The CRM Strategy Co ltd

CRM is under appreciated, under utilised and misunderstood in almost every business.

It's not just for your sales team and it's not just sending emails.

We work with agencies, start-ups, scale-ups and globally recognised brands to acquire more customers, grow through retention, close more deals and forge unstoppable growth ✨

Co-Founder

In Growth We Trust

We started In Growth We Trust due to the lack of entertaining UK based marketing podcasts. 

In our first six months we’ve broken into the UK charts multiple times and built a listener base in the thousands. 

Join us on our journey to become one of the world’s best growth marketing podcasts.

Host

JHM Consulting

Consulting, advising and hands-on growth marketing for startups.

Growth Marketing Advisor & Consultant

Temple

Advisor (Growth & Marketing)

Hex Digital

Running the growth division of the product and growth agency Hex Digital. 

Working with recognised businesses as well as pre-product founders to strategise, execute and optimise their growth engines.

Head of Growth

Acquire

FROW

Thumbstoppers

Overseeing the paid media delivery and analytics of Thumbstopper's portfolio of globally recognised marquee brands including Champion, Beefeater Gin, Wonderbra and Juiceburst

Paid Media Director

Sessions

Hibana®

Head of Growth @ Hex Digital 🌱 | Host @ In Growth We Trust Podcast 🎛️ | Startup Advisor 🗣️

We founded the CRM Strategy Co. to help businesses supercharge their CRM, acquire quality users and grow through retention. 

Almost two decades spent in growth and marketing roles including leadership positions at multiple Y Combinator startups. 

🎙️ I speak to growth pioneers weekly in my top 10 podcast In Growth We Trust 🔮 

🌱 I consult and freelance for startups and businesses looking to improve their growth rate. 

🔭 I work with companies of all sizes to build and scale CRM systems and processes.

Jake Mayell

Impact-driven marketing leader for forward-thinking businesses, passionate about catalysing ambitious ideas for growth.

Unorthodox career driving brand growth with discerning audiences across diverse verticals including hypergrowth fintech, automotive, extreme sports, international development, crypto, luxury fashion and culture - working closely with founders and C-suite through transformative stages of business growth.Critical thinker and action-driven pragmatist. 

Empathetic manager and team builder. Adaptable and solution-finding. Strong believer that creation is nothing without distribution. Thrives at the intersection of creative and strategy. Passionate about shaping ambitious ideas and scaling them with impact. 

Previous work / clients: The Walt Disney Company | Red Bull | Optimum Nutrition | itsu | Shares | Cleo AI | WaterAid | LEGO® | New York City Tourism | Contiki | Juventus FC | Channel 4 | The Wimbledon Championships | Glastonbury Festival | Jeep | Alfa Romeo | The North Face

Oscar Mackenzie

🚨 BREAKING. Sporf to Jungle confirmed. 🚨

The ink's just dried on the biggest transfer announcement of the window 📑 ✍️ 

Jungle Creations will be taking on the strategic and operational leadership of SPORF, one of the UK’s most followed sports publishers.

SPORF have built something rare: a sharp, recognisable voice, a deeply engaged community of 15m+ fans, and a real understanding of fandom, the culture and the chaos that comes with it.

Sport has always been in Jungle’s DNA. We’ve partnered with the likes of Amazon Prime Video Sport, Sky Sports, MLB and Red Bull, and built culturally-led, award-winning work like the No More Injury Time kit. 

Off the back of a huge 2025 for Jungle, we're so excited to welcome a new addition to the squad. 

The plan: build around what's already winning, bring in additional firepower, protect the DNA that's made the brand so special, and take SPORF into its prime years.

Huge credit to the backroom staff and deal-makers who got this over the line.

Here we go! (This stuff writes itself.)

Director of Social & Influencer @ Jungle Creations | ex-Cleo AI, ex-Shares | Effie Awards Judge | FinTech, Sports, Travel, Automotive, NGO | Owned, Earned and Paid Media

Most brands will continue to get social catastrophically wrong in 2026.

The reason why is simple. 

Using social to sell = Controlled. Scripted. Optimised. Safe.

Using social to entertain = Responsive. Emotional. Cultural. Risky.

Social can be treated as a performance channel or as a cultural space. The outcomes (and the brands built from them) are entirely different.

The space between what brands are saying on social and what people want to hear is widening. There's an irony in the fact that social audiences demand more from brands, whilst brands are playing it safer than ever.

Ask yourself the hard questions. If your brand turned off social tomorrow, would anyone care?

taplio

The Battle

Jake Mayell

Oscar Mackenzie

Followers

Posts

Engagements

Likes

Performance ScoreOscar Mackenzie's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jake Mayell

Oscar Mackenzie

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oscar Mackenzie's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOscar Mackenzie's LinkedIn Performance