Jakub Zajicek

Chief Marketing Officer

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Founder

Helping SaaS brands reach new partners with PartnerOutreach.io

Are you stuck under 1k impressions on every post?
Only get “pity likes” from 4 people you know?
Tired of it all? 😫

I was too.

↓

So I built a system that guarantees reach WITHOUT relying on the algorithm or going viral.

You can get it here, free: https://lnkd.in/gK9Au5br

I spent $1000s running it for myself and my clients... and the results are wild! 🤯

✅ One client targeted a tiny audience of just 25k people in the UK. The very next day, 2 senior executives (perfect fit) asked to learn more about their offer. Promotion spend? £25.

✅ When I launched a brand-new offer, I used the same system. Within 7 hours I had my first call booked (after spending less than $7). Before that, my posts never broke 200 impressions.

✅ Another client used it to reach US execs in the hospitality industry. Within 2 days, 3 of them signed up for his weekly seminar. Total ad spend? Under $50. (And all of them showed up.)

↓

I broke down my EXACT step-by-step process in a free guide.

Grab it here: https://lnkd.in/gK9Au5br

PS: It gives you everything you need to DIY the whole thing yourself.

Founder, JZ Consulting | I help B2B founders book 5+ meetings p/mo with content, ads, and outreach.

There are 3 ways to win on LinkedIn right now.

#1 Content & Commenting

Pros:
+ Builds trust and authority over time
+ People feel like they already know you before you ever talk
+ Compounds. Your best posts keep working months later
+ Comments on other people's posts put you in front of their audience for free

Cons:
- Organic reach is declining. More people posting = less visibility for everyone
- Takes months of consistency before you see real results
- Likes and comments are not meetings. You can have great engagement and zero pipeline
- You are waiting for people to come to you. It is passive by nature

#2 Outreach

Pros:
+ Direct. You choose exactly who you want to talk to
+ Fastest way to start conversations with decision-makers
+ You control the volume. More messages = more conversations
+ Results can start within days, not months

Cons:
- Most messages get ignored because the person has never heard of you
- Done wrong, it burns your reputation and feels like spam
- Hard to scale without it becoming generic and impersonal

#3 Ads

Pros:
+ Instant reach to exactly the right people without relying on the algo
+ LinkedIn ads are still underpriced compared to Google and Meta for B2B
+ You can retarget everyone who engages so you stay top of mind
+ Scales. You can reach thousands of ideal clients in your first week

Cons:
- You need to have an offer that works well for cold audiences
- Most people boost posts with no strategy and conclude ads are too expensive
- You need content worth promoting. Bad content + ads = expensive bad content
- Views and clicks are not meetings unless something else converts them

Bonus #4: Combine all three

Content builds trust. Ads amplify it to the right people. Outreach converts the warm signals into conversations.

In other words...

Your content attracts your ideal clients. Ads make sure they actually see it, even if the algorithm buries your organic reach. Every view, like, comment, follow, and website visit gets tracked. Then outreach goes only to people already engaging with you, in your voice, personalized, warm.

That is the difference between isolated LinkedIn marketing and integrated LinkedIn marketing.

I'd rather have 500 impressions from CEOs than 50,000 from other marketers.

Most B2B founders get this backwards.

They see a post hit 15,000 impressions and feel successful. Then they check their pipeline. Zero inquiries. Zero calls. Zero revenue.

They're winning a game that doesn't matter.

Viral content appeals to everyone. That's the problem.

You need to appeal to your specific ICP. The executives who can write checks. The founders who need what you sell.

I posted daily for 100+ days. Some posts got 5K views. Some got 200. It was random.

The algorithm isn't your friend. It's a slot machine.

Stop gambling with your business.

Control your reach. Stop praying for it.

For months, I buried links in the comments.

Everyone said links kill reach. So I listened.

Then I started running Thought Leader Ads.

And I realized something: when you're paying for distribution, the algorithm penalty doesn't matter.

I ran a post with a direct link. It got 6 likes. That's it.

But it drove massive landing page clicks and actual revenue.

The rules are different when you control who sees your content.

Whatever the gurus tell you to avoid—links, direct offers, selling on the first interaction—feel free to just do it when you're paying for reach.

The embarrassment? It's in your head.

Almost nobody is watching your organic reach anyway.

And the ones who are? Probably not your buyers.

That's a good thing.

Let that thought set you free.

Be You Leadership- Executive Coaching, International Speaking, Team Facilitating

• Lead corporate training initiatives focused on emotional intelligence and operational success.  
• Develop emerging and senior leaders, emphasizing self-awareness and bridge building.  
• Engage in speaking engagements and podcast guesting to share insights on leadership.

CEO/Founder, Be You Leadership LLC

Constellation Culinary Group

Elior North America~ Small enough to care . . . Big enough to make a difference.
Constellation Culinary Group I Abigail Kirsch
Design Cuisine I Lancer Hospitality I Corporate Chefs

Our Vision
To be known for the passion of our people and for the satisfaction of our clients which, combined, are the cornerstone of our growth and community impact.

Senior Director Business Development, Professional Dining

Guckenheimer

Utilizing vast experiences with a passion for developing managers and relationships, I am excited about this unique role focusing on client relationships, successful ramp up of operations, and engaging our entire workgroup to deliver on high expectations!

Western Region Operations & Sr. Business Development Director- ISS Guckenheimer

Transparent and trusting relationships with new clients have been the key to building my pipeline of new business as well as contracting new wins with a full Workplace Experience model.  Trust is crucial and how I partner with everyone I interact with.

Senior Director Business Development - ISS Guckenheimer

Successfully managed all aspects of our client relationships along with assisting GM and EC teams!  Responsible for exceeding client expectations in increasing participation, winning awards for safety, food service quality and helping to grow all members of the region.

Area Manager, Guckenheimer

Called in to turn around key high-profile global customers with a desire for an active listener and change maker.  Evaluated, strategized and took action: a winning combination for growth and problems solved.

Senior Food Service Director

SMG |  Worldwide Entertainment & Convention Venue Management

Ontario- 
•Designed & Implemented Customer Service Recovery Programs for 175 employees plus contracted staff which greatly grew new sales bookings and repeat business
•Promoted to CVB and Convention Center combined location. Acting President & CEO for a term
•Concurrent 1st year position as National Director of Convention Development & Tourism
•Directed intense Capital Improvement Program & on-site projects to correct deferred issues 
•Led entire management team through customized leadership and teamwork training

Long Beach-
•Reorganized full management team to align with goals of company
•Recovered bottom line from enormous short term contract losses
•Implemented asset program to turn around deferred maintenance and quality issues
•Greatly inspired and motivated staff of 300+ employees
•Developed and re-launched building image and brand logo
•Lead facility operations for 37th Grand Prix of Long Beach with team of 600 and exclusive TED 2011

General Manager

InterContinental Hotels Group (IHG®)

General Manager at Waikiki Beach, HI ~Queen Kapiolani
•	Takeover GM-Interviewed, hired, retrained & inspired entire union contracted team
•	Renegotiated all vendor contracts for expense improvement & control
•	Positive marketing reintroduction of product into local & international community
•	Designed and implemented successful transition marketing plan to emancipate property from large corporate conglomerate; reintroducing as well known historic hotel
•	Managed major operational changes prior to and post cut-over, including large scale          
        renovations
	
General Manager at Long Beach, California, HI & Conference Center
•       Achieved GOP in a recession market with excellent flow through
•	Restructured and replaced several key senior management positions-eliminated 3, replaced 4
•	Evaluated and implemented quality programs to correct deferred maintenance which moved 
        hotel from failure to 98% PASS in IHG Quality/Life Safety Inspection
•	Successfully relaunched Food and Beverage Operations resulting in revenues 106% 
	to budget which was increased by 50% YOY to actual
•	Created Sales & Service Culture conducive to repeat business
•	Secured key accounts leading to increased occupancy and new crew business

•Named GM of the Millennium by employees & nominated as GM of the Year by hotel ownership, The Hotel Group and local community
•Re-positioned the hotel as a premier OC full service hotel while winning awards for Quality Excellence, Service Culture & Operations 
•Recognized for outstanding growth in NOI and RevPar as well as top line revenues 
Increased RevPar by 24% annually and GOP by 20%
•Hired, promoted and trained numerous managers and employees to create bench strength in all areas with a primary focus on superior guest service
•Participated in leadership positions in the business community as well as with Intercontinental Hotels Group.  Responsible for review of daily reports and monthly p&l completion as well as preparation and execution of annual budget and marketing plan

Sheraton

Director of Sales & Marketing

As the CEO and Founder of Be You Leadership LLC, I bring over forty years of experience in executive coaching, corporate training, and team facilitation. My work focuses on speaking about and developing self-awareness, emotional intelligence, and bridge-building skills for full teams, emerging leaders and senior roles, fostering clarity and growth within organizations.  

Certified by the Berkeley Executive Coaching Institute, I specialize in empowering humans to achieve sales & operational success and cultivate a growth mindset. Through speaking engagements and coaching, I aim to inspire transformation and provide actionable tools for personal and professional success!

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Jakub Zajicek

Traycee Mayer

Followers

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taplio

The Battle

Jakub Zajicek

Traycee Mayer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jakub Zajicek's LinkedIn Performance

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Performance ScoreJakub Zajicek's LinkedIn Performance