Founder @ SWJ Growth 👉🏻 Expert Client Acquisition For Exceptional Businesses (LinkedIn Top Voice) 📈 Ex. Trustpilot | Generated £10M in New Biz Revenue | Check Out Our Recommendations Below 🍾

How does 300%-500% increase in outbound meetings sound?

Good right!

I know what it’s like to carry a quota.I’ve sat in the seat.

And I’ve felt the pressure of trying to hit targets with outreach that doesn’t cut through.

Now I coach AEs & BDRs inside at Tech and SaaS companies to change that.

I work with them over 90 days to install a LinkedIn outbound system that actually drives pipeline, built around a method we call the Human Connection Mechanism.

It’s not “just send more DMs”.

It’s a warm, structured approach to outbound that feels natural to send, and impossible to ignore.

Here’s what’s included:

✅ 1:1 and group coaching every week
✅ Done-for-you onboarding and setup
✅ Message reviews and voice note feedback
✅ Slack access for real-time support
✅ Custom video training
✅ Weekly reporting and AE-level accountability

This isn’t a course.

It’s a hands-on partnership to get your team booking qualified sales meetings fast.

Built by someone who’s been in their shoes.

Delivered with the kind of support I wish I had when I was an AE.

Want more pipleine?

Book a call with me here -https://calendly.com/sales-fit-acquisition/discovery-call-with-james

James Caldecott

Partnerships Lead@Holly Health | Empowering Patient Self-Management & Reducing Staff Pressures | | Digital Health

Commercial lead with experience running full-cycle B2B sales across SaaS and services, operating from first contact through to contracted value, renewal, and account growth.

Recent work includes securing six-figure healthtech startup revenue within twelve months alongside delivery responsibilities, expanding a Tier 1 renewal by 52%, and co-authored a successful five figure £ Innovate UK grant application.

Earlier in my career, I carried multi-million-pound enterprise and public sector quotas and closed a seven-figure enterprise commitment over a sustained cycle.

I work in environments where judgement and accountability matter. This includes founder led teams, autonomous commercial functions, and established organisations that expect one person to manage complexity across discovery, stakeholder alignment, and decision progression.

My background spans SaaS, services, enterprise IT, and regulated markets, including complex procurement and multi-stakeholder buying processes. I have worked in both lean, sometimes often scrappy teams and well resourced environments with full tech stacks.

The approach focuses on commercial control. Clear ownership of next steps, cost of inaction framing, stakeholder sequencing, and decision risk management keep effort directed at opportunities that can convert, rather than activity that looks busy but goes nowhere.

I use AI selectively within commercial work to support analysis and decision quality, not to replace judgement. Diagnostic tools are used to surface risk early and sharpen discovery in live deals.

Open to full time commercial roles in B2B Sales: SaaS or services. 
Also open to short-term, clearly defined commercial engagements where experienced judgement is required.

Based in Glasgow. Open to remote or hybrid roles.

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James Caldecott

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