Ericom

Founding national Solutions Executive for 'Signs of Life' - Australia's first contactless 24/7 vital sign monitoring solution.

Signs of Life aims to radically improve the quality of care of aged care & health providers by tracking vital signs and more without wearables or cameras, enabling: 

 - real-time insights that help care teams detect & predict deterioration 
 - rapid response to acute events & minimising prolonged harm
 - greater quality of care, augmented capability and less stress for clinical & nursing staff

My role is to become the trusted technology partner of Aged Care, Health & Corrections service providers, working with executives & clinical leaders to modernise their digital health practices and deliver Signs of Life to ageing and vulnerable Australians who need it most.

Future Technologies Solutions Executive - Health

Tech Sales Academy

Tech Sales Academy is my elite Technology Sales Community & Courses custom-built to transform non-Technical sellers into Trusted Technology Advisors.

I'm on a mission to empower the next generation of tech seller with the elite skills, knowledge & guidance I wish I had when I started my career in Tech Sales 10 years ago.

I do so by:
 - Leading a free Tech Sales community where you can connect with me and other ambitious sellers
 - Providing over 40 free fundamental tech sales lessons in my 'Tech Sales Mentorship' in the community
 - Giving you everything you need to succeed as a Tech AE with my courses 'The Account Executive's Toolkit' & 'Tech Sales OS'
 - Providing personalised support & mentoring through 1:1 coaching
 - Setting the standard for Tech Sales excellence through my Sales team group coaching

Founder & Mentor

PreSales Collective

Guest Lecturer & Presenter to PreSales APAC region for sales & soft skills for technology sellers.

Guest Lecturer

Cisco

- Data Centre Infrastructure & Software Account Executive servicing Australia & New Zealand 
- Portfolio of over 500 Mid-Market and Enterprise customers, main verticals: Local Government, Private Education, Manufacturing, Legal & Financial Services
- Consulted and designed Hybrid Cloud infrastructure strategies & solutions
- Developed channel enablement programs, product sales initiatives & drive sales to close

Highlights: 
 → Cisco's #1 Mid-Market Seller Worldwide 2023 with 3 Global Top Sales Performance Awards
 → Club Cisco 2023 - Top 1% Seller Globally out of 20,000 sellers
 → 133% Hardware & SaaS quota achieved FY22, 182% Hardware & 167% SaaS quota achieved FY23
 → 2 x Mentor in Cisco's 'MentorMe' program mentoring emerging Women in IT
 → Contributor to internal cultural programs in Asian diversity, LGBT+ and more

Cloud Infrastructure & Software Account Executive

Aussie Comedy Network

Aussie Comedy Network is a start-up organisation whose purpose is to empower the next generation of Australian comedians, digital creators and entertainers.

It seeks to unite and strengthen the Australian comedy community by providing a central platform that is easily accessible to the Australian public and sharing our creators' best work with the largest digital audience possible.

It will be a central resource for the comedy industry, allowing for opportunities to collaborate and grow like never seen before.

Most importantly, Aussie Comedy Network will entertain and create joy for as much of the community as possible.

Founder, Producer & Comedian

Telstra

• Portfolio of Mid-Market and Enterprise customers worth 18m, main verticals: NFP, Health, Financial & Legal Services, Wholesale & Construction
• Selling data networks & connectivity, cloud infrastructure, collaboration and UC, cybersecurity, professional & managed services + more
• KPIs in Sales, NPS and Behaviours & Contribution
• Relationship management, technology strategy development and consultative selling

Highlights:
• Telstra Enterprise 'Accelerate Lead' - national senior sales rep coaching colleagues on Miller-Heiman sales methodology supporting +$100m new business sales above growth target
• Published Telstra Enterprise Case Study for Hybrid Networks, Microsoft Teams Calling & COVID support for Save the Children Australia
• Member of Telstra Cloud Guild and Cyber Security Evangelist program
• Over $15m sold and 130% Sales achieved in FY2021 despite Victoria COVID lockdown
• Created and delivered the technology strategy for LinkedIn Australia's #1 Startup of the Year - Sayers

Senior Business Solutions Lead

• Portfolio of Mid-Market and Government customers worth 20m, main verticals Water Utilities, Local Government, NFP and Health 
• KPIs in Revenue, Sales, NPS and Behaviours & Contribution
• Relationship management, technology strategy development and consultative selling
• Coordinator of ‘Technology Advisory Board’ for Water Utility industry, focusing on Industrial IoT capability with market value of $200m+
• Telstra Enterprise ‘Culture Champion’ and ‘TPAMS’ Government Telecommunications Procurement Subject Matter Expert
• 140% Achieved in Sales, 105% Revenue, 130% for Behaviours & Contribution

Client Executive

Account Manager responsible for 45 mid-market Enterprise customer portfolio worth 8m across various verticals with KPIs in Sales, Revenue and NPS
• Relationship development, strategic selling, pipeline planning and execution
• Specialising in managing complex customer relationships and customer experience
• 182.4% Incremental Sales and 106.3% Revenue achieved FY19
• 135.4% Sales and 100.75% Revenue achieved FY18
• Enterprise Top Achievers Club award FY19 for sales and revenue
• Published Nutanix case study for hybrid cloud solution in Health industry

Account Executive

•	Complex billing, account support and NPS lead for Managed Accounts team
•	Engaged internal and external resources to deliver customer-centric outcomes
•	Taken on extra responsibility in reactively managing vacant portfolios, developing and closing strategic sales opportunities

Account Specialist

Sales: 
 - Customer-facing role, single and multiple sales cycles for Personal and Business customers, specialising in Solution Selling
 - Providing technological advice as well as problem-solving complex billing and system issues
 - Brand development through customer experience and expectations management, measured through NPS system
 - Known for repeat and referred business, as well as achieving top sales awards multiple times over 2013-15

Training and Development:
 - Regularly train new team members in sales technique and CRM systems.
 - Provide coaching and feedback for overall skill development, as well as provide classes and guides
 - Given additional responsibility in daily operational management and EFM
 - Collaborating with management to refine and coordinate sales promotions and incentives for staff and customers
 - Content Manager for official Social Media pages

All facets of Training and Development are above and beyond the role requirements and were taken upon my own initiative.

Senior Customer Advisor

Vita Group Limited

B2B Telecommunication Sales
Mobility Account Manager for various SMBs

Local Business Expert

Vice Music Entertainment

- Performing Musician at various venues in CBD and statewide
 - Partial manager of Vice cover band
 - Handled Venue and Agency relations, Marketing and Promotion

Performer/Manager

Future Health and Fitness

- Proscribed and trained fitness programs to clients, managed client database
 - Supervised gym floor and managed business full-time as required
 - Membership and supplement sales, visual merchandising and inventory management
 - Developed marketing and promotion strategies, successfully increasing overall sales

Gym Instructor

Tech Sales Mentor & Educator | 2 x Top 1% Tech Seller & Cisco #1 Virtual Seller '23 | LinkedIn Top Tech Sales & Account Management Voice

I'm a multi-dimensional human: conscious technologist, emerging health technologies executive, comedian, musician, & mentor teaching tech sales to non-technical sellers.

During the day I'm transforming the future of Australian healthcare as the National Solutions Executive for Signs of Life - Australia's first TGA-approved 24/7 contactless vital sign monitoring solution.

Signs of Life aims to positively impact Australians by enabling remote & scalable clinical care using cutting-edge radar technology, allowing providers to immediately respond to acute health events in aged care, corrections and healthcare-in-the-home.

If you're interested in learning more please feel free to send me a message!

At night I coach & mentor emerging tech sales talent through my business Tech Sales Academy - transforming non-technical sellers into trusted technology advisors.

With over 10 years of unbeaten B2C and B2B Tech Sales & Account Management experience, I have been recognised by some of the world's leading tech companies including: 

 → Microsoft
 → Cisco
 → AWS
 → Nutanix 
 → Telstra Enterprise

Some of my Tech Sales career highlights include: 

 → Cisco's #1 Mid-Market AE Worldwide in 2023
 → Club Cisco 2023 - Top 1% Seller Globally out of 20,000
 → Top 1% in Sales & Leadership at Telstra Enterprise in 2020
 → Never missing quota in 10 years of sales, average quota achieved 152%
 → Coaching 50+ Tech AEs & BDMs
 → Featured in Business Insider, Daily Mail UK, Channel 7 Australia, New Zealand Herald and more

But what's more important is where I came from:

 → NO IT background
 → NO B2B Experience
 → NO Account Management Experience

I give you authentic and unfiltered insights into how to master the game of sales consciously, level up in life and build your abundant future.

Here's how I can help you (links in Featured section):

1️⃣ Get my free Vibe Selling - Emotional Intelligence in Sales Masterclass. A free 7-day email course that teaches you the fundamentals of EQ and how it applies to every step of a B2B sales process.
2️⃣ Check out my fun Cisco's President's Club Vlog, showing you all the perks of being a Top 1% tech seller!

Jameel Rehman

I am no longer in the tech sales business.
 
I’m in the life-saving business.
 
My new role as a Future Technologies Solutions Executive at Ericom is a whole new level of complexity and potential.
 
I’m no longer just a cog in the vendor sales machine, I’m leading the building and launch of an Australian-first Healthtech solution that will positively impact our community for years to come.

It's called Signs of Life - Australia's first remote contactless vital sign monitoring solution.

A TGA-listed, clinically-accurate, privacy-preserving radar solution that can track vital signs in people without touching them.

Cutting-edge technology in partnership with Xandar Kardian Inc. intentionally designed to meet Australia's desperate need for remote & scalable healthcare.

When Nathan Tremlett approached me with the radar solution they were incubating at Ericom, I sensed its immense potential.
 
When I experienced it, I was 100% convinced that this was going to protect our most vulnerable and save lives.
 
In fact it already has globally, we’re just adapting it to the Australian market.
 
The most fulfilling parts of my tech sales career to date have been mentoring new talent and leading digital transformations in the not-for-profit and health space.
 
Knowing that the solutions I’ve consulted, designed & delivered have made an impact in the community filled me with joy.
 
My teams have created trusted partnerships with NFPs and have built solutions that have helped people at their most vulnerable, connected families through tough times and even given people education for the first time.
 
That’s cool as shit and I’m goddamn proud of it.
 
I may have a sales target to hit but that’s not what’s driving me to succeed.
 
My quota is people served and lives saved.
 
In fact, me and my awful handwriting will be keeping count like any other sales metric.
 
We’re probably some months away from it happening, but I know in my heart we will.
 
For now we keep building on our vision and serving our people with impact in mind.
 
If you’re a health or aged care organisation that wants to know how we can help you, please reach out!
 
I’m in the life-saving business, and it’s a damn good place to be.

Matty Redpath Kyle Page Justin Browne Sam Yang Linda Mayhue

Building 🇦🇺’s remote healthcare ecosystem | Tech Sales Mentor for non-Tech People

I've been quiet on LinkedIn lately and many of you know of the struggles I've had over the last year, so I thought I'd share a little life update.

It was too big for a post, so now it's an article.

Thank you all for your unbelievable, heart-warming support through the turmoil! ❤️ 🙏

I’ve been quiet on LinkedIn lately, here’s a life update: Many of you know that I’ve faced significant personal turmoil over the last 12 months dealin

Open article: Life update - from Tech Sales to Signs of Life by Jameel Rehman • 3 min read

Life update - from Tech Sales to Signs of Life

I’m eating my own dog food with Signs of Life.
 
I believe we’re onto something big with our contactless vital sign solution and am happy to be a guinea pig for it.
 
We’re able to track people’s resting heart rate, respiratory rate, sleep quality and more with clinical-grade accuracy, without any breach of privacy with a camera.

I’ve got one of our radars in my bedroom tracking my heart rate, respiratory rate and sleep quality every night.
 
This will help me populate real data into our demo environment to showcase our capabilities,
 
as well as give me some useful data about the quality of my own sleep.
 
Professionally this solution is mind-blowing in vital monitoring capabilities and trend analysis but needs actual data to see it in action.
 
Personally I’m obsessive about personal optimisation but have always had a gap in understanding sleep quality because I don’t like wearing watches and wearables to bed.
 
Many people feel the same, so the radar is a great alternative for non-intrusive monitoring.
 
There’s no breach of privacy as there’s no cameras, you simply set and forget.

In late 2026, we’ll also be also to track sleep apnea - pretty cool!
 
We can also aggregate this data into our partner AI health analytics platform AiCarer, or pipe it via API into a health system of choice.
 
Once I’ve got a baseline of data across both daytime via a Garmin wearable and night-time with the radar, I’ll show you the analytics and potential of Signs of Life.
 
It’s going to provide an entirely new dimension of health data and capability never seen in the Australian Healthtech space.
 
A perfect entryway into scalable health analytics for remote patient care.
 
If you’re in the health and aged care space and don’t want to wait for my results, reach out to me and we can organise a proper demo!

Here’s my classic example of ‘Always Be Closing’:
 
Recently I very stupidly cut my right index finger and damaged a tendon that required day surgery.
 
The surgery only required a local anaesthetic, so I was completely awake whilst they stitched me up.
 
Since I’m intending to sell Signs of Life to hospitals and want to learn more about the clinical value of our radars, why not ask the people at the coalface who would benefit the most?
 
I started talking to the anaesthesiologist and nursing staff about what Signs of Life can do and asked how they would find it beneficial.
 
Whilst the surgeon was tugging away with the stitches (away from my eyesight because I’m squeamish), the nurses were intrigued by the radars and informed me that determining trends in vital data is highly valuable to clinical staff.
 
By identifying trends that lead to deterioration, it allows for more proactive and preventative care before they become acute health events.
 
Fantastic – that is something we can do now with UTIs, a leading indicator of falls in the elderly, and anecdotally we can track elevated vitals days before people become symptomatic.
 
The great new frontier for healthcare is using AI and ML to map vital trends to common illnesses, allowing us to move from reactive to proactive & preventative care.
 
The downstream benefits are prevention of deterioration and acute health events that lead to hospitalisation and more.
 
This means:
 
-    	Healthier, happier Australians
-    	Less strain on our public health system
-    	Reduced cost to serve in our aged care and health systems
 
Just what Australia needs!
 
It was a very valuable insight, but I wouldn’t pay the price of my finger to learn it again 😉

Can you help me with my Clinical Immersion?
 
I’ve recently jumped from tech sales to Healthtech and I’m taking it seriously.
 
In my new role as a Future Technologies Solutions Executive I’m leading the launch of Signs of Life - Australia's first contactless remote vital sign solution built for the Australian remote healthcare ecosystem.
 
As part of that role I need to be able to speak the language of Clinical decision-makers and effectively communicate our solutions’ value in the medical space.
 
It is critical to our success that I understand the clinical world, our customers’ clinical journeys and where we add specific value to improve those journeys,

to show we aren’t just some blow-ins trying to crowbar tech in without any actual insight.
 
If I don’t, we will get dismissed by clinical leaders and everyone loses on the immense potential of what we’ve got with Signs of Life.
 
From experience, this is also one of the most consistent problems of new tech sellers that I’ve had to solve for - both in myself and my students at Tech Sales Academy.
 
Most tech sellers barely have any IT knowledge and it shows when facing into IT leaders, who then instantly lose credibility.
 
I faced this problem when I started in tech sales, and I got past it by immersing myself in the world of tech and learning functional knowledge of the solutions I sold.
 
That knowledge would evolve into thought leadership, and I would eventually strategise, design & deliver multi-million dollar digital transformations for Mid-Market & Enterprise organisations.
 
Now I’m in Healthtech the cycle repeats and it’s time to dive into this new world.
 
I’ve already done some deep-dives into the new aged care and public health regulations, now I want to get into the weeds of the industry and its daily challenges.
 
Now I’m looking to meet with: 
 - Clinical Leaders
 - Nurses Unit Managers 
 - Heads of Digital Health and Innovation, 

basically whoever is keen to give me clinical insights and help build my foundational knowledge.
 
I’d be happy to buy you lunch in return for picking your brain and getting insights on how we could improve the system for the benefit of the community.
 
If this is you or you know someone who could help please send me a message!

I haven't missed quota in 10 years of tech sales.
Top 1% performer at two global tech companies.
Coached and mentored for free for over five years.

Now I'm writing a modern sales PhD with Vibe Selling.

I'm documenting and structuring every step of my unbeaten sales process to pass onto the next generation of seller.

Building what I wish existed when I began: a complete education for tech sales professionals.

The frameworks, systems, and tools that actually create elite account executives.

Most sales training gives you a piece of the puzzle but never the whole solution.

I'm giving you EVERY best-practice step of the full-stack sales funnel:

→ Principles, Values & Mindset
→ Ideal Customer Persona & Unique Value Proposition
→ The 3P’s of Sales Planning Systems
→ Lead Generation
→ Discovery & Qualification
→ Developing Opportunities & Demonstrating
→ Propose & Close
→ Post Sale & Delivery
→ Expansion & Retention

PLUS an entire masterclass on emotional intelligence & 'The Vibe' to teach you how to sell like an authentic human, not a corporate cog.

Curious? Check out my free Vibe Selling email masterclass - Click 'Visit my website' above or link in bio!

Thanks to Shimark Ghaffoor for the chat!

I got zero training formal training in my first 3 years in tech sales.
No sales structure. No product knowledge. Nothing.

Just a ton of grind, curiosity, and painful feedback.

When I joined Telstra Enterprise, I assumed there’d be world-class product and sales training.
Nope.
Where I started to learn my craft was 18 months in a support role,
cleaning up billing issues and account problems that AEs didn’t want to deal with while quietly learning everything I could.

It was a trial by fire of:

→ How B2B sales actually works
→ How internal systems and processes fit together
→ What the products really do
→ What NOT to do by all the messes I had to clean up

By year four in tech sales, I’d gone from “clueless non-technical AE” to senior BDM coaching other sellers on Miller-Heiman methodology.

Sadly the massive gap in tech sales education hasn't changed since I started tech sales 10 years ago, and the problems I'm solving for my students are the exact same I had last decade.

This is why I built Tech Sales Academy and teach sales - because no-one is solving the problem at the root cause.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human? 

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

We're leading the way in creating Australia's most trusted and secure digital healthcare ecosystem! 

Great to be recognised by iTnews and techpartner.news for our work in securing the Healthcare sector.

Very soon we will be transforming Australian healthcare with Signs of Life, Australia's first remote vital sign monitoring solution.

A trusted technological network built by a trusted human network.

We’re proud to share that Ericom was named a finalist in iTnews and techpartner.news' 2025 Benchmark Security Awards for our work in the Healthcare sector.

This finalist spot highlights our focus on helping healthcare providers overcome challenges like legacy systems, low cyber literacy, and escalating threats, while also embracing innovation that improves patient care. Beyond cyber security, we’re driving transformation through solutions like Signs of Life, a remote monitoring platform that delivers privacy-preserving, predictive health insights. From protecting sensitive data to enabling proactive health monitoring, our approach embeds security into business goals, not against them, supporting organisations in building resilience without disrupting care.

A big thank you to our Horizon365 and Digital Health and Infrastructure teams for driving these outcomes, and a big congratulations to the other finalists who are helping raise the bar for security across critical sectors.

Discover the strategies behind our healthcare success: https://lnkd.in/g-VM7dvz

#Ericom #iTnews #techpartnernews #CyberSecurity #DigitalHealth  #CyberResilience #AustralianHealthcare

No one tells you the real skill set required to succeed in tech sales.
There’s no fundamental education for what we do.

99% of sales enablement is fluff, fractured processes and product decks.

When I left Telstra and joined Cisco, I thought the lack of training I got was a Telstra problem.
Turns out, it’s an industry problem.

Cisco has mentorship programs and “sales accellerator programs” for new sellers but they all focused on product, not process.
Nothing on sales frameworks, structure of a deal, or how to actually sell.

When I won global sales awards and visited the US and Europe, I met the people implementing these programs.
They all said the same thing: “We know we should be teaching process and soft skills… but the execs just want product, product, product.”

And that’s the problem.
Most new reps don’t even see the tech they sell - it’s either hidden away in the cloud or a data centre.
Hard to sell something you don’t feel.

The advice: if you’re in tech sales, stop waiting for the system to teach you. It won't.
Invest in your own knowledge, study what works, understand why people buy.
That’s what will shift you from 'order taker' to 'order creator'.

Do the work that others don't to get the rewards others won't.

Thanks to Shimark Ghaffoor for the chat!
~~~

Want to learn how to sell millions in tech as a trusted authentic human? 

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

Authenticity is an energetic frequency.

People can feel when you’re regulated, grounded, and operating from integrity.
That’s what defines your vibe - it’s what builds trust before a single word is said.

→ Know your principles and live by them
→ Be upfront when something isn’t a fit
→ Focus on helping, not hustling

I’ve never cared about squeezing the most money out of a customer.
I care about solving problems, leaving people better than I found them, and operating with an abundance mindset.

That’s what authentic confidence looks like, a calm nervous system that says:
“I’m either going to help you or point you in a direction that will. Either way, you’ll get value.”

In Vibe Selling, I call this energetic alignment - your inner state matching your outer message.
That alignment is what people feel when they decide to trust you.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human?

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

Performative' selling needs to end.

→ Drop the customer service voice
→ Drop the “sales persona”
→ Drop the corporate veneer

Nobody trusts the person "trying" to be trustworthy, trust me! 😉

When you’re real you can throw in some self-deprecating humor, acknowledge the elephant in the room and make them laugh,

the “stranger danger” dissolves and trust is being built.

In a first meeting with a customer and my SE I will literally say, “I’m the guy that talks bullshit. He’s the guy that verifies it."
It disarms people instantly because it acknowledges the sub-context of expecting to be BS'ed to by salespeople.

Trust isn’t built through formality - it’s built through familiarity. Human to human understanding.
Be okay being you first to invite a more authentic conversation and relationship from the jump.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human?

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

One of the fastest ways to improve as a seller?
Get better at qualification.

→ The industry standard for sales is a 3:1 pipeline-to-close ratio
→ That means 66% of their time is wasted chasing the wrong opportunities

If you want to go from average to elite,
you need to shift your focus from more pipeline
to better pipeline.

Great sellers don’t try to close everyone.

They spend time with the right people:
→ The ones with a real problem
→ The ones who actually want to solve it
→ The ones where your solution fits

Average sellers close at 33%,
Competent sellers close at 50%
Elite Sellers close at 70-80%.

At the elite level, you not only exponentially increase your quota attainment and commissions,
you also save your precious energy and sanity for the things that matter.

The best way to improve your qualification skillset:
→ Get good at a qualifying framework: BANT for SMB, MEDDPICC for Mid-Market & above
→ Learn emotional intelligence and master tools like exteroception and empathy

I can help you with both, and I've got your complete EQ toolkit in my bio!

We're leading from the front at Ericom, innovating from our core to protect Australians in new and exciting ways!

It's a lot of fun to be at the cutting-edge of tech, and in our Future Technologies team we're venturing into Robotics, Healthtech, IoT and much more.

The successful launch of Astro the robotic hazard sensor dog is testament to the team's vision & passion for tech, and it's future impact is very bright!

If you're curious about how emerging tech could work for your business, we have an 'innovation catalyst' service where we prototype & build MVPs for you, helping you experiment & de-risk your new tech initiatives like these.

Send me a DM to learn more!

Matty Redpath Justin Browne Ben Schmid Mario Galea Warrick Forbes Kyle Page

Astro might not fetch sticks, but Telstra Enterprise's robot dog is helping keep workers safe. 👇
 
Built in collaboration with Ericom, Astro uses environmental sensors and 5G to explore tunnels and tricky areas, sending real-time data back to the team above. The result? Safer working conditions and faster, smarter insights.
 
Astro was recently trialed with John Holland on the Metro Tunnel Project in Melbourne, giving teams a clear picture of air quality and potential hazards before anyone stepped inside.
 
It’s an exciting example of how connectivity and robotics can work together to solve real-world safety challenges and shape the future of industry.
 
Good boy, Astro! 🐶

Australian innovation at it’s finest, and it’s right here at Ericom 📈

Chief Customer Officer - Telstra Enterprise | Graduate of Australian Institute of Company Directors

“What happens when you mix 5G innovation, collaboration, and a robot dog? 🐕✨ 
 
You get Astro – and a fantastic partnership between Telstra Enterprise, John Holland, and Ericom that’s helping make worksites safer and smarter.
 
This trial showed how 5G connectivity, IoT, and robotics can help solve age-old challenges in construction – getting into tight, underground spaces where it’s not always safe to send people. Even more exciting, it opens the door to possibilities like 5G slicing for critical use cases – delivering tailored performance where it matters most.
 
I’m so proud of what our teams achieved together. This is Together Builds Better in action – our teams and our partners all pulling in the same direction to make a real impact. To keep our family and friends out there in risky environments safe 🚧 
 
Want to dive deeper? Check out the full customer story here: https://lnkd.in/gb27K-7J

And a big personal thank you to Steve Butcher! I had fun getting to know you and filming this one together 🙏 
 
#TogetherBuildsBetter #Innovation #Safety #TelstraEnterprise #5G #IoT #Teamwork”

There’s no real education for tech sales.
You just get thrown in, told your number, and left to figure it out.

If you’re lucky, you shadow someone half-decent and piece together a system that “sort of works.”
But most sellers are winging it behind closed doors - afraid to share their process because they’re scared it’s wrong.

→ No clear frameworks
→ No consistent standards
→ No external validation that says, “Yes, you’re doing it right.”

I’ve coached sellers all the way from new grads to 15-year veterans, and most of them have never been taught what an actual sales process is.

That’s why I’m building a new standard for technology sales.

One clear roadmap for mastering:

→ The complete B2B sales process
→ The meta-skills that set you apart from the 'order takers'
→ How to sell with integrity & authenticity

Curious? Check out my Vibe Selling email masterclass - link in bio or click 'visit my website' above!

Salesforce sucks.

Salesforce is NOT for salespeople.

Salesforce is middle-ware stitching data from internal legacy applications together to give visibility to sales ops & executives.

Updating Salesforce & other sales CRMs is one of the biggest painpoints between sellers and managers,

the disconnect being the prodding of managers to update pipeline without assisting in the inefficient process to actually update it.

Pipeline dashboards are often cluttered with:

- old opps from the previous account team they pushed out instead of closing off
- random 'leads' from Marketing (if any lol)
- duplicates of opps created for god knows what reason

This leaves actual pipeline difficult for AEs to get a handle on,

unable to see a clear runway to quota or even what opportunities they should focus on closing.

I solve this for my AE students by providing them a pipeline template that allows them to see:

- what opportunities to focus on each quarter
- their actual values towards their quota
- their next best actions to closing the deal

This allows them to focus on what actually matters daily (developing & closing deals) and then updating Salesforce as required,

usually in a block of admin time on a Friday.

This keeps them on track to smash quota whilst keeping their sales managers off their back!

That template and 9 more to run your portfolio is available here: https://lnkd.in/g-ZfycwE

2X Exits | Built $MM Businesses over 20 years | CEO Coach | Helping founders grow revenue, profit and valuation

20 years ago, if someone had told me that I would run multiple, multi-million dollar companies, simultaneously, I would have laughed. But here I am.

Over the last 2 decades, I’ve built 2 multi-million-dollar ARR companies and led them to successful exits.

Was it easy? Hell, no.

My transition from an Engineer to an Entrepreneur was hard. 
Being good at our craft and good in business are 2 very different things.

Tejora Technologies was my flagship; I built it to over 200 employees and 30+ clients across the US, UAE, and India, and profitably exited in 2022.

Our systems and strategies enabled me to unlock its value when I was ready to exit. 
I could secure a full buyout and walk away in 3 months because it was built to be cash-rich and founder-free.

In 2007, while growing Tejora, launched Elixir Fitness, diving headfirst into the retail sector. Double the challenges and double the learning. 
 
Successfully exited Elixir Fitness in 2012 to focus fully on Tejora. 
Biggest takeaway? Building and selling a business is an art and a science.

Now, in my 3rd venture —I help founders do the same:

Build businesses that generate profit — and become buyer/investor-ready.

Wealth creation is at the center of everything I do.

Working together, we will: 
- Scale the business in ways that increase enterprise value
- Build a team that can run without you
- Create clarity that successors can trust, and buyers will pay for.

After all, businesses aren’t sold. They’re bought.

So —here are 4 ways I can help you build an Exit Ready business.

1) CEO Coaching & Advisory: 
Work with me 1:1 to increase revenue/profit, maximize valuation, and make your business attractive to buyers or successors.

Book a Free Clarity Call: https://topmate.io/surabhishenoy/1314664

2) Subscribe to My Newsletter — CEO Mastery
Every Thursday, I share actionable strategies on scaling and valuation. This is my best content — and it’s free.

Subscribe Now: https://surabhishenoy.com/newsletter-subscribe/

3) Take My Course — Founder’s Freedom Blueprint
The first condition of any exit? Your business must run without you.
FFB helps you get there — with systems, delegation, and founder freedom.

Get it here: learn.surabhishenoy.com

4) Follow me here on LinkedIn for tips throughout the week.

To know more about me and my story, please visit: https://surabhishenoy.com/from-engineer-to-ceo-to-ceo-coach/

Thank you for being here,

Best, 
Surabhi

Surabhi Shenoy

Control felt safe.

Until it didn’t.

For years, I called it “being a hands-on founder.”
First in.
Last out.
Every call.
Every decision.

It looked like commitment.
But it was 𝘧𝘦𝘢𝘳.

Fear of dropping the ball.
Fear of being judged.
Fear that if I let go, everything would fall apart.

My wake-up moment came after yet another 15hr day.
I wasn’t leading. I was gripping.

And gripping is not growth. It’s survival.

So I changed my operating style.
I delegated from clarity, not panic.
I built systems instead of heroics.
I worked from design, not fear.

That shift didn’t just change my companies.
It changed me.

If this hit home, you’ll love my newsletter — 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆.

2300+ ambitious Founders read it every week.

Join here: https://lnkd.in/d5BWB_Cx

Every Thursday, get 1 sharp one sharp, actionable system to help you 𝘴𝘤𝘢𝘭𝘦 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴.

🎁 BONUS: Read To Lead: 30 Books Every Founder Must Read.

And if you’re still reading this…
maybe it’s time to loosen the grip a little.

Your business doesn’t grow because you hold on harder.
It grows because you design it to.

In my Tech company, salaries were our biggest expense.

Every month, I would stare at the P&L and think:
“If we can optimize this one line…our entire bottom line will improve.”

But how do you do that
- when salaries only go up,
- talent is scarce,
- and clients want better outcomes at lower cost?

Here’s what we did...
(Save this if you’re scaling a services business in 2026)

12 levers to optimize your salary costs:

1. 𝗖𝗹𝗮𝘀𝘀𝗶𝗳𝘆 every role as revenue‑producing, revenue‑enabling, or overhead, and review the mix quarterly.

2. 𝗧𝗿𝗮𝗰𝗸 cost per engineer per month, per billable day, and per key output (story point, feature, project).

3. 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 utilization, blended rate, and gross margin for each team and major client, not just at company level.

4. 𝗗𝗲𝗳𝗶𝗻𝗲 clear salary bands and promotion criteria so raises follow level changes, not tenure.

5. 𝗖𝗮𝗽 % of revenue for non-billable roles, and require a business case to exceed it.

6. 𝗣𝗿𝗶𝗰𝗲 every engagement bottom up (fully loaded cost + target margin) and enforce hard floor.

7. 𝗦𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝗶𝘇𝗲 delivery processes, templates, and technical patterns to juniorize.

8. 𝗥𝗲𝗾𝘂𝗶𝗿𝗲 a hiring / backfill justification that shows impact on revenue, margin, or a specific constraint being relieved.

9. 𝗖𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗲 the fully loaded cost of attrition (recruiting, ramp, discounts, quality risk) and use it in leadership decisions.

10. 𝗜𝗻𝘃𝗲𝘀𝘁 in a small set of retention levers (growth paths, 1:1s, coaching, sane workload) that are cheaper than constant hiring.

11. 𝗣𝘂𝗯𝗹𝗶𝘀𝗵 a simple monthly cost and margin dashboard to your leadership team and discuss variances and corrective actions.

12. 𝗘𝗱𝘂𝗰𝗮𝘁𝗲 team leads on unit economics and empower them to make local decisions that protect utilization and margins.

Cost control is not frugality.
It’s financial leadership.

The founders who win aren’t the ones who spend less.
They’re the ones who spend deliberately.

If this resonated, then repost. 
Someone in your network needs to start controlling costs today.

And if you want systems like this every week, subscribe to 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

2400+ founders already read it. It’s free.

🔗 Click “View my newsletter” above 👆

#CEOMastery #Founders #CostControl

Black-and-white image of Andrew Carnegie sitting with folded hands. Large quote on the left reads: “Control your costs. Control your costs. Control your costs. Gentlemen, control your costs.” The bottom banner shows Surabhi Shenoy’s photo, a call to subscribe to CEO Mastery, and a QR code.

He didn’t say, “5GB MP3 player.”

He said, “1000 songs in your pocket.”

That line was Steve Jobs at his best, turning tech into pure feeling.
Not a slogan.

A masterclass in clarity.

Steve Jobs didn’t describe what it was.
He described what it meant.

You could see it.
You could feel it.
You got it instantly.

That’s the power of sticky ideas.
And that’s what 𝗠𝗮𝗱𝗲 𝘁𝗼 𝗦𝘁𝗶𝗰𝗸 teaches.

A great idea isn’t enough.
It has to spread.
It has to stay.

The Heath brothers found 6 traits behind ideas that stick:
SUCCES (yes, one S)

1. Simple
2. Unexpected
3. Concrete
4. Credible
5. Emotional
6. Story-driven

Most founders miss this.
They sound smart... but forget to make it memorable.

They say:
“We optimize digital workflows for operational scalability.”

When they could say:
“We cut delivery time in half, no extra hires.”

Or:
“We build AI-driven marketing automation systems.”

Instead of:
“We help close 30% more leads, without bigger ad spend.”

Or even:
“We provide leadership coaching.”

Instead of:
“We help leaders escape daily firefighting so that they can focus on growing business.”

See the difference?

One sounds impressive.
The other makes an impression.

If people can’t picture it, they won’t remember it.
And if they don’t remember it, it never happened.

I put together a cheatsheet:
𝟲 𝗥𝘂𝗹𝗲𝘀 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝘀 𝗦𝘁𝗶𝗰𝗸 👇
Built for founders who want their message to spread... to customers, teams, and investors.

Save it.
Use it to clarify your pitch.
Or get your team’s buy-in without the blank stares.

-- 

If you enjoyed this post, 
You’ll love my newsletter: 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 

2300+ ambitious Founders read it every week.

Want in?

🔗 Click "𝗩𝗶𝗲𝘄 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿" above 👆
📲 Or scan the QR code in the cheatsheet 👇

Surabhi Shenoy, CEO Coach, shares ‘6 Rules to Make Your Ideas Stick,’ inspired by Made to Stick by Chip and Dan Heath. The visual breaks down the SUCCES framework — Simple, Unexpected, Concrete, Credible, Emotional, and Story-driven — with examples for founders on how to make their message memorable. Designed for entrepreneurs who want to communicate clearly with customers, teams, and investors. Promotes the CEO Mastery newsletter.

Everyone’s chasing speed. 
Very few chase clarity.

But that’s what separates the frantic from the focused.

Charlie Munger knew this decades ago. 

Speed without clarity creates rework.
Decisiveness without reflection creates waste.

He built a billion-dollar clarity by thinking 𝘴𝘭𝘰𝘸𝘦𝘳 than everyone else— and acting 𝘧𝘢𝘴𝘵𝘦𝘳 once he knew what mattered.

Last week’s 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 was the concluding part.
I unpacked the final 5 filters from Charlie's playbook:

- How to stay independent when the noise rises.
- How to stay humble when you’re winning.
- How to stay adaptive when everything shifts.

Read it all here: https://lnkd.in/d68wNYVQ

If your decisions feel heavy, or your team keeps “almost” aligning, this edition will hit home.

And if you haven’t yet, 
Subscribe to CEO Mastery now.

2300+ founders read it every week. 

Every Thursday, get 1 sharp, actionable system to increase your revenue, profit, and valuation.

🔗 Click “View my newsletter” above 👆

Surabhi Shenoy, CEO Coach, shares ‘Charlie Munger’s 10 Mental Filters for Founders,’ a framework on decision-making clarity for business leaders. The visual outlines ten principles — Risk, Preparation, Allocation, Patience, Focus, Independence, Intellectual Humility, Analytic Rigor, Decisiveness, and Change — to help founders think slowly, act wisely, and scale sustainably. Designed for entrepreneurs who value clarity over speed and want systems that compound results. Promotes the CEO Mastery newsletter by Surabhi Shenoy.

A $1 million contract.

I knew I had just one shot.

Win it, we leapfrog.
Lose it, we slow down. 

Being an engineer, I was strong technically.
But I wasn’t trained in negotiation.
Or persuasion.
Or high-stakes selling.

I had one week to prepare.
So I turned to the place I always turn when I’m under pressure.

A book.

I picked up 𝘕𝘦𝘷𝘦𝘳 𝘚𝘱𝘭𝘪𝘵 𝘵𝘩𝘦 𝘋𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦.
One lesson hit me hard: people decide with emotion first.

So I rebuilt my entire pitch.
I focused less on features.
More on the 𝘧𝘦𝘢𝘳 𝘰𝘧 𝘥𝘦𝘭𝘢𝘺.
The 𝘤𝘰𝘴𝘵 𝘰𝘧 𝘪𝘯𝘢𝘤𝘵𝘪𝘰𝘯.
The 𝘦𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘴𝘵𝘢𝘬𝘦𝘴 behind their decision.

That shift changed the whole room.
And I walked out with the $1 million deal — giving away a few things in kind. 𝘏𝘢𝘱𝘱𝘪𝘭𝘺.

That $1M deal was just one moment. 
But moments like that stack. 

And almost all of them were shaped by ideas I learned from books.

Books built me. 
They guided me through tough decisions, stressful leadership calls, and every major transition in my career and life.

So I put together my top 30 books...
and the exact business takeaways I’ve applied from each one.

A curated list.
Clear insights.
Real-world applications a founder can use today.

And if you want to build this kind of thinking into your 𝘸𝘦𝘦𝘬𝘭𝘺 𝘳𝘩𝘺𝘵𝘩𝘮, 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆. 

It’s the newsletter I wish existed when I was scaling my first company — one practical mental model, system, or strategy every Thursday.

Subscribe now: https://lnkd.in/d5BWB_Cx

I will send the "𝘙𝘦𝘢𝘥 𝘵𝘰 𝘓𝘦𝘢𝘥" guide along with the next edition of CEO Mastery.

The kind of founder you become depends on the ideas you feed your mind. 

Start today 🚀

♻️ Repost this to help a fellow founder.
🔔 Follow Surabhi Shenoy for daily CEO insights

“Surabhi Shenoy, CEO Coach, introduces Read to Lead — a curated guide of 30 books every founder must read. The animated GIF shows a phone screen and bold text ‘READ TO LEAD,’ inviting founders to sign up for the free guide via QR code. The resource highlights 30 books and 30 business lessons with real-world takeaways that helped Surabhi scale multiple companies. Promotes the CEO Mastery newsletter and founder learning resources.

65% of all startups fail for one reason.

Not because the idea was weak.
Because the founders fight.

Most founders don’t see it early.
The warning signs are quiet.
The damage shows up years later.

I’ve studied partnerships that lasted decades and partnerships that collapsed under pressure.

The gap is clear.

Strong co-founders pass five simple filters long before they build together.

Here are the five that matter:

1/ 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 𝗳𝗶𝘁 – steady under stress
2/ 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝗲𝗮𝗱𝗶𝗻𝗲𝘀𝘀 – calm when things break
3/ 𝗘𝗴𝗼 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 – low drama, high clarity
4/ 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗺𝗮𝘁𝗰𝗵 – same pace, same ambition
5/ 𝗦𝗸𝗶𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲 – real commitment, real stakes

Founders who pass these filters save years of conflict.
They protect trust, decisions, and momentum.

And these filters show you who someone really is before equity ties you together.

If you’re choosing a co-founder, this week’s newsletter breaks each filter down so you can build safer and scale smoothly.

Read it here > https://lnkd.in/dMX5QUZh

To get more such in-depth insights, subscribe to CEO Mastery now.

2400+ founders read it every week. 

Every Thursday, get 1 sharp, actionable system to increase your revenue, profit, and valuation.

🔗 Click “View my newsletter” above 👆

In last week's CEO Mastery Newsletter, I shared how to choose a co-founder.

Got a reply, “I already got one… it’s not working.”

This is the part most founders never prepare for.

In the early years, urgency holds everything together.
You move fast.
You skip hard talks.
You assume alignment because nothing feels broken.

Then the business grows.
Life grows.
And the cracks you ignored start widening.
Decisions feel heavier.
Small tensions linger longer.
You sense the drift before you can name it.

Here’s the part we rarely admit:
Strong partnerships don’t stay strong by luck.
Something underneath keeps them steady as things get more complex.

in tomorrow's CEO Mastery edition,
I'll share the secret I learned from working with a co-founder for over 20 years.

If you build with a co-founder or want to get one, 
you don’t want to miss this one.

𝗝𝗼𝗶𝗻 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝗶𝘁 𝗱𝗿𝗼𝗽𝘀 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄 𝟰 𝗣𝗠 𝗗𝘂𝗯𝗮𝗶 𝘁𝗶𝗺𝗲.

2400+ ambitious Founders read it every week.

Every Thursday, you will get 1 sharp, actionable system to:
✔️ Grow revenue
✔️ Maximize profit
✔️ Increase valuation
✔️ Reduce founder dependency

Want in?

🔗 Click "𝗩𝗶𝗲𝘄 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿" above 👆
📲 Or scan the QR code in the cheatsheet 👇

#CEOMastery #FounderWisdom  #CoFounderDynamics

Graphic teaser for CEO Mastery newsletter by Surabhi Shenoy. Text reads: ‘How to REALLY work with a co-founder to achieve long-term success. I’ll unpack it in tomorrow’s CEO Mastery.’ Includes QR code to subscribe. Light beige background with bold blue and red text.

Critics don’t build companies.

Builders do. Even when they fall.

This clip from Brené Brown’s talk on courage reminded me of what I see in every founder I work with…

Every founder wants to grow.
But growth needs risk.
And risk requires courage.

Not the loud kind.
But the quiet kind.

Like making a hard call with incomplete data.
Like hiring for potential, not pedigree.
Like holding the line when investors disagree.

You’ll never feel “ready” for these.
But the point isn’t to be ready.

The point is to be willing.

Willing to step in.
Willing to get it wrong.
Willing to lead, anyway.

That’s where real growth begins.
Not in the comfort of knowing.
But in the courage to act.

Because critics write opinions.
But builders write history.

Found this valuable? 
♻️ Repost to your network 
🔔 Follow @𝗦𝘂𝗿𝗮𝗯𝗵𝗶 𝗦𝗵𝗲𝗻𝗼𝘆 for more CEO insights 

-- 

👉 Want to become the CEO your growing business deserves?

📥 Subscribe to CEO Mastery —
My weekly newsletter, trusted by 2300+ founders. 

Every Thursday, get 1 sharp, actionable system to increase your revenue, profit, and valuation.

🔗 Click “View my newsletter” above 👆

#LeadershipCourage #FounderMindset #BreneBrown #CourageToLead

You don’t need to do more.

You need to be 𝘭𝘦𝘴𝘴 𝘯𝘦𝘦𝘥𝘦𝘥.

A founder I coached had it all.
Strong pipeline. Smart team. Big goals.

But his leadership team?
They got fragments of his attention while he drowned in busywork.

We worked through the 𝗙𝗼𝘂𝗻𝗱𝗲𝗿’𝘀 𝗙𝗿𝗲𝗲𝗱𝗼𝗺 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 together. 

Here’s what changed in just 6 weeks:
→ Cut 12 hours/week from his calendar 
→ Delegated 3 major workflows 
→ Built a 90-day plan that team could execute confidently

The results were transformational.

The company finally had a 𝘱𝘳𝘦𝘴𝘦𝘯𝘵 𝘊𝘌𝘖 again.
Decisions moved swifter.
Momentum returned.

Freedom isn’t about doing less. 
It’s about being fully available for the work 𝘰𝘯𝘭𝘺 𝘺𝘰𝘶 can do.

🔥 𝗕𝗹𝗮𝗰𝗸 𝗙𝗿𝗶𝗱𝗮𝘆 𝗦𝗽𝗲𝗰𝗶𝗮𝗹:
𝗙𝗼𝘂𝗻𝗱𝗲𝗿’𝘀 𝗙𝗿𝗲𝗲𝗱𝗼𝗺 𝗕𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁 𝗶𝘀 𝟱𝟬% 𝗼𝗳𝗳. 

Get it here: https://lnkd.in/duAd48XD

This is a 5-module, 60-minute video course that you can apply instantly.

It's time to take the first step toward a calmer, more focused way of leading. 

And if this resonated, please repost ♻️
Some leader in your network needs this reminder today. 

Question for you: 
If you got 10 hours back this week, where would you put them — clients, strategy, sales, hiring, or your team? ⏱️

Black Friday Sale visual promoting Surabhi Shenoy’s Founder’s Freedom Blueprint online course. The text reads: ‘Founder’s Freedom Blueprint — Step out of firefighting, into focused leadership. 50% OFF.’ The image includes a QR code linking to learn.surabhishenoy.com. The program teaches founders how to delegate, build leadership systems, and regain focus using Surabhi Shenoy’s 5-module, 60-minute framework for freedom and growth.

Ever replayed a conversation in your head… 
wishing you’d said what you really meant?

Most people don’t avoid difficult conversations because they’re weak. 

They avoid them because no one taught them 𝘩𝘰𝘸 to have them.

A managing partner I coached kept clashing with her co-founder. 

Every big discussion ended the same way: she went silent. 
Not from agreement… 
but from fear of saying it wrong.

Turns out she didn’t need courage. 
She needed tools.

When she learned how to structure the conversation,
separate facts from stories,
and make it safe to speak,
she finally said what she’d held in for years.

Founder conflicts rarely explode overnight. 
They build—one unsaid thing at a time.

That’s why 𝘊𝘳𝘶𝘤𝘪𝘢𝘭 𝘊𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 is powerful.

When stakes rise and emotions spike, people default to silence or aggression. 
Both break trust. Both slow growth.

The solution isn’t bravery. It’s skill.

Here are eight steps to speak the truth without drama.

1. Start with Heart: know what you want.
2. Learn to Look: spot silence or pressure.
3. Make It Safe: use contrast and purpose.
4. Master Your Stories: separate facts from your tale.
5. STATE Your Path: facts → view → invite.
6. Explore Their Path: use AMPP to draw them out.
7. Move to Action: agree on next steps.
8. End with Alignment: leave with shared clarity.

Simple when you read them.
Transformative when you apply them.

📌 𝗜’𝘃𝗲 𝗽𝘂𝘁 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗮 𝗰𝗵𝗲𝗮𝘁𝘀𝗵𝗲𝗲𝘁: 𝟴 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗠𝗮𝘀𝘁𝗲𝗿 𝗗𝗶𝗳𝗳𝗶𝗰𝘂𝗹𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.

Save it and share it with your team.

Use it to prevent small issues from becoming big problems.

Found this valuable? 
♻️ Repost to your network 
🔔 Follow Surabhi Shenoy for daily CEO insights 

-- 

Want to become the CEO your growing business deserves? 

📥 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 —
My weekly newsletter, trusted by 2400+ founders. 

Every Thursday, get 1 sharp, actionable system to help you move from Stuck to Scaling. 

I write from my personal experience of building, scaling, and exiting 2 MM$ businesses and now coaching founders 1:1.

🔗 Click “View my newsletter” above 👆

Surabhi Shenoy, CEO Coach and 2X founder, shares ‘8 Steps to Master Difficult Conversations’ — a framework inspired by the book Crucial Conversations. The visual outlines how leaders can communicate with clarity and safety: 1) Start with Heart, 2) Learn to Look, 3) Make It Safe, 4) Master Your Stories, 5) STATE Your Path, 6) Explore Their Path, 7) Move to Action, 8) End with Alignment. Designed for founders, executives, and teams to resolve conflict, rebuild trust, and lead with calm authority.

Care too little and people leave.

Care too much and performance drops.

Every founder I know walks this tightrope.

You want to be kind.
But you also want to be clear.
You want to support your team.
But you also expect high standards.

And most days, it feels like you’re choosing between being the “nice boss” or the “tough boss.”
But 𝘙𝘢𝘥𝘪𝘤𝘢𝘭 𝘊𝘢𝘯𝘥𝘰𝘳 teaches something different.

You don’t have to choose.
You have to combine.

𝗖𝗮𝗿𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗹𝘆.
𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆.
That’s the whole game.

When you 𝘤𝘢𝘳𝘦 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦, 
you protect feelings but kill growth.

When you 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘤𝘢𝘳𝘦, 
you get results but lose trust.

And when 𝘺𝘰𝘶 𝘥𝘰 𝘯𝘦𝘪𝘵𝘩𝘦𝘳, 
you build a team of silence and second-guessing.

But when you do both?
People feel safe.
People feel supported.
People know exactly how to win.

Because clarity is care.
And candor is love in leadership form.

If you want a team that grows with you, not around you start with conversations you’ve been delaying.

Save the cheatsheet: 7 Rules of Radical Candor 👇
Share it with your team.

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If you enjoy this kind of depth,
You’ll love my 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 newsletter.

It's Free and trusted by 2400+ growth-focused Founders.

🎁 Get instant access to my guide: 30 books every founder must read.

Want in?

🔗 Click "𝗩𝗶𝗲𝘄 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿" above 👆
📲 Or scan the QR code in the cheatsheet 👇

Found this valuable? 
♻️ Repost to your network 
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Radical Candor summary for founders — 7 rules to lead with care and direct challenge, inspired by Kim Scott’s book Radical Candor. Includes principles like caring personally, challenging directly, praising clearly, correcting behavior, giving real-time feedback, asking for criticism, and making expectations visible.

One change moves revenue fast.

But you must pick right.

Early in my career, I worked as a software test engineer.

The job was simple:
Change one input.
Watch the output.
Trace the real cause of failure.

A controlled test never changes 5 variables at once.

But founders do it every time growth stalls.

New hire.
New offer.
New funnel.
New pricing.
New strategy.

𝘈𝘭𝘭 𝘢𝘵 𝘰𝘯𝘤𝘦.

Then wonder why months of effort don’t translate into movement.

The problem usually isn’t ambition.
It’s misdiagnosis.

After years of working with founders, I’ve learned that revenue gets stuck in only a few places.

Seven, to be precise.

The 7 Revenue Levers:

𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗹𝗲𝘃𝗲𝗿𝘀 (create demand + conversion):
1/ Positioning
2/ Offer
3/ Pricing
4/ Lead flow

𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗹𝗲𝘃𝗲𝗿𝘀 (multiply scale + consistency):
5/ Sales engine
6/ Customer lifetime value
7/ Growth assets

And here’s the part most founders miss:
In almost every business, 𝘰𝘯𝘭𝘺 𝘰𝘯𝘦 𝘰𝘳 𝘵𝘸𝘰 𝘭𝘦𝘷𝘦𝘳𝘴 𝘢𝘳𝘦 𝘵𝘳𝘶𝘭𝘺 𝘣𝘳𝘰𝘬𝘦𝘯.

Fix the wrong lever → no change.
Fix the right one → everything starts to move.

Want to know how to choose and fix that 1 revenue lever?

Read this detailed newsletter: https://lnkd.in/diKEY-jr

--

If you enjoy this kind of depth,
You’ll love my 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 newsletter.

It's Free and trusted by 2400+ ambitious Founders.

Every Thursday, get 1 sharp, actionable system to:
✔️ Grow revenue
✔️ Maximize profit
✔️ Increase valuation
✔️ Reduce founder dependency

Want in?

🔗 Click "𝗩𝗶𝗲𝘄 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿" above 👆
📲 Or scan the QR code in the cheatsheet 👇

#CEOMastery #FounderWisdom #RevenueGrowth

Cheatsheet titled ‘7 Revenue Levers – Diagnose Before You Scale’ by Surabhi Shenoy. Visual framework showing why growth stalls, the tester’s mindset, and where revenue breaks. Highlights seven revenue levers in two groups: Positioning, Offer, Pricing, Lead Flow, Sales Engine, CLTV, and Growth Assets. Includes diagnostic questions, icons for each lever, and a QR code to subscribe to CEO Mastery.

Growth needs depth.

Depth needs reading. 

People say they want to grow.
But very few sharpen that one skill:
𝗥𝗲𝗮𝗱𝗶𝗻𝗴.

Not doom-scrolling.
Not information snacking.
Not shallow content that vanishes in minutes.

I’ve always been a voracious reader.
And I realize many aren’t.
They like the speed.
They move fast.
And reading feels “slow.”

But slow 𝘪𝘴 the point.

Reading gives depth.
It builds clearer thinking.
You retain far more information.
You understand concepts better.
You can recall ideas later in seconds.
And you, not algorithm, decide what to read.

What if you don’t have time for books?

Read things you 𝘤𝘢𝘯 finish.
Read some long-form articles.
Read a thought-provoking newsletter.
Read anything that stretches your thinking...
(instead of just entertaining your mind.)

𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝗜 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝘾𝙀𝙊 𝙈𝙖𝙨𝙩𝙚𝙧𝙮. 
For founders who want to grow fast but don’t have time for books.

Each week, I send one deep insight you can apply the same day.
Revenue. 
Profit. 
Valuation. 
People. 
Systems. 
Leadership.

The real levers that move a business.

Who is this for?

- Founders who're pressed for time.
- Leaders who want sharper decisions.
- Executives who want depth without overwhelm.
- Anyone who wants to think better, and build better.

When you subscribe, I’ll send you my guide “𝟯𝟬 𝗕𝗼𝗼𝗸𝘀 𝗘𝘃𝗲𝗿𝘆 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗠𝘂𝘀𝘁 𝗥𝗲𝗮𝗱.”

And here’s the real value:
Each book comes with an article. 
I break down the idea, the takeaway, and how it shaped my decisions... so you get the wisdom in minutes, not hours.

If this speaks to you, read one long-form piece this weekend.
A book.
A newsletter.
A well-written article.
Give your brain the upgrade it has been asking for.

If you're already in the habit, what's your favorite book?

🔁 Repost if you believe reading still matters.
🔗 Join CEO Mastery by clicking “View my newsletter” above 👆

Scaling isn’t about effort.
It’s about 10 boring fundamentals.

I coached 47 founders this year.
The ones who scaled 2x+?
They all mastered the same 10 basics.

No hacks.
No wild experiments.
Just quiet, steady execution.

The ones who stalled?
They skipped at least 3.

So I broke them down.
10 fundamentals.
10 days.
Frameworks in every post.

The series got:
- 59K+ impressions
- 110+ reposts
- Multiple client conversations

I've shared them in this carousel.
Save it, download it, share it.

𝘞𝘩𝘪𝘤𝘩 𝘰𝘯𝘦 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘰𝘯 𝘯𝘦𝘹𝘵?

Read about the BTS and the entire series here: 
https://lnkd.in/dFpRxdYz

Found this valuable?
♻️ Repost to your network
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2300+ ambitious Founders read it every week and it's free!

🔗 Click “View my newsletter” above 👆

10-fundamentals-to-scale-your-business-surabhi-shenoy

Founders want to read more.

They know books sharpen judgment.
Improve decisions.
Strengthen instincts.

But they don’t have time to sit with a 300-page book.

Ironically, the moment you need books the most… 
is the moment they stop reading.

I lived this.

Growing up, I read constantly.
But once I started building and scaling companies, reading disappeared.

Hiring. Delivery Clients. Fires.
There was always something more urgent than picking up a book.

Yet every time I felt lost as a founder…
I knew the answer was sitting in a book I hadn’t opened.

After my second exit, as I began building CEO Mastery…
I made myself a promise:

To carve time for 𝗱𝗲𝗲𝗽 𝗿𝗲𝗮𝗱𝗶𝗻𝗴 again.
To study founders, operators, mental models.
To pull patterns from the people who built iconic companies.

That’s what I do now.

I read deeply.
I take obsessive notes.
I combine them with my own experience scaling (and exiting) two companies.
And I turn them into systems founders can apply instantly.

If you want access to this level of thinking, 
📩 Subscribe to 𝗖𝗘𝗢 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 here: https://lnkd.in/didm2-bY

Every Thursday:
One sharp, actionable system to scale yourself and your business.
And because I want you to start strong,
I’ll send you a gift I’ve built over the last 12 months:

“𝗥𝗲𝗮𝗱 𝘁𝗼 𝗟𝗲𝗮𝗱” — 𝟯𝟬 𝗕𝗼𝗼𝗸𝘀 𝗘𝘃𝗲𝗿𝘆 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗠𝘂𝘀𝘁 𝗥𝗲𝗮𝗱

This isn’t a book list.
Not summaries.

Each book comes with:
 → A deeper article
 → A strategic framework
 → The exact lessons I applied while building my companies
This weekend, don’t start a new book.

Don’t add more to your “to read” list.
Instead, make 20 minutes for Read to Lead.

Because founders who win aren’t the ones who read the most books.
They are the ones who absorb the right ideas at the right time.

 Found this valuable?
♻️ Repost to your network 
🔔 Follow Surabhi Shenoy for daily founder insights

#CEOMastery #FounderWisdom #ReadToLead

Animated graphic showing a smartphone preview of the “Read to Lead — 30 Books Every Founder Must Read” guide. The right side highlights the title in large blue text, with a message explaining that the guide includes 30 books, 30 lessons, and zero guesswork. A QR code invites viewers to subscribe to the CEO Mastery newsletter to receive the full guide.

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