Market Researcher: Sharing my daily learnings | 🎤 Speaker | ☕️ Coffee and 🍪 fan

Struggling to prove your research team’s value while juggling deadlines, budgets, and skeptical stakeholders?

Here’s the reality: 

Most organisations see research as a cost center. 

That won’t change, unless you do.

After 10+ years leading insight projects across agency, in-house, and SaaS, I’ve learned that real buy-in comes from translating “geek speak” into commercial impact.

What I do:

- Teach market researchers how to become commercially unmissable, not just “the KPI service desk.”

- Share frameworks for defending budgets, influencing decisions, and landing executive buy-in.

- Arm you with tactical playbooks, templates, and ROI scripts to use right away.

I help teams and leaders who want to:

1. Prove ROI to senior stakeholders
2. Get heard by the C-suite
3. Outperform the competition (without more budget)

Seen in: Forbes, Advertising Week, GreenBook, MRS, IBTM
Spoken at: MRS, Advertising Week, IBTM, corporate client offsites

How to connect:

Subscribe to the ResearchGeek Newsletter: 600+ researchers get short, actionable tips every Thursday

Follow for daily posts on LinkedIn (5x/week tactics you won’t see anywhere else)

Message if you want to collaborate or bring me in for your next event

P.S. If coffee is on the agenda… I’m in.

⚡️Jake Pryszlak

VP of Sales | Builder of SaaS Sales Teams | Consumer Insights & AI

I specialize in bringing new ideas to market-- building sales strategies, teams, structures, GTM, and client expansion for a variety of AI-driven tools & platforms in the market research space. 

My work has led me to build relationships with enterprise and large businesses across a wide range of industry sectors: CPG/FMCG, Food & Beverage, Retail, Travel & Hospitality, Financial Services, and many others. 

My time in Consumer Insights has given me the privilege to work internationally with clients across EMEA, APAC, and LATAM, and to also build and manage teams outside the US. 

Brought up in Sandler & Value Selling methodologies, I've learned how to apply a wide range of selling motions that have allowed me to successfully navigate a wide range of clients, from enterprise to SMB. 

And yeah, before all this I worked in the music business-- selling records & CDs to actualy physical retail, and owning my own distribution company.

taplio

The Battle

⚡️Jake Pryszlak

Gabe McElwaine

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