Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Sarah R.

Fractional Sales ⭐️ | Advocate for Women In Tech 👩🏽‍💻 | Passionate About Marketing, Sales, and Customer Success 🤩 | Writer at ❤️ | EX- French Horn Player 📯 | Girl Mom 💖

Hi!! glad you’re here 👋

I’m a people-first marketing and operations professional who enjoys understanding how a business really works from marketing and sales to finance and day-to-day operations. I enjoy connecting the dots, building practical systems, and helping teams feel supported and confident.

At Greenview Landscape Services, I work across digital marketing and internal operations, supporting both execution and growth. Over time, my role has expanded as I’ve taken ownership of processes, reporting, and structure that help the business run smoothly and give leadership clear visibility.

My work has included:
Improving our website and digital presence with a focus on SEO, clarity, and lead quality

Managing Google Ads, tracking, and reporting using GA4 and Tag Manager

Supporting billing, A/R follow-up, A/P processing, reconciliations, and weekly reporting

Building and documenting workflows in SharePoint, Aspire, and QuickBooks

Serving as a go-to resource for questions, problem-solving, and process improvement

With experience across sales, marketing, and customer success, I bring a full picture mindset. What I enjoy most is mentoring, explaining the “why,” and helping teams grow through clear systems and thoughtful leadership.

Tools I work in often:
GA4, Google Ads, Tag Manager, Meta Business Suite, HubSpot, Salesforce, SharePoint, Aspire, Notion, Canva, QuickBooks, and Asana.

Outside of work:
✍️ Writing & learning
❤️ Proud mom, family comes first
🐶😻🐹 Pet parent to a lively crew

If you enjoy practical systems, people-centered leadership, or growing businesses from the inside out, I’d love to connect 😊

Head of Sales

Built for founders who need marketing help without a marketing budget.

24/7 chat support 
1:1 priority chat
Daily office hours 
Custom Marketing Plan

Responsibilities include: 
First Sales Hire - previously Founder led sales. 
Full Cycle B2B Seller
Handle prospecting, meetings, follow-ups, and tracking of revenue in Hubspot & Circle 
Selling directly to Founders, Marketers, CEOs, and co-founders 
Source pipeline directly from LinkedIn through Social Selling (direct messages, & inmails). 
Develop sales and revenue operations processes
Email campaigns within Apollo for cold outreach. 
Hubspot super admin, manage pipeline updates, deals, contact information, administrative properties, and dashboards.

taplio

The Battle

Jacob Shipley

Sarah Rodriguez 🦄

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?