Spotlight Service

Most service-based executives want to build a personal brand on LinkedIn.

But you're busy and not sure how to start?
Nervous about sharing your thoughts?

That’s why I created the Spotlight Service.
I'm here to help you be yourself and share your expertise with your audience.

Here’s what we’ll do:

• Develop your brand message
• Support you in creating content that clicks
• Help you post regularly to grow your brand
+ Create videos that attract your ideal clients

(You'll get a system that works for you)

Ready to get started?

Message me and let's talk.

Founder

Exit Five

Member

Beast Node

Video Editor & Creative Director

Working with service-based Creator Entrepreneurs to turn their journeys into high-quality videos

You’re a busy executive, working hard for your clients while managing sales and marketing.

You want more inbound leads, but self-doubt holds you back from sharing on LinkedIn.

I know, because I’ve been there...

Does this sound familiar?

• Want to post, but insecurities stop you?  
• Feel like everyone else is ahead of you?  
• Afraid your message won’t resonate?  

• You lack a system for showing up
• You don't think you can be yourself
• Your scattered brand is costing you leads

I’ve been in your shoes, juggling sales and marketing while wanting to show up consistently.

Fear held me back, making it hard to share my thoughts and build a brand that attracts clients.

I knew I needed a simple system to break through that doubt.

I know you want to:

→ Confidently share your message
→ Be yourself and build a brand that stands out
→ Attract clients who value your skills and experience

So what’s the solution?

A system to consistently build your brand with ease.

Here’s how I help:

• We’ll clarify your brand message  
• You’ll access a system to build your brand  
• You’ll get a guide to attract the ideal audience  
+ Bi-weekly video interviews for content creation

I’ve helped clients:

• Rebrand and land consistent leads with top execs  
• Go from 1,000 → 50,000+ impressions in 2 weeks
• Convert 700 followers into income opportunities

Ready to get started?

Message me and let's talk.

Jada Biggs

Samantha McKenna

Founder @ #samsales l Sales + Cadences + Executive Branding on LinkedIn l Ex-LinkedIn l Keynote Speaker l 13 Sales Records l Early Stage Investor l Overly Enthusiastic l Swiss Dual Citizen l Creator, Show Me You Know Me®

I had my first exposure to competitive "sales" in sixth grade when my school raised money for the Leukemia Lymphoma Society.  Knocking door to door and delivering a pitch was the start of my education; I still have the portable TV that I won for second place, which fuels my competitive spirit.

I’ve spent my career in sales doing a few things – breaking records, putting others first, creating global sales programs, educating through peer interaction, and going to great lengths to make people feel valued.  I’ve launched new verticals, overseen the GTM strategy for some of the most successful initiatives in company history, and put in processes across businesses that redefine how each company works and succeeds.

As the founder of #samsales, I oversee an all-women team of 14 who believe in a manners-first and buyer-first approach. We:

•	Run sales trainings that cover prospecting via your likely under-utilized LI Sales Nav licenses, how to write great email copy, Show Me You Know Me™, perfect discovery calls, etc. all while being sales methodology agnostic

•	Speak at 100+ annual events - keynoting for SKOs, international conferences, and podcasts alike re: sales, social selling, and women in tech/sales/leadership

•	Write the content you have in Outreach.io, etc using our proprietary techniques + the most up-to-date data on what works to drive opens + replies

•	Teach social selling - as an LI influencer, ambassador of Sales Navigator, and former LI leader, I understand how to use the ecosystem to truly SELL. I've personally trained tens of thousands on the platform, ranging from 10-person teams to Fortune 500 brands. 

•	Build brands for C-Suites on LinkedIn.  If you want to build a brand on LI but don't know what to write, don't understand the algorithm, and don't have the time to manage, our full-service strategy will manage it exclusively like we do for some of the most prominent/highly visible execs you see on LI.

As a founder, I have one goal - to make as much positive impact as we can.  Since our inception, we’ve raised over 120K via personal donations + our annual charity events for incredible causes, and have given away hundreds of our trainings to the military and transitioning teachers, free of charge.

When you hire us, you're not just hiring a team, but rather investing in one who constantly puts good into the world.

Who am I, otherwise - 

Philanthropist, investor, dog lover, die hard competitor, writer, former Nickelodeon game show contestant, extrovert, expert in self-deprecating humor, and willing to walk through fire to make you laugh.

Limited Partner

Sign up for our newsletters, webinars, and all our content here www.samsalesconsulting.com 

Years ago I got a, "Hey, is it appropriate to reach out on LinkedIn to the hiring manager for a job I'm applying for?" question and an unsolicited, "Never reach out to the hiring manager - totally inappropriate." comment.  My take?

The latter is living in the dark ages.

As someone who has hired and helped hire for countless roles, I can tell you that a candidate reaching out to me and others on LI about a job rarely happens and, when done right, is a pro-move to standing out.  

Emphasis on the "done right".  Here's my script:

"Hi Jack - We have yet to be properly introduced, but I recently applied for the open role you have on your team.  I'm hoping my background and performance are enough to stand out amongst the sea of resumes headed your way, but thought my LinkedIn profile might give you a better look into how I might be a great fit for COMPANY.  Simply wanted to say hello, am hopeful we have a chance to meet down the line.”

No ask, no pushy'ness, no typos ;).

Don't get a reply?  Find a way to add value or perspective in another few days via an article, insight, share about the organization, etc. Show them how awesome and smart you are!

Can't find the hiring manager?  Reach out to someone in your same role there and ask if they'd be willing to help point you in the right direction as a hopeful fellow colleague.  

LI profile in bad shape?  Head over to our site for tons of free resources to get it spiffed up.

#samsales

Looking to up your LinkedIn content game? Here's a cheat sheet that's one of many assets with give our LI Executive Branding teams. No gate, no comment needed - download and use :)

#samsales #LIEB

taplio

The Battle

Jada Biggs

Samantha McKenna

Followers

Posts

Engagements

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Performance ScoreSamantha McKenna's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jada Biggs

Samantha McKenna

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Samantha McKenna's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSamantha McKenna's LinkedIn Performance