Novice Chef. Amateur Salesperson. Professional Cat Whisperer. 

On a journey to find my purpose in life. Along the way, I like to write about my observations.

Jagrit Gambhir

Nagarjun Reddy

Nudge

AI native platform to create dynamic post-click experiences that increase shopper lifetime value.

Founding Sales Leader

Storylane

First AE to be brought on and went through the journey from $1 to $10M in revenue!

GTM - Founding AE

Nektar.ai

Account Executive - Founding team

Rocketlane

Account Executive

Clari

Founding Account Executive - Clari Copilot

Clari Copilot - An AI-based sales coach & assistant listens to your sales calls while providing feedback in real-time(think Cue Cards during a live sales conversation). It further optimizes your sales coaching process to reduce the time to onboard new reps, allowing on the go bookmarking of moments, transcribing of calls & auto annotations.

You and your team can intuitively analyze calls on the go while giving or asking for feedback so that the best practices are scaled across the organization. And it blends seamlessly with your existing CRM.

Sales Development Representative

AssetTrackr Pvt Ltd - a WABCO company

Business Development Manager

Azuga, Inc.

Inside Sales Specialist

Sales Leader | Nudge- agentic commerce platform for post-click personalization

Experienced sales professional with a demonstrated history of working in B2B SaaS.

I have been a 4X Founding Account Executive over the last few years, working closely with founders and transitioning from founder-led sales.

Senior Account Executive

The most honest thing a CCO said to me this week -

“I don’t know what’s happening between AI and our ecommerce store.”

That line came from a Chief Customer Officer of a fast-growing DTC brand.

That’s the most accurate state of ecommerce right now.

Here’s what I learned from that conversation 👇

• AI has already become a primary discovery channel for commerce
• Most ecommerce teams can’t even see if ChatGPT / Perplexity are sending traffic
• Shopify optimization ≠ AI optimization
• Your PDPs were built for humans - AI agents read them very differently
• Category builders (new categories, new narratives) are most exposed to AI misrepresentation

The scariest part is..

AI is already telling your brand story - whether you like it or not.

If you don’t actively teach AI:

• what makes you different
• what claims are true vs false
• which prompts you should win

AI will confidently make things up. (Politely. With citations. 😅)

Commerce leaders don’t need more “AI tools.”
They need visibility, control, and feedback loops for AI discovery.

If you run ecommerce, the question isn’t “should we think about AI?”
It’s “Do we know what AI is already saying about us?”

Google just launched the Universal Commerce Protocol (UCP).
It’s a useful signal.

Over the last few months, we’ve seen:

✅ ChatGPT add instant checkout
✅ Perplexity enable purchases inside answers
✅ AI Overviews influence decisions before people click

Search isn’t going away.

SEO still matters.

What’s changing is where influence shows up.

Quick plain-English version of what UCP actually is:
☑️ A standard way for AI systems to understand product data.
☑️ Lets AI access things like pricing, availability, shipping, and variants.
☑️ Designed so AI can recommend - and eventually help transact.
☑️ Keeps brands as the merchant of record (you don’t lose control).

In short: it’s infrastructure for AI-mediated commerce.

More and more, by the time someone lands on a site, the decision is already partly shaped - by AI summaries, comparisons, and recommendations upstream.

For commerce brands, this isn’t “SEO vs AI search.”

It’s SEO + AI search.

Same fundamentals.
More surfaces where decisions get made.

This is also the direction we’ve been building toward at Nudge - making sure brands don’t just show up in AI discovery, but can follow that through to real, shoppable outcomes.

Search isn't going to disappear.
It is widening.

taplio

The Battle

Jagrit Gambhir

Nagarjun Reddy

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taplio

The Battle

Jagrit Gambhir

Nagarjun Reddy

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Nagarjun Reddy's LinkedIn Performance

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Performance ScoreNagarjun Reddy's LinkedIn Performance