The CRM Strategy Co ltd

CRM is under appreciated, under utilised and misunderstood in almost every business.

It's not just for your sales team and it's not just sending emails.

We work with agencies, start-ups, scale-ups and globally recognised brands to acquire more customers, grow through retention, close more deals and forge unstoppable growth ✨

Co-Founder

In Growth We Trust

We started In Growth We Trust due to the lack of entertaining UK based marketing podcasts. 

In our first six months we’ve broken into the UK charts multiple times and built a listener base in the thousands. 

Join us on our journey to become one of the world’s best growth marketing podcasts.

Host

JHM Consulting

Consulting, advising and hands-on growth marketing for startups.

Growth Marketing Advisor & Consultant

Temple

Advisor (Growth & Marketing)

Hex Digital

Running the growth division of the product and growth agency Hex Digital. 

Working with recognised businesses as well as pre-product founders to strategise, execute and optimise their growth engines.

Head of Growth

Acquire

FROW

Thumbstoppers

Overseeing the paid media delivery and analytics of Thumbstopper's portfolio of globally recognised marquee brands including Champion, Beefeater Gin, Wonderbra and Juiceburst

Paid Media Director

Sessions

Hibana®

Head of Growth @ Hex Digital 🌱 | Host @ In Growth We Trust Podcast 🎛️ | Startup Advisor 🗣️

We founded the CRM Strategy Co. to help businesses supercharge their CRM, acquire quality users and grow through retention. 

Almost two decades spent in growth and marketing roles including leadership positions at multiple Y Combinator startups. 

🎙️ I speak to growth pioneers weekly in my top 10 podcast In Growth We Trust 🔮 

🌱 I consult and freelance for startups and businesses looking to improve their growth rate. 

🔭 I work with companies of all sizes to build and scale CRM systems and processes.

Jake Mayell

Digital Marketing Lead | Y TREE

Marketing professional with over 15 years’ experience developing and managing integrated campaigns across luxury, premium retail and fintech. Full marketing functions led across brand, digital, content, CRM, media and partnerships to support both brand building and commercial growth.

Most recently, developed and delivered omnichannel marketing plans targeting HNW and UHNW audiences, collaborated with Swiss watch brands including Rolex and Patek Philippe and oversaw campaign delivery from strategy through to execution. Experience spans traditional and digital channels, leading internal teams, managing agencies and owning budgets.

Currently open to senior marketing, brand or head of function roles, ideally where the quality of execution, brand presentation and strategic alignment matter as much as the results.

🟡 Open to hearing from recruiters, hiring managers and business leaders about opportunities that align with this experience. Please feel free to connect or get in touch. 🟡  

Key skills:  
SEO & SEM | Paid Media Strategy | CRM | Email Marketing | Social Media Marketing | Google Analytics | Conversion Rate Optimisation (CRO) | A/B Testing | UX Insight | Digital PR | Content Strategy | Campaign Management | Channel Strategy | Performance Reporting | Budget Planning & Tracking | Data Analysis | Data-Driven Decision Making | Stakeholder Management | Cross-Functional Collaboration | Team Leadership & Development | Digital Marketing | E-commerce Marketing | Media Strategy & Planning | Brand Strategy | Brand Positioning | Campaign Development | Creative Direction | Creative Briefing & Asset Delivery | Event Marketing & Brand Activations | PR & Communications | Sponsorship & Partnership Management | Affiliate Marketing | Customer Engagement & Insight | Retail Marketing | ATL & Direct Mail Campaigns | Print & Digital Media | Market Trend Analysis | Insight-Led Planning | Marketing Strategy | Luxury Consumer Marketing (HNW/UHNW)

taplio

The Battle

Jake Mayell

Robert Worthy

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