I’m a publisher, entrepreneur and community builder passionate about creating meaningful experiences across media, hospitality, and lifestyle.

As Publisher of IS Luxury Magazine, I lead one of the region’s premier platforms for luxury real estate and lifestyle storytelling, connecting discerning audiences with the people, properties, and brands shaping modern luxury living in Las Vegas and the Southern California coast.

Beyond publishing, I’ve built ventures that reflect my belief in design, wellness, and discovery:

* Owner of LASHiX Med Spa — where beauty and self-care meet precision and artistry, specializing in lash extensions, brow lamination and skincare.

* Co-owner of Discover IT Yourself — a bespoke outdoor adventure brand in Las Vegas offering curated experiences that reconnect people with nature and exploration.

* Partnering with Chef Brian Howard on an upcoming restaurant concept blending culinary innovation with Las Vegas’s creative pulse.

* President of the Philadelphia Nonprofit Advertising Agency (Vegas Chapter) — supporting causes that uplift communities through storytelling and outreach.

At the heart of everything I do is a simple philosophy: elevate every experience — whether it’s a brand campaign, a hospitality venture, or a community initiative.

Jamal Parker

United States Air Force

I spearheaded communication strategies for NATO community relations, ensuring that our messaging was consistent and effective. I successfully led the development of a digital publication and utilized various channels to disseminate information to both internal and external audiences. My efforts were focused on enhancing engagement and maintaining clarity in communication.

Public Affairs Specialist

Hiring Our Heroes

I crafted and implemented innovative social media strategies that not only met but exceeded departmental goals. By optimizing paid social media campaigns, I achieved significant improvements in click-through rates and cost efficiency. Additionally, I successfully managed a substantial grant, ensuring the campaign's performance outshone industry standards.

Senior Social Media Manager

Allegiant

I told stories and drove brand awareness through new media and content marketing initiatives at Allegiant Air. With an all nonstop network, we’re an airline that is focused on connecting people, NOT connecting flights. To help spread this message, I contributed to the company’s strategic social media direction by creating content and handling the development and logistical execution of experiential marketing/sponsorship activations and influencer campaigns.

Content Marketing Specialist

Wedding Hashers

As a genuine pun enthusiast, it's worth saying that much like Liam Neeson, I too have a very particular set of skills.

At Wedding Hashers, I get to use them frequently by generating personalized and event-specific copy for a variety of clients.

Creative Copywriter

Greenspun Media Group

Managed client relations and administered advertising campaigns across multiple print publications and digital platforms.

Advertising Manager

Wicked Creative

Carried out public relations plans and secured coverage through the distribution of press materials to media outlets.
Facilitated brand management efforts, coordinated events, and implemented strategic social networking campaigns for clientele.

Public Relations Account Coordinator

Gymcats Gymnastics

Successfully ran both recreational and competitive programs as the head of the department. 
Choreographed winning All-Star routines and lead all event planning, social media, staff delegations, and class scheduling initiatives for the department.

Competitive Program Director

Provided fundamental instruction to athletes 3-15 years old while maintaining positive interactions with both students and parents.

Competitive Coach

Preferred Public Relations

Created social media posts, edited press releases, developed boilerplates, located media kits, and assisted P.R. Specialists daily.

Public Relations Intern

Tumbleweeds Gymnastics Kids Camp & Kaia F.I.T.

Provided the company with administrative assistance by staffing the front office while giving excellent customer service.
Instructed children, developed lesson plans, and managed class time while leading students in an engaging and outgoing manner.

Athletic Coach and Office Assistant

Go For It USA

Safely spotted beginning to advanced cheerleading stunts and gymnastic skills for children ages 3-15 years old.
Successfully managed team members during out-of-town trips and lead classes daily in an energetic and outgoing manner.

Gymnastics and Cheer Coach

If work-life was a movie series available on your favorite streaming service, my recurring cast of characters would include hashtags, double-taps, and a color-coordinated events binder. In a tale of unshakable sanguinity, we follow an experienced Integrated Marketing Communications professional who excels at driving creative solutions to meet brand objectives. One who takes pride in being a dependable and enthusiastic employee, who above all else, prioritizes being an exceptionally productive member of the team. Never one to shy away from a good challenge, this character is on a constant quest to become a versatile marketing professional and evolve alongside an ever-changing industry. This hunt for continual growth leads to a few fun for the whole family adventures while spearheading large projects rooted in Public Relations, Influencer Marketing, Content Strategy, Social Media Development, Event Planning, Community Relations, Sponsorships, Advertising, and Creative Copywriting. Roger Tweetbert says “Two thumbs up…before retweeting” and my dog says nothing, but then again he’s not much of a talker. 

taplio

The Battle

Jamal Parker

Tiana Schenk

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