Orange Juice

We empower the next generation of iconic e-commerce brands to achieve profitable growth by supporting our partners with forecasting, demand planning, financial management, media buying, CRM strategy and creative strategy.

Founding Partner

Gianni Brands

Through Gianni Brands, I advise 8 & 9 figure Ecommerce-focused retail brands to scale profitably.

Owner

Ink Rebel

Ink Rebel creates artist-designed, 100% natural, temporary tattoos that last 1-2 weeks, fading as the top layer of the skin naturally regenerates. Ink rebel tattoos both functions as a way to temporarily express a sense identity in a moment, to test out positioning and style of permanent tattoo ideas before a life-long commitment... or just because it is a lot of fun.

Visit us at https://inkrebel.com/

Owner & Chairman

LAYERED

External Advisor

JUNIPER

Juniper is a Swedish design company of premium home essentials inspired by the unparalleled experience at a secluded luxury boutique hotel. 

Visit us at https://jun-per.com/

Co-Founder & Chairman

Porobic Group

Porobic Group is an eCommerce Growth Agency that scales D2C brands by partnering on growth hacking across all domains relevant to customer acquisition and retention.

Senior Partner

Business Sweden

Business Sweden provides business development services with the unique mandate to help Swedish companies grow global sales and international companies to invest and expand in Sweden. 

My responsibility is to support our consulting organization across the U.S. in offering strategic advisory services to the roughly 2,000 Swedish companies that are already present in the U.S. as well as to those looking to enter the U.S. market. I lead the consumer products practice and head our advisory services across the Americas.

Head of New York

Nordic Innovation House - New York

Chairman

QVARTZ

QVARTZ has been acquired by Bain & Company. QVARTZ was a Nordic alternative in top-tier management consulting and grew to be the third largest strategy consultancy in the Nordics.

I worked on client engagements across the Nordics, the U.S., and Russia within primarily Retail, Life science, and Private Equity.

Engagement topics included:
- Strategy & Growth
- Go-to-market formulation
- Value proposition design & Innovation
- Commercial excellence & Pricing
- Strategic sourcing & Cost optimization

2019: Nominated Manager of the year - For my leadership ability during demanding projects
2016: Culture bearer of the year - For my role in building the company culture
2015: In-house award - For my contribution to building the Stockholm office

Manager

Thomson Reuters

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. Combining industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization.

Correspondent Macro Economics Desk

I have a strong track record of successfully leading teams on complex projects including both strategy formulation and execution. My primary functional areas are strategy development and transaction advisory. Consumer products and online oriented businesses are especially close to heart.

M: +1 312 975 40 54
E: jacob.ww@pm.me

Jacob Wibom Westerberg

Everysport Group

Global Sales & Marketing for all group brands, such as Elite Prospects. Subscription B2C, Ad Sales, Marketing. CCO and CMO.

Chief Commercial Officer (CCO)

Warner Bros. Discovery

Responsible for the streaming business in the Nordics, primarily Discovery+. Included Operations, Commercial Strategy, Business Development, Partnerships, Performance Marketing, Subscriber Communications, etc. Member of the Nordic management team of Warner Bros. Discovery. Heading the Growth Team for Discovery+ in the Nordics.

Growth Director, Nordics

Responsible for marketing and streaming business in Sweden. Including: brand & awareness marketing, commercial strategy, business development, business ownership, subscriber communication, etc.

Head of Marketing & D2C-department. Member of the Swedish management team.

Marketing & D2C Director, Sweden

Responsible for the business of TV4 Play, Sweden's biggest local streaming service (5m+ registered users).

Responsibilities included revenue growth, commercial strategy, content strategy, business development, brand and performance marketing, product development.

www.tv4play.se

Head of TV4 Play

Fotbollskanalen is one of Sweden’s largest sport news publisher, and the biggest in the field of football. As Head, I was responsible for operations as well as the P&L and financial result of Fotbollskanalen, including all revenues from advertising and consumers, as well as costs for editorial staff, production, product development and administration. In 2018, I managed to turn the business into a profit for the first time in 10 years. 

I worked closely with the content, technology and sales departments of Bonnier Broadcasting and TV4, in order to deliver the best football news service in Sweden.

www.fotbollskanalen.se

Head of Fotbollskanalen

Responsibilities included identifying, evaluating and managing new digital business initiatives. This often led to parallel roles, such as:

Strategy Manager, ENT Networks
Jun 2016 – Sep 2017
ENT was a creative network for content creators on Youtube, Facebook, Instagram and Snapchat, that helped Sweden’s best creators to develop and monetize their work through content marketing. Was responsible for distribution strategy, marketing strategy, and sales strategy.

Head of Platforms, WOO
Jan 2015 – Sep 2017
WOO was an online video ad alliance between TV4, Expressen, Dagens Nyheter and Dagens Industri. I was responsible for the development of our proprietary video ad platform WOO Manager, as well as for designing and executing our programmatic video and targeted ads strategies. Headed up the Product Development team (1 product owner, and 6 developers).

Head of PMO
Jan 2014 – Mar 2015
The Program Management Office (PMO) acted as a coordinating body during the 2014 strategy and organizational change at TV4 Group, in order to ensure consistency across the organization. We provided support to the executive management team and managers, in strategy implementation and organizational change, as well as tracked progress and key communication. I led a team of 2.

Business Development Manager, New Business

As a trainee at TV4 Group I worked closely with the CEO, Mr. Casten Almqvist, and the rest of the executive management team. I was involved in strategic projects in areas such as corporate strategy, distribution, digital media, public affairs, controlling and corporate finance – frequently as project manager. Working closely with the executive management team, I was also involved in strategic decision making, budget processes, organizational changes and board matters.

Management Trainee to CEO

Internship as Business Controller in H&Ms Swedish sales organization. Selected out of 1500 applicants.

Including: sales and profitability on regional level, developing a new retail store concept and coordinating local sales teams.

Business Controller

Business Development | Growth Strategy | Analytics | Marketing | International Leadership | Digital Business Transformation

🚨Media Executive Driving Business Growth for Strong Consumer Brands🚨

📈 With over a decade of experience in key commercial roles within the media industry, I drive strategy, business development, and marketing to accelerate user growth and revenue for subscription- and advertising-based businesses. As Chief Commercial Officer at Everysport Group and Chief Marketing Officer at Elite Prospects, I lead global sales and marketing initiatives, growing business for all our strong portfolio brands.

🎥 At Warner Bros. Discovery I led the Nordic streaming business, driving subscription growth and retention, around both entertainment content and sports. And at TV4, I headed up both TV4 Play and Fotbollskanalen, leading digital revenue growth for Sweden’s largest broadcaster.

🚀 My experience spans commercial strategy, sales, performance marketing, and customer retention, along with launching and scaling digital services to meet ambitious business goals.

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Jacob Wibom Westerberg

Carl Waldenor

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