Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Buuuuuuuuuuut it does work quicker when you've got the right tools.

https://lnkd.in/g3QKqjHf

Brand partnership • Marketing @ Benzinga

While some people might get all tangled up in spreadsheets and data, I prefer to keep things spicy and creative.

Oh, and I freelance on weekends because in this economy, why not?

Dharana Makwana

Marketing life is fun.





And the F in fun stands for "Fahhhhhhh" 😭

#iykyk #agencylife

Just another angry and tired social media manager.

You know what?



A lot of digital and marketing agencies in India fail because they hire workers and not ambitious or slightly crazy people.

And no,
by crazy I do not mean psychopaths or insane criminals. 

I mean the ones who live for ideas.
I mean the ones who crave creativity.
I mean the ones who get restless when work looks average. 
I mean the ones who cannot shut up about making something better.

If you only want people who say;
“haan done”
“hanji, client ne bola toh kar dete hain”
“haan jo brief hai wohi final hai”

THEN OBVIOUSLY your agency will stay average and eventually fail na?

Great work does not come from blind agreement.

It comes from curious minds, bold opinions, and people who push, obsess and care a little too much. 

If everyone is just waiting for your instructions or the client's,
you are not building an iconic agency.

You are just running a task factory.

#accepttherealitynow #agencylife #socialmediamanager

taplio

The Battle

Jacob Shipley

Dharana Makwana

Followers

Posts

Engagements

Likes

Performance ScoreJacob Shipley's LinkedIn Performance

Performance ScoreDharana Makwana's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jacob Shipley

Dharana Makwana

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Shipley's LinkedIn Performance

Performance ScoreDharana Makwana's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJacob Shipley's LinkedIn Performance