Jakub Zajicek

Chief Marketing Officer

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Founder

Helping SaaS brands reach new partners with PartnerOutreach.io

Are you stuck under 1k impressions on every post?
Only get “pity likes” from 4 people you know?
Tired of it all? 😫

I was too.

↓

So I built a system that guarantees reach WITHOUT relying on the algorithm or going viral.

You can get it here, free: https://lnkd.in/gK9Au5br

I spent $1000s running it for myself and my clients... and the results are wild! 🤯

✅ One client targeted a tiny audience of just 25k people in the UK. The very next day, 2 senior executives (perfect fit) asked to learn more about their offer. Promotion spend? £25.

✅ When I launched a brand-new offer, I used the same system. Within 7 hours I had my first call booked (after spending less than $7). Before that, my posts never broke 200 impressions.

✅ Another client used it to reach US execs in the hospitality industry. Within 2 days, 3 of them signed up for his weekly seminar. Total ad spend? Under $50. (And all of them showed up.)

↓

I broke down my EXACT step-by-step process in a free guide.

Grab it here: https://lnkd.in/gK9Au5br

PS: It gives you everything you need to DIY the whole thing yourself.

Founder, JZ Consulting | I help B2B founders book 5+ meetings p/mo with content, ads, and outreach.

There are 3 ways to win on LinkedIn right now.

#1 Content & Commenting

Pros:
+ Builds trust and authority over time
+ People feel like they already know you before you ever talk
+ Compounds. Your best posts keep working months later
+ Comments on other people's posts put you in front of their audience for free

Cons:
- Organic reach is declining. More people posting = less visibility for everyone
- Takes months of consistency before you see real results
- Likes and comments are not meetings. You can have great engagement and zero pipeline
- You are waiting for people to come to you. It is passive by nature

#2 Outreach

Pros:
+ Direct. You choose exactly who you want to talk to
+ Fastest way to start conversations with decision-makers
+ You control the volume. More messages = more conversations
+ Results can start within days, not months

Cons:
- Most messages get ignored because the person has never heard of you
- Done wrong, it burns your reputation and feels like spam
- Hard to scale without it becoming generic and impersonal

#3 Ads

Pros:
+ Instant reach to exactly the right people without relying on the algo
+ LinkedIn ads are still underpriced compared to Google and Meta for B2B
+ You can retarget everyone who engages so you stay top of mind
+ Scales. You can reach thousands of ideal clients in your first week

Cons:
- You need to have an offer that works well for cold audiences
- Most people boost posts with no strategy and conclude ads are too expensive
- You need content worth promoting. Bad content + ads = expensive bad content
- Views and clicks are not meetings unless something else converts them

Bonus #4: Combine all three

Content builds trust. Ads amplify it to the right people. Outreach converts the warm signals into conversations.

In other words...

Your content attracts your ideal clients. Ads make sure they actually see it, even if the algorithm buries your organic reach. Every view, like, comment, follow, and website visit gets tracked. Then outreach goes only to people already engaging with you, in your voice, personalized, warm.

That is the difference between isolated LinkedIn marketing and integrated LinkedIn marketing.

I'd rather have 500 impressions from CEOs than 50,000 from other marketers.

Most B2B founders get this backwards.

They see a post hit 15,000 impressions and feel successful. Then they check their pipeline. Zero inquiries. Zero calls. Zero revenue.

They're winning a game that doesn't matter.

Viral content appeals to everyone. That's the problem.

You need to appeal to your specific ICP. The executives who can write checks. The founders who need what you sell.

I posted daily for 100+ days. Some posts got 5K views. Some got 200. It was random.

The algorithm isn't your friend. It's a slot machine.

Stop gambling with your business.

Control your reach. Stop praying for it.

For months, I buried links in the comments.

Everyone said links kill reach. So I listened.

Then I started running Thought Leader Ads.

And I realized something: when you're paying for distribution, the algorithm penalty doesn't matter.

I ran a post with a direct link. It got 6 likes. That's it.

But it drove massive landing page clicks and actual revenue.

The rules are different when you control who sees your content.

Whatever the gurus tell you to avoid—links, direct offers, selling on the first interaction—feel free to just do it when you're paying for reach.

The embarrassment? It's in your head.

Almost nobody is watching your organic reach anyway.

And the ones who are? Probably not your buyers.

That's a good thing.

Let that thought set you free.

Speak On Podcasts

- Successfully completed several client campaigns within the established timeline,
scope, and budget, and secured over 200 committed podcasts interviews.
- Maintained communication with both clients and hosts, establishing relationships
with one another to ensure bookings were properly managed while delivering
outstanding service.
- Managed customer projects through collaboration systems such as ClickUp,
Google Sheets, and HubSpot in real-time to best track client deliverables and for
reporting purposes.
- Crafted personalized and compelling email, video, and social media messages to
podcast hosts to obtain guest appearances for clients on their shows.

Account Manager

Lifted Leadership LLC

- Generated diverse podcast interview content, encompassing audio, video, and captivating cover art, while consistently delivering compelling copywriting on a weekly basis.
- Orchestrated daily lead generation and outreach initiatives on LinkedIn and Noomi to pinpoint promising coaching prospects.
- Efficiently oversaw and nurtured communication with potential coaching leads, bolstering a robust LinkedIn presence for enhanced networking and outreach.

Marketing Specialist

Céntrico Digital (Acquired by Uhuru Network, Dec 2021)

- Managed paid ad spending to promote products and services for several clients.
- Created and developed new marketing campaigns along with the creative content
team, primarily through social media platforms.
- Performed daily optimizations of clients' accounts in both Google and Facebook Ads through improvement in bidding words and ad performance.

Junior Strategist

Metropolitan Touring

- Optimized and enhanced SEO rankings for the company's tourism blogs by auditing website content.
- Wrote content for web products and social networks for the company's Digital Marketing department.

Digital Marketing and Research & Development Assistant

Trinity University

- Managed and updated the university website with information and content.
- Provided support and responded to requests from staff and faculty using CRMZendesk software.
- Trained staff in the management of the Drupal website system.

Web Assistant

- Worked as an Exam Proctor for the Accommodated Testing Center.
- Managed and delivered sensitive information within the University.

Institutional Student Assistant 

Trinitonian

- Managed the social media accounts for the newspaper.
- Created and published the weekly newsletter.
- Supervised the creation of projects for the web team.

Web Editor

Comunicandes

- Edited and reviewed internal employee communications in English and Spanish.
- Assisted in the preparation of product launch events for company clients.
- Contacted different media outlets daily to distribute customer press releases.

Public Relation Intern

Adventures Associates 

Tasked with the update and classification of the customer database within the company’s server and categorized as well as archived past sales bills made by the company according to year.

Office Assistant

Hello, I'm Pablo Traversari! 👋🏽

I’m a Communication Specialist dedicated to helping businesses and individuals enhance their brand awareness and engagement through email copywriting and digital content creation. I possess strong skills in project management and customer service, allowing me to build solid relationships and deliver exceptional service.

As a Content Creator and host of the All About The Charles Podcast, I love connecting with audiences, sharing insights about Formula 1, and highlighting engaging podcast interviews.

A lifelong learner, I’m passionate about developing new skills to craft impactful messages. Outside of work, I enjoy film 🎥, daily runs 🏃‍♂️, and cheering for Ferrari in every F1 race! 🏎️

Thanks for visiting my profile, and I look forward to connecting!

Pablo

taplio

The Battle

Jakub Zajicek

Pablo Traversari

Followers

Posts

Engagements

Likes

Performance ScoreJakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jakub Zajicek

Pablo Traversari

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJakub Zajicek's LinkedIn Performance