Orange Juice

We empower the next generation of iconic e-commerce brands to achieve profitable growth by supporting our partners with forecasting, demand planning, financial management, media buying, CRM strategy and creative strategy.

Founding Partner

Gianni Brands

Through Gianni Brands, I advise 8 & 9 figure Ecommerce-focused retail brands to scale profitably.

Owner

Ink Rebel

Ink Rebel creates artist-designed, 100% natural, temporary tattoos that last 1-2 weeks, fading as the top layer of the skin naturally regenerates. Ink rebel tattoos both functions as a way to temporarily express a sense identity in a moment, to test out positioning and style of permanent tattoo ideas before a life-long commitment... or just because it is a lot of fun.

Visit us at https://inkrebel.com/

Owner & Chairman

LAYERED

External Advisor

JUNIPER

Juniper is a Swedish design company of premium home essentials inspired by the unparalleled experience at a secluded luxury boutique hotel. 

Visit us at https://jun-per.com/

Co-Founder & Chairman

Porobic Group

Porobic Group is an eCommerce Growth Agency that scales D2C brands by partnering on growth hacking across all domains relevant to customer acquisition and retention.

Senior Partner

Business Sweden

Business Sweden provides business development services with the unique mandate to help Swedish companies grow global sales and international companies to invest and expand in Sweden. 

My responsibility is to support our consulting organization across the U.S. in offering strategic advisory services to the roughly 2,000 Swedish companies that are already present in the U.S. as well as to those looking to enter the U.S. market. I lead the consumer products practice and head our advisory services across the Americas.

Head of New York

Nordic Innovation House - New York

Chairman

QVARTZ

QVARTZ has been acquired by Bain & Company. QVARTZ was a Nordic alternative in top-tier management consulting and grew to be the third largest strategy consultancy in the Nordics.

I worked on client engagements across the Nordics, the U.S., and Russia within primarily Retail, Life science, and Private Equity.

Engagement topics included:
- Strategy & Growth
- Go-to-market formulation
- Value proposition design & Innovation
- Commercial excellence & Pricing
- Strategic sourcing & Cost optimization

2019: Nominated Manager of the year - For my leadership ability during demanding projects
2016: Culture bearer of the year - For my role in building the company culture
2015: In-house award - For my contribution to building the Stockholm office

Manager

Thomson Reuters

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. Combining industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.

Correspondent Macro Economics Desk

I have a strong track record of successfully leading teams on complex projects including both strategy formulation and execution. My primary functional areas are strategy development and transaction advisory. Consumer products and online oriented businesses are especially close to heart.

M: +1 312 975 40 54
E: jacob.ww@pm.me

Jacob Wibom Westerberg

Jenny Stråhle

Marketing Consultant in marketing, branding, communications, project management, business development, product development, employer branding, social media, content marketing, event, e-commerce, tech. Coaching in entrepreneurship.

Marketing Consultant

Sip Revolt

- Developing a new e-commerce wellness brand.
- Product and concept development. Product design. 
- Brand strategy & platform, messaging, graphics. 
- Shopify, conversion rate optimisation, SEO.
- Social media (focus Instagram, Facebook & TikTok), Meta ads.
- Content strategy & creation, newsletters, marketing automation.

Founder

Ridesum

- Founded Ridesum - a training app innovating & revolutionising equestrian training worldwide. Took it from idea to +30.000 users in +100 countries.
- Developed a new business area, "Masterclass for equestrians" / "Digital Courses". Took it from idea to launched product. Collaborated with the most prominent trainers in Sweden, scripted, filmed, edited and marketed the concept.
- Launched and lead highly successful webinar series with some of the most recognised equestrian trainers and experts.
- Developed a new brand and marketing strategy.

Founder & Chief Business Development Officer

Founded and lead Ridesum - a training app innovating & revolutionising equestrian training worldwide. 
- Took it from idea to +30.000 users in +100 countries.
- Lead 4 investment rounds, raised +20 MSEK. 
- Recruited and lead a high performing team. 
- Built a world class brand and product together with the team. 
- Recognised as "Featured App 2021" by App Store.
- Launched many new products & features.
- Product Owner for 1 year and lead the app development together with our technical partner. Prototyping, customer journey mapping, user interviews & research, app testing etc.
- Business development, pricing strategy etc. 
- Marketing, brand strategy, strategic partnerships, sales, content, social media, events etc.

Founder & CEO

Sigma IT Consulting

- Responsible for external communication; content marketing, social media and employer branding. Driving sales and attracting top talent through strategic marketing and communication. 
- Recruitment & PR campaigns. 
- Grew the social media accounts significantly and trained the CEO & employees in LinkedIn. 
- Content strategy, creation, filming.

Marketing Officer / Marknadschef

Grant Thornton Sweden

- Developing Grant Thorntons' local strategic marketing and communication on 30 local offices. 
- Marketing strategy coaching of Office Managing Partners and Marketing Managers to strengthen Grant Thorntons' brand and grow the business. 
- Social media strategy and LinkedIn training of employees.

Marketing Business Partner

- Head of Grant Thornton Swedens' employer branding. 
- Head of Grant Thorntons social media. Strategy, content and training of employees.
- Leader for the employer branding cross team (marketing & HR). 
- Positioned the firm as an attractive employer for employees, students, young professionals, senior professionals and alumnis. 
- Head of EVP project, employer brand communication and activites, employer brand budget and training of student ambassadors. 
- Advanced Grant Thornton to #6 position as Sweden’s Best Employer and a top 20 position at Företagsbarometern.

Employer Brand Manager

• Responsible, at the Marketing Department, for Grant Thornton’s student marketing and employer branding with the purpose to position the firm as an attractive employer. Budget-, media- and event responsibility. Coaching local student ambassadors, arranging trainings. 
• Responsible for Grant Thornton’s social media. Strategies, operational work and training of employees. 
• Advertising campaign management. Project leader for campaigns, both print and digital. 
• PR, writing press releases etc. 
• Writing articles for the intranet and web
• Project member of the team that creates Grant Thorntons magazine Target 
• Supporting local offices in marketing questions
• Graphic design – many years of experience of production of ads, invitations, brochures etc. 
• Member of the marketing team that launched Grant Thornton’s new brand and name in 2008.

Market Communications Manager

• Inhouse responsible for Grant Thornton’s printed material. Designed ads, invitations, brochures etc. for the head office and the local offices. 
• Proposal writing and design
• Managed the image library
• Intranet- and web support

Marketing Assistant

Grant Thornton LLP

Secondment at the National Marketing and Sales Department in Chicago, USA. 

• Thought leadership - interviewed Partners and Marketers about the firms current thought leadership. Developed recommendations and ideas on how the thought leadership could be re-positioned and how campaigns could be enhanced. 
• Tracking of direct mail campaign
• Sharing of best practices

Market Communications Manager (Secondment)

Lernia AB

• Local web editor for the East Region, wrote articles and kept the site updated
• Production/design of ads, brochures, invitations etc. 
• Proposal writing and design
• Wrote newsletters, products sheets

Founder Ridesum - Unlocking your potential🌟

Experienced entrepreneur, marketing professional & leader. I have an entrepreneurial mindset and I get energy and inspiration by working in teams with creative and driven people who also are passionate about developing a world class brand and business.

- 17 years experience of B2B marketing & international businesses 
- 10+ years experience of social media 
- 10 years experience of employer branding
- 7 years experience of tech & product development
- 5+ years experience of B2C marketing

Proven track record of building strong B2B and B2C brands. Extensive experience from strategic and digital marketing, product marketing, tech, team development, business development, employer branding, content marketing, social media, events and market research and analysis.

I am a doer with high execution skills, structured and get things done. In my day-to-day work, I enjoy mixing strategic and operational tasks and I am absolutely not afraid to roll up my sleeves and work hard. Prestige and title are not important to me, but I am driven by a curious learning in everything I do.

With many years of experience from startups and fast growing companies I am used to a fast pace, many internal and external contact points and maintaining a high level of service. I am an experienced client vis-a-vis agencies, skilled writer and seasoned presenter. I have experience with Marketing Automation, Meta, Google, Adobe, Canva, various email tools and CMS.

I have both an analytical side and a lot of creativity in me, and like to come up with new ideas that develop the business, the organisation and the team. The team first, working with continuous feedback and making each other better is important I believe. 

What others use to say about me: 
Strategic, creative, curious, trustworthy, structured, eye for details, good listener, driven, analytical, engaged. 

Specialities: 
Innovation, Tech, Startups, Business Development, Communication, Marketing Strategies, Employer Branding, Social Media, Digital Marketing, Copy, Graphic Design, Project Management, Advertising and Event Management.

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Jacob Wibom Westerberg

Jenny Stråhle

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