Market Researcher: Sharing my daily learnings | 🎤 Speaker | ☕️ Coffee and 🍪 fan

Struggling to prove your research team’s value while juggling deadlines, budgets, and skeptical stakeholders?

Here’s the reality: 

Most organisations see research as a cost center. 

That won’t change, unless you do.

After 10+ years leading insight projects across agency, in-house, and SaaS, I’ve learned that real buy-in comes from translating “geek speak” into commercial impact.

What I do:

- Teach market researchers how to become commercially unmissable, not just “the KPI service desk.”

- Share frameworks for defending budgets, influencing decisions, and landing executive buy-in.

- Arm you with tactical playbooks, templates, and ROI scripts to use right away.

I help teams and leaders who want to:

1. Prove ROI to senior stakeholders
2. Get heard by the C-suite
3. Outperform the competition (without more budget)

Seen in: Forbes, Advertising Week, GreenBook, MRS, IBTM
Spoken at: MRS, Advertising Week, IBTM, corporate client offsites

How to connect:

Subscribe to the ResearchGeek Newsletter: 600+ researchers get short, actionable tips every Thursday

Follow for daily posts on LinkedIn (5x/week tactics you won’t see anywhere else)

Message if you want to collaborate or bring me in for your next event

P.S. If coffee is on the agenda… I’m in.

⚡️Jake Pryszlak

I am a Ph.D researcher who helps clients address their business problems through original data collection. I have experience in both custom and syndicated surveys. As Editor for YouGov's Data Products offerings, I focus on making sure our surveys offer clear and well written questions, content that provides value to our clients, and surveys that provide a great panelist experience (and therefore great quality data).

I'm first and foremost a survey researcher -- I have significant experience designing, fielding, and analyzing custom surveys to provide clients the right answers to their questions, in both B2B and B2C settings. I combine my knowledge of survey design and human behavior with client business needs to use surveys to solve their problems using the best, most relevant evidence possible. I'm comfortable conducting both Customer and Employee Experience surveys.

While I'm primarily a survey researcher, I am comfortable with a variety of methodologies, both quantitative and qualitative, including regression analysis, time series data, panel data, mutlilevel models, experimental design (survey, lab and field), conjoint analysis, maxdiff analysis, segmentation / personas, factor analysis, semi-structured interviews, focus groups, competitive research, and secondary research. 

Prior to moving to the private sector, I spent 14 years as an academic, conducting research on human behavior as it relates to the political world. I published over 30 peer-reviewed academic articles and one book on issues like polarization, prejudice, discrimination, partisanship, social identity, and communication.

taplio

The Battle

⚡️Jake Pryszlak

Steve Utych

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