Jakub Zajicek

Chief Marketing Officer

JZ Consulting

Helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

Founder

Demandi.co

At Demandi, I helped over 300 B2B founders, execs, and teams create nearly 2,000 videos — from individuals just starting out to people inside publicly traded companies.

I built the MVP, led operations, and was responsible for revenue and pipeline generation. I designed and ran our entire content production system — from idea capture to final delivery — working closely with video editors, automations, and AI tools.

I developed complex AI prompting workflows to turn raw voice notes and videos into high-converting LinkedIn content, and continuously refined our go-to-market strategy through direct experimentation — mostly on LinkedIn.

From product to pipeline, I helped turn Demandi into a repeatable system for scaling thought leadership with speed and clarity.

Co-Founder & COO

Speak On Podcasts

ACQUIRED IN DECEMBER 2022 BY CHAPMAN CAPITAL: Over 3,500 podcast interviews booked with top B2B brands like Gong, Paddle, Genesys, and more. Speak On Podcasts quickly became one of the leading podcast booking agencies in the game.

I stayed on for 12 months post-acquisition, working directly with our clients to ensure everything ran smoothly and our systems kept delivering results.

ACQUIRED AGAIN IN APRIL 2025 BY FAME: After the second acquisition, Speak On Podcasts was fully integrated into Fame as a "Fame Connect".

Co-Founder

PitchGround

Pitchground is a community-first platform for launching and growing Saas companies. We believe in growing sustainable businesses through practical education and providing a ton of value. 

I'm responsible for the overall marketing strategy, lead generation, content marketing (including weekly video shootings), leading team of juniors, and more fun stuff!

Wanna network with entrepreneurs, founders, and marketers? Join our official FB group!
https://www.facebook.com/groups/pitchground/

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Helping SaaS brands reach new partners with PartnerOutreach.io

Paul McCarthy

Manager

Paul Mac Leadership

Paul Mac Leadership is dedicated to reinventing and regenerating the future of leadership using an evidence-based, experiential and experimental approach. This is achieved through a global network of trusted thought leaders and collaborators that help address organizational and leadership cultures of hypocrisy, systemic dysfunction, and toxicity. 

Whilst organizations continue to normalize and incentivize this dysfunction, I have realized the only meaningful and impactful way to support is to act as a guide, a positive disrupter, and speak with those organizations and leaders who are already awake. 

Founded by Paul McCarthy, a global thought leader whose management and leadership consulting career has spanned more than 25 years, Paul Mac Leadership is an emerging global practice shifting the narrative about the future of work and leadership. I am involved in several leading global forums and platforms to better understand what the leaders and organizations of tomorrow will need to set themselves apart. 

I’m often brought in to speak with Boards, C-Suite, and Senior Leaders on current and future trends, challenges, and opportunities in the future of work and leadership. I have supported over 100 organizations in 15 different industry sectors, worked directly with hundreds of leaders, and indirectly impacted thousands of leaders in the UK, US, Canada, Australia, New Zealand, Dubai, and Sri Lanka.

I support organizations in five areas: 

1. The conversations we’re not having about our broken leadership system 
2. Why disruptors and rebels are the future of work
3. Why have we normalized leadership dysfunction and what it costs
4. A counterintuitive approach to the future of leadership
5. The future of leadership

I support:

- Boards
- CEOs
- Chief Disruption Officers
- VP of HR
- Heads of Learning and Development 
- Training Managers
- Leaders and Leadership Teams

If you want real change, take the first step and let’s have a conversation that truly matters.

Founder | CEO | Compassionate Disrupter | Igniter

Through personal narrative, peer-reviewed data, and firsthand case studies, my first book, THE FIRED LEADER: REINVENTING THE FUTURE OF LEADERSHIP is aimed at executive leadership, heads of leadership development, VPs of HR, and Chief Disruption Officers to bring a taboo subject out into the open (currently being presented to traditional publishers)

An additional two books are planned in the FIRED Leadership series

Through FIRED Leadership, I am building a global ecosystem of 1 million leaders aware of and leveraging FIRED Leadership for how future leaders are identified, recruited, onboarded, and developed

Find out more here: https://www.paulmacleadership.com/the-book

Best Selling Author: The F.I.R.E.D. Leader: Reinventing the Future of Leadership

Osborne Interim Management

https://osborneinterim.com/

Osborne Interim Management provides senior executives, business advisors and specialized consultants who can deliver solutions to our clients’ needs on a flexible contract basis when they are experiencing challenges during transition, rapid growth, loss of leadership or economic uncertainty.

Senior Advisor, Organizational Design & Leadership Development

The Next Institute

►A senior adviser to The Next Institute which is a boutique leadership development consulting player and leadership innovation lab
►Focused on the further development of the brand, service offerings and position in the leadership development space

Senior Adviser - Business Transformation and Leader Growth

Watershed CI

Watershed CI is a boutique management consulting firm that specializes in delivering strategic change services to a range of organizations in the public and private sectors across Canada.

Watershed CI modernizes strategic change practice to reflect organizations and people as they really are – interconnected entities with multiple, major organizational shifts happening in parallel. We’ve developed strategic change solutions, including the Change Integration™ approach, to rapidly instil change throughout the organization – early, often and everywhere – rather than in discrete pockets. Change Integration™ recognizes resilience, capacity, culture and capability as integral drivers not only of a firm’s performance, but also of its longevity.

►Part of the senior leadership team, I operated across Canada and am Watershed CI's VP for developing business and delivering client engagements in the People and Change service line ►Supported the President and senior leadership team with the firm’s growth strategy, which includes a combination of business development, practice development, account management and client delivery

VP - People and Change

Tri-global Solutions Group Inc.

www.tri-global.com

►Reporting directly to the CEO, I supported Tri-global Solutions Senior Leadership Team in the continued development of its Management Consulting practice within Canada, as well as the delivery of services in the following areas: Organizational Change Management, Organizational Review and Talent Management
►Secured four new strategically significant clients in target growth areas in the Telecommunication, Land Development and Construction sectors  ►Development and marketing of the following services: Organizational Change Management, Organizational Design and Talent Management to Tri Global Solutions selected target sectors

Interim Chief Strategy Officer

KPMG Canada

►Played a lead role to support the further growth of KPMG's Management Consulting services in Strategy and Operations and People and Change to clients throughout Western Canada
►SME for Organizational Design across Western Canada

Senior Manager

TenSpeed Technologies

www.10spd.com

►Developed and led the execution of its strategic priorities outlined within its strategic plan and took its lead product, JumpSeat to market
►Developed four key strategic B2B partnerships to maximize company growth potential and marketing activities for its services 
►Identified, coordinated and played a lead role in developing partnerships through exhibiting (or supporting) at events including: Dublin Web Summit (30,000 attendees), Dev Learn in Las Vegas (2,000 attendees) and Edmonton Startup Launch Party (400 attendees) 
►Lead role in setting and executing Ten Speed’s business development strategy across Canada and internationally, with the identification and pursuit of opportunities within the UK and Dublin 
►Lead role in the development of a Management Consulting Practice as part of the Ten Speed’s growth strategy to better service existing and target client base

Chief Strategy Officer

Elevate Consulting

►Part of the Senior Leadership Team and a Practice Lead for the development and refinement of Management Consulting services within Elevate's Management Consulting Division in:

- Organizational Change Management
- Organizational Design
- Talent Management.

Director of Business Development

Deloitte Consulting

►Recruited to play a lead role in the growth of Edmonton's Human Capital Practice in the Health, Government and Private Sector Markets across Alberta and Western Canada
►SME in Talent Management across Western Canada

Beyond Possibility

A global partnership of professionals, entrepreneurs and consultants who delivered business coaching services. 

►Professionally accredited through Coachinc to deliver The Coaching Clinic® licensed program which teaches coaching skills to managers and leaders

Founding Partner

My entire life changed after being fired from 4 executive leadership roles. 

Fired for demonstrating the leadership qualities that I was hired for. Later this simple acronym would become the FIRED leadership framework and lead the way in regenerating the future of leadership.

F – Fresh Thinking 
I  – Inquisitive Nature 
R – Real and Accountable 
E – Expressive and Challenging
D – Direct and Transparent

In early 2017, after my 4th firing, I realized the current leadership model was broken. I had developed leaders for over 25 years, though the qualities I was hired for and later fired for were not present in the leadership development programs I was delivering to clients. 

I then became curious if we were identifying, recruiting, onboarding, and developing leaders with the leadership qualities needed for the future. I reviewed hundreds of global leadership hiring processes, onboarding practices, and development programs which revealed we were not. I then asked the boldest question that no one wanted to ask. 

Are organizations complicit in this hypocrisy? 

I researched and shared my perspective on this question through writing, speaking, and meeting others who started asking similar questions. 

Slowly and deeply more people began to listen. 

My research (including feedback I received) reveals that organizations are proactively or passively developing and reinforcing organizational and leadership cultures of hypocrisy, systemic dysfunction, and toxicity. Organizations continue to normalize and incentivize this dysfunction, which leads to and results in a misaligned and broken leadership model. 

I now serve as a dedicated guide to help Boards, CSuite, the HR Community (VP, Director, Business Partner), and Chief Disruption Officers reinvent and regenerate the future of leadership using an evidence-based, experiential and experimental approach. 

For many I serve, this journey spans five stages and I meet organizations and leaders where they are along this journey:

1. Starting to become aware
2. Beginning to wake up
3. Finding the courage to address 
4. Embracing different ways to move forward
5. Embodying different ways of being a leader in the organization

Reach out and let’s have a conversation that truly matters if you are ready to reinvent and regenerate the future of leadership.

This means that you:

Think differently
Have the courage to ask progressive questions
Are authentic
Won’t tolerate dysfunctional leadership cultures
Are unafraid to execute on the right thing to do

www.paulmacleadership.com/how-i-can-help 
paul@paulmacleadership.com

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