Aesthetic Management Partners

Digital Marketing & Direct Response Persuasion Tactics To Generate Insane Growth!

Director Of Digital Marketing

Projected Growth Consulting

Chief Marketing Officer

Marketing - Sales Funnels - Inbound & Digital Marketing - Branding

Director Of Corporate Marketing

Digital Marketing Systems With Insanely High Returns - Clickfunnels Two Comma Club Member 2023!

👉 I'm on a mission to help 1 Million Entrepreneurs Expand Their Business and Lives! 
🚀 Business Growth and Time Freedom Are Possible! https://www.expandandprofit.com/
 
With over a decade of hands-on experience in marketing, leadership, and strategic planning, I pride myself on being a visionary and creative storyteller. My outcome-driven approach has allowed me to excel in end-to-end marketing strategy, tactical planning, and campaign optimization.

Over the years, I've been privileged to lead marketing initiatives that have generated over $20M in revenue. I’ve also had the honor of recruiting and hand-picking a digital marketing team to serve our clients. This department has generated over 7-figures in revenue in less than 16 months. I've been honored with the Clickfunnels 2 Comma Club Award for generating over $3M through a single funnel and have also gained industry recognition thanks to features like the one on The Niched Agency Apple podcast. My career has been a journey from enhancing audio experiences in large auditoriums to directing impactful marketing strategies that have delivered multi-million-dollar results.

I'm passionate about the power of digital marketing and its potential to transform businesses. With a proven track record of achievements, I bring to the table a dedication to excellence, an innovative mindset, and a collaborative spirit. I'm excited about the opportunities ahead and am confident I can contribute effectively to any team, ensuring marketing strategies align with growth and revenue goals. 

📫 Let's connect and create something extraordinary together!

Jacob Longoria

Fernando Academia Jr., CDMP, PCM

Full Stack Marketer | Digital Marketing Instructor | Speaker/Trainer

I solve marketing technology challenges for mid-market companies ($5M-$50M revenue) across FinTech, HealthTech, and E-commerce.

Build and optimize marketing technology ecosystems driving measurable outcomes:

→22x-31x ROI improvements through platform optimization
→100% client retention across $50K-$66K MRR portfolios
→12-40% performance gains in customer acquisition and retention
→Email engagement improvements from 12% to 40% through AI-powered automation

📌 My MarTech Expertise

Platform Strategy & Implementation
Marketing automation (Netcore Cloud, MoEngage, Salesforce, CleverTap), CRM systems (HubSpot, Odoo, Pipedrive), analytics platforms (Tableau, Looker Studio, Power BI)

AI-Powered Optimization
Customer segmentation, predictive analytics, campaign automation, personalization at scale

Integration Architecture
Connect marketing platforms with CRM, data lakes, e-commerce systems, and enterprise applications

Team Development
Build marketing technology capabilities through training, process design, and change management

📌 Experience Highlights

Previous Leadership:

• Strategic advisor managing portfolios for top 3 digital banks, largest telemedicine platform, international e-commerce brands, and 90M+ user digital wallet
• Marketing strategist for US-based growth consultancy serving 5-10 clients
• Instructor at CIIT Philippines, teaching digital marketing to 80%+ student satisfaction

📌 Education & Executive Training
Executive MBA, Asian Institute of Management (2025)

Executive Education:

‣ Digital Transformation (Global Network for Advanced Management, Dublin)
‣ Customer-Centric Innovation & Metrics (FGV EAESP, São Paulo)
‣ CMO Leadership Program (Asian Institute of Management)

🤝Fractional CMO Services
Available for select engagements helping companies:

→Audit and optimize marketing technology stacks
→Implement AI-powered customer engagement platforms
→Build customer data and segmentation strategies
→Develop marketing performance measurement frameworks
→Train teams on marketing automation and analytics

🚀 Current Venture
Building SukiNomics, a networked, gamification-powered loyalty platform transforming customer engagement for Philippine MSMEs.

Open to: Fractional CMO roles, advisory positions, and strategic partnerships with growth-stage companies needing marketing technology leadership.

Not available for: Direct competitors to telecommunications industry.

Member

Fernando Academia Jr., CDMP, PCM, CSSWB

I asked an AI to draft a campaign brief last January.
It took me 20 minutes to fix.

I asked it again last week.
It took me 90 seconds.

Same tool.
Same me.
Different result.

The AI learned my format.

My tone. My structure. The sections I always reorder. The data I always want upfront.

It didn't just get better at writing briefs.
It got better at writing MY briefs.
This is the shift most marketers are missing.

The conversation isn't "Will AI take my job?"
The conversation is "Am I training my AI to do the work I shouldn't be doing manually?"

The marketers who figure this out first will operate at 3x the speed of those who don't.

I wrote about this shift in detail.

Fernando Academia Jr, EMBA, CDMP, PCM

Marketing Technology and Digital Transformation Leader | Building SukiNomics | 15+ Years helping eCommerce/SaaS/FinTech scale with MarTech & Strategy

View newsletter: Future-Forward Marketing

Series: Strategic Horizon 2026 | Article 1 of 5 Your job isn't to run campaigns anymore. Your job is to design the system that runs them for you. Let 

Open article: The Digital Marketer's Job Title Just Changed (And Nobody Sent a Memo) by Fernando Academia Jr, EMBA, CDMP, PCM • 5 min read

The Digital Marketer's Job Title Just Changed (And Nobody Sent a Memo)

Most MarTech transformations fail before a single tool gets implemented.
Not because the technology was wrong. Because the change equation was never solved.

Michael Beer proposed a formula for organizational transformation:
Change = D x M x P > Cost of Change

D is dissatisfaction.
M is the model of the future.
P is the process. If any equals zero, the change does not hold.

Here is what that looks like in MarTech.

D: Dissatisfaction.
Everyone knows the stack is broken. Reports take days. Data lives in silos. But "everyone knows" is not "leadership has named the problem." Unnamed dissatisfaction produces complaints. Named dissatisfaction produces urgency.

M: Model.
Most roadmaps describe tools to buy. Few describe the organization that needs to exist for those tools to work. A future model is not "implement a CDP." It defines who owns what data, how decisions flow, and what governance prevents tool sprawl.

P: Process.
Process is not a project plan. It is a sequence: communications deeper than a slide deck, working sessions where new operations get tested, and people decisions consistent with the direction.

Cost of Change is what most leaders underestimate. Loss of autonomy over tool selection. Loss of familiar workflows. Loss of control over "their" data. If cost exceeds D x M x P, people resist. Rationally.

Thomke and Loveman add a layer in their HBR article "Act Like a Scientist." Companies without hypotheses and evidence rely too much on experience and too little on reality.

Six principles that translate directly to MarTech:
> Certainties are assumptions until tested.
> Experimentation reduces the cost of error.
> Evidence must outweigh preference.
> Cultures that avoid questioning lose their ability to adapt.
> Without method, leadership becomes narrative.
>Organizations that experiment as strategy learn faster than the market.

Combine this with Beer's equation and MarTech transformation becomes something you can design, test, and adjust.

Then there is the leadership gap.

Hoque, Davenport, and Nelson wrote in MIT Sloan Management Review that most CIOs and CTOs have little authority for the human side of transformation. 

The work that determines success, behavior, coordination, governance, ends up with no owner.

The person responsible for the stack rarely has the mandate to address the organizational changes that determine value.

The challenge is not a new title. It is connecting technology leadership to strategy, structure, and expected behavior.

Three questions before your next MarTech initiative:
> Have you named and quantified the dissatisfaction, or is it still "things could be better"?
> Does your future model describe the organization, not just the tools?
> Is your process building coalitions, or is it a Gantt chart that assumes compliance?

If any answer is no, your equation has a zero.

Anything multiplied by zero is still zero.

A clean, modern wall built from dark blocks. One block in the middle is missing, glowing red. The entire structure above the missing block is cracking and collapsing. No text in the image at all. This works because it instantly communicates "one missing element brings down the whole thing." It maps directly to the zero in the equation without needing to spell it out. 

The military has a concept called "commander's intent."

It means: tell your team what success looks like. Don't tell them how to get there.

This is now the most valuable skill in marketing.

Not copywriting.
Not media buying.
Not dashboard building.

The ability to clearly articulate what you want — so an AI system can execute it for you.

In 2026:
75% of marketers are increasing programmatic budgets.
33% are running AI across creative, media, and measurement at the same time.
56% still don't trust the systems enough to let go.

The gap between those who architect and those who execute is widening fast.

Your title might still say "Marketing Manager."
Your actual job is now "Marketing Architect."

I wrote about what this means for your career and your daily workflow.

Full article here: https://lnkd.in/gAsUQGUE

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Fernando Academia Jr., CDMP, PCM, CSSWB

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Fernando Academia Jr., CDMP, PCM, CSSWB

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Posts

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Likes

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