Organic Social Media Newsletter, Community, Consulting

It was dumb luck honestly...

I was unqualified to even read the job description.

But they rolled the dice and took a chance on me and just like that I was running social media at YouVersion (the Bible app with 1 BILLION downloads).

At YouVersion I saw how legitimately caring about your audience results in insane follower growth and engagement. We increased the following of our Instagram account from 500,000 to 2.6 million followers in two years. We launched multiple accounts that grew from zero to over 100,000. Our TikTok went from zero to over 300,000 in under six months.

I'm currently the Head of Social at Benzinga where I lead the best social media team in the world. So far we've grown our social presence by over 600K followers (50%) and drove 877.74M impressions and 25.97M engagements with a post volume of over 21.7K posts. And we're just getting started.

I started writing on LinkedIn on January 1, 2022 and have written (almost) everyday for 4 years. The account has grown from 0 to 45,000+ followers. 15,000 of those followers have been kind enough to subscribe to my newsletter, Social Studies.

Social Studies is trusted by social media pros at Walmart, Amazon, Beehiiv, TikTok, Nike, Google, Tesla, Microsoft, DoorDash, Shopify, Adobe, Apple, PayPal, Uber, Salesforce, Target, Disney, Nvidia, Canva, John Deere, Accenture, T-Mobile, Marriott, Dell, and Forbes.

Kind words from Ish Verduzco (Founder of Internet Empires, previously at a16z, Snap, and LinkedIn): “There are only a handful of other creators in the social media space who are as sharp and consistent as Jacob has been in recent years. Social Studies is a great addition to your inbox if you work in the social media industry and want to learn from a pro.”

In short... I help brands build audiences, engaged communities, and raving fans.

Jacob Shipley

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Social media marketing does not work instantly.

Buuuuuuuuuuut it does work quicker when you've got the right tools.

https://lnkd.in/g3QKqjHf

Brand partnership • Marketing @ Benzinga

Hi, I’m Aachal, the voice behind Outloud.


If you have come here, it is likely that you are sick of being ignored and are ready to be recognized, heard, and remembered.

I work with bold D2C founders and AI leaders who are ready to step out of the noise and build personal brands that command attention on LinkedIn and Twitter.

With over 15+ high-impact client transformations, I’ve turned quiet founders into industry authorities organically.

No growth hacks, no paid ads, just strategic storytelling + ghostwriting that sparks influence, credibility, and inbound opportunities.

Here’s what we do at OutLoud:

✅ Optimize profiles that position you as an industry leader
✅ Build viral content strategies tailored for founders & AI experts
✅ Ghostwrite thought leadership posts that spark meaningful conversations
✅ Manage your end-to-end social presence so you can focus on scaling your company

If you’re building the next big thing in AI or D2C, your voice deserves to be as powerful as your vision.

📩 DM me to build your brand Out Loud not in silence.

Aachal Agrawal

I broke my own consistency rule for weeks, and I don’t regret it. This is exactly what I’ll be doing from here, step by step:

1. Showing up as a human first, professional second. So I will try not to post perfectly curated posts. Just real thoughts, real lessons, and real moments.

2. Sharing what building a business and managing life actually looks like
Not just the highlight reel, the messy middle too.

3. Being more intentional with what I consume
Less scrolling, more creating. Less comparison, more focus.

4. Talking more about what I’m learning in real time
From clients, from mistakes, from conversations, from everyday experiences.

5. Supporting more people openly

If I read something valuable, I’ll say it. If someone is doing great work, I’ll amplify it.

Because growth on LinkedIn is about participating. If you’ve taken a break recently, too, you didn’t fall behind. You were preparing for your next phase.

🚀 Building @OutLoudbranding | Personal Branding for Founders & Leaders | LinkedIn + Twitter Growth | Ghostwriter |

The metric most founders ignore is the one that actually builds a brand.

Yesterday evening, I was reviewing one of our clients’ posts with the team.

No viral hook or no controversy. Just a simple, honest post about what they’re building.

By night, the numbers looked like this:

→ 8k impressions
→ 240+ people clicked on the profile
→ 20+ new followers

And honestly, that’s a win in our books at OutLoud - Branding.

Impressions look good on screenshots, and profile visits show curiosity, but followers? That shows trust starting to build.

Think about your own behaviour. You read a post, something clicks, and you open the profile. At that moment, you’re not a viewer anymore; you’re deciding.

- Is this person worth listening to?
- Will their content help me?
- Do I want to see more of this?

If the answer is yes, you follow.

That’s how personal brands are built. Quietly and consistently.

If you’re a founder. Ads can buy reach, and discounts can buy customers, but your content builds people who believe in you, and those people become your early buyers, repeat customers, hires, collaborators, and even champions of your brand.

At OutLoud - Branding, this is exactly what we do when we work with founders on LinkedIn and Twitter. We create content that doesn’t just get seen but makes the right people stay.

If you’re building something meaningful and want your personal brand to reflect that, we are here to help you.

Connect with me here (digitalaachal15@gmail.com or just DM me). Let's have a real conversation.

LinkedIn people, I need your help 🙌

I’m looking for someone who can redesign my LinkedIn banner and help revamp my profile end-to-end.

If you know someone who does great work (or if you do), please tag them below or DM me. Would really appreciate the recommendations ❤️

After working with clients across India, the US, and Europe, I realized something surprising: everyone wants growth, but everyone defines success differently.

I closed deals with different clients from different parts of the world. 

One from India, one from the US, and one from Europe. Their expertise and goal are the same, and all they want is growth, but the conversations couldn’t have been more different.

The Indian client joined the call full of energy and said,

👉 We just want this to go viral.

No long discussion, just momentum, speed, and visibility. For many Indian founders and brands, visibility feels like validation. Growth here moves fast, competition is loud, and attention is currency.

Then came the US client. Their first question?

👉 What’s the ROI model behind this?

Before ideas, before creativity, they want numbers. Funnels, conversion pathways, and expected outcomes.

They weren’t buying content; they were buying predictable growth. Every post needed a purpose, and every effort needed measurable impact.

And then came the European client.

Their opening line surprised me the most:

👉 Does this align with our brand values?

Not virality. Not even ROI, at least not immediately.

They wanted to understand long-term positioning, ethical alignment, tone, and sustainability of messaging. That week changed how I look at marketing forever.

The mistake many freelancers and agencies make is they use one communication style for every client.

Global clients don’t just speak different languages; they think differently about risk, growth, and trust.

Today, when I work with founders across geographies, I don’t just ask:

❌ What content do you want?
✅ I ask, how do you define success?

"Viral," “profitable,” and “meaningful” are three very different goals, and great branding starts by understanding which one matters most.

If you’ve worked with clients across different countries, what’s the biggest difference you’ve noticed in how they approach growth or branding?

taplio

The Battle

Jacob Shipley

Aachal Agrawal

Followers

Posts

Engagements

Likes

Performance ScoreJacob Shipley's LinkedIn Performance

Performance ScoreAachal Agrawal's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jacob Shipley

Aachal Agrawal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jacob Shipley's LinkedIn Performance

Performance ScoreAachal Agrawal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJacob Shipley's LinkedIn Performance