Savanta

Account Director

QuestionPro

SailGP

Responsible for data, research and Insight. 
Working in the centralised strategy and insight function delivering the 5 year strategy. Key areas of work include all significant research, running and expanding the Insight function, summarising insight for colleagues and management team.

Insight Manager

YouGov

Working across industries: FMCG, financial services, consumer, ESG, PR & comms + others

Associate Director

Agency side through to research tech [various roles]

Working across industries including: Technology, financial Services, FMCG, Government and sport.

Working with clients such as: Formula 1, London Marathon, MLB, European Tour, Lloyds, AirBnB, Nike, Barclays, Chase Bank + others

Research Executive to Associate Director

Market Researcher: Sharing my daily learnings | 🎤 Speaker | ☕️ Coffee and 🍪 fan

Hi there! I'm Jake 👋

"The ResearchGeek - On a Mission to Untangle Customer opinions for Businesses"

If you're looking for someone who can help you understand and connect with customers, you've come to the right place. With a passion for listening to people's stories, I found my calling in research during university. Since then, I've been fortunate to work with amazing clients, helping them to untangle the most complex parts of their businesses.

I'm also a blogger and content creator with my thoughts shared at Forbes, Advertising Week, Greenbook, MRS + many others. What started out as a way to get my foot in the door has turned into a platform for sharing my thoughts and opinions on the industry. 

When I'm not researching or creating content, you can find me on the global stage at events like Advertising Week New York and IBTM Barcelona, sharing my insights and ideas with industry professionals.

If you're interested in connecting over coffee and cake, that's a bonus in my book! 

And be sure to check out my personal brand website at https://www.jakepryszlak.com.

⚡️Jake Pryszlak

I am a Ph.D researcher who helps clients address their business problems through original data collection. I have experience in both custom and syndicated surveys. As Editor for YouGov's Data Products offerings, I focus on making sure our surveys offer clear and well written questions, content that provides value to our clients, and surveys that provide a great panelist experience (and therefore great quality data).

I'm first and foremost a survey researcher -- I have significant experience designing, fielding, and analyzing custom surveys to provide clients the right answers to their questions, in both B2B and B2C settings. I combine my knowledge of survey design and human behavior with client business needs to use surveys to solve their problems using the best, most relevant evidence possible. I'm comfortable conducting both Customer and Employee Experience surveys.

While I'm primarily a survey researcher, I am comfortable with a variety of methodologies, both quantitative and qualitative, including regression analysis, time series data, panel data, mutlilevel models, experimental design (survey, lab and field), conjoint analysis, maxdiff analysis, segmentation / personas, factor analysis, semi-structured interviews, focus groups, competitive research, and secondary research. 

Prior to moving to the private sector, I spent 14 years as an academic, conducting research on human behavior as it relates to the political world. I published over 30 peer-reviewed academic articles and one book on issues like polarization, prejudice, discrimination, partisanship, social identity, and communication.

taplio

The Battle

⚡️Jake Pryszlak

Steve Utych

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