Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Buuuuuuuuuuut it does work quicker when you've got the right tools.

https://lnkd.in/g3QKqjHf

Brand partnership • Marketing @ Benzinga

The LinkedIn Authority Accelerator is Open! | Founder @ Mentoria Digitals. | Top 20 LinkedIn Branding Worldwide

Most LinkedIn “strategies” are built for creators chasing engagement, not founders closing serious, high-ticket deals.

That’s the trap:

• Post daily
• Build an audience
• Hope attention turns into revenue

I call it the Creator Funnel Fantasy.

It looks productive.
It feels busy.
And it keeps founders optimising for visibility instead of trust.

Because LinkedIn isn’t a content platform.

It’s a signal-rich revenue environment where the right message, seen by the right buyer, creates momentum long before a conversation begins.

That’s where I come in.

I’ve worked with 200+ founders and senior operators, including leaders from TikTok, Visa, and Samsung, to turn LinkedIn into a predictable acquisition channel.

And the results aren’t “more engagement.”

They’re pipeline.

A few examples:

→ An AI founder generated 8 qualified leads in 4 days. First in under 6 hours.
→ A £900k ARR consultant went from 0 to 12 qualified sales calls in 30 days. 3 became £10k+ clients.
→ A founder with high engagement but no revenue booked 9 sales calls in 21 days and closed £18k.

That’s the difference between content… and conversion architecture.

I design Signal-Led LinkedIn Growth Systems™ for B2B founders and execs who:

• Run real businesses (£250k–£5m+ ARR)
• Sell high-trust, expertise-led offers
• Don’t want to perform for algorithms
• Need authority that converts quietly and consistently

What this looks like:

1. Signal Compression
   → Clear positioning, proof, and narrative

2. Profile Conversion Architecture
   → Turning your profile into a decision surface

3. Warm Demand Flow
   → Inbound + founder-led outbound that feels consultative

How we work together:

• Advisory & Coaching
• Consulting
• Done-For-You

In every case, the outcome is the same.

LinkedIn stops being a résumé.
It becomes acquisition infrastructure.

A system that:

• Attracts qualified buyers
• Filters out mismatches
• Pre-sells authority
• Converts attention into revenue

I don’t optimise for virality.
I don’t build audiences for vanity.

If you’re done chasing likes and ready to engineer signal, you’ll know what to do next.

Book a private discovery call via my Featured section

Learn more here: https://www.mentoriadigitals.com/

taplio

The Battle

Jacob Shipley

Ayesha Ameer

Followers

Posts

Engagements

Likes

Performance ScoreJacob Shipley's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jacob Shipley

Ayesha Ameer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Shipley's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJacob Shipley's LinkedIn Performance