Jakub Zajicek

Chief Marketing Officer

JZ Consulting

Helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

Founder

Demandi.co

At Demandi, I helped over 300 B2B founders, execs, and teams create nearly 2,000 videos — from individuals just starting out to people inside publicly traded companies.

I built the MVP, led operations, and was responsible for revenue and pipeline generation. I designed and ran our entire content production system — from idea capture to final delivery — working closely with video editors, automations, and AI tools.

I developed complex AI prompting workflows to turn raw voice notes and videos into high-converting LinkedIn content, and continuously refined our go-to-market strategy through direct experimentation — mostly on LinkedIn.

From product to pipeline, I helped turn Demandi into a repeatable system for scaling thought leadership with speed and clarity.

Co-Founder & COO

Speak On Podcasts

ACQUIRED IN DECEMBER 2022 BY CHAPMAN CAPITAL: Over 3,500 podcast interviews booked with top B2B brands like Gong, Paddle, Genesys, and more. Speak On Podcasts quickly became one of the leading podcast booking agencies in the game.

I stayed on for 12 months post-acquisition, working directly with our clients to ensure everything ran smoothly and our systems kept delivering results.

ACQUIRED AGAIN IN APRIL 2025 BY FAME: After the second acquisition, Speak On Podcasts was fully integrated into Fame as a "Fame Connect".

Co-Founder

PitchGround

Pitchground is a community-first platform for launching and growing Saas companies. We believe in growing sustainable businesses through practical education and providing a ton of value. 

I'm responsible for the overall marketing strategy, lead generation, content marketing (including weekly video shootings), leading team of juniors, and more fun stuff!

Wanna network with entrepreneurs, founders, and marketers? Join our official FB group!
https://www.facebook.com/groups/pitchground/

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Helping SaaS brands reach new partners with PartnerOutreach.io

I haven't posted for over a month. Yet, yesterday alone, I got 16 new leads at $1.4 each. All through LinkedIn WITHOUT sending a single DM. Here's the exact 5-step strategy I used:

✅ Step 1: Build a free lead magnet others would charge for

The issue with most lead magnets is that they are not valuable enough. So people give you their email, get the thing, open it (maybe), and close it because it's sh*t. To make this strategy work, you have to build something that is REALLY valuable and useful

✅ Step 2: Package it the right way

My lead magnet is a step-by-step breakdown of how I get reach without relying on the algorithm. I intentionally positioned it as a "Guaranteed Reach System" vs. "LinkedIn Ads" because people already have a lot of inaccurate assumptions about running ads on LinkedIn.

✅ Step 3: Build a simple landing page

Don't overcomplicate it... Add a simple headline "How to/I [good thing] without [bad thing]", 3 things they'll learn, and opt-in form. Don't forget to set up tracking.

✅ Step 4: Post about your lead magnet and include your landing page URL

Either package the lead magnet into a story post (like I'm doing right now) or promote it directly using a direct-response marketing style ad. It can be literally something as simple as: "If you are X, then this is relevant because of Y. Get it here: URL"

✅ Step 5: Set up cheap Thought Leader ads to drive traffic to this post

The minimum you have to spend is $10/day. Make sure you dial in the audience targeting. You can either use the built-in audience builder in LinkedIn Ads Manager OR pull the list from Apollo/Sales Nav and upload it as a custom audience.

If you want a full, step-by-step guide with examples, get it here: https://lnkd.in/gK9Au5br

(See what I did there?:)

===

DISCLAIMER: The results for your industry and offer will vary. The reason why it works so well for me is because I offer a painful LinkedIn-related problem that almost everyone on LinkedIn struggles with: LOW REACH. But even if replicating my CPL isn’t realistic for your industry/offer, you can still drive leads or calls at a very efficient cost if you dedicate enough time to creating a strong lead magnet.

Founder @ JZ Consulting | LinkedIn Content & Ads for B2B Founders | 300+ clients since 2019, incl. Canva, Gong, Alleyoop, and more.

My hand almost froze off… but it needed to be said! 🥶😅

Here’s what I do when I need to book calls FAST

1. Open my first degree connections
2. Find all people I can potentially work with
3. Send them a short video note without the fluff
4. Follow up in 3 days with “Did you watch the video?”
5. Repeat until I run out of people to reach out to (or my time)

Things to be aware of:

💡 If you’re not used to recording videos, prepare to do multiple takes. A 1-min video can easily take you 5–8 minutes. Good news - it gets better over time. Better news - imperfections make you real.

💡 Sales Navigator is the best because it allows you to filter out the first degree connections + much more stuff than free/premium versions of LinkedIn.

💡 If you don’t have Sales Nav, get a free trial. If you already used a trial, buy it. If you can’t afford it, at least use some basic boolean search in your free version.

💡 The desktop version of LinkedIn doesn’t allow native video recording. So to record videos, use Quibbly or record everything using the Linkedin app on your phone.

💡 Keep the videos relevant. If you need meetings fast, don’t waste time with niceties. This format works: “Hi, here’s what I do, here’s specifically why it’s relevant for you, here’s how I know, here’s what to do now.”

💡 If you don’t track your outreach, set up some simple system in Google Sheet. Columns: Prospect, Status, LinkedIn URL, Last Contact, Notes. Don’t overcomplicate it.

Yes, it’s a lot of work.

But it’s better to do the work than run out of work.

Ask me anything in the comments.

Pasha Irshad

Shape & Scale

Pavilion

Member

RevGenius

Sprocketeer (formerly HubSpot Super Admin)

We are Sprocketeers looking to level up our HubSpot + RevOps chops.
We fight obscurity with clarity & dance when the flywheel spins!

Sprocketeer 

Merritt Group

In the culmination of my last six years at Merritt Group, I'm now leading the Digital practice. Directly responsible for business development, digital strategy, delivery, partnerships and team growth.

Current Responsibilities 

Digital Strategy – Develop and coordinate strategy for all digital programs across a portfolio of clients worth over $5M, including Saas, Government, Cybersecurity, Technology and Fortune 500 clients. 

Agency Operations – Responsible for helping define and develop internal processes across collaboration, project management, delivery and financial reporting.

Technology & Implementation - Driving force behind technology adoption in support of client and internal collaboration, including helping oversee technology roadmap for the agency.

Team Leader - Manages a cross-functional team of project managers, digital strategists and designers while leading upskilling initiatives at the agency.  

Partnerships & Programs - Leads the process around vetting and integrating partnerships at the agency, including technology and vendors.

Vice President, Digital

Impact

• Directly scaled paid media program over 300% since 2016 while helping to increase marketing services growth over 150% since 2015

• Led the introduction of new agency services across Web, SEO, Marketing Technology, Data and CRO

• Responsible for partnerships with HubSpot, Drift, Databox, Hotjar and Osano

• Built out vendor network to help support work across digital, technology, lead generation and content syndication and reporting and analytics.

Responsibilities

Concept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 60 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management.

Senior Director

Concept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 40 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management. 

Select Accomplishments:
•	Secured and managed over $500,000 in new business over one year through the newly formed digital practice.
•	Initiated and built agency paid social media division, planning and managing over $200,000 of ad work revenue in one year.
•	Bridged internal gap in digital skills through leading an agency-wide project management training course for employees resulting in an estimated savings of $450,000 annually, by avoiding outsourcing.
•	Overhauled inbound marketing, bringing in HubSpot as a partner selling marketing automation services to clients generating up to 50 additional inbound leads per year equating to $750,000 in additional revenue.

Director of Digital Marketing

Led a cross functional team across design, digital and video to develop and implement creative solutions for our clients. Acted as the account lead on all creative projects within the agency working to build and grow accounts, facilitating feedback between our clients and internal teams and managing scope and budget. Also oversaw new business development and the creation of internal processes across finance, project management and creative management.

Director of Creative Services

Bluetext

Managed all project facets including project plans, budgeting, scheduling, user experience, design, web development and QA for project budgets of up to $500,000 and offshore teams of up to 15. Served as the liaison between the internal project team and federal and information security sector clients. 
Supervised client marketing functions including website launch and rebranding, internal/ external print collateral and a complex, multilingual responsive website built on Drupal content management system. Performed Google Analytics reporting and analysis and assisted internal design team with design and production work.

Select Accomplishment:
•	Streamlined the project planning and QA process by setting up new scheduling and bug tracking software and infrastructure, saving time to allow for additional projects.

Senior Project Manager

AKQA

Oversaw $8 million Verizon Wireless account including brand/user interface and national operations. Managed client relationship, contracts, quality of work, invoicing, budget, scope development, issue escalation and financial reporting to client and C-level executives. Led a 20-member internal team of strategy, user experience, design and web development professionals. Engaged with Moxie, Sapient Nitro and Pace Communications agency teams on Verizon Wireless initiatives.

Select Accomplishments:
•	Launched nationwide retail point-of-sale application resulting in $1,200,000+ of organic growth outside of existing business lines.
•	Collaborated with the brand/UI Team and the user experience group to completely redesign the Verizon brand style guides for OS X, Windows 8 and Android resulting in consistent and modernized branding across all platforms.

Senior Account Executive

Lead project manager on digital and creative projects for Booz Allen Hamilton, Microsoft, Battelle, U.S. Pharmacopeia and Steptoe & Johnson PLLC, overseeing a team of five account managers, designers and videographers. 
Projects included web design and development, corporate video, custom social media properties and campaigns, mobile applications, brand strategy and advertising. Executed operational functions including budgeting, staffing, traffic coordination, business development, software selection and deployment and training. 

Select Accomplishments:
•	Increased revenue by 50%, from $350,000 to $750,000 within first six months. 
•	Grew revenue from $750,000 the first year to over $2 million within two years.
•	Increased profitability by 15% over three years, by transitioning digital and creative budgets from a public relations-focused model to a project-based system. 
•	Led new business web project contract pitch to an AM Law 200 legal client, securing $175,000 of revenue for the digital division, representing 10% of the annual division revenue and a new line of legal client business.
•	Assisted in landing Battelle website redesign contract, contributing $1 million to annual revenue.

Creative Services Manager

Greenfield/Belser Ltd.

Planned, coordinated and managed the development and launch of branding and multimedia-marketing portfolios for 20+ Fortune 500 top ten U.S.-based accounting and AM Law 200 Top 100 law firm accounts. Built client relationships serving as primary liaison between agency and clients’ chief marketing and chief information officers, web developers and designers, production artists and vendors. Guided projects from cradle to grave while ensuring adherence to specifications, timelines and budgets. Integrated social media into client plans.

Select Accomplishments:
•	Improved market appeal for New York City’s prestigious Proskauer Rose, LLC law firm by transforming their archaic image into a contemporary look with stronger appeal to the cosmopolitan market.
•	Conceived and pitched a rebranding portfolio to a California law firm, swaying their decision to a simple website refresh, putting them in a better position to attract lateral state-based growth accounts.

Account Executive

Co-founder @ Shape & Scale | Orchestrating growth through HubSpot & RevOps | Ex-marketer

𝗙𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗿𝗶𝘃𝗲, 𝗶𝘁 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘀𝘂𝗺 𝗼𝗳 𝗶𝘁𝘀 𝗽𝗮𝗿𝘁𝘀. 

This belief led me to co-found Shape & Scale with Suzanne Block. 

We orchestrate growth for our clients through PR, RevOps, and HubSpot. 

PoV, people, processes, and technology. 

That's what we do. 

And we do it for SaaS and technology companies – from seed to SME. 

𝙉𝙤𝙬, 𝙖 𝙡𝙞𝙩𝙩𝙡𝙚 𝙖𝙗𝙤𝙪𝙩 𝙢𝙚.

As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route. 

For ten years, I  worked as a waiter, bartender, and bar manager in the service industry.

It taught me more than I could imagine.

A 14-year veteran of marketing agencies, I've led cross-country video shoots, managed web and app projects, and most recently scaled a digital practice from $0 to $2,000,000 in three years. 

I guess you could call that full-stack 📚?

Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet has given me a broad view of what works and what doesn't.

In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks.

Of all the clients I've worked with, the ones that succeed understand these three fundamentals: 

• The 𝙥𝙤𝙬𝙚𝙧 of alignment. 
• The 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙘𝙚 of data.
• The 𝙣𝙚𝙚𝙙 for product market fit.

Hit me up any time – DM or email. I'm always willing to help if I can and love talking shop. 

𝗠𝘆 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲
• Go-to-market strategy
• HubSpot & RevOps (13 HubSpot certifications 🎫 and counting)
• Demand generation and demand capture (Programmatic, Paid Social, Search)
• Data and analytics (GA4, anyone?)

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The Battle

Jakub Zajicek

Pasha Irshad

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The Battle

Jakub Zajicek

Pasha Irshad

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jakub Zajicek's LinkedIn Performance

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Performance ScoreJakub Zajicek's LinkedIn Performance