Market Researcher: Sharing my daily learnings | 🎤 Speaker | ☕️ Coffee and 🍪 fan

Struggling to prove your research team’s value while juggling deadlines, budgets, and skeptical stakeholders?

Here’s the reality: 

Most organisations see research as a cost center. 

That won’t change, unless you do.

After 10+ years leading insight projects across agency, in-house, and SaaS, I’ve learned that real buy-in comes from translating “geek speak” into commercial impact.

What I do:

- Teach market researchers how to become commercially unmissable, not just “the KPI service desk.”

- Share frameworks for defending budgets, influencing decisions, and landing executive buy-in.

- Arm you with tactical playbooks, templates, and ROI scripts to use right away.

I help teams and leaders who want to:

1. Prove ROI to senior stakeholders
2. Get heard by the C-suite
3. Outperform the competition (without more budget)

Seen in: Forbes, Advertising Week, GreenBook, MRS, IBTM
Spoken at: MRS, Advertising Week, IBTM, corporate client offsites

How to connect:

Subscribe to the ResearchGeek Newsletter: 600+ researchers get short, actionable tips every Thursday

Follow for daily posts on LinkedIn (5x/week tactics you won’t see anywhere else)

Message if you want to collaborate or bring me in for your next event

P.S. If coffee is on the agenda… I’m in.

⚡️Jake Pryszlak

Supporting businesses evolve their brands, build closer customer relationships & make informed decisions / Quantitative & qualitative market research / Maximising insights from existing data / Working across B2C & B2B

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗺𝗮𝗸𝗶𝗻𝗴 𝐢𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗮𝗻𝗱 𝐜𝐫𝐞𝐚𝐭𝐞 𝐝𝐞𝐞𝐩𝐞𝐫 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀?

Business owners, SMTs and Board Members are under constant pressure to drive growth, enhance customer loyalty and stay ahead of the competition. But with an overwhelming amount of data, ever shifting consumer expectations and internal debates about strategy, how do you confidently move forward?

I help businesses evolve their brands, build closer customer relationships and ultimately make informed decisions.

As a market researcher, I work with B2C and B2B businesses to uncover what truly matters to their customers to transform uncertainty into clarity and provide direction.

𝗜 𝗯𝗲𝗹𝗶𝗲𝘃𝗲…
✔ Data without interpretation is meaningless – I turn insights into action.
✔ Customers (be they current, lapsed, potential) can hold the key to unlocking growth – I help you listen objectively and agree actions to grow your business
✔ Brands need to ask the hard questions to ensure they clearly understand the challenges and what is required to drive growth
✔ Market research must drive decision-making and stimulate action, not just sit in a report.

𝐊𝐞𝐲 𝐂𝐫𝐞𝐝𝐞𝐧𝐭𝐢𝐚𝐥𝐬
📈 30 years of client and agency-side research experience helping businesses refine their brands, launch new products and ultimately increase revenue
🔍 Expertise in all types of primary quantitative and qualitative market research
📊 Ensuring businesses have maximised value from all existing data and research
📢 Proven track record of guiding leadership teams to confident, insight-driven decisions

𝐖𝐡𝐚𝐭'𝐬 𝐍𝐞𝐱𝐭?
If you're looking to make informed, confident decisions about your brand and customer strategy, let’s connect and discuss further

📩 Message me on LinkedIn
📆 Let’s set up a call – I'm interested to hear more about your business challenges and to assess if I can help or introduce you to someone you can
👉 Follow me for insights on market research, customer behaviour, brand strategy and random statistics

Andrew Smith

𝗛𝗼𝘄 𝗶𝘀 𝟮𝟬𝟮𝟲 𝗳𝗼𝗿 𝘆𝗼𝘂 𝘀𝗼 𝗳𝗮𝗿?

With Blue Monday out of the way, I’m curious how 2026 is really shaping up for you. I’m hearing a wide range of feelings out there already.

You might be focused on business, your career, fitness, tackling Dry January, family life, learning new skills, or simply finding your rhythm again.

My word for 2026 is 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺. Behind that are three inter-related objectives:
1️⃣ growing revenue for Insight Advantage in tough market conditions
2️⃣ expanding my trusted network of market researchers to work with
3️⃣ bringing more people into the Padel Insights Network (PIN) community

No judgement, I'm generally interested in how the is going so far. 

Vote in the poll below and, if you’re comfortable, share what your main focus is for 2026.
#BusinessGrowth #PersonalGrowth #Wellbeing

Supporting businesses evolve their brands, build closer customer relationships & make informed decisions | Quantitative & Qualitative market research | Maximising insights from existing data

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⚡️Jake Pryszlak

Andrew Smith

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taplio

The Battle

⚡️Jake Pryszlak

Andrew Smith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Smith's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAndrew Smith's LinkedIn Performance