The CRM Strategy Co ltd

CRM is under appreciated, under utilised and misunderstood in almost every business.

It's not just for your sales team and it's not just sending emails.

We work with agencies, start-ups, scale-ups and globally recognised brands to acquire more customers, grow through retention, close more deals and forge unstoppable growth ✨

Co-Founder

In Growth We Trust

We started In Growth We Trust due to the lack of entertaining UK based marketing podcasts. 

In our first six months we’ve broken into the UK charts multiple times and built a listener base in the thousands. 

Join us on our journey to become one of the world’s best growth marketing podcasts.

Host

JHM Consulting

Consulting, advising and hands-on growth marketing for startups.

Growth Marketing Advisor & Consultant

Temple

Advisor (Growth & Marketing)

Hex Digital

Running the growth division of the product and growth agency Hex Digital. 

Working with recognised businesses as well as pre-product founders to strategise, execute and optimise their growth engines.

Head of Growth

Acquire

FROW

Thumbstoppers

Overseeing the paid media delivery and analytics of Thumbstopper's portfolio of globally recognised marquee brands including Champion, Beefeater Gin, Wonderbra and Juiceburst

Paid Media Director

Sessions

Hibana®

Head of Growth @ Hex Digital 🌱 | Host @ In Growth We Trust Podcast 🎛️ | Startup Advisor 🗣️

We founded the CRM Strategy Co. to help businesses supercharge their CRM, acquire quality users and grow through retention. 

Almost two decades spent in growth and marketing roles including leadership positions at multiple Y Combinator startups. 

🎙️ I speak to growth pioneers weekly in my top 10 podcast In Growth We Trust 🔮 

🌱 I consult and freelance for startups and businesses looking to improve their growth rate. 

🔭 I work with companies of all sizes to build and scale CRM systems and processes.

Jake Mayell

$250M Google Ads Freelancer | Building PPC Profit Club 🚀 | Top 100 Most Influential PPC Expert

I've spent 10 years managing over $1B in Google Ads spend for brands like Huel, Domino's and WeWork.

Then something shifted.

In early 2025, I sent a simple email asking if anyone wanted to learn the AI workflows saving me 15+ hours per week. I expected maybe 5-10 replies.

Over 100 marketers showed up to the masterclass.

The response was mind-blowing... not because AI is magic, but because there's a massive gap between what these tools can do and what marketers actually know how to do with them.

So I spent months developing practical, 80/20 workflows that deliver what marketers actually need -clarity, systems, and results.

Most "AI training" focuses on tools that'll be outdated in 6 months, with nothing to do with running actual campaigns.

I teach practical, AI systems that save marketers (or anyone who writes to persuade or sell) 15+ hours per week.

WHO I WORK WITH:

→ CMOs and marketing leaders who need their teams AI-ready (yesterday)
→ Marketing teams who tried AI and got generic garbage
→ Executives who want AI strategy, not parlor tricks

WHAT I'VE DONE:

✓ Trained 200+ marketers in AI-powered workflows
✓ Built systems that cut research time from 10 hours to 90 minutes
✓ Top 25 Most Influential PPC Expert (2025)
✓ Audited $1B+ in Google Ads spend

Brands: Huel, Domino's, WeWork, JustPark, Symprove, Nyetimber, Acquisition.com Portfolio Company

WHAT MAKES MY TRAINING DIFFERENT:

I don't teach tools. I teach systems.

- Context engineering (the #1 skill nobody's talking about)
- Source-backed workflows (hallucinations are expensive)
- Decision frameworks (not just "write me an email")
- Real marketing problems (not generic use cases)

WHAT CLIENTS SAY:

"I saved 4–5 hours on each audit—basically a full week of work. The final presentations blew clients away. It changed the game for me."
— Gabriel Necchi, PPC Specialist

"Tom's workshop makes you think differently—you deploy systems the next day. Saved me at least 10 hours a month."
— Yazid B., Google Ads Consultant

CURRENTLY DELIVERING:

- Corporate AI Training (remote workshops)
- Executive AI Strategy Sessions
- Cohort Programs for agencies and marketing teams
- Open To: Podcast Interviews, Speaking Engagements & Guest Lectures

DM me. My coffee machine is always ready ☕

Tomasz Abbott-Wieczorek

99% of people use AI like a stranger.

They have to reintroduce themselves to the AI in every conversation.

That's like building a house from the first brick, every single day.

I don't.

I've built over 100 AI specialists.
That already know my:

- business
- preferences
- what i like
- what i don't like

and how i want things.

So I can have more time for the important things in life :)

Now, i'm sharing these systems with you so you get your AI locked in too :)

Human-First AI Skills | $1B AI Educator | Practical AI Training | Protocols & Systems for teams to save 15+ hours per week with AI | AI Certification & Compliance for Teams & Businesses

My girlfriend started hiding my laptop.

Why? Because I became obsessed with building AI workflows & Skills.

But it paid off:
$15,000 website → $0 built with AI
Trying AI → Using AI Confidently
105 hours work week → 20-25 hours work week
ChatGPT Lying to me → 99.9% trust score
Senior Consultant Presentations → 13 minutes
$100,000 Email Marketer → Unlimited Email Ideas for $0
Landing page critiques → 3 minutes (no more procrastination)

And the results are BETTER than before.

This isn't about cutting corners. It's about automating the busy work so you can focus on high-value strategy (and the important parts of your life).

On Feb 25th (Wednesday, 2PM GMT), I'm sharing my entire system - the exact prompts, workflows, and setup that transformed my life & work.

To get your Invite to the AI Fluent Masterclass👇

→ Like 
→ Comment "FLUENT"
→ Reposts are appreciated!

#aitraining
#chatGPT
#aifluent

I spoke to a Growth Lead at a $470M company last month.

"We're all experimenting with AI... but we'd rather just have someone who actually knows what they're doing."

Then she said something that stuck with me:
"I'm trying to build a GPT and I'm trying to build a sort of agent thing, but I don't really know what I'm doing."

They have all the tools.
No training on HOW to use them confidently.

This is every marketing team right now that I talk to.

Sound familiar? Repost ♻️ for a team you know like this.

taplio

The Battle

Jake Mayell

Tomasz Abbott-Wieczorek

Followers

Posts

Engagements

Likes

Performance ScoreTomasz Abbott-Wieczorek's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jake Mayell

Tomasz Abbott-Wieczorek

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tomasz Abbott-Wieczorek's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreTomasz Abbott-Wieczorek's LinkedIn Performance