Scott Jagodzinski

Making Men Over 50 Harder To Kill

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢:
I help men over 50 become Harder to Kill—physically, mentally, and emotionally—so they can make the second half of life the best half.

𝗪𝗛𝗢 𝗜 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛:
Argent Alpha is a private community for men over 50 with a growth mindset and the drive to become exceptional. I work with:

C-suite executives

Founders and entrepreneurs

High-producing sales leaders

Investment professionals

Successful retirees

Any man over 50 ready to reject mediocrity and reinvent himself

𝗪𝗛𝗔𝗧 𝗪𝗘 𝗕𝗘𝗟𝗜𝗘𝗩𝗘:

All progress starts by telling the truth

Extreme ownership means owning the problem and the solution

You can live as a victor or a victim—it's a choice

Limiting beliefs can be replaced

Lifelong learning and execution unlock transformation

𝗪𝗛𝗬 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦:
Most men fail alone. We win together. Argent Alpha delivers a complete system built around five drivers:

𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 – Define your North Star and master five critical areas

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 – Set non-negotiable standards—and live by them

𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 – Daily, weekly, and monthly check-ins to stay on track

𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸 – Regular testing and measurement that proves progress

𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 – A brotherhood that sharpens, supports, and demands more of you

→ You stop guessing. You follow a proven roadmap.
→ You stop accepting decline. You build the strongest version of you.
→ You stop drifting. You lock in with a brotherhood that won’t let you slip.

𝗝𝗢𝗜𝗡 𝗔𝗥𝗚𝗘𝗡𝗧 𝗔𝗟𝗣𝗛𝗔: https://www.skool.com/argent-alpha/about

📕 𝗔𝗨𝗧𝗛𝗢𝗥 𝗢𝗙 𝗛𝗔𝗥𝗗𝗘𝗥 𝗧𝗢 𝗞𝗜𝗟𝗟
Now an Amazon Bestseller, this book is the playbook for men over 50 who want to get leaner, stronger, and more dangerous—not just for their health, but for their legacy.

𝗚𝗘𝗧 𝗢𝗨𝗥 𝗖𝗢𝗣𝗬:
👉 https://www.hardertokillbook.com/bookhome

𝗛𝗢𝗪 𝗧𝗢 𝗘𝗡𝗚𝗔𝗚𝗘:
Send me a direct message here on LinkedIn.

Founder

Argent Alpha is a community of Men over 50 who focus on becoming Harder To Kill. Men start with our Argent Alpha Upgrade, a program that introduces them to guiding principles that focus on improving body composition, reversing age and creating the Mindset necessary for making the 2nd half of life the best half. Our community is open for application to any Man over 50 with a growth mindset. If you are interested in applying, send me an email at info@argentalpha.com or a direct message in LinkedIn. I look forward to hearing from you!

Aaron Keller

Co-Founder, Capsule; Columnist, TCBmag.com; Author, The Physics of Brand

Our team works with clients to solve complex marketing challenges, identify new revenue opportunities and refresh lagging brands. We've worked with international brands (Pepsi, Patagonia), young brands (Pacha, Hydro Flask), and experienced brands (Red Wing Shoes, Leatherman).
 
The team at Capsule works on special projects in these areas:
– Connecting the customer experience map to brand value.
– Designing new engaging moments in a brand experience. 
– Naming and designing visual language for new ventures.
– Designing packaging structure and display to work harder.
 
Capsule’s clients include: Patagonia, Herman Miller, Coty Beauty, Target, Panda Express, SmartWool, Medtronic, Red Wing Shoes, 3M, General Mills, Jack Daniels, Fisher-Price, Mattel, and Leatherman Tools.
 
Aaron is the author of three books, two in a series called Design Matters and he recently co-authored The Physics of Brand.
 
He is a former Adjunct Professor of Marketing at the University of St. Thomas and the Minneapolis College of Art and Design (MCAD).
 
Aaron frequently speaks on:
–  How brands become valuable
–  Building a modern brand in a community driven economy
–  The impact of naming, packaging and identity on brand value
–  Customer experience = the value of brands

Connect with Aaron if you'd like to get an outside perspective on your marketing strategy, experience design or brand strategy:  

AaronKeller@Capsule.us

Chief Executive Officer

Using the principles of design thinking to solve challenging problems for clients. Being there for clients during times of change to prototype their future brand experience. Launching products and services, naming, identity, packaging design and creating brand language.

Minneapolis needs you to be here.

We have an outdoor event happening in August and we need your support to make this a shining moment for our city.

We need you to visit and celebrate here. To entertain here. To do business here. To eat here. To relax here. To show up here.

We need you here.

So, if you're in the outdoor industry, this is the way to show up for Minneapolis. Share this with a friend at one of the brands below. Share this with your loud friend in the marketing department. Share this with your shy friend in design. Share this with the leadership team.

Please share so we can be an industry that sets an example for the country.

Here are the brands we hope to see here; Patagonia, The North Face, Columbia Sportswear Company, NEMO Equipment, Fjällräven, Smartwool, REI, Osprey Packs, Inc., Stanley 1913, Black Diamond Equipment, Mountain Hardwear, SITKA Gear, KUIU, Arc'teryx Equipment, Big Agnes Inc, YETI, Marmot, prAna, Helly Hansen, Cotopaxi, Stio®, Danner Boots, lululemon, Sea to Summit, Granite Gear, Leatherman Tool Group, Altra Running, Oboz Footwear, Chaco, GSI Outdoors, Bergans of Norway, Keen Footwear Türkiye, La Sportiva, and KJUS | Worldwide.

Thank you for sharing and supporting our city.

Outdoor Retailer Capsule Stephen Regenold Lindsay Hubley Sunny Stroeer Allison Kaplan

https://lnkd.in/g4qzA7F4

Co-Founder, Capsule, a Special Projects Agency; Zero exits, 25 yrs a founder; Columnist, TCBmag.com; Author, The Physics of Brand; Curious Investor

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The Battle

Scott Jagodzinski

Aaron Keller

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The Battle

Scott Jagodzinski

Aaron Keller

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Keller's LinkedIn Performance

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