Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Buuuuuuuuuuut it does work quicker when you've got the right tools.

https://lnkd.in/g3QKqjHf

Brand partnership • Marketing @ Benzinga

Saiko Stationery

Director of community engagement and advocacy programs, identifying key cross-sell and upsell initiatives. 

Proudly finding new ways to improve the customer experience and increase advocacy through content, events, and nurture campaigns.

Head of Customer Marketing

Freelance (Self employed)

As Marketing Coordinator I oversee a brand's digital strategy, keyword optimization, and content creation.

Organized the social media strategy for a brand new ecommerce startup, resulting in growth to over 200,000 collective followers across Instagram, TikTok, and YouTube as well as over 66 million views.

Developed optimization strategies that increased search engine rankings and keyword usage, resulting in an increase in online store sessions and traffic from search.

Marketing and Support Coordinator

Flipboard

As Community Engagement Manager, I designed and executed our social media strategy across 750,000 followers on LinkedIn, Facebook, Twitter, Instagram, Reddit, and Pinterest.

▪ Identified, contracted, and implemented a new social media management platform (Agorapulse) that enhanced CRM by providing better attribution of social ROI and enhanced organizational workflow.

▪ Produced content calendars and set overarching goals, with a focus on increasing engagement via link clicks and overall impressions.

▪ Achieved a 9% increase in traffic to site from organic social, with highlights including a 308% increase in impressions for Instagram, as well as a 143% increase in impressions and 261% increase in link clicks for LinkedIn.

▪ Social listening and analysis of community and engagement data.

Community Engagement Manager

Mailgun by Sinch

Increased utilization of sales enablement materials in Klue, such as Battlecards and weekly newsletters.

Collaborated with cross-functional teams for go-to-market planning, product strategy and marketing campaigns, including development of annual forecasting presentations.

Competitive Enablement Associate

▪ Designed and implemented a global social media strategy across multiple brands (e.g., Pathwire, Mailgun, Mailjet, and Email on Acid, and InboxReady) with a collective following of ~100,000.

▪ Tripled yearly KPIs, achieving 54% growth across all channels and 9,000 followers on a fresh account.
Collaborated with internal teams to disseminate customer and developer feedback across departments.

▪ Streamlined social support processes, resulting in a 75% decrease in response time.

▪ Championed initiatives to improve public perception of the company through creation of the Mailjet wikipedia page, Twitter verification, and management of public-facing reviews such as BBB, Google and Trustpilot.

▪ Created goodwill with the developer, startup, and creator community by implementing ambassador programs with intent to collect feedback on the product for our teams while increasing brand loyalty.

▪ Analyzed and reported on community sentiment using social listening and social media management tools.

▪ Produced content calendars and set overarching goals.

Community Marketing Manager

Gator Gaming

Managed strategic planning and production of competitive gaming events -- full life cycle from securing funding through delivering successful events within budget. Hosted the largest free gaming event in the South East (GatorLAN) with 1,000 attendees.
▪ Developed and established event planning project management processes.
▪ Negotiated and secured contracts for venue and rental equipment.
▪ Created and maintained vendor partnerships (Nintendo, Gift of Life, Misfits Gaming).
▪ Coordinated post-event evaluation, research, and planning for future event opportunities.

President

Produced floor plans, coordinated set-up/tear down. Generated seeding, ran brackets and managed deliverables.

Community Manager

Managed community engagement and social media platforms (e.g., Facebook, Twitter, Discord). Identified and secured sponsorship opportunities and maintained future partnerships (Cooler Master, OPSeat, MomoCon, Red Bull, SteelSeries, Collegiate Star League, Mobalytics, Nintendo)

Tournament Organizer (Overwatch)

University of Florida

Assisted neuropsychologist with conducting multiple research studies, converting and analyzing data, as well as preparing study evaluation outputs. 
▪ Coded and statistically analyzed behavioral data from interview videos 
▪ Converted EEG files to readable format and input to datasets 
▪ Collected and input information into datasets for Parkinson’s research (e.g., Behavioral data, WCST, IGT)

Undergraduate Research Assistant

Assisted UF professor with undergraduate Counseling Psychology course. Provided individual instructional attention to undergraduates, and assisted students with better understanding academic subject matter. 
▪ Graded papers 
▪ Led study group discussions, answered student questions, and helped understanding material 
▪ Facilitated weekly class discussions on assigned case studies

Undergraduate Teaching Assistant

Participated in research study on competitive behaviors. Involved in meetings to facilitate program improvements. 
▪ Analyzed observations and study data 
▪ Developed and proposed improvements for current and future studies 
▪ Acted as a confederate in the study

Neuropsychology Rehabilitation Services (NRS-LS)

Assisted clinical neuropsychologist with patient evaluations.  Participated in consultation meetings, assisted with assessments, and prepared psychological evaluations.
 ▪ Scored and evaluated psychological tests (e.g., WAIS, BDI, WISC-IV, Trails, Stroop) 
▪ Shadowed a neuropsychologist expert witness during consultations

Summer Intern

Passionate community professional looking for my next opportunity! Background in clinical research and marketing.

📌 About Me:
I'm a results-driven professional with a passion for improving the customer experience. I excel at cutting through red tape to work cross-functionally with other departments and achieve a common goal!

Gallup Strength Finder: Responsibility, Achiever, Ideation, Context, Strategic

🔗 Key Skills and Expertise:
✅ Project Management: Proven ability to plan, execute, and monitor projects from inception to completion, delivering results for clients.
✅ Event Marketing: Adept at curating unforgettable experiences that leave lasting impressions and drive audience engagement and brand awareness.
✅ Social Media Marketing: Proficient in creating and implementing social media strategies that foster brand growth, engagement, and conversion.
✅ Data Analytics: Skilled in extracting actionable insights from data to drive informed decision-making and optimize marketing campaigns.
✅ E-commerce SEO: Experienced in enhancing online visibility and driving organic traffic to e-commerce websites through blog posts, partnerships, and optimization strategies.

⚙️Tools:
Proficient in: Canva, Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Davinci Resolve, Zendesk, Sketch, Microsoft Office Suite, Sprout Social, OBS, Streamlabs OBS, Brandwatch, Restream.io, Agorapulse, Buffer, Hootsuite, Later, CommonRoom.io, Jira, Asana, Notion, SEMRUSH, Trello, Hubspot, Constant Contact

Familiar with: Ahrefs, Salesforce, Customer.io, Mailjet, MailChimp


⭐ Achievements:
🏆 Successfully managed and executed the largest free gaming tournament in the Southeastern United States. Partnered with creators, game studios, and brands to bring unique experiences to attendees.
📊 Organized the social media strategy for a brand new ecommerce startup, resulting in growth to over 200,000 collective followers across Instagram, TikTok, and YouTube as well as over 70 million views. Decreased social support response time by 75%.
📈 Consistently met or exceeded project milestones and objectives.

📬 Let's Connect:
I'm always eager to explore new opportunities and connect with like-minded professionals. Reach out to me for collaboration opportunities or just for a chat and let's create something remarkable together!

📧 Contact: kelseyelises@gmail.com
🌐 LinkedIn: https://www.linkedin.com/in/kseber/
📱 Twitter: https://twitter.com/KelseySeber

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Jacob Shipley

Kelsey Seber

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The Battle

Jacob Shipley

Kelsey Seber

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Shipley's LinkedIn Performance

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Performance ScoreJacob Shipley's LinkedIn Performance