Jakub Zajicek

Chief Marketing Officer

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Founder

Helping SaaS brands reach new partners with PartnerOutreach.io

How I get leads for $1.40 each on LinkedIn.

Not $50. Not $20. $1.40.

Here's the system:

Step 1: Create genuinely valuable content.

Posts that help my ICP solve real problems.

Not sales pitches. Not "hire me" posts.

Real insights they can use immediately.

Step 2: Add a soft CTA.

At the end: "Want the full system? Free guide here: [link]"

Not pushy. Just an option for people who want more.

Step 3: Promote to my exact ICP.

$20-30/day in Thought Leader Ads.

Custom audience of founders, executives, B2B professionals.

Only showing to people who might actually want what I offer.

Step 4: Track everything.

People click the link → land on guide page → download guide → join my email list.

That's a lead.

The math:

~$600/month ad spend.

~400-500 new leads per month.

$1.20-1.50 per lead.

Compare to:

LinkedIn lead gen ads: $30-50 per lead.

Google ads: $20-100 per lead.

Cold outreach: Hours of time + tools + often zero response.

Why does this work?

Because the "ad" is just my content.

It doesn't feel like marketing.

It feels like value.

People engage because it's genuinely helpful.

Then they want more.

No hard sell. No pressure.

Just good content → right audience → natural next step.

That's the whole system.

$1.40 leads.

Want the step-by-step? Free guide: https://lnkd.in/gK9Au5br

Founder, JZ Consulting | LinkedIn Paid & Organic for B2B Founders | 300+ clients since 2019, incl. Canva, Gong, Alleyoop, and more.

Off to Turkey to visit Tim Cakir! 

On a side note: It’s funny how airports make people justify 7AM booze. 😅🥂

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If I were starting LinkedIn from zero today, here's exactly what I'd do:

Week 1-2: Content foundation.

Write 10 posts about problems my ICP faces.

Not generic advice. Specific situations. Real examples.

Post them organically to test which ones resonate.

Track which get engagement from relevant people (not just friends).

Week 3: Set up paid distribution.

Go to LinkedIn Ads Manager.

Build my exact ICP as a saved audience.

Create a cold campaign at $10/day.

Promote my 3 best-performing posts from weeks 1-2.

Week 4+: Scale what works.

Monitor which posts get the best engagement.

Add more winning posts to the campaign.

Increase budget on what's working.

Start a retargeting campaign for people who engaged.

Why this order matters:

Most people skip straight to posting more.

More content to the wrong audience = more wasted effort.

Or they try paid ads with untested content.

Burning money on posts that don't resonate.

The sequence is:

Test content organically → Identify winners → Amplify with paid.

Not: Post randomly → Hope → Get frustrated → Quit.

Timeline to results:

With this approach, you can have:

- Your ICP defined (Week 1)
- Content tested (Week 2)
- Paid distribution running (Week 3)
- First inbound conversations (Week 4-6)

6 weeks from zero to visible.

Not 6 months of hoping the algorithm notices you.

This is the playbook.

The question is whether you'll run it.

Lisa Nichols Consulting, LLC

As an Employee Engagement + Retention Consultant I partner with leaders who are committed to building empowered teams, supporting their people and expanding equity in the workplace. I also work 1:1 with leaders, equipping them to align their careers with their values and goals.

Employee Engagement + Retention Consultant

Career Mastered Magazine

I write women's career and leadership articles for Career Mastered Magazine, as well as participating on the Executive Advisory Council to plan and execute the annual Career Mastered Business Diversity Summit and Awards.

Contributing Writer & Executive Advisory Council

INTOO USA

I advise and guide Executive clients on how to maximize their career transition and develop effective resumes, cover letters, social media profiles, interview techniques, networking and negotiating.

Executive Career Coach

Love Coffee, Inc.

As a co-founder of the business, I helped develop community partnerships, establish business procedures and manage a mobile espresso bar for events and markets.

Co-Owner

Self-employed

I supported diverse clients in resume development, career strategy, interview techniques, and negotiation tactics. 
My clients have a nearly 100% success rate in achieving their career advancement goals.

Career Coach & Mentor

New Life Centers of Chicagoland

I directed an employment program, providing career coaching to clients, including job strategy development, resume and cover letter writing, interview preparation, and employer contacts. 

I increased clients served, from 69 clients to 309 within 2 years, resulting in more jobs for more clients.

As a Mentor to high school and college students, I provided academic and career guidance, leading to many obtaining their first job.

Partners in Employment, Inc.

I guided clients through the career transition process, including resume development, connections with employers, interview preparation, skills assessments, informational interviews and career strategy. 

I connected qualified individuals with employment opportunities and provided support throughout the training process.

Career Coach/Job Developer

Job Coach

I’m an Employee Engagement and Retention Consultant that helps leaders create environments that improve productivity, develop strong leaders, and boost employee satisfaction and team cohesion. 

With my unique background in the business and nonprofit sectors, my multilingual and multicultural experience, and my 16+ years helping over 1000 people at every career level, I understand the challenges teams and leaders are facing. 

Burnout. Isolation. Uncertainty. Lack of connection. Miscommunication. Cultural + generational gaps.

That's why I created The 3C Model - a holistic framework that helps leaders address the underlying issues and strengthen communication by building a foundation of compassion that facilitates meaningful connection.  

When leaders work with me, I often hear that they are inspired to advocate for themselves and others. They walk away with practical tools that lead to intentional action. 

The result?

Their teams experience growth in productivity, morale, connection, and cohesion - and they keep their top talent longer. 

If you’re the type of organization that cares about supporting your employees and increasing the capacity of what they're able to achieve, let's connect. 

lyn@lisanicholsconsulting.com

COMPASSION | CONNECTION | COMMUNICATION

SERVICES: We offer strategy consulting, on-site or online training, organizational audits, and 1:1 coaching for leaders.

TOPICS: Change Management, Cultural Transformation, High-Stakes Conversations, Bridging Gaps, Leading from Within, Self-Compassion, The 3C Method

Contact us for: 
Talent Development, Corporate Training, Cultural Intelligence, Emotional Intelligence, Burnout Prevention, Leadership Development, Multicultural Communication, Executive Coaching, Change Management, Team Training, Webinars, Virtual & In-person Workshops, Public Speaking, Career Coaching, Career Path Strategy, Transition Coaching, Interview Techniques, Networking, LinkedIn Optimization, Resume Development, Outplacement

taplio

The Battle

Jakub Zajicek

Lisa Nichols

Followers

Posts

Engagements

Likes

Performance ScoreJakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jakub Zajicek

Lisa Nichols

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jakub Zajicek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJakub Zajicek's LinkedIn Performance