Jakub Zajicek

Chief Marketing Officer

JZ Consulting

Helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

Founder

Demandi.co

At Demandi, I helped over 300 B2B founders, execs, and teams create nearly 2,000 videos — from individuals just starting out to people inside publicly traded companies.

I built the MVP, led operations, and was responsible for revenue and pipeline generation. I designed and ran our entire content production system — from idea capture to final delivery — working closely with video editors, automations, and AI tools.

I developed complex AI prompting workflows to turn raw voice notes and videos into high-converting LinkedIn content, and continuously refined our go-to-market strategy through direct experimentation — mostly on LinkedIn.

From product to pipeline, I helped turn Demandi into a repeatable system for scaling thought leadership with speed and clarity.

Co-Founder & COO

Speak On Podcasts

ACQUIRED IN DECEMBER 2022 BY CHAPMAN CAPITAL: Over 3,500 podcast interviews booked with top B2B brands like Gong, Paddle, Genesys, and more. Speak On Podcasts quickly became one of the leading podcast booking agencies in the game.

I stayed on for 12 months post-acquisition, working directly with our clients to ensure everything ran smoothly and our systems kept delivering results.

ACQUIRED AGAIN IN APRIL 2025 BY FAME: After the second acquisition, Speak On Podcasts was fully integrated into Fame as a "Fame Connect".

Co-Founder

PitchGround

Pitchground is a community-first platform for launching and growing Saas companies. We believe in growing sustainable businesses through practical education and providing a ton of value. 

I'm responsible for the overall marketing strategy, lead generation, content marketing (including weekly video shootings), leading team of juniors, and more fun stuff!

Wanna network with entrepreneurs, founders, and marketers? Join our official FB group!
https://www.facebook.com/groups/pitchground/

Back in March 2020, I co-founded Speak On Podcasts with a partner from the UK. We grew it into one of the world’s leading agencies for booking podcast interviews, securing over 2,500 appearances for more than 125 leaders from top B2B brands like Canva, Gong, Paddle, and Toggl.

In December 2022, Chapman Capital acquired the agency (source). I stayed on for over a year to ensure a smooth transition and maintain high service quality for our clients. In April 2025, the business was acquired again — this time by UK company Fame (source), which integrated the agency and team into its portfolio under the name “Fame Connect.”

In 2024, I co-founded Demandi.co with a partner from the US. As COO, I helped over 300 B2B professionals create nearly 2,000 short LinkedIn videos. I built the MVP, ran operations, and drove revenue and pipeline growth. I stepped away voluntarily due to a difference in vision with my co-founder.

LinkedIn has been a key acquisition channel in both businesses. I’ve tested it all — posting daily for 188 days straight, reaching out to 50+ people a day, and most recently, running paid ads. All of it generated deals worth over $1M.

Today, I work independently, helping B2B brands and individuals become more visible and get more clients using LinkedIn. 70% of my clients hire me to help them with content (mostly video), 20% with ads, and 10% with outreach.

I live in the Czech Republic with my wife. I have type 1 diabetes. I run and work out. 🙂

Helping SaaS brands reach new partners with PartnerOutreach.io

I haven't posted for over a month. Yet, yesterday alone, I got 16 new leads at $1.4 each. All through LinkedIn WITHOUT sending a single DM. Here's the exact 5-step strategy I used:

✅ Step 1: Build a free lead magnet others would charge for

The issue with most lead magnets is that they are not valuable enough. So people give you their email, get the thing, open it (maybe), and close it because it's sh*t. To make this strategy work, you have to build something that is REALLY valuable and useful

✅ Step 2: Package it the right way

My lead magnet is a step-by-step breakdown of how I get reach without relying on the algorithm. I intentionally positioned it as a "Guaranteed Reach System" vs. "LinkedIn Ads" because people already have a lot of inaccurate assumptions about running ads on LinkedIn.

✅ Step 3: Build a simple landing page

Don't overcomplicate it... Add a simple headline "How to/I [good thing] without [bad thing]", 3 things they'll learn, and opt-in form. Don't forget to set up tracking.

✅ Step 4: Post about your lead magnet and include your landing page URL

Either package the lead magnet into a story post (like I'm doing right now) or promote it directly using a direct-response marketing style ad. It can be literally something as simple as: "If you are X, then this is relevant because of Y. Get it here: URL"

✅ Step 5: Set up cheap Thought Leader ads to drive traffic to this post

The minimum you have to spend is $10/day. Make sure you dial in the audience targeting. You can either use the built-in audience builder in LinkedIn Ads Manager OR pull the list from Apollo/Sales Nav and upload it as a custom audience.

If you want a full, step-by-step guide with examples, get it here: https://lnkd.in/gK9Au5br

(See what I did there?:)

===

DISCLAIMER: The results for your industry and offer will vary. The reason why it works so well for me is because I offer a painful LinkedIn-related problem that almost everyone on LinkedIn struggles with: LOW REACH. But even if replicating my CPL isn’t realistic for your industry/offer, you can still drive leads or calls at a very efficient cost if you dedicate enough time to creating a strong lead magnet.

Founder @ JZ Consulting | LinkedIn Content & Ads for B2B Founders | 300+ clients since 2019, incl. Canva, Gong, Alleyoop, and more.

My hand almost froze off… but it needed to be said! 🥶😅

Here’s what I do when I need to book calls FAST

1. Open my first degree connections
2. Find all people I can potentially work with
3. Send them a short video note without the fluff
4. Follow up in 3 days with “Did you watch the video?”
5. Repeat until I run out of people to reach out to (or my time)

Things to be aware of:

💡 If you’re not used to recording videos, prepare to do multiple takes. A 1-min video can easily take you 5–8 minutes. Good news - it gets better over time. Better news - imperfections make you real.

💡 Sales Navigator is the best because it allows you to filter out the first degree connections + much more stuff than free/premium versions of LinkedIn.

💡 If you don’t have Sales Nav, get a free trial. If you already used a trial, buy it. If you can’t afford it, at least use some basic boolean search in your free version.

💡 The desktop version of LinkedIn doesn’t allow native video recording. So to record videos, use Quibbly or record everything using the Linkedin app on your phone.

💡 Keep the videos relevant. If you need meetings fast, don’t waste time with niceties. This format works: “Hi, here’s what I do, here’s specifically why it’s relevant for you, here’s how I know, here’s what to do now.”

💡 If you don’t track your outreach, set up some simple system in Google Sheet. Columns: Prospect, Status, LinkedIn URL, Last Contact, Notes. Don’t overcomplicate it.

Yes, it’s a lot of work.

But it’s better to do the work than run out of work.

Ask me anything in the comments.

Mindgard

One of the first hires at a rapidly growing AI cybersecurity for AI startup. Building marketing department from scratch as a sole Head of Growth.

Responsible for developing and executing all marketing strategies to drive revenue, demand generation, and user acquisition. Report
directly to the CEO and CRO.
• Established thought leadership through high-impact media placements reaching tens of millions of people per month across top-
tier outlets. (The Next Web, Yahoo Finance, Sifted, and top Cybersecurity media outlets (6 of top 12 outlets in the world) etc.) with no paid articles
• Leading SLG and PLG motions to generate increase in users and 4900%+ increase in potential clients in the first months of launch. We exceeded our target goal by 300%.
• Increased website traffic by over 5,000% through strategic SEO, content marketing, and digital advertising initiatives.
• Deployed innovative advertising tactics that generated an increase in user base and new community members.
• Restructured and redesigned company website, improving user experience and conversions.
• Led community building efforts that expanded the community base by 260%.
• Spearheaded event support and marketing for conferences worldwide (20+ conferences and speaking spots around the world).

Head of Growth

credolab

A versatile and results-driven marketing expert with a proven track record of delivering exceptional results at Credolab. Specialised in managing both hands-on and strategic aspects of day-to-day marketing operations.

Strong skills and expertise in social media marketing, online marketing, and marketing communications, allowing me to create compelling online advertising campaigns. My experience in customer relationship management (CRM) and new business development has been crucial in driving growth, while my focus on brand management and brand development ensures consistency across all marketing channels. Well-versed in product development and management, sales management which has contributed to the overall company growth.

Key Accomplishments:
-Designed and executed a full-scale digitalization and automation strategy for sales and marketing processes, streamlining efficiency and productivity
-Launched a new website from scratch in just 8 weeks, resulting in a 40% increase in conversion rate and up to 20% boost in revenue
- HubSpot CRM set up, workflows and sales sequences, contributing to an efficiency increase by up to 30%
-Achieved 100% quarterly and yearly revenue increase
-Demonstrated exceptional leadership skills and expanded the marketing team from 2 to 5 members
-Fostered strong communication and relationships with stakeholders, ensuring alignment and collaboration across teams - team built in Asia, Europe and Americas
-Consistently delivered insightful analytics and data reports to inform data-driven decision-making
-Spearheaded the launch of new products and developed effective go-to-market strategies
-Promoted behavioural analytics for fraud, risk, and marketing across multiple regions, including Asia, Africa, South America, North America, Europe
- 30% increase in email open rates and a 500% improvement in click-through rates (CTR)
-Enhanced demand capturing success rate by 300%
-Optimised LinkedIn campaigns, decreasing cost per lead by up to 10x times

Marketing Director

ScaleUp Panda

ScaleUp Panda is an independent consulting company that helps clients across the globe create and implement successful marketing strategies as well as educate and onboard new employees in the marketing department to grow their brand and improve their revenue.


My role involves providing marketing expertise to international clients to improve their digital marketing strategy and achieve the brand’s vision of growing and expanding in new countries and channels.

I developed marketing strategies for international clients, including IPG Group Agency. I audited performance and marketing operations to understand the clients’ marketing needs. Through this, I am able to recommend tailored marketing approaches and spending budgets to achieve marketing goals. I am proud to have helped my clients grow their ROI by up to 25%.

 Serving as an account lead digital media planner, I worked with 3 high-profile brands, including Microsoft, Lindex, and Samsung, to optimise their marketing campaigns and manage hundreds of thousand euros in monthly marketing budgets. I also oversaw 3+ product launches on Kickstarter by determining the product’s unique selling proposition, and creating positioning statements and persuasive marketing campaigns to drive demand generation. Through this, I have maximised customer engagement that established momentum with the new product in the target market.

CMO and Founder

Hyve Group plc

As the Head of Marketing, I was responsible for heading the delivery of a marketing transformation programme to increase efficiency while reducing PPC and email marketing costs. I supervised 9 outsourced staff and maintained large marketing budget.

To scale and optimise digital marketing channels, I switched the marketing approach from a campaign-based to a growth approach. I tested and analysed marketing experiments to identify what’s working and improve key metrics. As a result, I have enhanced the ad setup and increased MQLs and SQLs while reducing the cost per lead by 45%. I have also amplified the email engagement and open rates by up to 40% by creating a personalised email structure that targets specific buying personas.

Capitalising on my marketing expertise, I revamped the landing pages to maximise traffic and performance. I audited the landing page performance to determine areas for improvement and led the creation of a compelling page copy, images, form fields, and CTAs. This boosted the conversion rate by 80%. Additionally, I directed global marketing initiatives by analysing existing practices, identifying areas for improvement, and developing and rolling out emails, ads, growth marketing, and landing pages best practices to global teams. Thereby, amplifying audience reach by up to 5X.

I introduced new marketing approaches and tools to minimise non-value-added and repetitive tasks, enhancing the efficiency of lead response time by 50%. Recently, a new online/offline platform was launched to connect buyers and vendors. I am in charge of the marketing strategy, as well formulating a positioning statement and demand generation plan to drive awareness and interest among the company’s target audience.

Head Of Marketing

GoCardless

Nordigen (was bought by GoCardless) is the first free European open banking API that provides regulated connections to major European banks. (Leading the Free API product launch, between A and B funding rounds. The company was sold to GoCardless on July 1st)

In my role, I was responsible for building the marketing division from scratch and launching a multi-channel marketing strategy to deliver and drive business growth. I supervised up to 3 in-house employees and 14 contractors and maintained marketing budgets.

To improve the company’s product launch strategy, I facilitated the company rebranding, website redesign, and PR agency onboarding. These were completed within a tight deadline of 4 weeks. Through these efforts, the company was featured in TechCrunch and increased the number of customers by 1000%.

I rehauled the front and back end of the company’s website, which led to capturing more leads and boosting the conversion rate by 30%. Additionally, I headed the go-to-market plan for content, digital strategy, and implementation across SEO, web, and social media channels. This increased the company’s social media followers and engagement rate by 2X.

SAF Tehnika JSC

SAF Tehnika is a European designer, producer, and distributor of digital microwave data transmission equipment.

Having served as a Senior Digital Marketing Manager, I was responsible for planning, implementing, and monitoring digital marketing campaigns across major social media channels, including Facebook, LinkedIn, Twitter, YouTube, Instagram, and Google Ads, to grow the brand’s influence, loyalty, and awareness. I led 4 outsourced employees and maintained marketing budgets.

To improve underperforming PPC campaigns, I conducted competitor analysis to understand strengths and weaknesses and determine the market gap. I restructured ad accounts, finetuned targeting, and devised a new campaign strategy. As a result, I was able to increase the conversion rate by 200%. I also developed and implemented an effective email marketing strategy that increased open rates by 40% and engagement by 25%.

Reconstructed the ad account structure and conducted a comprehensive overhaul, leading to a
doubled conversion rate, increased sales and an average of 5x more deals generated per month

Another aspect of my role was facilitating content creation across major social media channels. I optimised underperforming content, launched new channels to expand audience reach, and created 60 engaging posts per month. Through these efforts, I was able to generate an organic viral Facebook post with 250K reach in just 2 days and amplified engagement by 100%.

Senior Digital Marketing Manager

AranetIoT

AranetIoT offers industrial IoT environment monitoring solutions for a variety of businesses, making it easy to collect and analyse real-time data.

During my tenure at AranetIoT, I was responsible for developing the strategy and overseeing the execution of revenue-driving digital marketing campaigns to create awareness, generate leads, and maximise conversions. I oversaw 4 outsourced employees and managed marketing budgets.

To optimise underperforming content, I identified new channels, built a marketing framework, and revamped the content strategy. I generated 60 persuasive posts per month, boosting engagement by 100%. Moreover, I was able to improve email open rates by creating personalised marketing messages and enhancing the subject line. This amplified open rates by 40% and engagement by 25%.

I facilitated the product launch of industrial IoT environment monitoring solutions on 4 Amazon marketplaces. I planned a go-to-market strategy, set goals for the launch, and created marketing content aligned with the product’s positioning. As a result, I was able to meet the product launch key metrics.

Monetizr

- Community building on Discord and content creation on Reddit with more than 200 comments in 2 days
- Outreach to hundreds of potential influencers and media representatives with email and LinkedIn
- Created a community around the product to boost visibility and awareness of the issues the product was trying to resolve

I love video games and talking with the gamers community is the utmost best thing I could ask for. 

Gamers/gaming community creation, channel localization, plan creation, content posting, active communication with the community and campaign creation. Communication in Reddit, Discord, Facebook, and Twitter.

The Monetizr is a blockchain (web3) game reward engine.

CatchSmart Solutions

CatchSmart Solution is an IT company that specialises in the development and maintenance of various Web solutions.

In my role as a Digital Marketing Manager, I was responsible for planning and managing digital marketing campaigns, lead generation, and content creation to achieve revenue growth objectives. I managed 4 outsourced employees and controlled marketing budgets.

During this time, I led marketing efforts for the USA market with a focus on SMBs. I built and launched ads on Facebook and Google, resulting in a successful launch of a platform that got featured in the New York Times. Traffic of more than 200 000 users to the website!


 I led the development of 5 websites for different clients with a team of 6 people. Furthermore, I oversaw product improvement efforts that led to the successful delivery of an online platform for small US retailers and vendors to meet and do business.

Head of Marketing | Revenue Driven Marketing Strategy, Demand Generation, Automation & AI | Full-Funnel Approach to Drive Growth & Revenue

Results-driven senior marketing expert spearheading revenue-generating marketing strategies across international markets. Proven track record of building diverse teams from 0 to 1 (as a first hire) or leading multicultural teams across the globe, dramatically increasing client acquisition, and boosting revenue.

Expertise

Specializing in driving revenue and growth for bootstrapped, pre-see, seed, Series A and Series B+ companies through B2B marketing, demand generation, product-led growth, Sales-led growth, marketing-led growth, and cross-channel marketing strategies. Adept at leveraging data analytics to drive informed decision-making and forecast demand. Proficient in 200+ marketing tools, including advanced CRM systems, analytics platforms, and AI-powered marketing solutions. Experience in finance (fintech), AI, Cybersecurity, Data and analytics, B2B SaaS, Telecommunications, IoT, Blockchain (Web3), hardware, agencies and more. 

Key Achievements

- Increased client acquisition by up to 1000%
- Product Launch on TechCrunch
- Viral Reddit and Meta Content
- My opinion featured on BBC
- Boosted bottom-line revenue by 100% in 1 year
- Improved conversion rates by up to 200%
- Led successful product launches, including a 219,900% increase in users for a cybersecurity startup

Leadership and Communication

Strong leader with a talent for building and inspiring high-performing marketing teams globally. Excellent communicator, skilled at establishing partnerships and nurturing relationships with key stakeholders across all organizational levels.

Global Perspective

Extensive experience in scaling marketing efforts across borders, with successful campaigns in Europe, Asia, Africa, and the Americas. Proven ability to adapt strategies to diverse markets, cultures and industries.

Thought Leadership

Active contributor to the marketing community, with published articles and podcast appearances on topics such as scaling across borders, content marketing best practices, and aligning marketing with sales. 

Passionate about driving growth through innovative marketing strategies and always eager to tackle new challenges in the ever-evolving digital landscape. Available also as an advisor and consultant.

taplio

The Battle

Jakub Zajicek

Haralds Gabrans Zukovs

Followers

Posts

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taplio

The Battle

Jakub Zajicek

Haralds Gabrans Zukovs

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jakub Zajicek's LinkedIn Performance

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Performance ScoreJakub Zajicek's LinkedIn Performance