Orange Juice

We empower the next generation of iconic e-commerce brands to achieve profitable growth by supporting our partners with forecasting, demand planning, financial management, media buying, CRM strategy and creative strategy.

Founding Partner

Gianni Brands

Through Gianni Brands, I advise 8 & 9 figure Ecommerce-focused retail brands to scale profitably.

Owner

Ink Rebel

Ink Rebel creates artist-designed, 100% natural, temporary tattoos that last 1-2 weeks, fading as the top layer of the skin naturally regenerates. Ink rebel tattoos both functions as a way to temporarily express a sense identity in a moment, to test out positioning and style of permanent tattoo ideas before a life-long commitment... or just because it is a lot of fun.

Visit us at https://inkrebel.com/

Owner & Chairman

LAYERED

External Advisor

JUNIPER

Juniper is a Swedish design company of premium home essentials inspired by the unparalleled experience at a secluded luxury boutique hotel. 

Visit us at https://jun-per.com/

Co-Founder & Chairman

Porobic Group

Porobic Group is an eCommerce Growth Agency that scales D2C brands by partnering on growth hacking across all domains relevant to customer acquisition and retention.

Senior Partner

Business Sweden

Business Sweden provides business development services with the unique mandate to help Swedish companies grow global sales and international companies to invest and expand in Sweden. 

My responsibility is to support our consulting organization across the U.S. in offering strategic advisory services to the roughly 2,000 Swedish companies that are already present in the U.S. as well as to those looking to enter the U.S. market. I lead the consumer products practice and head our advisory services across the Americas.

Head of New York

Nordic Innovation House - New York

Chairman

QVARTZ

QVARTZ has been acquired by Bain & Company. QVARTZ was a Nordic alternative in top-tier management consulting and grew to be the third largest strategy consultancy in the Nordics.

I worked on client engagements across the Nordics, the U.S., and Russia within primarily Retail, Life science, and Private Equity.

Engagement topics included:
- Strategy & Growth
- Go-to-market formulation
- Value proposition design & Innovation
- Commercial excellence & Pricing
- Strategic sourcing & Cost optimization

2019: Nominated Manager of the year - For my leadership ability during demanding projects
2016: Culture bearer of the year - For my role in building the company culture
2015: In-house award - For my contribution to building the Stockholm office

Manager

Thomson Reuters

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. Combining industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.

Correspondent Macro Economics Desk

I have a strong track record of successfully leading teams on complex projects including both strategy formulation and execution. My primary functional areas are strategy development and transaction advisory. Consumer products and online oriented businesses are especially close to heart.

M: +1 312 975 40 54
E: jacob.ww@pm.me

Jacob Wibom Westerberg

Responsible for Business Sweden's global industry and service networks/practices.

Global Head of Operational Excellence

Responsible for Business Sweden’s accelerated support to Swedish large cap companies in the Americas region, providing strategic support for their most pressing needs. P&L responsibility. In Americas Leadership Team

Director of Business Development, Region Americas

Responsible for enhancing Business Sweden's strategic client development, in a joint effort together with colleagues across the organization. In Group Executive Management

Head of Strategic Client Development

Leading region with operations in Canada, the US, Mexico, Brazil, Colombia and Chile (team of 80 people). Full P&L responsibility. In Group Executive Management

Acting Vice President Region Americas

Responsible for promoting Sweden as an attractive business partner, and advise Swedish companies on market expansion. Responsible for business development targeting large industrial companies across APAC region. P&L responsibility. In APAC Leadership Team. Grew private revenues with 380%, and team with 250%

Trade Commissioner/Country Manager, Thailand and Vietnam, incl. Myanmar, Cambodia and Laos

Head of Business Sweden’s New York office, and responsible for business development across North America. Main focus on business development, project management, official representation, people management and coaching. Played significant role in the growth and performance of the US team. US revenues grew with >90% during the period.

Head of New York Office

Swedish Trade Council

Head of Business Sweden’s New York office, and responsible for business development across North America.

Connecta

Senior strategy and management consultant specialized within strategy development and execution, within areas such as competitive positioning, growth and sustainability. Experience from various industries; energy & utilities, pharmaceuticals, retail, transport, telecommunications and non-profit

Core faculty for Connectas group dynamics and leadership training 
Part of top talent program (top 15 of 700). Rookie of the year 2007

Strategy and Management Consultant

Founder of Sustainability initiative at Connecta. Defining and driving activities focused on sustainability and non-profit advisory together with team of consultants. Frequent speaker (e.g. in Almedalen), responsible for studies, quoted in the media. Reporting to CEO.

Head of Sustainability and Non-Profits

AstraZeneca

Internal business consultant at AstraZeneca, focused on corporate performance management, strategy implementation and organizational governance, in various parts of the business. 

Part of top talent program. Placement: Södertälje, Sweden and Manchester, U.K.

Senior Business Consultant

Strategy analyst focused on developing and implementing the Business Unit Strategy, based on Corporate Performance Management best practice. Part of VP task force included in various strategic and analytical assignments. Planner to the BU leadership team

Strategy Analyst

Netcompetence

Sales and business development at startup of then 11 people, delivering platform for Talent and Performance Management

Sales and Business Development

20+ years of experience in management consulting and international business, advising leaders on growth and international expansion across three continents – Europe, Asia, and the Americas. 

Worked in startups, large corps, consulting and diplomacy, with a focus on growth and market entry strategies, M&A, public affairs, and international relations. Held acting VP, Director, Trade Commissioner and Head of Office roles at Business Sweden. Currently Head of Strategic Client Development

About Business Sweden: We support Swedish companies in their efforts to grow global sales. Part government and part private sector owned, with a global presence and team with over fifty nationalities, we are uniquely positioned to support international growth. We do so by providing strategic advice, operational support, and government affairs services to Swedish and international companies of all sizes.

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The Battle

Jacob Wibom Westerberg

Vivianne Gillman

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