Savanta

Account Director

QuestionPro

SailGP

Responsible for data, research and Insight. 
Working in the centralised strategy and insight function delivering the 5 year strategy. Key areas of work include all significant research, running and expanding the Insight function, summarising insight for colleagues and management team.

Insight Manager

YouGov

Working across industries: FMCG, financial services, consumer, ESG, PR & comms + others

Associate Director

Agency side through to research tech [various roles]

Working across industries including: Technology, financial Services, FMCG, Government and sport.

Working with clients such as: Formula 1, London Marathon, MLB, European Tour, Lloyds, AirBnB, Nike, Barclays, Chase Bank + others

Research Executive to Associate Director

Market Researcher: Sharing my daily learnings | 🎤 Speaker | ☕️ Coffee and 🍪 fan

Hi there! I'm Jake 👋

"The ResearchGeek - On a Mission to Untangle Customer opinions for Businesses"

If you're looking for someone who can help you understand and connect with customers, you've come to the right place. With a passion for listening to people's stories, I found my calling in research during university. Since then, I've been fortunate to work with amazing clients, helping them to untangle the most complex parts of their businesses.

I'm also a blogger and content creator with my thoughts shared at Forbes, Advertising Week, Greenbook, MRS + many others. What started out as a way to get my foot in the door has turned into a platform for sharing my thoughts and opinions on the industry. 

When I'm not researching or creating content, you can find me on the global stage at events like Advertising Week New York and IBTM Barcelona, sharing my insights and ideas with industry professionals.

If you're interested in connecting over coffee and cake, that's a bonus in my book! 

And be sure to check out my personal brand website at https://www.jakepryszlak.com.

⚡️Jake Pryszlak

Client Advocates

Owners and leaders of market research and insight agencies work with me to grow their revenues, using proven growth strategies. We will work together to:

1) (re)set strategy (how are you going to achieve growth);
2) refine/ define value proposition development (how can you differentiate and sell yourselves in the market);
3) improve account management (get more revenue from existing clients);
4) create and support process for lead-generation business development campaigns (win work from new clients);
5) develop marketing and brand building plans (reinforce and communicate all the above).

As a result, your brand building and sales activation is more effective and your agency grows more quickly and effectively.  

You get advice, hands-on project-management and support to implement recommendations. Your outcomes are tangible; in financial metrics, in the way your teams are motivated and in the way your clients experience your business.

Improvements are continuous, backed up by sustainable processes and feedback loops. 

I am able to deliver value because I have:
1) A strong track-record of ensuring that businesses improve their growth trajectory.
2) A pragmatic, project specific and action-based approach. 
3) A focus on realisable and measurable impact.
4) A sensitive and politically aware understanding of how to implement change in businesses.

Some of my recent assignments include:
• creating a new business development process to secure better qualified leads and proposal pipeline.
• conducting a series of client appraisals to improve revenue streams from key accounts;
• creating a refreshed offer and value proposition for a start-up agency;
• Development and implementation of a marketing plan for an agency expanding into a new geographic market;
• introducing and supporting an revised account planning process to drive growth from existing clients.

Growing the revenue of research and insight agencies

Evolve Your Insights

Heads of Insight and insight teams are being squeezed. You have increased demand from your stakeholders for data, insight and commercial advice, while being under pressure to deliver with the same or less budget and resources.

As such, you need to win the battle for more budget. You need to shift perceptions, so research, insights and analysis are seen as a commercial investment, rather than an operating cost.

We help Heads of Insight to plan and execute insight strategy. We support you to increase the impact and reputation of your team through improved stakeholder management and communication. Ultimately we help you to increase and demonstrate the commercial impact you have on your business. And thus to strengthen your hand, to hold or even win budget.

Helping Heads of Insight secure greater budgets and more commercial impact

Simpson Carpenter Insights

A Board Director at Simpson Carpenter, my role was to create and deliver the commercial strategy for one of the UK’s leading research agencies. My role covered marketing, sales, client liaison and research delivery across a range of sectors, including Transport, Retail and Technology, Media and Telecoms.

Commercial Director

TNS Research International

Leading a programme to reinvigorate the operational model of the UK business. Based on a need to radically improve revenue growth and profit margins, I had leadership of a UK-wide initiative to establish a new business model involving both organisational re-design and cultural change to improve  focus on delivering insight and consultancy to clients, to increase client-satisfaction and achieve a reduction in staff-churn.

Group Director - Change Management

Head of a team of 25 qual and quant Financial Services experts, with an annual turnover greater than £10m. Under my leadership we increased revenue by 10% and improved operating profit by £800k. We implemented a strategy based on delivering insight-led research consultancy and rebuilt the team (including the hiring of 14 individuals) to ensure our offer was credible to clients. I had personal responsibility for delivery of approx £1m of revenue within the budget (with clients in banking and professional services) as well as acting as a consultant on all pitches worth over £250k. Our strategy delivered significant results, as evidenced by our commercial performance and by the 20 point increase in our customer satisfaction scores over the period.

Head of TNS Finance

Head of a quant team of 16, servicing FMCG clients. I was given leadership of a team which had had performance issues. We achieved our revenue budget for 2009 and improved the profit margin by 5%. I was Account Director for our largest client (a global FMCG brand) and led the team to deliver a strategic segmentation programme across eight markets and four product categories. During the final three months of 2009 I worked with the Head of Consumer to achieve the successful integration of the TNS and RI Consumer teams.

Group Commercial Director, Consumer

I was the project leader for a UK-wide business transformation programme to improve client service, accelerate revenue and profit growth, and deliver higher employee satisfaction. As a result of my oversight and direction we overhauled the company's research processes, delivering faster turn-around time on projects, improved quality and profit efficiencies. We provided a greater focus on commerciality and growth, via a revised account planning, relationship management and project review model. We also delivered more effective people management using a systemised competency and skills framework incorporating explicit business skills and targets for behaviour. Overall, I created and tested a business transformation toolkit, applicable to other businesses and challenges.

Group Commercial Director

Responsible for the financial management of three divisions (60 employees and revenue of £20m), including budgeting and financial forecasting. Under my leadership we implemented best-practice financial initiatives delivering improvement in profit margins, successfully executed a revised recruitment strategy (I personally recruited 23 individuals in four months) and merged three offices into one new UK location, with the successful relocation of 350 staff - on time and to budget.

Commercial Director, Specialist Markets

Responsible for several key clients and a team of 6. My achievements included revenue growth of key accounts from £2.2m to £3m, the revitalisation of team, leading to improved performance and increased motivation of individuals. I also led a review and overhaul of divisional job roles and competencies and implemented cross-divisional improvements to increase profitability on projects, improve people management and refocus key account management.

Director, TNS Technology

I was an internal consultant, assisting the PLC's Global Chief Executive. Achievements included taking part in the due diligence and subsequent purchase of NFO and its integration in Europe; the development of a CRM diversification strategy where I identified the opportunity and established a strategy for implementation; and the development and implementation of best practice for the pricing, tracking and evaluation of customised business throughout TNS Plc. I also contributed to the creation of global Automotive and Social sectors and assisted in the redefining of TNS brand by identifying future client purchasing needs and requirements. During this period I was also seconded to TNS UK Finance to manage an underperforming key-client account.

ADC to Global CEO

various

Working for a diverse set of SME clients providing business transformation and consultancy. Deliverables included structural and procedural changes in the management and operation of the respective businesses.

Independent Business Consultant

Lloyd's of London

Progressed from the Graduate scheme to the International Franchise Department where over time I came to lead a team of 7, providing operational control of Lloyd's business in ASEAN bloc. My achievements included the establishment of an operational hub in Singapore, Lloyd's first full-underwriting presence outside of the UK; the renegotiation of trading arrangements with authorities in Australia and South Africa and the successfully closure of our loss-making Lebanese operation. As part of my leadership role, I introduced a customer relationship database system, devised and implemented an appraisal and training by objectives programme for the department. I also undertook two secondments, to run our office in Hong Kong and to the Chief Executive's team to write a business plan for Lloyd's.com.

Regional Manager - South East Asia

✔️Helping Market Research & Insight Agencies increase revenue 📈 Proven growth strategies ✔️Helping Research & Insight Leaders increase research budgets through proven commercial strategies 📈

✔️What I Do
I help leaders of Market Research & Insight Agencies to grow revenues by implementing proven growth strategies.

I help Heads of Insight increase their research budgets by creating commercial strategies for insight.

✔️Why Me?
If you are a Market Research and Insight Agency leader: I've helped grow research and insight agencies. I've sold research projects, managed clients and spoken to many Heads of Insight over the years. I know what great client growth strategies look like. I've seen what works, what doesn't, and how to engage with your business to be best-in-class. I can help you grow your business more effectively and more quickly.

If you are a Head of Insight: I've helped Heads of Insight at consumer brands like Heathrow, Nestle Purina and The New Statesman to have more commercial impact. I've developed strategies that support them to be better at influencing stakeholders, motivate their teams and win the competition for more budget. I can help you do the same.

✔️Results
Steve Messenger, agency founder and CEO: “Paul has provided us with great insight into how to better present our services to our clients.”

Marc de Lange, agency Founder: "Paul helped us devise an approach to develop, execute, and monitor business development campaigns using LinkedIn. It was great to work with Paul and be able to bounce thoughts and ideas around."

Claire Salkeld, Consumer Insight Expert: “It was great working with Paul on our sales strategy and use of LinkedIn. His advice and guidance was always well thought through, based on experience and what works (and doesn't) yet tailored to our approach and personalities".

Louise Hunter, strategic partners director: “Paul’s ability to understand the challenges faced by accounts and their account managers, and to provide strategic account management advice, sets him apart as a business consultant.”

Caroline Hawkings, agency MD: “By implementing a strong account planning structure Paul was instrumental in developing the relationships with key clients…as a result, we were able to increase substantially revenues with a number of our major accounts.”

Peter Kneale, agency MD: “Paul has both a clear grasp of strategy and the will and ability to implement it effectively.”

George Efkolides, Head of Insight: “Paul's advice and experience was key to our success. He is a source of great commercial sense, his organisational and implementation skills are superb”.

✔️Next Steps
If you are a Market Research agency owner or a Head of Insight, contact me to discuss how I can help you:
paul@clientadvocates.co.uk
07711344074

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The Battle

⚡️Jake Pryszlak

Paul Griffiths

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