Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Marketing Simplified | Helping Solopreneurs Master Marketing For Business Growth | Posts and articles with actionable insights.

I’m a revenue operations leader with 10+ years of experience designing systems, processes, and operating rhythms that align marketing, sales, and leadership around predictable growth.

My background spans enterprise and founder-led environments, where I’ve partnered cross-functionally to improve execution, visibility, and accountability across the go-to-market motion. I specialize in turning strategy into scalable workflows, defining the right KPIs, and helping teams operate with clarity rather than chaos.

In my current role, I operate as a revenue-adjacent leader for a multi-location organization (7 locations, 200+ employees), aligning marketing, sales, and operations through shared systems, documentation, and performance metrics. I regularly partner with executive leadership on prioritization, process standardization, and organizational execution.

My experience includes:

• Designing go-to-market and revenue-supporting workflows
• Defining and operationalizing KPIs across demand, pipeline, and execution
• Building documentation, playbooks, and operating cadence
• Improving cross-team alignment without relying on hierarchy
• Translating data into actionable insights for leadership

Previously, I founded and operated a consultancy where I owned end-to-end revenue operations, from pricing and intake through delivery, retention, and profitability, while building repeatable systems to scale execution.

I’m most effective in roles where I can:

• Build systems that reduce friction between teams
• Improve revenue predictability through clarity and discipline
• Partner closely with sales, marketing, and leadership
• Lead initiatives that turn strategy into execution

I’m particularly interested in senior revenue operations roles where alignment, systems, and execution quality are critical to growth.

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The Battle

Jacob Shipley

Bryce Garber

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