Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Nexus 365™

Madly committed to driving predictable customer growth

⟶ Demand Generation Strategy + Execution
⟶ Lead Nurturing & Pipeline Acceleration
⟶ Multi-Channel Campaigns

Customer Acquisition Specialist | Demand Generation

Simplified Global

making B2B content feel human

⟶ Focusing on building communities around products
⟶ Content Strategy + Creation that educates and converts
⟶ Making SaaS engaging with storytelling

Senior Content Strategist

⟶  Conduct content marketing training programs and provide 1:1 counseling sessions to clients for tailored strategy development. 
⟶  Worked with the following companies to write engaging product descriptions for their websites: 
Ehsan Chappal Store (ECS) 
Rivaj UK
⟶  Wrote long-length content, such as landing pages, webpages & blog posts for the following brands: 
TripleDart 
Ranksters.io
Makula Technologies
Facilio
⟶  Managed and grew the Instagram audience of Pakistani food blogger, @blogsbyfatima_, implementing content calendar, visual storytelling, and community engagement tactics. 
⟶  Did LinkedIn ghostwriting

Freelance Copywriter

uCertify

⟶ Developed content guidelines and brand guide to support the brand refresh initiative.
⟶ Conducted a website audit to identify usability issues and opportunities for improvement for the brand refresh.
⟶ Writing high-converting webcopies using analytic tools to identify areas for improvement in content, SEO, and user experience.
⟶ Developing an A/B testing plan to optimize page elements for user engagement.
⟶ Set up, analyze, and optimize Google Ad campaigns to increase ROI.
⟶ Provided training to the team on effective blog content writing and email copywriting techniques.
⟶ Create email content that resonates with our target audience.
⟶ Segment and manage email lists, ensuring accurate targeting and personalised communication based on customer demographics, preferences and behaviour.

Digital Marketing Executive

Exarta

⟶ As the Account Manager, I planned and managed social media marketing for a client while maintaining communication with the client. 
⟶ Oversaw the editorial process to create and ensure high-quality content that improves our branding efforts and maintains a gold-standard content quality.
⟶ Stay updated on social media trends to generate ideas for monthly plans and produce high-performing copy for visuals and captions.
⟶ Crafted engaging video scripts, while optimizing YouTube video descriptions & other channels
⟶ Coordinated with the IT team to develop, improve and troubleshoot the in-house content system's interface.
⟶ Designed captivating game narratives and defined gameplay elements in coordination with developers, ensuring narrative cohesion and a seamless player experience.
⟶ Developed business development strategy through LinkedIn and Twitter.

Content Marketing Executive

InvoZone

--> Developed a brand strategy that aligns with the company's overall business goals and objectives.
--> Wrote SEO-optimized content for offsite and onsite articles. 
--> Created interactive copy for the organization's web pages and pop-ups. 
--> Produced persuasive content for case studies.
--> Orchestrated digital content for social media profiles.
--> Managed day-to-day handling of the executive team's LinkedIn & Twitter profiles.
--> Implemented LinkedIn outreach strategy to achieve business development goals.
--> Used tools like Reddit & Quora to find out what questions your audience is asking and developed content to answer those questions.
--> Developed Google Ad campaigns to improve website traffic and generate leads.
--> Wrote catchy, unique and original video scripts for the YouTube channel.
--> Coordinated with internal team members, graphic designers, UI/UX designers, SEO personnel, language editors, and quality analysts to complete the allotted tasks.

Senior Copywriter

Zoom Digital Dubai

Content Writer

Interwood Mobel (Pvt) Ltd.

Sales And Marketing Intern

i’m just a girl obsessed with driving customer growth 👋

after 6+ years in content + demand gen, i’ve learned that bad copy and broken funnels kill your pipeline.

i’ve read thousands of websites, written for hundreds of businesses, and built acquisition campaigns that brought in traffic. from social to email to website, i focus on strategies that make revenue predictable.

here’s what i can help with:

✨ demand generation strategy that bridges marketing + sales
✨ customer acquisition funnels 
✨ content that attracts and nurtures the right audience 
✨ insights from competitive research + data storytelling


p.s. words hold weight

taplio

The Battle

Jacob Shipley

Zoha Naveed

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