Savanta

Account Director

QuestionPro

SailGP

Responsible for data, research and Insight. 
Working in the centralised strategy and insight function delivering the 5 year strategy. Key areas of work include all significant research, running and expanding the Insight function, summarising insight for colleagues and management team.

Insight Manager

YouGov

Working across industries: FMCG, financial services, consumer, ESG, PR & comms + others

Associate Director

Agency side through to research tech [various roles]

Working across industries including: Technology, financial Services, FMCG, Government and sport.

Working with clients such as: Formula 1, London Marathon, MLB, European Tour, Lloyds, AirBnB, Nike, Barclays, Chase Bank + others

Research Executive to Associate Director

Market Researcher: Sharing my daily learnings | 🎤 Speaker | ☕️ Coffee and 🍪 fan

Hi there! I'm Jake 👋

"The ResearchGeek - On a Mission to Untangle Customer opinions for Businesses"

If you're looking for someone who can help you understand and connect with customers, you've come to the right place. With a passion for listening to people's stories, I found my calling in research during university. Since then, I've been fortunate to work with amazing clients, helping them to untangle the most complex parts of their businesses.

I'm also a blogger and content creator with my thoughts shared at Forbes, Advertising Week, Greenbook, MRS + many others. What started out as a way to get my foot in the door has turned into a platform for sharing my thoughts and opinions on the industry. 

When I'm not researching or creating content, you can find me on the global stage at events like Advertising Week New York and IBTM Barcelona, sharing my insights and ideas with industry professionals.

If you're interested in connecting over coffee and cake, that's a bonus in my book! 

And be sure to check out my personal brand website at https://www.jakepryszlak.com.

⚡️Jake Pryszlak

Yeo Valley Production Ltd

Consumer Insights Manager

Analyst and Researcher

Categoracle Ltd

Chief Insight Officer

Squarcle

Head Of Analytics

The Nielsen Company

Senior Client Manager

Senior Research Analyst

Client Manager

I think people are fascinating and their behaviours are fascinating, which is why I have spent my career understanding why people choose the products they put in their baskets.

I love helping brands understand how to best serve their customers by getting under the skin of the problem they need to solve, because when you are clear on that, decisions around recipe, packaging, communication etc. become easier to make.

I offer brands clarity and evidence about how people feel about the things they have tried – what makes them feel excited, what makes them fall in love, what puts them off completely, and what is so close, but just not quite right. Every category is different and in every single one there are intriguing stories to discover, and clues to the ‘next big thing’ to tease out.

My favourite thing is bringing together lots of different pieces to create something beautiful. 

Professionally, this manifests through consumer insight storytelling – drawing together lots of pieces of information to understand what customers in the marketplace want. 

Personally, it comes from dressmaking and jigsaws. Each of these things is essentially the same – pieces coming together to make something more than the sum of their parts.

If you need to get under the skin of what your customers are looking for, or maybe just have an idea and don’t know where to start understanding if it has potential, drop me a message…

Tori Rosevink

taplio

The Battle

⚡️Jake Pryszlak

Tori Rosevink

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?