SWJ Growth

We help ambitions Accountants generate consistent and predictable lead flow.

Since starting the business back in February  2023, here are some of our key achievements:

 📈 Booked +1,000 qualified sales meetings
 🚀 Generated +£2M in sales pipeline
 📈 Received 20 LinkedIn recommendations
 🚀 Booked meetings with business such as DHL, Peloton, Capital One, Shangri - La Resorts, The Fragrance Shop, Holland & Barrett, The NHS and tons more.

If you're keen to learn how we can help you feel free to book a free discovery call below.

Founder & CEO

Sales Fit Coaching

The Sales Fit Coaching Programme is a comprehensive, high-impact coaching experience tailored specifically for health and fitness coaches aiming to master empathetic, high-ticket sales without feeling scripted or “salesy.” 

This programme goes beyond just a video course, it’s a complete system that combines six focused video modules, personalised one-on-one feedback on real client calls, and supportive group coaching sessions.

Designed to help coaches close more deals by deeply connecting with clients, the programme provides a framework for building trust through genuine conversations and positioning their high-ticket offerings as the natural solution for clients in vulnerable, transformational stages of their lives. 

Through weekly coaching, call reviews, and an active Slack community, coaches receive ongoing support to build authentic confidence, overcome self-doubt, and ultimately create a consistent, fulfilling sales process that transforms their business and client relationships.

Planhat

Account Director

Winningtemp

Enterprise Development Director

Trustpilot

UK Sales Manager

Feefo

Enterprise Business Consultant

Lead Forensics

Senior Sales Manager - UK Market

Sales Manager (Enterprise - with quota) - UK Market

Brittain Limited

Sales Manager

Working with some of the highest revenue-generating clients to ensure all targets were 
met and upsell opportunities were identified and closed.

Key Account Manager

Quota based role, achieved all targets set

Sales Executive

Founder @ SWJ Growth 👉🏻 Expert Client Acquisition For Exceptional Businesses (LinkedIn Top Voice) 📈 Ex. Trustpilot | Generated £10M in New Biz Revenue | Check Out Our Recommendations Below 🍾

I spent 14 years climbing the corporate ladder in pursuit of success. 

However, after years of long days and late nights with little to show for it, I knew I had to make a change.

That day was the 7th of February 2023.

With our second son due in just 5 weeks, I had no other choice but to follow my dream, start a business, and make it a success. 

It was sink or swim time!

But could starting an online business replace my six-figure income?

YES!

The first week was filled with crippling anxiety and self doubt.

However, I quickly realised that if I didn't change my mindset and tackle this head on, nothing would ever change.

On day 11, I won my first client.

On day 28, I had replaced my monthly income.

And on day 77 I had 5xd it 🤯

What was going on!

The chains were off, and I was creating a life I'd always dreamed of.

Since Feb 2023 I've been the Founder & CEO of SWJ Growth - A completely "done for you" LinkedIn lead generation agency for ambitious Accountants.

On a personal note, I'm married to my beautiful wife Megan and a father to Oscar, Albie & Betty. I'm based in the south coast of the UK, living a stone's throw away from the beach 🏖

James Caldecott

I never thought I'd escape my corporate job.

In the end, I literally had to be fired! 🤣

When you spend 13 years being obsessed with hitting targets and progressing as quickly as physically possible…

You become lost to reality.

14 hour days.
5 hour commutes.
And most importantly, missing important family and social events.

That's absolutely fine, right...

Until you realise it's NOT.

Last month marked 19 years together with this beautiful lady.

And in Feb 2023 I told myself, I'd never sacrifice my home life for work again.

Yes, running a business still requires plenty of hours.
And a ton of targets.

However, spending time with the people you love is much more important than any target or business goal.

No target will ever beat time with the people who matter most.

Choose a path that gives you more of those moments, not fewer.

JSESSIONID

li_at

Talks about #revenuegrowth, #growthstrategy, #leadgeneration, #clientacquisition, and #linkedinleadgeneration

CRO @ Sales Fit Acquisition (Ex-Trustpilot) | 13 Years in SaaS Sales | Now Helping AEs & Sales Leaders Build Consistent Pipeline With Human-First Outbound Systems | Apply Below ⬇️

Most people lose deals long before the sales call even starts, and they don’t realise why.

Since starting in business nearly three years ago, I’ve done deals of all sizes.

£100
£1,000
£10,000
£20,000
And £30,000+

In my corporate sales career, they were in excess of £1,000,000.

Across all of it, the pattern is the same.

If any of these five fundamentals are missing, the deal is lost before you ever get to the close.

1. Clarity:
You must be able to articulate the prospect’s problem more clearly than they can themselves.

2. Direction:
You must show them a simple, believable path from where they are to where they want to be.

3. Positioning:
You must make your offer the most logical vehicle to get them there, not just another option.

4. Certainty:
You must remove the doubts they won’t say out loud, the risk, the friction, the internal hesitations.

5. Decision Ease:
You must make the next step feel obvious, safe and worth acting on now, not later.

Business is simply a solution to a problem.

Nothing more complex than that.

So if you’re struggling to get new opportunities through the door, are you clearly showing people that you understand their problem better than they do?

If you’re not closing your sales calls, are you genuinely removing the uncertainty that stops them moving forward?

Get the foundations right, and every part of your sales process becomes easier.

Before I get into this post, I want to make something clear.

I don’t think I’m special, I don’t think I’ve achieved anything unbelievable, and I definitely don’t think I’m “great.”

I don’t see myself that way at all.

But I do know my story could help people who grew up like I did, people who feel lost, alone, or already written off.

Especially younger people who feel like their future is already decided for them.

Recently, someone told me I was the most positive person in their life.

Honestly, it caught me off guard.

They asked me why I’m like that.
I paused, thought about it, and said…

“What are the alternatives?”

That moment made me reflect on my life and how I actually got to where I am today.

Years ago, Tracy Davies gifted me a book called The Happiness Advantage. (You probably won’t even remember giving it to me, Tracy… haha!)

Reading it again made me realise how much my journey has been shaped by three things:

Positivity,
Dreaming BIG,
Trusting myself,
And most importantly, enjoying the journey.

I feel lucky that people see me as positive, I really do.

I left school at 15 with nothing.

No grades, no direction, a broken family, the wrong crowd, and a future that was heading down a road I didn’t want to follow.

I didn’t have people fixing my problems or guiding me.

I had to figure things out alone, and over time that “lone wolf” mentality became my superpower.

Because when you learn to rely on yourself, you learn to trust yourself.

And that’s when everything starts to change.

Here are some real-life examples of what you can achieve when you dream big, trust yourself, and stay positive:

➡️ Became a chef at 16, aimed for Michelin level, reached it by 21
➡️ Knew the lifestyle wasn’t sustainable, googled “how to make £100k”, called 9 B2B sales companies, 8 rejections before the 9th gave me a shot
➡️ Threw myself into sales, set a goal for management in month one, hit it in 7 months
➡️ Committed to a 5-hour round trip to London every day for almost 3 years, doubled my income
➡️ Wanted more freedom and family time, quit my 6-figure job with 7 days’ notice and a baby due in 5 weeks to start my first business
➡️ First week was pure anxiety, but I backed myself, replaced my income in 28 days, and 4x’d it in 77

None of this would have been possible without dreaming big, trusting myself, and taking action.

Fast forward to today, I’m 37 and running Sales Fit Acquisition with the same dream-big attitude that got me here.

If you’re feeling stuck, alone, or behind, please hear this:

Your beginnings don’t define you!
Your grades don’t decide your future!
Your situation is NEVER permanent!

Attitude beats grades every single day of the week.

Dream big.
Back yourself.
And don’t be afraid to walk your own path.

If any part of my story resonates and you want some guidance, feel free to message me.

My DMs are always open if you’re someone who needs some help.

Sales Trainer | Coach | Sales Enablement | DE&I Advocate

Sales Fit Acquisition

December is here! Let the fun begin.

🎄🎅

This photo means more to me than any business win ever could.

It was taken 5 weeks after I lost my job.

5 weeks after I decided to bet on myself and start a business.
And just a few hours after Albie was born.

He came into the world early.
And he came in fighting.

The first two weeks of his life were filled with tubes, tests, and uncertainty.

We didn’t sleep.
We didn’t relax.
We just waited and hoped.

At the same time, I was trying to build a business from scratch.
With no backup.
Zero savings.
And no clue what tomorrow looked like.

People talk about entrepreneurship like it’s exciting.
Like it’s full of wins and content and confidence.

But this was my start.

Terrified.
Exhausted.
And holding my newborn son while hoping my business didn’t fall apart before it began.

I’ve been through a lot in the last 3 years.
But nothing has shaped me more than this.

It taught me what pressure really feels like.
It taught me how much I could take.
And it showed me exactly why I was doing this.

Not for LinkedIn content.
Not for income milestones.
But for them.

Oscar and Albie.

This photo reminds me how far we’ve come.

And just how much was riding on that decision to go all in.

£76,000 from 27 cold voice notes.

Tell me again how “cold outreach doesn’t work.”

I love cold outreach.

Cold Calling.
LinkedIn DMs.
Voice notes.

All of it, all completely cold.

You don’t hear that often, do you?

Because LinkedIn is flooded with gurus preaching the same soft, slow strategies:

“Just create content.”
“Comment more.”
“Add value.”
“Wait for inbound.”

It sounds lovely.

It’s also the reason so many businesses grow at a snail’s pace.

If you’re not prioritising cold outreach right now.

Take a hard look at your strategy, because someone else is out there winning the deals you’re not brave enough to go after.

September 2020.

One quote from Justin Welsh changed everything for me:

“Did you know people are willing to pay you 5 times more than your current employer for the exact same knowledge?”

He was 100% right.

After working with hundreds of business owners and speaking to thousands more, I’ve seen this play out over and over again.

Packaging your existing knowledge into a clear offer is hands down the fastest way to build short, medium, and long-term success.

People don’t pay for fancy logos or strategy packs.
They pay for solutions.

And being just a few steps ahead is usually more than enough for this to work.

People talk about “lonely at the top” like it’s some kind of motivational quote.

But it’s not.

It’s real.
It’s quiet.
And it creeps in without warning.

One minute you’re focused on building the thing.
Next minute, it’s 1am.

No one to bounce ideas off.
No one to tell you if you’re heading in the right direction.
Just you… staring at the same screen you’ve had open for hours.

And no, this isn’t some “look how hard I work” moment.
It’s just what happens when you go all in.

You carry the risk.
You carry the pressure.
You carry the doubt.

When I started my business, it was chaos.
A baby in hospital.
No income.
No clients.

But every night I sat there.
Not because I was inspired.
Because I didn’t have a choice.

Some days you feel like it’s all moving.

Others, like you’ve built something that could fall apart at any second.

That’s the part no one claps for.
That’s the real bit.

And if you’re in that place right now, wondering if it’s meant to feel like this

It is.

You’re not lost.
You’re just building something that hasn’t taken off yet.

Keep going.
Not louder.
Just longer.

For anyone building a business and starting to panic, read this.

December can be brutal.

Here’s one simple piece of advice that changes the game:

Double down.

Double down on your energy.
Double down on your discipline.
And most of all, double down on your outreach.

Most companies go quiet in December, which hands you an opening.

Don’t stress if they don’t want to jump on a call this month. Offer January instead:

“No worries at all, December isn’t usually the month for starting new conversations.

I'm really keen to discuss this with you, so why don’t we do this? I’ll send over a placeholder for the second week of January, so we’ve both got something to aim for?”

Will a few fall through? Of course!
But not many.

And if you stay consistent, you’ll roll into January with 10–15 new calls already locked in, ready to hit the ground running while everyone else is warming up.

Don’t let December kill your spark.

2026 is yours!

When I was working in my corporate job, I once walked into the office and caught my Sales Director and his…


Relax.

It’s a joke, nothing scandalous ever happened!

However, now I’ve got your attention.

Let me tell you why I’m actually writing this.

I’ve spent the last 11 months speaking to hundreds of people, clients, founders, sales professionals, people at every stage of life. 

And there’s a pattern that’s too hard to ignore.

So many people are one small shift away from being genuinely happy, yet they keep living the same day on repeat. 

Not because they lack talent, time or opportunity, but because they’re waiting for the perfect moment.

Meanwhile, 2026 is only 29 days away.

And I can’t shake the thought that someone needs to say this clearly, so I will.

If you want next year to be the best year of your life, if you want to feel in control, confident and genuinely excited about where your life is heading, then what I’m about to say matters.

If you’re completely happy with your life as it is, stop reading. Enjoy it, hold onto it, nothing I say here is urgent for you.

But if you feel stuck, frustrated or deep down you know you’re meant for more, then this is for you.

Here’s the truth I’ve seen again and again this year.

People who win are not the ones who have the most resources, confidence or luck. They are the ones who stop accepting a life that feels smaller than the one they want.

And you, whether you believe it yet or not, are far closer to the life you want than you think.

Closer to more time with your kids,
closer to more freedom,
closer to more money,
closer to waking up with energy instead of heaviness.

You are not stuck, you are just avoiding the first uncomfortable step. And that is good news, because it means you can change direction quickly.

Here are the three decisions that shift everything fast:

1. Pinpoint the exact thing making you unhappy.
Clarity creates control.

2. Choose two actions you can take today.
Immediate steps create immediate momentum.

3. Take action now.
Action breaks the cycle and sparks fast change.

You are not 10 years away from your dream life, you are not even 10 months away.

You are three decisions away from walking into 2026 as a completely different version of yourself.

Make these next 29 days count and step into the year you actually want to live.

It was brilliant to be tagged in this yesterday. Thank you, Catey Josephine P.

I’m not in the habit of bashing other businesses, but the truth is the lead gen space is full of unqualified providers promising the world and delivering nothing. 

It’s why posts like this really matter.

Most of my content recently has been about Sales Fit Acquisition and helping SaaS and tech teams generate more outbound meetings themselves.

But SWJ Growth is still very much alive and delivering incredible results.

This is a fully done-for-you service. 

We optimise your LinkedIn profile, build a list of your ideal customers, write messaging, handle inbox management, and book meetings straight into your calendar.

Sound interesting?

We’ve got two spaces opening for the week of 26 January. If you want a hands-off outbound engine that actually works, drop me a message.

And thanks again, Catey.

Founder @ DuraSuite | Helping HR, Payroll & Finance Leaders Bring Clarity, Control & Measurable Stability to Complex Operations | Finalist, Woman of the Year (Reward Strategy)

Zoltan A. Vardy

The Launch Code

• The Launch Code: a proven sales blueprint for B2B founders to consistently close 3+ high-ticket clients per quarter.
• Applied by 200+ startups across 26 countries to turn sales from guesswork into a repeatable growth engine.
• Delivered through a video course, 1:1 mentoring, group accelerator programs & workshops.

B2B Sales Strategist & Founder

• Startup & Tech Conferences: Dublin Tech Summit, EU Startups Summit, Arctic15, TechChill, TNW, Wolves Summit, PODIM, How To Web.
• Accelerators & VCs: Startup Wise Guys, Supercharger Ventures, Design Terminal, ReaktorX, Speedinvest, Kindred Capital, Euroventures, Fil Rouge. 
• Organizations: Venture Cafe, HBBA, United Way

Keynote Speaker - Sales, Growth & Entrepreneurship

Antavo Enterprise Loyalty Cloud

• Support founders, leadership team, and investors to accelerate Antavo's global expansion.
• Antavo is an enterprise loyalty SaaS technology with clients like BMW, KFC, Kathmandu and BrewDog in Europe, North America and Asia Pacific.

Chairman

Investor & Board Member

Mentor Equity LLC

• Investor and board member of B2B enterprise technology startups based in Europe.
• Portfolio - Dexory (AI data analytics in logistics), Antavo (loyalty program SAAS tech platform)
• Exit: Brainient (video advertising technology), sold to Teads (2016).

Angel Investor & Board Member

NBCUniversal Media, LLC

• Led global ad sales teams for international TV division, 12 offices and 50+ channels across EMEA, APAC and LatAm. 
• Grew TV and digital ad revenues +20%, unified global sales organization, developed digital commercial strategy and negotiated multi-market ad partnerships.

Sr. Vice President, Global Ad Sales, NBCUniversal International Networks

ProSiebenSat.1 Media SE

• P&L responsibility for 900-employee, $150m revenue division with TV channels in Hungary (TV2, FEM3), Romania (Prima TV, Kiss TV) and a TV production company. Private-equity backed (KKR, Permira) company, bought SBS Broadcasting in June, 2007.

CEO, Central & Eastern Europe

• Generated record revenues and profits by relaunching flagship general entertainment channel, reducing costs during economic downturn, and launching cable channel portfolio.

CEO, TV2 Hungary

SBS Broadcasting

• Oversaw ad revenues of $1.1 bil for 19 TV channels in Nordic, Benelux & Central Europe; negotiated group-wide advertising deals with marketers and media agencies.

Vice President, Advertising Sales

• Led 60-person commercial team in super-charging revenues by 50% to $150 mil over 3 years alongside declining viewing share.

Commercial Director, TV2 Hungary

eEurope Media

• Developed business plan and raised $1.5 mil from angel investors to launch a network of consumer Internet portals in Central Europe; built and managed staff of 30, created exclusive partnerships with Google and Hewlett Packard; sold business to strategic buyers.

Co-Founder & CEO

CBS Corporation

GM & Vice President, CBS Plus

Turner Broadcasting

Business Development Manager, Europe

USA TODAY

Marketing Manager, Europe & Asia

I teach B2B founders how to close more enterprise deals faster using The Launch Code 🚀 Generated $2 billion in B2B revenue in my 30-year career📣 Speak about B2B sales & entrepreneurship

Struggling to sell your B2B tech product, even though you know it’s great?

I’ve been there. After 30 years in B2B sales — from leading $150M revenue teams at NBCUniversal to building my own startup — I’ve closed $2B in revenue by learning how to make skeptical buyers say “yes.”

That’s why I built The Launch Code, a proven blueprint trusted by 200+ founders in 26 countries to turn sales from a constant struggle into a repeatable growth engine. It’s designed to help founders win 3+ high-ticket clients per quarter.

👉 I created The Launch Code by blending my two worlds:

• Corporate sales leadership at the highest level

• Startup founder grit, speed, and focus

The result: a sales system that gives startup founders corporate-level structure without losing startup agility.

What you’ll learn with me:

✅ How to FOCUS your offer & message so buyers instantly get it

✅ How to STRUCTURE your sales process so you close more with less stress

✅ How to SCALE your sales so you stop doing it all yourself

Who I work with:

• Early-stage founders → use my video course + mentoring to land your first consistent high-ticket clients.

• Scaleup founders → work 1:1 with me to scale faster, build a high-performing team & break revenue ceilings.

Why listen to me?

🔹 Closed $2B+ in revenue
🔹 Carried $150M revenue responsibility as SVP at NBCUniversal 
🔹 Built & sold my own company
🔹 Investor in multiple startups
🔹 Author of The Launch Code & keynote speaker

📩 DM me if you’re ready to win 3+ high-ticket clients per quarter and turn sales into your growth engine.

• The Launch Code is a blueprint that helps B2B tech founders sell and market to enterprise customers.
• Worked with 200+ founders from 26 countries.
• I share The Launch Code via a personal mentoring program, an on-demand course and a course + mentoring package.
• Startup accelerators can choose a course + group coaching package.

“When do I give up?”
I ask myself that at least once a quarter.

When things hit harder than expected.
When a prospect or partner shuts me down.
When something I really counted on... doesn’t happen.

But somehow, I always pick up the pieces and keep moving.
Founders ask me this question too — a lot.

Because “never give up” can be dangerous advice.
Blind persistence can kill your startup just as fast as quitting too soon.

So here’s what I tell them:
✅ If you're still learning, improving, and seeing progress → keep going.
⚠️ If you're repeating, losing money, or drained of motivation → pause, pivot, or reset.

Giving up isn’t failure.
It’s strategy.
It’s how you make space for your next big win.

This is the side of entrepreneurship no one glamorizes, but every founder knows.
👉 When did you know it was time to quit?
👇 Let’s talk in the comments.

#FounderStruggles #Resilience #Entrepreneurship #Startuplife

B2B Sales Strategist for Tech Founders | Win 3+ High-Ticket Clients per Quarter | Closed $2B in Revenue | Author of The Launch Code | Keynote Speaker

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This Thanksgiving, I’m grateful for more than just good fortune.

I’m thankful for the decisions that changed my life, even when they felt risky.

🙏 I had the courage to walk away from a comfortable corporate career in my late 40s.
Starting over wasn’t easy. But it was right.

🙏 I get to share my knowledge with incredible startup founders, and help them turn their dreams into reality.

🙏 I’ve built a life where financial stress no longer runs the show.
It took years of hard work, discipline, and yes...a bit of luck.

🙏 I’m physically healthy and energized enough to pursue the work I care about.
That’s a privilege I don’t take for granted.

🙏 I’m surrounded by a loving wife and daughter who believe in me and support my purpose, especially on the hard days.

None of this happened overnight. But every step was worth it.

👉 What’s one thing you’re grateful for this year that didn’t come easy?

#Thanksgiving #Gratitude #EntrepreneurLife #Founders #StartupJourney #Reflection

Scott and Levi. Two friends. Two chapters. One unexpected meeting.

Last weekend, something unusual happened.
Two parts of my life -- 35 years apart -- finally collided.

Scott and I met at age 14 in Pittsburgh, my hometown.
High school sidekicks, inseparable from the start.

Málnay B. Levente and I met at age 26 in Budapest, my adopted city.
We grew into senior execs in the TV industry, pushing each other to grow.

When Levi joined me for a weekend visit to Pittsburgh, we all sat down for lunch.
Within minutes, they clicked.
Like they’d known each other for years.

That’s when it hit me:
They’re the same kind of person, in two different forms.

High energy.
Infectiously positive.
Driven, yet deeply grounded in family.
The kind of people who make you better just by being around them.

Lesson?
Surround yourself with people who raise your game.

We all have those people.
Who are yours?

Tag someone who lifts you up👇

#leadership #founders #growthmindset #personaldevelopment #relationships

Your sales team doesn’t need another motivational talk.
They need the startup mindset to close big deals faster.

I discovered my superpower at age 25 when I spoke on stage at an international sales event, sharing how I sold ads for Cartoon Network in Eastern Europe. 

I was nervous but ready.

That talk launched me to become a Vice President at CBS three years later.

Since then, I’ve led sales teams at TV2 and NBCUniversal, using speaking to align vision, drive revenue, and energize performance across global markets.

In the last six years, I’ve taken 50+ stages in a dozen countries, helping founders scale B2B sales.

𝗔𝗻𝗱 𝗻𝗼𝘄 𝗜 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 𝘀𝗮𝗺𝗲 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝘁𝗼 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘁𝗲𝗮𝗺𝘀.

Whether it’s sales kickoffs, leadership offsites, or global conferences -- I’ll 
show your teams how to think, sell, and win like founders.

🎥 Here’s the 2.5-minute speaker reel - and imagine this on your stage.

Planning your next sales event? Message me.

And let’s create the kind of keynote they’ll talk about all year.

#CorporateEvents #PublicSpeaking #EntrepreneurialThinking #HRLeadership #B2BSales

5PM: Quit or Conquer?

Meetings are done.
Your to-do list? Still stacked.

This is the moment that separates dreamers from builders.

Do you scroll…
or do you show up and finish strong?

Because success isn’t built when it’s easy.
It’s forged in the quiet hour...
when no one’s watching and quitting feels justified.

The best founders I know don’t wait for motivation.
They commit.
Even when it’s unglamorous.
Even when it’s exhausting.

That’s how businesses are built.
That’s how founders grow.

So when 5PM hits, ask yourself:
Comfort or progress?

👇 What’s your 5PM ritual?

#founderlife #entrepreneurship #mindset #discipline #leadership #videocontent

Basic professionalism is now a competitive advantage.
Crazy, right?

What comes naturally to you might feel like a revelation to others.

Paul Kulon from SummerJam once told me:
“God, you’re really great with follow-up!”

Urban Lapajne from PODIM thanked me for giving honest feedback — not because it was easy, but because it was real.

It made me realize:
The stuff that makes you look like a pro isn’t flashy.
It’s not loud.
It’s consistency.

✅ Sticking to deadlines
✅ Following up when you say you will
✅ Delivering what you promised

These aren’t “big” moves....but they build trust.
And trust builds everything else.

Your achievements might get attention.
But your behavior is what earns opportunity.

What’s one “basic” behavior that, in your eyes, sets true professionals apart?

👇 I’d love to learn from your perspective.

#leadership #professionalism #followthrough #founderlife #trust

the-launch-code

central-european-theme-parks-ltd

mentor-equity

medient-consulting

Talks about #b2bsales, #startups, #entrepreneurship, #salesandmarketing, and #businessdevelopment

🌀 Accelerating Krakow’s Innovation Sector — MatchMaker 🤝 | Creative Executive Officer 🎨 | Host 🎙️ | Investor Relations 💼 | Fundraiser 💰 | Full Stack Ecosystem Developer 🛠️ | Next Up: X-Mas Hangout — Dec. 18th 🔗

Program Manager at PODIM Conference & Start:up Slovenia | 🚀 Coach | 🎙Host | I Innovation & Tech 🤩

The product rarely fails. The founder does.

Not because they lack talent.
But because they avoid what feels uncomfortable:

Selling.

It's emotional. Unpredictable. Personal.

But here’s the truth:

The pain of sales is the price of growth.

Every “no” sharpens your pitch.
Every awkward call builds resilience.

Even my most successful clients started scared.

You don’t need to enjoy the discomfort.
You just need to move through it.

👉 Are you leaning in -- or avoiding the hard part?

#founders #salesmindset #entrepreneurship #startups

If you're building a startup, you already know how easy it is to get pulled in ten directions at once.

New ideas, new clients, new markets… everything looks like an opportunity.

But here’s the truth: most founders don’t struggle because of weak products or bad markets. They struggle because they lose focus.

And the same principle shows up at the top of the tech world.
The Magnificent Seven (Amazon, Apple, Alphabet, Meta, Microsoft, Nvidia, and Tesla) now make up 36% of the S&P 500.

Not because they chased everything… but because each one doubled down on what they do best.

Cloud. Chips. AI. Mobility.

Relentless focus turned into momentum, momentum into dominance.
I
n this newsletter, I break down:
🔹 Why focus is the single most underrated growth strategy
🔹 A simple 5-step process to help you find yours
🔹 How narrowing mine changed my entire career
🔹 And what the Magnificent Seven can teach every founder about clarity

If you feel spread thin or “busy but not moving,” this one’s worth a read.

Because once you find your focus, growth stops feeling like guessing, and starts feeling like momentum.

View newsletter: Master your B2B startup sales

f you’re building a startup, you already know how easy it is to get pulled in ten directions at once… New ideas, new clients, new markets. Everything 

Open article: Losing momentum? Here’s how to get it back. by Zoltan A. Vardy • 3 min read

Losing momentum? Here’s how to get it back.

Ever noticed how tracking performance flips a switch in your brain?

I saw this firsthand when a founder I mentor started logging weekly sales data.

No new hires. No extra budget. Just focus.

In 30 days, revenue trends emerged. 
Leaky funnels got patched. 
Momentum returned.

Why? Because what you measure, you manage.

Peter Drucker nailed it:
“If you can’t measure it, you can’t manage it.”

It’s not glamorous, but it’s a discipline shift.

Founders who track metrics (sales, marketing, finance) don’t just stay informed. They stay in control.

When you ignore the numbers, you manage by gut.
And gut doesn’t scale.

So here’s the question:
What’s one metric you track every single week—no excuses? 👇

#founderinsights #b2bgrowth #startuplife #scalingstartups #founders

Measure it, to manage it

If your message is unclear, your product won't grow.

Zsolt Nagy, co-founder of Vicket, learned that the hard way.

They offered live streaming for sports, concerts...even city council meetings.

But no one really understood what they did.

So we simplified their message to one clear outcome.
For one ideal buyer.

From "streaming everything" to real-time game analysis for sports teams.

Not fans.
Coaches.
A new angle. A new offer. A clear win.

The result?
From 2 hockey clubs to 24 paying clients, including national sports federations.

This didn’t require a better product.
Just a sharper message.

Your message isn’t about all you can do.
It’s about what your customer needs to hear — fast, clear, and sharp.

Clarity isn’t nice-to-have. It’s a growth strategy.
It builds trust. Relevance. Conversion.

👉What’s one part of your pitch you still find hard to explain?

#b2bsaas #productmarketing #messagingstrategy #founders #positioning #growth

Everyone’s so loud during Black Friday and Cyber Monday.
More offers, more noise, more urgency.

So here’s the opposite of that ⬇️

If you want 2026 to look different, don’t buy more stuff.
Invest in clarity, focus, and systems that actually move your business forward.

That’s why I wrote The Launch Code, not as a trend, but as a practical, proven framework to help founders win high-ticket clients with confidence.

This week’s newsletter goes deeper into that idea:
📘 What The Launch Code is really about
A no-fluff conversation from my Sales Dojo Podcast episode: mindset, value proposition, and why so many founders secretly hate selling (and how to fix it).

📍 Behind the scenes of my European book tour
18 events, 11 countries, hundreds of founders, including the night I traveled 1,180 km to speak to four people… and still considered it a win.

🎯 Why the best investment isn’t a Black Friday deal
It’s structure.
It’s clarity.
It’s the habits that shape your business long after the discounts disappear.

If you want 2026 to be your most focused and predictable year yet, start here.

👉 Read the full newsletter and make your business blast off 🚀

It’s that time again…. Black Friday. Cyber Monday. A week where everyone is trying to sell you something, usually fast, loud, and without much meaning

Open article: If you want 2026 to be different, start here by Zoltan A. Vardy • 3 min read

If you want 2026 to be different, start here

If your value proposition sounds like this guy...
…it’s time for a rewrite.

Founders often want to explain everything:
✅ Every feature
✅ Every benefit
✅ Every audience

But in trying to say it all, you say… nothing.

A strong value proposition answers just 3 things:
1. What problem do you solve?
2. For whom?
3. Why are you better?

In one sentence.
Clear. Sharp. Repeatable.

Once you’ve got it?
Test it.
Watch people’s faces.
Then refine.

Clarity wins. Complexity kills.
So, how simple is your value proposition right now?

👇 First comment = practical help for B2B founders.

#startups #b2bsales #founders #positioning #valueproposition

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The Battle

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}James Caldecott's LinkedIn Performance

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