thoughts win.

I had this dude DM THREE times with the exact same intro, talking about how he's a Serial Entrepreneur.

So I had to respond the only way my brain would allow me.

For content like this for your brand, noboringbrands.co

I Sell Funny Content | Founder & CEO @ No Boring Brands | The Agency Behind the Most Entertaining SaaS Brands

I Sell Funny Content | Founder & CEO @ No Boring Brands | The Agency Behind the Highest Performing Brands on Social

Brand: we love your content, it’s hilarious

Me: thanks haha

Brand: we want to hire your agency to make a video for us to go viral, because we don’t know how to go viral 

Me: okay, it’s this much

Brand: great

Me: great, here’s the video 

Brand: we don’t like the video

Me: why?

Brand: it won’t go viral

Me: so why’d you hire us?

Brand: to help us go viral

Me: okay so let’s use that video

Brand: no it won’t work

Me:

Is it?

If it isn't, I feel like it should be

Noboringbrands.co

Never been ratioed this hard in my life 😭

You try to do something nice and it just blows up in your face

noboringbrands.co

I Make Memes for a Living | Founder & CEO @ No Boring Brands | The Agency Behind the Highest Performing Brands on Social

me: haha no im not burnt out whatsoever

also me:

Noboringbrands.co

It really is insane if you think about it.

Noboringbrands.co

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I used to charge $25 an hour.

Twenty.
Five.
Dollars.

For advice that was objectively valuable.

I didn’t know my worth back then.

I was operating from fear.
 
People booked me constantly.

Which, in hindsight, was a red flag.

Then I did the inner work.

I realized that high-level thinkers don’t trade time for money.
 
They trade energy.
 
So I raised my rates.

$25/hour → $1,250/hour.

A necessary pivot.

And sure, people stopped booking.

But that wasn’t rejection.

That was filtration.

The wrong people fell away.
 
The aligned people simply haven’t arrived yet.

And honestly?

I’d rather have:

- Zero clients
- Perfect positioning
- And a fully open calendar, making $0

Than be booked back-to-back meetings making $25/hr. 

Few understand this.

The dreaded ice breakers in corporate.

Ya know, the “share a fun fact about yourself.”

This fella took the fun fact sharing to the next level.

My sister just got an internship at a large consulting firm.

She told me the hourly rate they’re paying her.

This was my reaction.

Noboringbrands.co

graphical user interface, text, application, chat or text message

I absolutely love when I see my friends, family, and peers 

And they say, “I love that thing you posted earlier this week”

Hahah yeah me too.

Which one though? 

I’ve posted 184 times this week.

I was in Brickell last week.

I rented a Ford Expedition for the week.

I went to park the Ford Expedition at the hotel.

The guy at valet said it was too big to park.

He recommended I go park at the garage across the street.

I drove to the garage across the street.

The height clearance was 6'2 (I'm 6'2 btw).

If you've ever seen a Ford Expedition, you know it will not fit in a garage with a height clearance of 6'2.

So I left the parking garage.

I circled my hotel and found a public parking lot right under the highway and across the street from the hotel.

I parked the Expedition there.

As I'm sitting in the car getting my phone, wallet, and keys, a homeless dude walks up to the car.

I try to wave him off.

But he insists so I roll my window down. 

He says, "There's tons of glass on the ground. Two cars were broken into last night. Don't you see that?"

I didn't say anything. I saw the glass.

He said, "I wouldn't park here if I were you."

I thanked him for the heads up, but honestly I didn't want to have to find another spot.

So I pulled out a $20, handed it to him.

He then proceeded to tell me he sleeps over there in the corner of the parking lot and that he'd watch my car and "beat the f*ck out of anybody who tries to mess with it."

The dudes name was JJ.

I came out to the parking lot the next morning and my car was untouched.

So I paid a homeless dude $20 to watch my car overnight. Is that not the coolest form of delegation or what. 

Had to share that story and show some love to JJ.

Best personalized notes to send on LinkedIn:

(Number 3 is genius)

1) I’d like to add you to my professional network.
2) I have legit no idea who you are.
3) You seem unimportant.
4) You seem like you could use the connection.

What are your go-to personalized notes?

#thoughtleadership

Here’s a free viral idea:

(You’re welcome in advance)

If you’re a startup who raised a seed round, you should announce the seed with a maternity-like photo shoot of your founders with one another.

Your founders holding hands, frolicking through a field of daisies. Your founders leaning up against an oak tree, with one of their hands around the other's stomach.

This would likely go triple platinum.

“Guess”

For memes like this for your brand, visit Noboringbrands.co

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The Battle

James Sweeney

Aidan Brannigan

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The Battle

James Sweeney

Aidan Brannigan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Sweeney's LinkedIn Performance

Performance ScoreAidan Brannigan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJames Sweeney's LinkedIn Performance