Jakub Zajicek

Chief Marketing Officer

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Founder

Helping SaaS brands reach new partners with PartnerOutreach.io

How I get leads for $1.40 each on LinkedIn.

Not $50. Not $20. $1.40.

Here's the system:

Step 1: Create genuinely valuable content.

Posts that help my ICP solve real problems.

Not sales pitches. Not "hire me" posts.

Real insights they can use immediately.

Step 2: Add a soft CTA.

At the end: "Want the full system? Free guide here: [link]"

Not pushy. Just an option for people who want more.

Step 3: Promote to my exact ICP.

$20-30/day in Thought Leader Ads.

Custom audience of founders, executives, B2B professionals.

Only showing to people who might actually want what I offer.

Step 4: Track everything.

People click the link → land on guide page → download guide → join my email list.

That's a lead.

The math:

~$600/month ad spend.

~400-500 new leads per month.

$1.20-1.50 per lead.

Compare to:

LinkedIn lead gen ads: $30-50 per lead.

Google ads: $20-100 per lead.

Cold outreach: Hours of time + tools + often zero response.

Why does this work?

Because the "ad" is just my content.

It doesn't feel like marketing.

It feels like value.

People engage because it's genuinely helpful.

Then they want more.

No hard sell. No pressure.

Just good content → right audience → natural next step.

That's the whole system.

$1.40 leads.

Want the step-by-step? Free guide: https://lnkd.in/gK9Au5br

Founder, JZ Consulting | LinkedIn Paid & Organic for B2B Founders | 300+ clients since 2019, incl. Canva, Gong, Alleyoop, and more.

Off to Turkey to visit Tim Cakir! 

On a side note: It’s funny how airports make people justify 7AM booze. 😅🥂

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If I were starting LinkedIn from zero today, here's exactly what I'd do:

Week 1-2: Content foundation.

Write 10 posts about problems my ICP faces.

Not generic advice. Specific situations. Real examples.

Post them organically to test which ones resonate.

Track which get engagement from relevant people (not just friends).

Week 3: Set up paid distribution.

Go to LinkedIn Ads Manager.

Build my exact ICP as a saved audience.

Create a cold campaign at $10/day.

Promote my 3 best-performing posts from weeks 1-2.

Week 4+: Scale what works.

Monitor which posts get the best engagement.

Add more winning posts to the campaign.

Increase budget on what's working.

Start a retargeting campaign for people who engaged.

Why this order matters:

Most people skip straight to posting more.

More content to the wrong audience = more wasted effort.

Or they try paid ads with untested content.

Burning money on posts that don't resonate.

The sequence is:

Test content organically → Identify winners → Amplify with paid.

Not: Post randomly → Hope → Get frustrated → Quit.

Timeline to results:

With this approach, you can have:

- Your ICP defined (Week 1)
- Content tested (Week 2)
- Paid distribution running (Week 3)
- First inbound conversations (Week 4-6)

6 weeks from zero to visible.

Not 6 months of hoping the algorithm notices you.

This is the playbook.

The question is whether you'll run it.

Inroads Ltd

- Organic traffic growth from 400 to 85,000 visits per month

Responsibilities include:

• SEO strategy
• Reporting
• Blog post briefing and proof-reading
• SQL 
• Customer profiling
• Competitor research
• Email marketing
• Website creation and management
• Management of other freelancers

Always looking out for new and creative ways to drive growth.

Freelance Marketer

Adventure Therapy

Responsibilities include:

• Graphic Design for marketing collateral

Marketing Volunteer

Pass the Keys

- Sole full-time member of the Marketing department
- Growth from 9 to 46 operations

Responsibilities included:

• Marketing strategy creation and implementation
• Content management
• SEO 
• Overseeing PPC accounts
• Hubspot

Marketing Manager

Marketing Executive

Marketing Intern

Zumba Fitness LLC

Zumba Instructor

RONIN International

Market Research Interviewer

ICP NURSERIES LIMITED

Part-time Nursery Assistant

Workaway

Workawayer

AFPA

Language Assistant

ESC PAU Business School

Project Trust

Providing talks to school children about gap year opportunities with Project Trust.

School Talk Presenter

High-performing 360 Digital Marketing specialist combining creative problem solving with a data-driven approach. My particular strengths lie in SEO and content strategy and I enjoy applying my skills to start-ups and SMEs in areas I'm passionate about, notably tech, travel and tourism, and non-profit. 

Recently undertook an intensive Web Development bootcamp with Bath Spa University to gain invaluable knowledge of the interaction between Marketing and Tech.

360 services include but not limited to:

• Keyword research
• Competitor analysis
• Onsite SEO
• Article briefing/proof-reading

Particularly interested in marketing and mental health so recently obtained a Level 2 Certificate in Counselling.

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The Battle

Jakub Zajicek

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Followers

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taplio

The Battle

Jakub Zajicek

Becca Butcher

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jakub Zajicek's LinkedIn Performance

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Performance ScoreJakub Zajicek's LinkedIn Performance