Ericom

Founding national Solutions Executive for 'Signs of Life' - Australia's first contactless 24/7 vital sign monitoring solution.

Signs of Life aims to radically improve the quality of care of aged care & health providers by tracking vital signs and more without wearables or cameras, enabling: 

 - real-time insights that help care teams detect & predict deterioration 
 - rapid response to acute events & minimising prolonged harm
 - greater quality of care, augmented capability and less stress for clinical & nursing staff

My role is to become the trusted technology partner of Aged Care, Health & Corrections service providers, working with executives & clinical leaders to modernise their digital health practices and deliver Signs of Life to ageing and vulnerable Australians who need it most.

Future Technologies Solutions Executive - Health

Tech Sales Academy

Tech Sales Academy is my elite Technology Sales Community & Courses custom-built to transform non-Technical sellers into Trusted Technology Advisors.

I'm on a mission to empower the next generation of tech seller with the elite skills, knowledge & guidance I wish I had when I started my career in Tech Sales 10 years ago.

I do so by:
 - Leading a free Tech Sales community where you can connect with me and other ambitious sellers
 - Providing over 40 free fundamental tech sales lessons in my 'Tech Sales Mentorship' in the community
 - Giving you everything you need to succeed as a Tech AE with my courses 'The Account Executive's Toolkit' & 'Tech Sales OS'
 - Providing personalised support & mentoring through 1:1 coaching
 - Setting the standard for Tech Sales excellence through my Sales team group coaching

Founder & Mentor

PreSales Collective

Guest Lecturer & Presenter to PreSales APAC region for sales & soft skills for technology sellers.

Guest Lecturer

Cisco

- Data Centre Infrastructure & Software Account Executive servicing Australia & New Zealand 
- Portfolio of over 500 Mid-Market and Enterprise customers, main verticals: Local Government, Private Education, Manufacturing, Legal & Financial Services
- Consulted and designed Hybrid Cloud infrastructure strategies & solutions
- Developed channel enablement programs, product sales initiatives & drive sales to close

Highlights: 
 → Cisco's #1 Mid-Market Seller Worldwide 2023 with 3 Global Top Sales Performance Awards
 → Club Cisco 2023 - Top 1% Seller Globally out of 20,000 sellers
 → 133% Hardware & SaaS quota achieved FY22, 182% Hardware & 167% SaaS quota achieved FY23
 → 2 x Mentor in Cisco's 'MentorMe' program mentoring emerging Women in IT
 → Contributor to internal cultural programs in Asian diversity, LGBT+ and more

Cloud Infrastructure & Software Account Executive

Aussie Comedy Network

Aussie Comedy Network is a start-up organisation whose purpose is to empower the next generation of Australian comedians, digital creators and entertainers.

It seeks to unite and strengthen the Australian comedy community by providing a central platform that is easily accessible to the Australian public and sharing our creators' best work with the largest digital audience possible.

It will be a central resource for the comedy industry, allowing for opportunities to collaborate and grow like never seen before.

Most importantly, Aussie Comedy Network will entertain and create joy for as much of the community as possible.

Founder, Producer & Comedian

Telstra

• Portfolio of Mid-Market and Enterprise customers worth 18m, main verticals: NFP, Health, Financial & Legal Services, Wholesale & Construction
• Selling data networks & connectivity, cloud infrastructure, collaboration and UC, cybersecurity, professional & managed services + more
• KPIs in Sales, NPS and Behaviours & Contribution
• Relationship management, technology strategy development and consultative selling

Highlights:
• Telstra Enterprise 'Accelerate Lead' - national senior sales rep coaching colleagues on Miller-Heiman sales methodology supporting +$100m new business sales above growth target
• Published Telstra Enterprise Case Study for Hybrid Networks, Microsoft Teams Calling & COVID support for Save the Children Australia
• Member of Telstra Cloud Guild and Cyber Security Evangelist program
• Over $15m sold and 130% Sales achieved in FY2021 despite Victoria COVID lockdown
• Created and delivered the technology strategy for LinkedIn Australia's #1 Startup of the Year - Sayers

Senior Business Solutions Lead

• Portfolio of Mid-Market and Government customers worth 20m, main verticals Water Utilities, Local Government, NFP and Health 
• KPIs in Revenue, Sales, NPS and Behaviours & Contribution
• Relationship management, technology strategy development and consultative selling
• Coordinator of ‘Technology Advisory Board’ for Water Utility industry, focusing on Industrial IoT capability with market value of $200m+
• Telstra Enterprise ‘Culture Champion’ and ‘TPAMS’ Government Telecommunications Procurement Subject Matter Expert
• 140% Achieved in Sales, 105% Revenue, 130% for Behaviours & Contribution

Client Executive

Account Manager responsible for 45 mid-market Enterprise customer portfolio worth 8m across various verticals with KPIs in Sales, Revenue and NPS
• Relationship development, strategic selling, pipeline planning and execution
• Specialising in managing complex customer relationships and customer experience
• 182.4% Incremental Sales and 106.3% Revenue achieved FY19
• 135.4% Sales and 100.75% Revenue achieved FY18
• Enterprise Top Achievers Club award FY19 for sales and revenue
• Published Nutanix case study for hybrid cloud solution in Health industry

Account Executive

•	Complex billing, account support and NPS lead for Managed Accounts team
•	Engaged internal and external resources to deliver customer-centric outcomes
•	Taken on extra responsibility in reactively managing vacant portfolios, developing and closing strategic sales opportunities

Account Specialist

Sales: 
 - Customer-facing role, single and multiple sales cycles for Personal and Business customers, specialising in Solution Selling
 - Providing technological advice as well as problem-solving complex billing and system issues
 - Brand development through customer experience and expectations management, measured through NPS system
 - Known for repeat and referred business, as well as achieving top sales awards multiple times over 2013-15

Training and Development:
 - Regularly train new team members in sales technique and CRM systems.
 - Provide coaching and feedback for overall skill development, as well as provide classes and guides
 - Given additional responsibility in daily operational management and EFM
 - Collaborating with management to refine and coordinate sales promotions and incentives for staff and customers
 - Content Manager for official Social Media pages

All facets of Training and Development are above and beyond the role requirements and were taken upon my own initiative.

Senior Customer Advisor

Vita Group Limited

B2B Telecommunication Sales
Mobility Account Manager for various SMBs

Local Business Expert

Vice Music Entertainment

- Performing Musician at various venues in CBD and statewide
 - Partial manager of Vice cover band
 - Handled Venue and Agency relations, Marketing and Promotion

Performer/Manager

Future Health and Fitness

- Proscribed and trained fitness programs to clients, managed client database
 - Supervised gym floor and managed business full-time as required
 - Membership and supplement sales, visual merchandising and inventory management
 - Developed marketing and promotion strategies, successfully increasing overall sales

Gym Instructor

Tech Sales Mentor & Educator | 2 x Top 1% Tech Seller & Cisco #1 Virtual Seller '23 | LinkedIn Top Tech Sales & Account Management Voice

I'm a multi-dimensional human: conscious technologist, emerging health technologies executive, comedian, musician, & mentor teaching tech sales to non-technical sellers.

During the day I'm transforming the future of Australian healthcare as the National Solutions Executive for Signs of Life - Australia's first TGA-approved 24/7 contactless vital sign monitoring solution.

Signs of Life aims to positively impact Australians by enabling remote & scalable clinical care using cutting-edge radar technology, allowing providers to immediately respond to acute health events in aged care, corrections and healthcare-in-the-home.

If you're interested in learning more please feel free to send me a message!

At night I coach & mentor emerging tech sales talent through my business Tech Sales Academy - transforming non-technical sellers into trusted technology advisors.

With over 10 years of unbeaten B2C and B2B Tech Sales & Account Management experience, I have been recognised by some of the world's leading tech companies including: 

 → Microsoft
 → Cisco
 → AWS
 → Nutanix 
 → Telstra Enterprise

Some of my Tech Sales career highlights include: 

 → Cisco's #1 Mid-Market AE Worldwide in 2023
 → Club Cisco 2023 - Top 1% Seller Globally out of 20,000
 → Top 1% in Sales & Leadership at Telstra Enterprise in 2020
 → Never missing quota in 10 years of sales, average quota achieved 152%
 → Coaching 50+ Tech AEs & BDMs
 → Featured in Business Insider, Daily Mail UK, Channel 7 Australia, New Zealand Herald and more

But what's more important is where I came from:

 → NO IT background
 → NO B2B Experience
 → NO Account Management Experience

I give you authentic and unfiltered insights into how to master the game of sales consciously, level up in life and build your abundant future.

Here's how I can help you (links in Featured section):

1️⃣ Get my free Vibe Selling - Emotional Intelligence in Sales Masterclass. A free 7-day email course that teaches you the fundamentals of EQ and how it applies to every step of a B2B sales process.
2️⃣ Check out my fun Cisco's President's Club Vlog, showing you all the perks of being a Top 1% tech seller!

Jameel Rehman

I am no longer in the tech sales business.
 
I’m in the life-saving business.
 
My new role as a Future Technologies Solutions Executive at Ericom is a whole new level of complexity and potential.
 
I’m no longer just a cog in the vendor sales machine, I’m leading the building and launch of an Australian-first Healthtech solution that will positively impact our community for years to come.

It's called Signs of Life - Australia's first remote contactless vital sign monitoring solution.

A TGA-listed, clinically-accurate, privacy-preserving radar solution that can track vital signs in people without touching them.

Cutting-edge technology in partnership with Xandar Kardian Inc. intentionally designed to meet Australia's desperate need for remote & scalable healthcare.

When Nathan Tremlett approached me with the radar solution they were incubating at Ericom, I sensed its immense potential.
 
When I experienced it, I was 100% convinced that this was going to protect our most vulnerable and save lives.
 
In fact it already has globally, we’re just adapting it to the Australian market.
 
The most fulfilling parts of my tech sales career to date have been mentoring new talent and leading digital transformations in the not-for-profit and health space.
 
Knowing that the solutions I’ve consulted, designed & delivered have made an impact in the community filled me with joy.
 
My teams have created trusted partnerships with NFPs and have built solutions that have helped people at their most vulnerable, connected families through tough times and even given people education for the first time.
 
That’s cool as shit and I’m goddamn proud of it.
 
I may have a sales target to hit but that’s not what’s driving me to succeed.
 
My quota is people served and lives saved.
 
In fact, me and my awful handwriting will be keeping count like any other sales metric.
 
We’re probably some months away from it happening, but I know in my heart we will.
 
For now we keep building on our vision and serving our people with impact in mind.
 
If you’re a health or aged care organisation that wants to know how we can help you, please reach out!
 
I’m in the life-saving business, and it’s a damn good place to be.

Matty Redpath Kyle Page Justin Browne Sam Yang Linda Mayhue

Building 🇦🇺’s remote healthcare ecosystem | Tech Sales Mentor for non-Tech People

I've been quiet on LinkedIn lately and many of you know of the struggles I've had over the last year, so I thought I'd share a little life update.

It was too big for a post, so now it's an article.

Thank you all for your unbelievable, heart-warming support through the turmoil! ❤️ 🙏

I’ve been quiet on LinkedIn lately, here’s a life update: Many of you know that I’ve faced significant personal turmoil over the last 12 months dealin

Open article: Life update - from Tech Sales to Signs of Life by Jameel Rehman • 3 min read

Life update - from Tech Sales to Signs of Life

I’m eating my own dog food with Signs of Life.
 
I believe we’re onto something big with our contactless vital sign solution and am happy to be a guinea pig for it.
 
We’re able to track people’s resting heart rate, respiratory rate, sleep quality and more with clinical-grade accuracy, without any breach of privacy with a camera.

I’ve got one of our radars in my bedroom tracking my heart rate, respiratory rate and sleep quality every night.
 
This will help me populate real data into our demo environment to showcase our capabilities,
 
as well as give me some useful data about the quality of my own sleep.
 
Professionally this solution is mind-blowing in vital monitoring capabilities and trend analysis but needs actual data to see it in action.
 
Personally I’m obsessive about personal optimisation but have always had a gap in understanding sleep quality because I don’t like wearing watches and wearables to bed.
 
Many people feel the same, so the radar is a great alternative for non-intrusive monitoring.
 
There’s no breach of privacy as there’s no cameras, you simply set and forget.

In late 2026, we’ll also be also to track sleep apnea - pretty cool!
 
We can also aggregate this data into our partner AI health analytics platform AiCarer, or pipe it via API into a health system of choice.
 
Once I’ve got a baseline of data across both daytime via a Garmin wearable and night-time with the radar, I’ll show you the analytics and potential of Signs of Life.
 
It’s going to provide an entirely new dimension of health data and capability never seen in the Australian Healthtech space.
 
A perfect entryway into scalable health analytics for remote patient care.
 
If you’re in the health and aged care space and don’t want to wait for my results, reach out to me and we can organise a proper demo!

Here’s my classic example of ‘Always Be Closing’:
 
Recently I very stupidly cut my right index finger and damaged a tendon that required day surgery.
 
The surgery only required a local anaesthetic, so I was completely awake whilst they stitched me up.
 
Since I’m intending to sell Signs of Life to hospitals and want to learn more about the clinical value of our radars, why not ask the people at the coalface who would benefit the most?
 
I started talking to the anaesthesiologist and nursing staff about what Signs of Life can do and asked how they would find it beneficial.
 
Whilst the surgeon was tugging away with the stitches (away from my eyesight because I’m squeamish), the nurses were intrigued by the radars and informed me that determining trends in vital data is highly valuable to clinical staff.
 
By identifying trends that lead to deterioration, it allows for more proactive and preventative care before they become acute health events.
 
Fantastic – that is something we can do now with UTIs, a leading indicator of falls in the elderly, and anecdotally we can track elevated vitals days before people become symptomatic.
 
The great new frontier for healthcare is using AI and ML to map vital trends to common illnesses, allowing us to move from reactive to proactive & preventative care.
 
The downstream benefits are prevention of deterioration and acute health events that lead to hospitalisation and more.
 
This means:
 
-    	Healthier, happier Australians
-    	Less strain on our public health system
-    	Reduced cost to serve in our aged care and health systems
 
Just what Australia needs!
 
It was a very valuable insight, but I wouldn’t pay the price of my finger to learn it again 😉

Can you help me with my Clinical Immersion?
 
I’ve recently jumped from tech sales to Healthtech and I’m taking it seriously.
 
In my new role as a Future Technologies Solutions Executive I’m leading the launch of Signs of Life - Australia's first contactless remote vital sign solution built for the Australian remote healthcare ecosystem.
 
As part of that role I need to be able to speak the language of Clinical decision-makers and effectively communicate our solutions’ value in the medical space.
 
It is critical to our success that I understand the clinical world, our customers’ clinical journeys and where we add specific value to improve those journeys,

to show we aren’t just some blow-ins trying to crowbar tech in without any actual insight.
 
If I don’t, we will get dismissed by clinical leaders and everyone loses on the immense potential of what we’ve got with Signs of Life.
 
From experience, this is also one of the most consistent problems of new tech sellers that I’ve had to solve for - both in myself and my students at Tech Sales Academy.
 
Most tech sellers barely have any IT knowledge and it shows when facing into IT leaders, who then instantly lose credibility.
 
I faced this problem when I started in tech sales, and I got past it by immersing myself in the world of tech and learning functional knowledge of the solutions I sold.
 
That knowledge would evolve into thought leadership, and I would eventually strategise, design & deliver multi-million dollar digital transformations for Mid-Market & Enterprise organisations.
 
Now I’m in Healthtech the cycle repeats and it’s time to dive into this new world.
 
I’ve already done some deep-dives into the new aged care and public health regulations, now I want to get into the weeds of the industry and its daily challenges.
 
Now I’m looking to meet with: 
 - Clinical Leaders
 - Nurses Unit Managers 
 - Heads of Digital Health and Innovation, 

basically whoever is keen to give me clinical insights and help build my foundational knowledge.
 
I’d be happy to buy you lunch in return for picking your brain and getting insights on how we could improve the system for the benefit of the community.
 
If this is you or you know someone who could help please send me a message!

I haven't missed quota in 10 years of tech sales.
Top 1% performer at two global tech companies.
Coached and mentored for free for over five years.

Now I'm writing a modern sales PhD with Vibe Selling.

I'm documenting and structuring every step of my unbeaten sales process to pass onto the next generation of seller.

Building what I wish existed when I began: a complete education for tech sales professionals.

The frameworks, systems, and tools that actually create elite account executives.

Most sales training gives you a piece of the puzzle but never the whole solution.

I'm giving you EVERY best-practice step of the full-stack sales funnel:

→ Principles, Values & Mindset
→ Ideal Customer Persona & Unique Value Proposition
→ The 3P’s of Sales Planning Systems
→ Lead Generation
→ Discovery & Qualification
→ Developing Opportunities & Demonstrating
→ Propose & Close
→ Post Sale & Delivery
→ Expansion & Retention

PLUS an entire masterclass on emotional intelligence & 'The Vibe' to teach you how to sell like an authentic human, not a corporate cog.

Curious? Check out my free Vibe Selling email masterclass - Click 'Visit my website' above or link in bio!

Thanks to Shimark Ghaffoor for the chat!

I got zero training formal training in my first 3 years in tech sales.
No sales structure. No product knowledge. Nothing.

Just a ton of grind, curiosity, and painful feedback.

When I joined Telstra Enterprise, I assumed there’d be world-class product and sales training.
Nope.
Where I started to learn my craft was 18 months in a support role,
cleaning up billing issues and account problems that AEs didn’t want to deal with while quietly learning everything I could.

It was a trial by fire of:

→ How B2B sales actually works
→ How internal systems and processes fit together
→ What the products really do
→ What NOT to do by all the messes I had to clean up

By year four in tech sales, I’d gone from “clueless non-technical AE” to senior BDM coaching other sellers on Miller-Heiman methodology.

Sadly the massive gap in tech sales education hasn't changed since I started tech sales 10 years ago, and the problems I'm solving for my students are the exact same I had last decade.

This is why I built Tech Sales Academy and teach sales - because no-one is solving the problem at the root cause.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human? 

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

We're leading the way in creating Australia's most trusted and secure digital healthcare ecosystem! 

Great to be recognised by iTnews and techpartner.news for our work in securing the Healthcare sector.

Very soon we will be transforming Australian healthcare with Signs of Life, Australia's first remote vital sign monitoring solution.

A trusted technological network built by a trusted human network.

We’re proud to share that Ericom was named a finalist in iTnews and techpartner.news' 2025 Benchmark Security Awards for our work in the Healthcare sector.

This finalist spot highlights our focus on helping healthcare providers overcome challenges like legacy systems, low cyber literacy, and escalating threats, while also embracing innovation that improves patient care. Beyond cyber security, we’re driving transformation through solutions like Signs of Life, a remote monitoring platform that delivers privacy-preserving, predictive health insights. From protecting sensitive data to enabling proactive health monitoring, our approach embeds security into business goals, not against them, supporting organisations in building resilience without disrupting care.

A big thank you to our Horizon365 and Digital Health and Infrastructure teams for driving these outcomes, and a big congratulations to the other finalists who are helping raise the bar for security across critical sectors.

Discover the strategies behind our healthcare success: https://lnkd.in/g-VM7dvz

#Ericom #iTnews #techpartnernews #CyberSecurity #DigitalHealth  #CyberResilience #AustralianHealthcare

No one tells you the real skill set required to succeed in tech sales.
There’s no fundamental education for what we do.

99% of sales enablement is fluff, fractured processes and product decks.

When I left Telstra and joined Cisco, I thought the lack of training I got was a Telstra problem.
Turns out, it’s an industry problem.

Cisco has mentorship programs and “sales accellerator programs” for new sellers but they all focused on product, not process.
Nothing on sales frameworks, structure of a deal, or how to actually sell.

When I won global sales awards and visited the US and Europe, I met the people implementing these programs.
They all said the same thing: “We know we should be teaching process and soft skills… but the execs just want product, product, product.”

And that’s the problem.
Most new reps don’t even see the tech they sell - it’s either hidden away in the cloud or a data centre.
Hard to sell something you don’t feel.

The advice: if you’re in tech sales, stop waiting for the system to teach you. It won't.
Invest in your own knowledge, study what works, understand why people buy.
That’s what will shift you from 'order taker' to 'order creator'.

Do the work that others don't to get the rewards others won't.

Thanks to Shimark Ghaffoor for the chat!
~~~

Want to learn how to sell millions in tech as a trusted authentic human? 

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

Authenticity is an energetic frequency.

People can feel when you’re regulated, grounded, and operating from integrity.
That’s what defines your vibe - it’s what builds trust before a single word is said.

→ Know your principles and live by them
→ Be upfront when something isn’t a fit
→ Focus on helping, not hustling

I’ve never cared about squeezing the most money out of a customer.
I care about solving problems, leaving people better than I found them, and operating with an abundance mindset.

That’s what authentic confidence looks like, a calm nervous system that says:
“I’m either going to help you or point you in a direction that will. Either way, you’ll get value.”

In Vibe Selling, I call this energetic alignment - your inner state matching your outer message.
That alignment is what people feel when they decide to trust you.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human?

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

Performative' selling needs to end.

→ Drop the customer service voice
→ Drop the “sales persona”
→ Drop the corporate veneer

Nobody trusts the person "trying" to be trustworthy, trust me! 😉

When you’re real you can throw in some self-deprecating humor, acknowledge the elephant in the room and make them laugh,

the “stranger danger” dissolves and trust is being built.

In a first meeting with a customer and my SE I will literally say, “I’m the guy that talks bullshit. He’s the guy that verifies it."
It disarms people instantly because it acknowledges the sub-context of expecting to be BS'ed to by salespeople.

Trust isn’t built through formality - it’s built through familiarity. Human to human understanding.
Be okay being you first to invite a more authentic conversation and relationship from the jump.

Thanks to Shimark Ghaffoor for the chat!

~~~

Want to learn how to sell millions in tech as a trusted authentic human?

Check out my free 7-day 'Vibe Selling' Email Masterclass and discover how to master your trustworthy Vibe in sales with the latest in EQ, Neuroscience & Sales Psychology! ☯️

Click 'Visit my website' above or link in bio!

One of the fastest ways to improve as a seller?
Get better at qualification.

→ The industry standard for sales is a 3:1 pipeline-to-close ratio
→ That means 66% of their time is wasted chasing the wrong opportunities

If you want to go from average to elite,
you need to shift your focus from more pipeline
to better pipeline.

Great sellers don’t try to close everyone.

They spend time with the right people:
→ The ones with a real problem
→ The ones who actually want to solve it
→ The ones where your solution fits

Average sellers close at 33%,
Competent sellers close at 50%
Elite Sellers close at 70-80%.

At the elite level, you not only exponentially increase your quota attainment and commissions,
you also save your precious energy and sanity for the things that matter.

The best way to improve your qualification skillset:
→ Get good at a qualifying framework: BANT for SMB, MEDDPICC for Mid-Market & above
→ Learn emotional intelligence and master tools like exteroception and empathy

I can help you with both, and I've got your complete EQ toolkit in my bio!

We're leading from the front at Ericom, innovating from our core to protect Australians in new and exciting ways!

It's a lot of fun to be at the cutting-edge of tech, and in our Future Technologies team we're venturing into Robotics, Healthtech, IoT and much more.

The successful launch of Astro the robotic hazard sensor dog is testament to the team's vision & passion for tech, and it's future impact is very bright!

If you're curious about how emerging tech could work for your business, we have an 'innovation catalyst' service where we prototype & build MVPs for you, helping you experiment & de-risk your new tech initiatives like these.

Send me a DM to learn more!

Matty Redpath Justin Browne Ben Schmid Mario Galea Warrick Forbes Kyle Page

Astro might not fetch sticks, but Telstra Enterprise's robot dog is helping keep workers safe. 👇
 
Built in collaboration with Ericom, Astro uses environmental sensors and 5G to explore tunnels and tricky areas, sending real-time data back to the team above. The result? Safer working conditions and faster, smarter insights.
 
Astro was recently trialed with John Holland on the Metro Tunnel Project in Melbourne, giving teams a clear picture of air quality and potential hazards before anyone stepped inside.
 
It’s an exciting example of how connectivity and robotics can work together to solve real-world safety challenges and shape the future of industry.
 
Good boy, Astro! 🐶

Australian innovation at it’s finest, and it’s right here at Ericom 📈

Chief Customer Officer - Telstra Enterprise | Graduate of Australian Institute of Company Directors

“What happens when you mix 5G innovation, collaboration, and a robot dog? 🐕✨ 
 
You get Astro – and a fantastic partnership between Telstra Enterprise, John Holland, and Ericom that’s helping make worksites safer and smarter.
 
This trial showed how 5G connectivity, IoT, and robotics can help solve age-old challenges in construction – getting into tight, underground spaces where it’s not always safe to send people. Even more exciting, it opens the door to possibilities like 5G slicing for critical use cases – delivering tailored performance where it matters most.
 
I’m so proud of what our teams achieved together. This is Together Builds Better in action – our teams and our partners all pulling in the same direction to make a real impact. To keep our family and friends out there in risky environments safe 🚧 
 
Want to dive deeper? Check out the full customer story here: https://lnkd.in/gb27K-7J

And a big personal thank you to Steve Butcher! I had fun getting to know you and filming this one together 🙏 
 
#TogetherBuildsBetter #Innovation #Safety #TelstraEnterprise #5G #IoT #Teamwork”

There’s no real education for tech sales.
You just get thrown in, told your number, and left to figure it out.

If you’re lucky, you shadow someone half-decent and piece together a system that “sort of works.”
But most sellers are winging it behind closed doors - afraid to share their process because they’re scared it’s wrong.

→ No clear frameworks
→ No consistent standards
→ No external validation that says, “Yes, you’re doing it right.”

I’ve coached sellers all the way from new grads to 15-year veterans, and most of them have never been taught what an actual sales process is.

That’s why I’m building a new standard for technology sales.

One clear roadmap for mastering:

→ The complete B2B sales process
→ The meta-skills that set you apart from the 'order takers'
→ How to sell with integrity & authenticity

Curious? Check out my Vibe Selling email masterclass - link in bio or click 'visit my website' above!

Salesforce sucks.

Salesforce is NOT for salespeople.

Salesforce is middle-ware stitching data from internal legacy applications together to give visibility to sales ops & executives.

Updating Salesforce & other sales CRMs is one of the biggest painpoints between sellers and managers,

the disconnect being the prodding of managers to update pipeline without assisting in the inefficient process to actually update it.

Pipeline dashboards are often cluttered with:

- old opps from the previous account team they pushed out instead of closing off
- random 'leads' from Marketing (if any lol)
- duplicates of opps created for god knows what reason

This leaves actual pipeline difficult for AEs to get a handle on,

unable to see a clear runway to quota or even what opportunities they should focus on closing.

I solve this for my AE students by providing them a pipeline template that allows them to see:

- what opportunities to focus on each quarter
- their actual values towards their quota
- their next best actions to closing the deal

This allows them to focus on what actually matters daily (developing & closing deals) and then updating Salesforce as required,

usually in a block of admin time on a Friday.

This keeps them on track to smash quota whilst keeping their sales managers off their back!

That template and 9 more to run your portfolio is available here: https://lnkd.in/g-ZfycwE

Ronen R. Pessar

I Help New Leaders Thrive, Not Just Survive | When Emotions Unblock, Performance Will Unlock

We build and run your in-house outbound systems and team to outperform your competitor’s SDR teams at a fraction of the cost. Have each Rep in 40 conversations per day. Every day. 

💋I DON’T KISS AND TELL💋
[BUT MY CLIENTS DO]

💙 “I bet the house on Outbound Operators in ’25. By April, just four months in, we had already surpassed all of ’24’s SQLs. It’s like black magic.”
— Sol Broady, Head of Corp Dev @ MCI(Hired 4 SDRs instead of 34)


💙 “You smoked them. That’s over. They got the boot. You crushed them. You guys are the winners for SDR.”
— CRO, $300M+ independent digital marketing agency (600+ employees)
^ after a bake-off against another SDR firm. (Hired 1 SDR instead of 12)

Outbound Operators delivers a managed outbound system you fully own in-house. 

Built on Buckets™️, it’s the most CAC efficient pipeline engine on the planet.

🚀 WHAT YOU GET: 

ALL things SDR done for you: 
* Recruit + hire top SDRs
* RevOps (tech stack build)
* Onboarding + coaching 
* Strategic guidance

Ramping in 1–3 months, your new SDRs will consistently create more qualified pipeline at a lower CAC/TCO than hiring, training, doing tech setup/RevOps, and managing SDRs yourself.

Result: 
25–40 live decision-maker conversations per rep per day.

Our model is simple: You own it all in-house. We design it, run it, and hand you the keys. 

• One or two experienced SDRs placed in your org
• Powered by Buckets (our proven system)
• Producing pipeline = to 10-20 SDRs

Why clients choose us:

1) Faster ramp: 1-3 months to full output (vs. 9 to 12 months for typical SDRs)

2) Low CAC and TCO:Avoid $450k-$1.2M+ in wasted trial-and-error SDR teams with headcount bloat and bad strategy.

3) More output, 10x quicker, with fewer reps (PE friendly): 25 to 40 live decision-maker conversations per rep, per day.

4) We prove it before you commit. In a single 90-minute proof of concept we'll get 20+ live conversations with your buyers right before your eyes. 

The equivalent to 3-4 weeks of work for 1 SDR done in 90 minutes.

🔥 Stop lighting cash on fire with SDRs. 
🔥Plug in a system that works.
📥 DM me here on LinkedIn
🧑‍💻visit www.outboundoperators.com
📆 find time to chat: https://tinyurl.com/4h4vf35p

PS: Not ready to bring the whole kit and caboodle in-house quite yet? 

Ask about our network of fractional cold callers for hire!

Chief Executive Officer

1 - I build SDR teams to hit pipeline goals as a fractional leader (bespoke consulting)
2 - Cold Call Training (live and course)
3 - Message-market fit: 100% done-for-you email and cold call campaigns. 

**coming soon: Cold Calling Bootcamp**

Ronen 🧡 Pessar

I'm about to p*ss off my entire industry.

But someone has to say it.

Parallel dialers ruined cold calling.

Sales engagement platforms ruined cold email. 
And LI automation tools are getting shut down…

We've scaled spam, but not conversations.

The outbound "trends" we see?

→ 1 random convo every 30–65 dials
→ Numbers spam-flagged before lunch
→ Prospects annoyed before they even say “hello”
→ Multichannel “do more” (aka spam-the-TAM) as a strategy

It feels productive because the dial count is high.

But honestly, it's just expensive noise.

We ditched parallel dialing, mass emailing, and “social selling."

Our quality convos jumped from 0–2 → 25–40/day (per rep). With fewer reps. Same hours.

8–12 conversations per hour.

Cold calling isn’t dead.

But the way most teams are doing it is.

If you care about pipeline, stop scaling waste.

Build for signal, not noise.

PS: Can someone make this make sense? Plz.

JSESSIONID

linkedin.com/feed/

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LinkedIn

In outbound, meetings don’t matter | Cofounder @ Outbound Operators

Scare a salesperson in 2 words ⬇️

I'll go first:

Q 4

🚨I'm hiring for a 6-figure Senior SDR 🚨

This role is a career-maker. Read on.

🥇 Company: quack.ai
📍Fully remote (USA or Canada only)  

💰 𝗖𝗼𝗺𝗽: OTE: $100,000 - 120,000
[Salary: $50k -60k | Comm: $50k - $60k, uncapped]

🫵 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀:
• Cold Calling only 
• Can handle 40 live convos every day
• 𝟯 𝘆𝗲𝗮𝗿𝘀 𝗼𝗳 𝗰𝗼𝗹𝗱 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗿𝗲𝗾𝘂𝗶𝗿𝗲𝗱

To get the job, you'll cold call with us, live. 

If you're ready to show off your skills on the phones.
Apply here: https://lnkd.in/d8NhfmnF

PS: Know a killer cold caller? Tag a friend!

Open article: Outbound Operators - Sr. Sales Development Representative (SDR) at QuackAI by outboundoperators.recruitee.com

Outbound Operators - Sr. Sales Development Representative (SDR) at QuackAI

My favorite strategy when someone's ghosting?

Hit em with a late fee

Not sure how to go about it? I'll give you an example ⬇️ 

When I was 10 years old, I lost a tooth. 

Usually, when this would occur, I'd expect a few bucks under my pillow when I woke up the next morning. 

But this night in the early 2000's was different. 

There was no dollar when I woke up. 

Tragic? A little bit. 

What'd I do next though? I hit the tooth fairy with a quid-pro-quo: 

"If you don't give me the cash tonight, tomorrow night your fee will go up to $24.00"

A 2,400% interest rate 

The tooth fairy didn't DARE mess with me again. 

And you better believe that dollar showed up under my pillow the next night. 

Follow me for more tips like this

(2) Notifications | LinkedIn

Cold-calling fact:

Calling people who pick up the phone is better than calling people who don't. 

"No shit, Ronen. Thanks for the groundbreaking advice"

I'm serious though. 

If a prospect picked up once, they’ll pick up again.
You can always call them back.
You can always have another conversation.

Once that happens, everything changes:

1) You never need to “war dial” and risk pissing them off.
2) No single call really matters. Stop pushing. You’ll get another shot.
3) There’s no such thing as “the right time or day” - it’s always the right time.
4) Never leave voicemails before you have a conversation. It's a warning shot. 

Once you start calling people who actually answer the phone…
Cold-calling stops feeling cold.

LinkedIn Login, Sign in | LinkedIn

"Ronen, there's NO WAY that your reps are getting 20-35% connect rates when cold-calling"

I get one of these dm's once a week. 

So I decided to drop a value bomb on ya'll

The biggest issue with cold-calling in 2025? 

Nobody's picking up the damn phone. 

Well, at least the people you're calling aren't. 

Reps at Outbound Operators are having 40 conversations per day, with 20-35% connect rates on any given day. 

It isn't rocket science. 

But most people don't know how we're doing it. 

So I'm going to show you EXACTLY how our reps are:

• Getting a 20-35% connect rate when dialing
• Having 40 conversations per day with their ICP
• Booking more sales qualified opps than anyone else in the space

I lay it all out in a new video (step-by-step)

All you need to do:

Comment "Calls" 
(and make sure we're connected)

And I'll shoot it over 🤙

If SDRs disappeared tomorrow?

90% of companies would be gone in 12 months.

No meetings.
No pipeline.
No new revenue.

Just CEOs crying into their Series A funding.

But sure, keep setting SDRs up to fail with:

• a 2% connect rate
• a 98% failure rate
• a broken list from 2017

…and then blame them when you miss quota.

The disrespect is wild.

SDRs aren’t lucky to have a job.

You’re lucky they haven't walked out yet.


Today, I'm especially thankful for Sales Development. 

You should be too. 

Happy thanksgiving y'all! 
🦃

It should never take more than 3 days for SDRs to dial.

You don't have time to waste with non-productive weeks (or months).

• 1-2 days: on the phones
• 1 month: at 80% to quota (or better)
• 2 months: already at or exceeding quota

a typical SDR ^
At quota between months 1-2

Get outta here with that '3 weeks of onboarding' trash

On his FIRST day Gabriel Rojas already set one. 
👏 amazing first day, Gabe!!! 🎉

also... 
he had 14 connects 
on 47 dials
[30% dial to connect]

which means, 
1. learning happens very quickly
2. results happen very quickly 
   
Day one, yall.
Should look like this.

If it doesn't... https://lnkd.in/dHEq-sCj

We scaled Outbound Operators to $1M+ ARR in <18 months

If I was going to do it all over, here's what I'd do different:

1 - offer financing with buy now, pay later options for early-stage companies who are a bit more spend conscious. everyone wins. (we do this now)

2 - double down on documenting process + working with VAs... delegation is a game changer (buy back your time by Dan Martel changed my view on this)

3 - focus on balance, not ruthless, brute-force never ending hustle... my mind and body burn out VS staying energized

4 - say no to about 80% of the things I said yes to: bad clients, terms not aligned with what we do best, random marketing stuff, and so much more

Biggest thing on this list is the last one. Distraction comes in many shapes and sizes, and they get thrown at you every day. 

The more focused you can stay, the faster you'll scale. 

To infinity and beyond 🚀

Board meeting math is hilarious.

CEO: “We need more pipeline.”

CRO: “Let’s hire 12 SDRs.”

Board: “Approved.”

Three months later…

12 SDRs + 9 tools + $1.2M in burn

= 3 meetings that never showed.

Everyone: “So $4,735 per meeting is… fine, right?”

PS: What’s your favorite way to set $1.2M on fire?

In the last 2 weeks, I recorded:

→ 30 short videos
→ 10 podcast episodes w/ Ryan
→ And I’m just getting started.

Why?
Because the truth about cold calling needs a louder voice.

Its the number 1 channel for predictable, scalable revenue going into 2026.

Too many outsource to agencies that don’t know their market.

So I went on a sprint.
To build the clearest, most actionable library on outbound sales anywhere on YouTube.
Real tactics. Real calls. Real talk.

If you want to:
• Build a real outbound machine
• Have reps that can actually sell
• Or just stop burning cash on SDRs

Check out the channel.
You’ll get better with every episode.

https://lnkd.in/gSZY9Z4A

📍 YouTube: Ronen Pessar

Use a gimmicky call opener and your prospect won’t respect you.

No respect, no conversation. 
No revenue. 

Sure, gimmicks get attention, but…

They lower your status.
They destroy trust.

I use this opener. 
It works 98% of the time. 

“Hi <name>. This is Ronen Pessar. You weren’t expecting my call. It’s actually the first time I’ve reached you. I was hoping you might help me out for a brief moment.”

98% of the time they say.

“Sure.”

If you want the full script, check it out here: https://lnkd.in/gMSZtAfH

My anti to-do list 

(Specifically in sales)

1) Don't waste my time with pikers (aka tire kickers)

2) Gimmicky call openers 

I say this because I use to do it. I thought I sounded cool, but I feel like it's a 10/10 way to make yourself look like a fool.  And yes, gimmicky call openers do make me want to throw my phone out he window. 

3) Lengthy follow up emails that prospects won't read. 

Follow up emails need to be short, to the point, and easy to read. If they're long, people won't read them and you just wasted 30 mins of precious dialing time. 

4) Avoid energy vampires like the plague. 

Your energy is precious, so safeguard it. People can either suck the life out of you or give you energy. Choose to be around people that give you energy. 

5) Listen to everyone, but be careful who you take advice from

Sahil Bloom said "don't use someone else's map to navigate your reality."
Most advice is just what worked for that person. Think for yourself because more often than not, you already know the answer, you just need to do it.

Here's the EXACT voicemail playbook that turns 18.3% of my VMs to a callback (and meetings set).

[share this with your cold calling friends]


Step 1: Don’t leave voicemails.
Step 2: See Step 1.

😁

[I'll break it down in the first comment]

I will never use a parallel dialer again

I was a power user & fan for years, but that all changed for  1 consistent reason

More dials ≠ more revenue. 

Here’s why

Outbound sales is a long-term strategy, most results happen on follow up activities (not the first conversation)

Which makes sense because in outbound, the people you add to a list should be qualified, but there will be no urgency. 

Parallel/multi line dialers are a short term results tool. 

In the first 1-2 months, I will have lots of conversations and solid results. 

But then…

100% of the time that will tank and it will drop quickly. 

Because I will regularly connect with all the people who actually answer (on the first 1-5 attempts), and the prospects left on my list will NEVER answer. 

^ this is why most Nooks/Orum users will eventually have a conversation every 50 to 100 dials (1-2%) around month 3-4 of using the tool. 


TL;DR

Using a parallel dialer guarantees 1 thing…

that I call people who never answer the phone, a lot more often. 

Over 12 months, it will barely move the needle. 

Challenge me on this.

Want to book 40% more meetings in Q4?

Try this method:

Step 1: Offer your prospect $150 to take a meeting with your AE. 

Step 2: Offer your AE another $100 to take the meeting and add it into their pipeline

Step 3: Get paid $500 for a qualified meeting by your company. 

Step 4 (this is where it gets interesting): Raise $100K from angel investors, go to your local YMCA. Offer everyone $150 to pretend to be a prospect of a B2B SaaS company, and take a meeting with your AE. 

Step 5: Repeat step 2. 

Step 6: Negotiate a 10% increase in pay with your company because of how many meetings you're bringing in. 

Now, you have over $200k in cash, and can rinse and repeat until you reach your first milly. 

Then keep reinvesting profits. 

...and they say making money is hard 🙄

I'm sorry if this ruffles some feathers...

But most people that want to be successful, won't be. 

It's not because they're not motivated, it's because their actions don't match their words. 

Six figures. Fast-track to sales glory. A career with massive growth. Everyone wants that. 

But when it's time to pick up the phone?

ALL that motivation and talk disappears.

If you're not scared of 150 calls a day
If you love the idea of 40 live convos a day
If you're the type who wants a shot, to prove you're a dawg... 
(not JUST post about it...)

I’m hiring.
Offers going out asap.

[link in profile]

I have a bone to pick with sales coaches...

But not for the reason you think. 

Yes, I will admit. There are some legit coaches out there that will make you a better seller. 

BUT, the vast majority of people professing to "get you to $1M commission years"....

Have either 1) never done it themselves. Or 2) done it themselves, but worked at a company who's valuation shot up from $500M to $100B in 8 years.

They might be legit, but they were swimming downstream, working for a company that would've crushed either way. 

I think sales coaches have their place in making you a better seller. Especially if you've been a seller for years, and want to sharpen your skills. 

I do NOT think however, that SDR's should hire a sales coach. 

The only way to get better as as SDR is to DO MORE REPS. 

Have more conversation, fail more, and learn from better sellers around you. 

Don't waste your hard earned commission dollars on a coach. 

Please and thank you 💕

Hiring an agency is a horrible idea.

They will burn a whole in your wallet when you:

- don't have PMF
- don't know who your ICP is 
- don't have a solid marketing plan
- don't have your sales process locked down

Instead, hire an agency when you:

- have PMF
- have some brand awareness 
- have a sales funnel with predictable numbers

If YOU can't get your first five customers, how can you expect someone else to do it for you?

Agencies are NOT a go-to-market strategy. 

They are not a way to kindle a fire. 

But... they can be a great way to add fuel to it.   

Start the flame, then hire people to help you turn it a wildfire 🔥

PS: paying for appointments is insane. I can offer someone $250 to take a meetings, and flip that for $500, $750.. $1,000... who ever thought this was a good idea?!?

The best growth strategy any business owner/salesperson?

Be really fckn good at what you do. 

We can talk about the 50 metrics and different tools that can help you get better at your thing...

But at the end of the day, people want to hire people that don't suck.

You hire a plumber that was recommended to you by a friend, because they're good, fast, and professional. 

Not because they have the fanciest marketing and look good on the internet.

It sounds trite, but doing one thing incredibly well is BY FAR the best strategy to never be broke again. 

Here are a few people who prove it:

Heather Monahan - best salesperson I ever met
Tony Brophy - killer cold caller
Chelsea Olsen incredible social seller
Kellen Casebeer - PHD level message-market fit genius

...and of course... my 🌶️ side piece

Ryan Reisert - top 0.01% of Outbound Sales Operators

Who's on your list?

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