Spotlight Service

Most service-based executives want to build a personal brand on LinkedIn.

But you're busy and not sure how to start?
Nervous about sharing your thoughts?

That’s why I created the Spotlight Service.
I'm here to help you be yourself and share your expertise with your audience.

Here’s what we’ll do:

• Develop your brand message
• Support you in creating content that clicks
• Help you post regularly to grow your brand
+ Create videos that attract your ideal clients

(You'll get a system that works for you)

Ready to get started?

Message me and let's talk.

Founder

Exit Five

Member

Beast Node

Video Editor & Creative Director

Working with service-based Creator Entrepreneurs to turn their journeys into high-quality videos

You’re a busy executive, working hard for your clients while managing sales and marketing.

You want more inbound leads, but self-doubt holds you back from sharing on LinkedIn.

I know, because I’ve been there...

Does this sound familiar?

• Want to post, but insecurities stop you?  
• Feel like everyone else is ahead of you?  
• Afraid your message won’t resonate?  

• You lack a system for showing up
• You don't think you can be yourself
• Your scattered brand is costing you leads

I’ve been in your shoes, juggling sales and marketing while wanting to show up consistently.

Fear held me back, making it hard to share my thoughts and build a brand that attracts clients.

I knew I needed a simple system to break through that doubt.

I know you want to:

→ Confidently share your message
→ Be yourself and build a brand that stands out
→ Attract clients who value your skills and experience

So what’s the solution?

A system to consistently build your brand with ease.

Here’s how I help:

• We’ll clarify your brand message  
• You’ll access a system to build your brand  
• You’ll get a guide to attract the ideal audience  
+ Bi-weekly video interviews for content creation

I’ve helped clients:

• Rebrand and land consistent leads with top execs  
• Go from 1,000 → 50,000+ impressions in 2 weeks
• Convert 700 followers into income opportunities

Ready to get started?

Message me and let's talk.

Jada Biggs

Helping you generate revenue on LinkedIn | Founder | Mentor | Speaker | Growth Marketer🚀 | Sales Leader | Connector 🤝 | Always Curious 🤔 | Listener of Books🎧 | Average Golfer⛳️ | Seinfeld Quoter | Family #1

Buyers don’t start conversations the way they used to.They research first. They observe. They form opinions long before they ever raise their hand.Most B2B executive teams don’t lack expertise. What they lack is a system that consistently puts their thinking in front of buyers...in a way that builds familiarity, credibility, and trust over time.That’s where we focus.We help B2B executives turn their thinking into consistent content that shows up week after week...so trust compounds at scale and the market understands how you think, not just what you sell.Outworks build content systems designed for leaders who:✅ don’t have time to “create content”✅ don’t want generic, AI-sounding output✅ don’t care about vanity metricsAI plays an important role in our process...but it’s not the product.AI can get you to the 20-yard line.Human judgment is what punches it into the end zone.We use AI to capture patterns, surface topics, and accelerate production. Humans stay responsible for clarity, tone, credibility, and making sure every piece sounds like an executive...not a content engine.The result is a repeatable system that:👉 distributes executive POV consistently👉 builds buyer trust through repetition👉 supports long-term growth without stealing leadership timeThis work is built for B2B CEOs and executive teams in larger small businesses and middle-market companies who understand that trust is a strategic advantage...and want to build it intentionally.If you’re thinking about content as infrastructure (not noise), we’ll probably see eye to eye.

Jared Gibson 🎯

It VERY rare that I talk to a CEO/Founders/Exec that says “they like creating content.”
What they usually say is…
 
“I feel weird talking about myself into the void.”

Jess Schultz 📣 dropped a great reframe when I interviewed her on my Life's a Pitch podcast.

Create in service of your audience, not your ego.

When you stop thinking: “What should I post?”
and start thinking: “What would actually help someone right now?”
…the mental block disappears.

Attracting people through content feels way better than chasing them.

A few hours a week creating one-to-many content that builds trust before the first call scales a lot better than doing one-to-one conversations all day, every day.

Just have to look at it as leverage.
Once you feel that shift, it’s tough to go back.

Full 📼 ⬇️

Jared Gibson

Everybody has opinions.
Everybody has a point of view.
And everybody is an expert at something.

Especially now.

Any CEO or executive can wake up, write a LinkedIn post, hit publish, and move on with their day. They can sit there and think through a few more ideas. They can open ChatGPT and turn one thought into five posts. They can even flip on the camera and start recording.

The tools aren’t the problem.
The ideas aren’t the problem.
And I'd argue execution usually isn’t the problem either…at least not at first.

Most of our clients don’t come to us because they’ve never posted before. It’s the opposite. They’ve tried content multiple times. 
They’ve had posts take off. 
They’ve gotten inbound. 
They’ve proven to themselves that it works.

Some of them even have full marketing teams that ran with this for a while. And it still fell apart…It never fails, organizational priorities always win. Content gets deprioritized the moment something “more urgent” shows up.

And then… it fades.

They still strongly believe in content. There was just never a real system built. 
The issue isn’t that people can’t create content.
It’s that creating content without a system relies on willpower.
And willpower always loses once the business gets busy.

Without intentional habits, ownership, and a repeatable process, content becomes an afterthought…even when you know it works.
________________________________

This is the gap we see most often, and it’s where Outworks typically gets pulled in..not for ideas or tools, but to build the system that keeps content going when priorities shift.

Referrals are great.
Until you realize your entire business is built on them.

That’s pretty much what this episode of Life's a Pitch turned into with Chris DuBois (founder of Dynamic Agency OS).

Chris helps agency owners break out of referral-only growth and build something predictable…and a lot of how he thinks about business comes from his military background.

Planning before acting.
Understanding the environment you’re operating in.
Thinking through competitors, contingencies, and second-order effects before you make a move.

A few things that stuck with me.

→ Most agencies don’t have a demand problem… until they suddenly do.
 And by the time they notice, they’re already reacting instead of planning.

→ Buyers don’t wake up thinking about “positioning.”
They feel symptoms first: stalled pipeline, inconsistent revenue, hiring too early, laying people off later.

→ A lot of founders avoid the hard work by doing the comfortable work.
Tightening ops feels productive.
Creating demand feels exposed.

Also worth noting…the guy read 75 books last year after deleting social media (sans LI)… if we all had that discipline. 😂 

If you’re running an agency (or any business for that matter) and want a more intentional way to grow.. this episode will hit.

Full episodes in the Featured section of my profile...Also👇 

_____________________________________

P.S. Go follow and subscribe to the show...It costs you nothing and makes me feel wildly validated. 😬

taplio

The Battle

Jada Biggs

Jared Gibson 🎯

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taplio

The Battle

Jada Biggs

Jared Gibson 🎯

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jared Gibson 🎯's LinkedIn Performance

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Performance ScoreJared Gibson 🎯's LinkedIn Performance