Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Cultivating an online community for your brand, building anticipation for your content, and fostering brand loyalty! 🚀

👋🏻 Hi, I’m Aastha, 

🥇Senior Social Media Manager
 → 7+ years of experience 
→ Grown 0 to 150K+ brand & personal accounts 📲 Platforms I specialize in: Instagram, Facebook, YouTube, LinkedIn, X (Twitter)

→ 30+ niches, Including B2B, B2C, D2C
🌐 SaaS, Real Estate, AI, Education, Fintech, STEM, Science | Fashion & Beauty, Sports, Retail & Restaurants | Rescues & Charity, Products & E-commerce, Travel



🔗 Portfolio: https://aastha-duggal-smm-z5h9uqi.gamma.site/ 
→ Case studies, numbers, screenshots, data-backed results, graphics & video samples.



👩🏻‍💻 Why work with me? 
✔️ Personally involved in every step ✔️ Always on time — never needing to chase ✔️ Focused on real, lasting growth & engagement



🎯 How I Help Brands Grow:
1. Strategy + Ideation 2. Content Creation (Content calendars — Copywriting, Graphic designing, Video editing) 3. Social Media Management 4. Community Engagement & Hyper-Growth 5. Organic Ads



🔥 Ready for hyper-growth & a loyal, engaged community?  📩 DM me or email → duggalaastha99@gmail.com 🗣️ If you’re ready to scale, be recognized, and create a loyal audience, let’s talk.

taplio

The Battle

Jacob Shipley

Aastha Duggal • Freelance Social Media Manager

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