Aesthetic Management Partners

Digital Marketing & Direct Response Persuasion Tactics To Generate Insane Growth!

Director Of Digital Marketing

Projected Growth Consulting

Chief Marketing Officer

Marketing - Sales Funnels - Inbound & Digital Marketing - Branding

Director Of Corporate Marketing

Digital Marketing Systems With Insanely High Returns - Clickfunnels Two Comma Club Member 2023!

👉 I'm on a mission to help 1 Million Entrepreneurs Expand Their Business and Lives! 
🚀 Business Growth and Time Freedom Are Possible! https://www.expandandprofit.com/
 
With over a decade of hands-on experience in marketing, leadership, and strategic planning, I pride myself on being a visionary and creative storyteller. My outcome-driven approach has allowed me to excel in end-to-end marketing strategy, tactical planning, and campaign optimization.

Over the years, I've been privileged to lead marketing initiatives that have generated over $20M in revenue. I’ve also had the honor of recruiting and hand-picking a digital marketing team to serve our clients. This department has generated over 7-figures in revenue in less than 16 months. I've been honored with the Clickfunnels 2 Comma Club Award for generating over $3M through a single funnel and have also gained industry recognition thanks to features like the one on The Niched Agency Apple podcast. My career has been a journey from enhancing audio experiences in large auditoriums to directing impactful marketing strategies that have delivered multi-million-dollar results.

I'm passionate about the power of digital marketing and its potential to transform businesses. With a proven track record of achievements, I bring to the table a dedication to excellence, an innovative mindset, and a collaborative spirit. I'm excited about the opportunities ahead and am confident I can contribute effectively to any team, ensuring marketing strategies align with growth and revenue goals. 

📫 Let's connect and create something extraordinary together!

Jacob Longoria

The Acceleration Guy - GTM Leader

** I do not accept cold invites without personalized message or context. **

Having helped more than 21000 students land jobs and internships, Yogi currently heads the GTM in Europe and India for Amaze.

Previous at Canva, enabled exponential growth at Canva by setting up their Campus Ambassador Program , Set up Innovative Engaging events and Institutional Partnerships with Colleges, Schools, Coworking Spaces, Incubators, and Accelerators.

Before as the founder of StartupSurge he has organised events to help startups to capture and polish their ventures

Some of our Coveted Events Have been

1. Mega Internship Fair 2017- Bangalore (1300+ Students, 83 Startups and 490+Openings).
2. NthPreneur, Unlocking Layers of Entrepreneurship a Summit to help discern the layers involved in setting up your venture.
3. Design-A-Thon, The hack-a-thon for design community.
4. City wide Job and Internship fairs at Bangalore, Namakkal, Karur. (Over 50000 students impacted)

You can email him at yogix@hey.com

Yogi Gnanavel

Aspiring Product Managers:
A case study you copied from a YouTube ≠ portfolio.
It’s rehearsal. Not proof.

It isn’t special. Sorry.
Proof of Work Week Day 3: Product Management

10 product projects that act as proof:

1.	PRD for a Real Product Problem
Pick a product you use daily, identify a real gap, write a full PRD with user stories, success metrics, edge cases, and prioritization.
Stack: Notion or Google Docs + Figma for wireframes.

2.	Competitive Teardown Document
Map 3-5 competitors in one space — feature parity, pricing, positioning gaps, and where the market is headed.
Stack: Google Sheets + Notion + screenshots.

3.	User Research Study - From Recruitment to Insight
Recruit 5-10 real users, run interviews, synthesize findings into themes, and present recommendations.
Stack: Calendly + Zoom + Dovetail or Notion for tagging.

4.	Feature Prioritization Framework
Take a real product’s backlog, score features using RICE or weighted scoring, and defend your top 3 bets with data.
Stack: Google Sheets or Airtable + any public product’s feature requests.

5.	Metrics Dashboard Design
Define the full metrics hierarchy for a real product north star, input metrics, guardrail metrics — then design the dashboard a team would actually use.
Stack: Figma for mockup + Google Sheets for metric definitions.

6.	Go-To-Market Plan for a Feature Launch
Pick a feature, write the full launch plan - positioning, rollout phases, success criteria, rollback plan, internal comms, and customer messaging.
Stack: Notion or Google Docs + timeline in Sheets.

7.	Product Teardown - Why It Works (or Doesn’t)
Deep-dive one product’s onboarding, activation, retention loop, and monetization. Not a surface review, a strategic breakdown.
Stack: Screen recordings + Notion + Figma for flow mapping.

8.	SQL-Based Product Analysis
Write real queries to answer product questions on activation rates, retention curves, funnel drop-offs, feature adoption by cohort.
Stack: PostgreSQL or BigQuery + Mode or Metabase.

9.	Pricing and Packaging Analysis
Analyze how 5+ companies in one vertical price and package their product, map willingness-to-pay signals, and recommend a pricing strategy.
Stack: Google Sheets + public pricing pages + any survey tool.

10.	Product Strategy One-Pager
For a real company, write a one-page strategy doc - vision, current state, key bets, what you’d kill, and how you’d measure success in 90 days.
Stack: Google Docs or Notion.

The ones who get the offer can structure this in an interview:
Here’s the problem I spotted.
Here’s how I framed it.
Here’s the decision I’d make.
Here’s how I’d measure if I was right.

Spot. Frame. Decide. Measure.

Your case study prep isn’t proof.
Your thinking is.
Your proof of work is your new resume.

Share this with someone breaking into product management.
Follow Yogi Gnanavel for career strategies to stay ahead.

graphical user interface, text, application, email

Aspiring Backend Engineers:
"I built a CRUD app" = "I followed a tutorial"
"I used MongoDB" = "I picked the default, not the right tool"
"Clone and run npm start" = "I didn't think about anyone else"

What actually impresses engineering managers:

1. Not just routes.
Auth, rate limiting, Swagger docs. Stack: Node + Express + PostgreSQL.

2. Not just async.
Job queues, retries, failure logs. Stack: Redis + Bull + PostgreSQL.

3. Not just "it sends."
Delivery tracking, retry logic, user prefs. Stack: WebSockets + SendGrid.

4. Not just "I know databases."
5 migrations, zero downtime, rollback ready. Stack: PostgreSQL + Prisma.

5. Not just microservices.
A gateway with routing, auth, CORS, consistent errors. Stack: Express + Docker.

6. Not just "it works."
Health checks, alerts, runbooks. Stack: Prometheus + Grafana + Slack.

"Tell me about a project" isn't "describe what it does."
It's "tell me about a decision you made when things got hard."

The candidates who get hired talk about what broke.
What they chose not to build.
Why it still runs when they're asleep.

Your language list isn't proof.
Your system design is.

Share this with someone breaking into backend engineering.
Follow Yogi Gnanavel for career strategies to stay ahead.

Aspiring Finance Professionals:
Your DCF model looks like everyone else's.
Same template. Same WACC. Same growth rate.
You didn't build a model. You filled in blanks.

Proof of Work Day 4: Finance & Analytics

What actually separates you:

↳ 1. Three-Statement Model From Scratch
Pull a 10-K. Build income statement, balance sheet, cash flow. Fully linked. No templates.

↳ 2. Portfolio Risk Dashboard
Track multi-asset returns, volatility, Sharpe ratio, drawdowns. Real-time. Python + yFinance + Streamlit.

↳ 3. Earnings Analysis Tool
Pull earnings data. Compare actuals vs estimates. Flag surprises. Auto-generate summaries.

↳ 4. Loan Default Prediction with Explainability
Build a credit model that doesn't just score risk but explains why. XGBoost + SHAP.

↳ 5. M&A Comps Analysis
Screen acquisition targets. Build multiples table. Write the investment thesis for your top pick.

↳ 6. Budget vs Actuals Variance Tracker
System ingests budget + spend data, calculates variances by category, flags anything breaches threshold. Python + Pandas + Streamlit + Slack or email API for alerts.

Everyone can run a model.
Few can defend their assumptions.

Candidates who land offers have a story in interviews:

"Here's the data I pulled. Here's the assumption I challenged. Here's the risk everyone missed."

Pull. Challenge. Flag.

That's the story your work needs to tell.

The spreadsheet doesn't get you hired.
The judgment behind it does.

Your proof of work is your new resume.

♻️ Repost this to help someone break into finance.
🤝 Follow Yogi Gnanavel for career strategies that actually work

Aspiring BDR/SDR Professionals:
Your cold email looks like everyone else's.
Same template. Same subject line. Same pitch.

You didn't prospect. 
You just copy-pasted from Chatgpt or Youtube.
Proof of Work Day 6: Sales Development

Median base is $55K. OTE hits $83K.
Top performers clear $130K through commissions.
The difference? Proof you can actually sell.

What separates you:

1. ICP Builder
Define your ideal customer profile. Firmographics, triggers, pain points. Build it in a spreadsheet from scratch.

2. Cold Outreach Sequence Tracker
Track open rates, reply rates, conversions by channel. Zapier/Make/N8N + Google Sheets + email API.

3. Lead Scoring Model
Score inbound leads by fit and intent signals. Flag hot leads automatically. No CRM required.

4. Call Objection Analyzer
Log common objections. Tag by type. Build a response playbook from patterns.

5. Pipeline Forecast Dashboard
Track deals by stage, close probability, expected revenue. N8N + Google.

6. Competitive Intel Tracker
Monitor competitor moves, pricing changes, reviews. Auto-summarize weekly. N8N + RSS feeds.

Pull. Challenge. Flag.

That's the story your outreach needs to tell.

The sequence doesn't get you hired.
The judgment behind it does.

Your proof of work is your new resume.

Share this with someone breaking into sales.
Follow Yogi Gnanavel for career strategies that actually work.

Aspiring Data Scientists:
Jupyter notebook with df.describe() + 3 pie charts ≠ portfolio.
It's homework. A tutorial you followed.

It isn't special. Sorry.

Proof of Work Week Day 2: Data Science & Analytics

10 data science projects that act as proof:

1. A/B Test Analysis
Raw experiment logs to statistical significance to business recommendation.
Stack: Python + Scipy + Pandas.

2. SQL-Only Data Pipeline
Ingest, clean, transform, join, and analyze across multiple tables with zero Python.
Stack: PostgreSQL or BigQuery + dbt.

3. Real-Time Dashboard
Pull live API data, clean it, auto-refresh visualizations that actually tell a story.
Stack: Python + Plotly Dash or Streamlit + any public API.

4. Automated EDA + Report Generator
Feed it any CSV, it runs analysis, detects outliers, generates a clean summary report automatically.
Stack: Python + Pandas Profiling + Matplotlib + Jinja2.

5. Cohort Analysis
Track how different user groups behave over time: retention, spending, engagement drop-off.
Stack: Python + Pandas + Matplotlib or Looker/Tableau.

6. Customer Segmentation
Group customers by behavior, not demographics, using clustering — then explain what each segment means in plain English. Stack: Python + Scikit-learn (KMeans) + Plotly.

7. Marketing Attribution Model
Multi-touch attribution that answers "which channel actually drove the conversion" across a messy customer journey.
Stack: Python + Pandas + Shapley values or Markov chains.

8. Data Quality Audit Tool
Scans any dataset and flags missing values, duplicates, schema mismatches, format inconsistencies, and drift.
Stack: Python + Great Expectations or custom Pandas scripts.

9. Executive KPI Tracker with Alerting
Dashboard that monitors key metrics and sends automated alerts when something spikes or drops beyond a threshold.
Stack: Python + Streamlit + Slack/email API for alerts.

10. End-to-End Survey Analysis
Raw survey responses to cleaned data to sentiment scoring to visual report with actionable recommendations. Stack: Python + Pandas + TextBlob or VADER + Matplotlib.

The ones who win can answer this in an interview:
Problem. Frame. Build. Decision.
That's the story your portfolio needs to tell.
Make the README better than the code.
Your proof of work is your new resume.

Share this with someone breaking into data science.
Follow Yogi Gnanavel for career strategies to stay ahead.

Aspiring Frontend Engineers:
A to-do app with a React tutorial isn't a portfolio.
Hiring engineers reviewing your GitHub can tell.
Trust me.

Recruiters spend 11 seconds on your GitHub.

In those 11 seconds, your to-do app looks identical to 4,000 other to-do apps built from the same React tutorial.

Same component structure.
Same state management.
Same deployment.
Same "clone and run npm start" README.

You didn't build an app. You just followed a tutorial.

In 2026, companies are shipping AI-powered interfaces, real-time collaboration tools, and apps that work offline on spotty mobile connections.

Your portfolio is still stuck in the React Hooks launch era.

Proof of Work Week Day 8: Frontend Engineering

5 frontend projects that act as proof:

1. Full Design System Component Library
Build a reusable component library from scratch. Buttons, inputs, modals, dropdowns, toasts, all with consistent theming, accessibility baked in, and Storybook documentation. Make it so good another developer could install it and ship with it.
Stack: React or Vue + Storybook + Tailwind or CSS Modules.

2. Performance-Optimized Landing Page
Take any slow website (use Lighthouse to find one), rebuild it from scratch. Hit 95+ on all Lighthouse scores. Document every optimization decision you made and why. Show the before and after.
Stack: Next.js or Astro + lazy loading + image optimization + Core Web Vitals tracking.

3. API-Driven Dashboard with Auth
Build a dashboard that pulls real data from a public API, has user authentication, role-based views, and handles loading states, error states, and empty states gracefully. Not just the happy path. Every edge case.
Stack: React or Next.js + Auth0 or Clerk + any public API + Tailwind.

4. Progressive Web App (PWA) That Works Offline
Build a useful app that installs on mobile and works without internet. A note-taking app, a recipe saver, or a habit tracker. Handle offline caching, background sync, and push notifications.
Stack: React or Vue + Service Workers + IndexedDB + Workbox.

5. AI-Powered Frontend Feature
Build a feature that integrates AI into the UI. Smart search with semantic results, an AI writing assistant embedded in a text editor, or a chatbot that pulls context from the page. Show you can build the interface layer for AI, not just call an API.
Stack: React or Next.js + OpenAI or Claude API + streaming responses + clean UX for loading states.

3 more ideas in the comments.

Build. Break. Optimize. Prove.

That's the story your portfolio needs to tell.

Your tech stack list isn't proof.
Your shipped, tested, accessible, performant code is.

Your proof of work is your new resume.

Share this with someone breaking into frontend engineering.
Follow Yogi Gnanavel for career strategies to stay ahead.

Aspiring DevOps candiate 
Most of your portfolios look identical:
Containerized a to-do app with Docker.

Following a DigitalOcean tutorial step by step.
Copy-pasted the same Dockerfile everyone uses.
Engineering managers see this over 1000 times.

Proof of Work Week Day 5: Product Management

Here's what actually gets you hired:

1. Full CI/CD pipeline from scratch
Push code, auto-run tests, build, deploy to staging, smoke test, promote to prod. Zero manual steps.

2. Infrastructure as code for multi-environment setup
Define dev, staging, prod entirely in code. Spin up from zero. Tear down. Spin up again. Identical every time.

3. Kubernetes cluster with auto-scaling
Multi-service app with horizontal pod autoscaling, health checks, rolling updates. Zero downtime.

4. Monitoring stack that actually alerts
Metrics, logs, traces, dashboards. Alerts that page someone when things break. Not just pretty graphs.

5. Disaster Recovery and Backup Automation
Automated database backups, test restore process, document recovery time, simulate failure scenario.

6. Cost Optimization Audit
Analyze cloud bill, identify waste, rightsize instances, eliminate idle resources, document savings.

In the interview you have the following storyline:

"Here's the infrastructure I built. Here's what happens when it breaks. Here's how it heals itself. Here's what it costs."

Your certifications aren't proof.
Your infrastructure is.

Share this with someone breaking into DevOps.
Follow Yogi Gnanavel for career strategies to stay ahead.

Aspiring DevOps Engineers:
"I containerized a to-do app" = "I followed a tutorial"
"I used Docker" = "I picked the default, not the right tool"
"Clone and run docker-compose up" = "I didn't think about anyone else"

Proof of Work Week - Day 10.

What actually impresses engineering managers:
1. Not just a pipeline.
Build, test, deploy, rollback triggers. Stack: GitHub Actions + Docker + AWS ECR.

2. Not just "I wrote Terraform."
Modular IaC, remote state, drift detection. Stack: Terraform + S3 + AWS.

3. Not just Kubernetes.
Auto-scaling, liveness probes, rolling deploys. Stack: K8s + Helm + ArgoCD.

4. Not just "it's monitored."
Alerts, runbooks, on-call routing, post-mortems. Stack: Prometheus + Grafana + PagerDuty.

5. Not just backups.
RTO under 15 mins, tested failover, chaos runs. Stack: Velero + Chaos Monkey + AWS RDS.

6. Not just "we cut costs."
Right-sizing, reserved instances, savings reports. Stack: AWS Cost Explorer + Infracost.

"Tell me about a project" isn't "describe what it does."
It's "tell me about a decision you made when things broke."

The candidates who get hired talk about what failed.
What they chose not to automate.
Why it still runs when they're asleep.

Build. Break. Heal. Optimize.

Your certifications list isn't proof.
Your infrastructure is.

♻️ Repost this to help someone breaking into DevOps.
🤝 Follow Yogi Gnanavel for career strategies to stay ahead.

Aspiring Cloud Architects:
"I deployed to AWS" = "I clicked through the console & called it architecture"
"I used multi-region" = "I picked 2 regions & called it resilience"
"Clone and run the template" = "I didn't plan this & left them a mess"

Proof of Work - Day 11.

What hiring managers actually ask in the room:

1. "Walk me through how you'd handle a regional outage."

Build this: Deploy an active-active web app across us-east-1 and eu-west-1 with latency routing and a chaos test that proves failover under 60 seconds. Stack: Route 53 + CloudFront + DynamoDB Global Tables + Fault Injection Simulator.

2. "How did you set up your cloud foundation?"

Build this: Spin up a 3-account org with Control Tower, write 5 custom SCPs, and document every guardrail decision in a one-page architecture record. Stack: AWS Organizations + Control Tower + Config + SCPs.

3. "Tell me about a time you reduced cloud costs."

Build this: Build a cost visibility dashboard with team-level showback, automated budget alerts, and a before/after rightsizing report you can screenshot. Stack: Cost Explorer + Infracost + Budgets API + Grafana.

4. "How do you think about access control?"

Build this: Design a zero standing access pattern with a break-glass role, CloudTrail alert on its use, and an automated access review that emails a report weekly. Stack: IAM + Access Analyzer + CloudTrail + EventBridge + SNS.

5. "Describe your system's design under load."

Build this: Build an order processing pipeline that handles a 10x traffic spike, degrades gracefully on downstream failure, and recovers without manual intervention. Stack: Lambda + SQS + EventBridge + DLQ + CloudWatch Alarms.

6. "What's your DR strategy?"

Build this: Run a full DR drill, document your RTO and RPO with screenshots, and publish a post-exercise report showing what broke and what held. Stack: AWS Backup + Route 53 ARC + Resilience Hub + Fault Injection Simulator.

Here's what separates the candidates who get offers from the ones who don't.

"Tell me about a project" isn't "describe what it does."
It's "tell me about a decision you made when things broke."

The candidates who get hired talk about what failed.
What they chose not to automate.
Why it still runs when they're asleep.

Design. Break. Recover. Govern.

Your certifications list isn't proof.
Your architecture is.

Repost this to someone breaking into cloud architecture.
Follow Yogi Gnanavel for career strategies to stay ahead.

Aspiring Social Media Managers:
Managing your friend's Instagram page and growing it 10x IS a marketing experience.

But if you can't explain which posts drove 80% of the growth and why, you don't have a portfolio.

Every hiring manager scrolls your profiles before the interview. What will they find?

Your portfolio looks like everyone else's.
Same Canva templates. Same engagement metrics. Same strategy.
You didn't build anything. You just curated.

Proof of Work Day 7: Social Media Marketing

Entry-level starts at $45K-$54K base.
75th percentile hits $62K+.
Experienced roles add ~$19,700 in cash comp on top.

The difference? Proof you can actually grow an audience.

What separates you:

1. 30-Day Content Experiment on Your Own Account
Pick one platform. Post daily for 30 days. Track impressions, engagement rate, and follower growth weekly. Write up what worked and what flopped.

2. Brand Audit of a Real Company's Social Presence
Pick a brand. Analyze content mix, posting frequency, engagement patterns, and gaps. Deliver a one-page recommendation doc.

3. Viral Content Teardown
Take 10 posts that went viral in one niche. Break down hook, format, timing, and psychology. Identify the 3 patterns that repeat.

4. Community Growth Playbook
Build or grow a community from zero. Document acquisition strategy, engagement tactics, and retention metrics over 30 days.
Stack: Discord or Facebook Groups + Google Sheets.

5. Paid Social Campaign Simulation
Take a real product. Define audience, write ad copy, design creatives, and project results using industry benchmarks.

6. Content Calendar + Performance Report
Build a full month's content calendar for a real brand or your own. Execute it and write a performance report with next-month recommendations.

7. AI-Driven Content Experiment
Run a social media account using only AI-generated content for 30 days. Track performance, document tools, prompts, and what flopped.

8. Content Breakdown Series
Pick 5 posts that massively outperformed in one niche. Break down hook, format, and psychology. Reverse-engineer one for a different brand and test if the pattern holds.

9. Small Business Social Media Growth Case Study
Run a real small business's social for 60-90 days. Document the strategy, every pivot, results, and ROI.
Stack: Native platform tools + Google Sheets + written case study.

In your next interview, say this:
Here's the strategy I built. Here's what it tracked. Here's what I learned.

That's the story your portfolio needs to tell.

The content calendar doesn't get you hired.
The judgment behind it does.

Your proof of work is your new resume.

Share this with someone breaking into social media.
Follow Yogi Gnanavel for career strategies that actually work.

taplio

The Battle

Jacob Longoria

Yogi Gnanavel

Followers

Posts

Engagements

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Performance ScoreYogi Gnanavel's LinkedIn Performance

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taplio

The Battle

Jacob Longoria

Yogi Gnanavel

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yogi Gnanavel's LinkedIn Performance

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Performance ScoreYogi Gnanavel's LinkedIn Performance