Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Coach Accounts Ltd

Operations Manager

Parent Network Scotland

Board Member

Lauren Johnston Tutoring

•	Preparation and delivery of session materials
•	Deliver comprehensive feedback aligned with education authority standards
•	Interacted with both parents and tutees to provide high quality, effective sessions

Director/Tutor

The School Bank West Lothian

The Edinburgh, Fife & Lothians Tutors

Tutor

Lauren Johnston Ltd

Working on client’s accounts, setting appointments, creating and building relationships with leads, tracking and sourcing leads for client.

Social Media Manager

EDINBURGH TUTORS LIMITED

Avado

Fast Futures

Experis

(Working for Abrdn as client base)

• Assist management of shared mailboxes and allocating queries to the appropriate team member
• Manage excel files and update data for files accordingly
• Reporting assistance (Microsoft Office)
• Setting up and managing recruitment information/interviews

Recruitment Administrator

Mentor Mindset

•	Day to day management of social media platforms
•	Analytics measurement and comparisons on a weekly basis to stay on top of trends
•	Developing mentoring skills by running workshops around careers for young people

Social Media Marketing Intern

I help parents build their children’s confidence by putting them first, every time 📚👩‍🎓 💪🏻

Lauren Johnston is an Operations Manager at Coach Accounts Ltd, a company that provides accounting and bookkeeping services to small and medium-sized businesses. She joined the company in August 2023, after graduating with an MSc in Business Strategy, Leadership and Change from Heriot-Watt University. She is responsible for overseeing the daily operations, managing the staff, and ensuring the quality and efficiency of the services. She also contributes to the strategic planning and development of the company, applying her knowledge and skills in business strategy, leadership, and change management.

In addition to her role at Coach Accounts, Lauren is also the founder and Director/Tutor of Lauren Johnston Tutoring, an online tutoring service that aims to build the confidence and academic performance of students from 5 to 18 years old. She started the service in September 2016, while pursuing her Bachelor's degree in Business Management with Business Law from Heriot-Watt University. She has helped hundreds of students improve their grades, study skills, and self-esteem, by providing personalized and effective tutoring sessions, feedback, and support. She also creates and delivers session materials, podcasts, workbooks, and ebooks, that cover various subjects and topics. She is passionate about changing lives through education, and empowering students to achieve their goals.

taplio

The Battle

Jacob Shipley

Lauren Johnston👇

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