Jakub Zajicek

Chief Marketing Officer

JZ Consulting

Helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

Founder

Demandi.co

At Demandi, I helped over 300 B2B founders, execs, and teams create nearly 2,000 videos — from individuals just starting out to people inside publicly traded companies.

I built the MVP, led operations, and was responsible for revenue and pipeline generation. I designed and ran our entire content production system — from idea capture to final delivery — working closely with video editors, automations, and AI tools.

I developed complex AI prompting workflows to turn raw voice notes and videos into high-converting LinkedIn content, and continuously refined our go-to-market strategy through direct experimentation — mostly on LinkedIn.

From product to pipeline, I helped turn Demandi into a repeatable system for scaling thought leadership with speed and clarity.

Co-Founder & COO

Speak On Podcasts

ACQUIRED IN DECEMBER 2022 BY CHAPMAN CAPITAL: Over 3,500 podcast interviews booked with top B2B brands like Gong, Paddle, Genesys, and more. Speak On Podcasts quickly became one of the leading podcast booking agencies in the game.

I stayed on for 12 months post-acquisition, working directly with our clients to ensure everything ran smoothly and our systems kept delivering results.

ACQUIRED AGAIN IN APRIL 2025 BY FAME: After the second acquisition, Speak On Podcasts was fully integrated into Fame as a "Fame Connect".

Co-Founder

PitchGround

Pitchground is a community-first platform for launching and growing Saas companies. We believe in growing sustainable businesses through practical education and providing a ton of value. 

I'm responsible for the overall marketing strategy, lead generation, content marketing (including weekly video shootings), leading team of juniors, and more fun stuff!

Wanna network with entrepreneurs, founders, and marketers? Join our official FB group!
https://www.facebook.com/groups/pitchground/

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Helping SaaS brands reach new partners with PartnerOutreach.io

Listen Innovate Grow

For over 20 years, I have worked with companies ranging from micro-businesses to large corporates across Australia and Canada including Kraft Foods, Telstra, Commonwealth Bank of Australia and Accenture to develop and implement customer strategies and programs to drive business growth.

While I am passionate about helping to create truly customer-centric organizations, I am also an avid traveller and am regularly invited to be a guest speaker and panellist for an array of SME and start-up events and podcasts across Australia, Canada and the United States. Some of my key accomplishments include:

* I developed enterprise level strategy recommendations for the Australian Small Medium Business (SME) market including key target segments, value propositions, customer solutions and customer experience requirements for a global insurance company

* I developed the business and marketing strategy including client servicing model, education/thought leadership offerings and industry engagement programs for an international customer service organisation

* I developed the go to market and product launch strategies for an international market research technology company

* I conducted seminars on B2B customer and growth strategies for the Canadian Australian Chamber of Commerce and the German Australian Chamber of Commerce

* I provided recommendations for customer experience enhancements for companies including Colonial First State, Metro Trains Melbourne and Pearson Publishing

B2B Customer Strategy Consultant

Selling to other businesses has always been a complex and challenging process.

Over the past 18 months, the needs, expectations, and buying behaviours of business clients have changed dramatically. The strategies you used last year, even 6 months ago may no longer apply.

Success in B2B requires that you adopt new strategies and approaches both with the clients and prospects as well as how you operate internally.

Take a VIP Day - a “deep-dive” into your business to develop your detailed and customized Business Growth Action Plan and Roadmap. Comes with 12-months of implementation support following your VIP Day.

This is ideally suited for CEOs and business owners of service-based SMEs (e.g. Accounting, Law, IT, Consulting) that provide their services to other businesses and wish to:

* Plan: Start and/or grow their business but lack a plan/don’t know where to start

* Acquire: Attract and acquire larger business customers (such as corporates and/or government)

* Grow: Expand the business through increased client spend, new markets and/or new offerings

Click below to learn more!

Business Growth Strategy Planning

Want to secure business customers so your business can survive & succeed in the “new norm”?

As the world comes out of lockdown, business will be tougher than ever before: Key clients and hot prospects have gotten cold or dropped off the radar, and big contracts may have been put on hold or cancelled altogether.

And you are under enormous pressure, feeling the weight of the entire world on your shoulders as you fight to keep the business going, paying the bills and keep your staff all on board? 

While the obstacles do seem insurmountable and the future is unclear, there are in fact many businesses that need your company now more than ever. The future of your company that you have worked so hard for and sacrificed so much to create can have a better and stronger future. 

That's why we created Refocus, Reignite & Rise, an online advisory program for CEOs of service-based SMEs who want a clear roadmap to acquiring those larger business customers to drive business growth and ultimately create the impact and legacy they seek.

After working with SMEs and corporates in the B2B space for over 20 years as well as closely monitoring how the needs and expectations and behaviours of business customers have changed as a result of the pandemic, I can show you what you and your company must do to gain the business customers that you want and need in order to not only ensure business recovery but also business growth. 

Click below to learn more!

Executive Consulting & CEO Mentoring

Are you looking to grow your service-based SME this year but unsure how? Stuck for new ideas and inspiration to navigate the challenges of the current economic climate?

If you answered yes to either of these questions, The Empower Mastermind Group could be for you.

Empower is a highly focused, action-driven group to support CEOs and Managing Directors of service-based SMEs/SMBs seeking to grow their companies through client acquisition, retention and business innovation.

By participating in the Empower Mastermind Group, you will become more effective at the 3 crucial activities your company must continually engage in to have sustainable, profitable growth:

* Listen: Learn how to correctly identify who the business buyers you need to target really are, and what you must provide to help them buy from you

* Innovate: Identify what changes, improvements and/or introductions are needed in your business to meet buyers’ needs and achieve the growth and impact you seek

* Grow: Learn strategies to expand your operations and manage your company culture, financials and people to sustain growth over the longer term

Meetings are conducted virtually for flexibility, as the group consists of members from different (non-competing) industries across a number of different geographic regions.

Because membership is tailored, by engaging with the group, you can be assured of having access to a wide range of business experience, knowledge, perspectives and ideas to help you grow your business.

Empower Mastermind Group

2excell Consulting

Get the guidebook that’s helped hundreds of SMEs and start-ups acquire customers and grow their businesses!

Written for start-ups and SMEs, the book covers essential B2B topics and helps start-ups and SMEs struggling to:

* Identify the industries, markets and business customers they should focus on
* Create products, services and solutions that business customers want to buy
* Achieve sustainable, profitable growth

Whether you’re an owner or founder of a start-up or SME or you’re in a key leadership role, Listen Innovate Grow helps anyone in an organization responsible for driving B2B growth with the tools, strategies, and approaches to realize their growth ambitions and secure B2B sales.

Author | Listen Innovate Grow, A Guidebook to Acquire B2B Customers

Startup Canada | Canada's Entrepreneurship Organization

Providing StartUp Canada members with insights as to leading best practices and approaches to B2B customer and marketing strategies.

Startup Advisor

Stone & Chalk

Stone & Chalk is an independent, nonprofit Fintech innovation hub whose overarching objective is to help foster & accelerate the development of world-leading Fintech startups.

Stone & Chalk’s flagship Mentor Program sets it apart from other hubs, connecting founders to high calibre mentors that will make the difference to their success. Mentors provide a trusted advisor relationship which both facilitates learning and provides a confidential sounding board, guiding startups through their business challenges; enabling them to commercialise at scale.

Startup Mentor

UTS: University of Technology, Sydney

During this contract role, I served as both the Associate Lecturer and Subject Coordinator for the Services Marketing courses at both the MBA and Undergraduate levels. In this capacity, I was responsible for educating student as to approaches to developing marketing strategies for service organisations and how they could be applied across a range of industries including Professional Services, Financial Services, IT, Telecommunications and Transportation.

Associate Lecturer, Services Marketing

Telstra Corporation

As head of customer research for Telstra's Wholesale Division, I led and implemented major research initiatives such as developing a wholesale market segmentation as well as conducting an annual Customer Value Analysis study of the wholesale market. I also successfully developed and implemented a comprehensive Customer Insights and Satisfaction Program including strategic customer workshops, an operational service tracking program as well as the designed and implemented a customer insights decision support tool.

Manager, Customer Research and Analysis

Accenture Australia

Completed industry and market analyses and strategy recommendations for corporate clients in the Financial Services, Automotive and Transportation sectors.

Strategy Consultant

Commonwealth Bank of Australia

Research Analyst, CommInsure Strategic Planning

Marketing Manager, Professional Association Programs

B2B Consultant + Speaker I Go-To-Market Strategist For Small to Mid-Sized Professional Service Firms I Founder - Legacy, The SME Leaders Circle I Customer Acquisition, Growth, & Retention Via Buyer “AIR” Driven Approach

Unlock Your Firm's Potential with Strategic Business Growth Expertise

As a seasoned Business Mentor, Go-to-Market Strategist and Start-up Advisor, I have empowered professional service firms such as Accounting, IT and Law for over a decade. My unique growth framework and insights into B2B Customer and Go to Market strategies set firms apart. I specialize in:

• Identifying key markets and clients
• Crafting tailored go-to-market strategies
• Building services and solutions that B2B clients seek

I differ from typical consultants by diving deeper and offering a proprietary framework, the "Listen Innovate Grow," fostering clarity, innovation, and growth specifically designed for companies operating in B2B--all of which are driven based on how B2B buyers buy!

Let's connect to explore how I can elevate your firm’s performance.
🗓️ https://calendly.com/michael-906/initial-30-min


📖Learn more in my book "Listen Innovate Grow: A Guidebook for Start-Ups and SMEs to Acquire and Grow Business Customers" on Amazon. 

I am also available for speaking, training, and business consulting.

Ignite your firm's growth with me.


Michael Haynes
Business Growth Advisor
michael@2excell.com
+61 2 9056 5087 (Australia)
1-647-490-3425 (Canada/USA)

www.listeninnovategrow.com

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