Aesthetic Management Partners

Digital Marketing & Direct Response Persuasion Tactics To Generate Insane Growth!

Director Of Digital Marketing

Projected Growth Consulting

Chief Marketing Officer

Marketing - Sales Funnels - Inbound & Digital Marketing - Branding

Director Of Corporate Marketing

Digital Marketing Systems With Insanely High Returns - Clickfunnels Two Comma Club Member 2023!

👉 I'm on a mission to help 1 Million Entrepreneurs Expand Their Business and Lives! 
🚀 Business Growth and Time Freedom Are Possible! https://www.expandandprofit.com/
 
With over a decade of hands-on experience in marketing, leadership, and strategic planning, I pride myself on being a visionary and creative storyteller. My outcome-driven approach has allowed me to excel in end-to-end marketing strategy, tactical planning, and campaign optimization.

Over the years, I've been privileged to lead marketing initiatives that have generated over $20M in revenue. I’ve also had the honor of recruiting and hand-picking a digital marketing team to serve our clients. This department has generated over 7-figures in revenue in less than 16 months. I've been honored with the Clickfunnels 2 Comma Club Award for generating over $3M through a single funnel and have also gained industry recognition thanks to features like the one on The Niched Agency Apple podcast. My career has been a journey from enhancing audio experiences in large auditoriums to directing impactful marketing strategies that have delivered multi-million-dollar results.

I'm passionate about the power of digital marketing and its potential to transform businesses. With a proven track record of achievements, I bring to the table a dedication to excellence, an innovative mindset, and a collaborative spirit. I'm excited about the opportunities ahead and am confident I can contribute effectively to any team, ensuring marketing strategies align with growth and revenue goals. 

📫 Let's connect and create something extraordinary together!

Jacob Longoria

David Olusegun

Hi 👋🏿

I’m David. I’m driven by faith and committed to purpose. My work is simple: build and invest in consumer brands that make lives better and leave a positive legacy.

For over a decade, I’ve worked across CPG, entertainment, and media with global players.

I'm also privileged to advise founders and corporations on building products that truly serve people and I speak on faith, entrepreneurship and brand leadership with a focus on real-world impact and integrity.

Honoured to be recognised by Powerful Media, Music Week, KPMG Entrepreneur of the Year, HSBC x Black Business Week Top Entrepreneur and the UK’s Top 100 African Business Leaders, but the mission stays the same: help brands serve people, do good with excellence and integrity and honour God.

Reach My Team👇🏾

📧 Speaking & Commercial: adam@howtobeiconic.co
📧 Press Enquiries: press@howtobeiconic.co

Co-Founder & Co-CEO

CCV is a venture builder that partners with purpose-driven creators to launch global CPG brands. We are a creative-led team with strong end-to-end commercial expertise that provides the complete infrastructure to launch, build and scale these pioneering brands.

Our goal is to give our clients the opportunity to build something bigger than their personal brand, receive ownership rather than just another endorsement deal and leverage their following into a long-term future through building impactful businesses.

Our operating model is to work together with the creator as a co-founding team and enable them with the right infrastructure, tools, support, and capital. We love working with creators to change the world, one brand at a time. We believe it’s time we build businesses that shift the power paradigm to the hands of the creators. It’s what gets us up in the morning, it’s in our DNA and we are irretrievably obsessed with collective success by working with CCV you’ll be working with vested partners committed to global success!

This is your reminder that Jesus loves you.
 
Not someday. Not when you’re perfect. Not when you surrender your life to Him.

He always has, and He always will.

“But God demonstrates His own love for us in this: While we were still sinners, Christ died for us.” — Romans 5:8

Building and Investing in Purpose-Driven Consumer Brands | Angel Investor | Keynote Speaker

No throne is higher. No name is greater. No power is stronger.

Jesus is King forever.

“That at the name of Jesus every knee should bow… and every tongue confess that Jesus Christ is Lord.” ~ Philippians 2:10–11

The name of Jesus is more than a name; it’s salvation, it’s power, it’s life.

At the name of Jesus, chains break, sickness flees, and hope rises. There is no other name that saves like His.

Call on Him and find life, peace, and victory.

“And there is salvation in no one else, for there is no other name under heaven given among men by which we must be saved” – Acts 4:12

There is a popular idea that you have to be “perfect” before you can serve God.
 But that is not how God works.
 
 Jonah is a clear example. God called him while he was fearful, reluctant, and even running away. Yet, God still chose him, corrected him, and used him powerfully. 
You don’t come to God transformed.

 You come as you are, and He transforms you while you walk with Him.

“My grace is sufficient for you, for My power is made perfect in weakness” – 2 Corinthians 12:9

I don’t know who needs to hear this today, but God will never walk away from you. 

Even in the moments when things feel quiet, confusing, or heavy, His presence has never left your side. 

When I was mourning my brother, there were moments I thought God was distant.

But remember what Jesus said in John 16:33 — “In this world you will have trouble.” Even in the middle of that pain, God carried me through that phase.

“I will never leave you nor forsake you.” — Hebrews 13:5

I wrote my own obituary yesterday, and it made my skin crawl. 

"Teach us to number our days, that we may gain a heart of wisdom." - Psalm 90:12

I wrote it, not because I'm morbid and not because I'm planning to go anywhere. 

But because I needed to see what my life would look like if I died today, and what I want it to look like when I actually do.

Reading it made me feel sick. But it was honest.

Then I wrote the obituary I want. 
The one that reflects who I'm becoming, not who I've been. 
The one that makes my time on earth matter.

Today, you're going to do the same.

Your obituary is the ultimate business plan. It's the clearest possible statement of what actually matters. 

It's impossible to read without confronting the gap between who you are and who you could be.

When you truly accept that you're going to die, not someday, but definitely, you start making different decisions. 

Urgent decisions. Meaningful decisions.
You stop waiting for permission and start taking action.

Let me show you two obituaries. 

Both for the same person. Both are completely accurate. Both written by someone who knew them intimately themselves.

Click here to find it in the full issue of this week's newsletter: https://lnkd.in/edWMUN65

4 out of the 5 fastest-growing economies in the world right now are in Africa.

Yet Africa receives less than 3% of global private equity flow.

Why the disconnect?

Most global capital is still deployed based on 20th-century perceptions of volatility. 

But look closer at the "Value Drivers" behind these numbers:

✅ Resource Monetisation: Guinea isn't just growing; it's unlocking the Simandou iron ore deposit—the world's largest untapped high-grade reserve.

✅ Infrastructure Catalysts: In Uganda, growth is anchored by the East African Crude Oil Pipeline (EACOP), creating a massive regional multiplier effect.

✅ The "Base Effect" Rebound: While countries like South Sudan and Sudan are recovering from deep contractions, the speed of their return signals a resilient underlying economic pulse.

The Africa Risk Premium is often more about a lack of data and local expertise than it is about actual default probability.

The real alpha in the next decade won't be found in saturated Western markets. It will be found in the delta between perceived risk and actual expansion.

The engine of global growth has moved.

Follow me on X to see more African business and investment insights: https://lnkd.in/emaBdY_4

You need to hear this...Comfort Will Steal Your Greatness!!

At 5 AM, I was scrolling through my phone (bad habit, I know) when I came across a post by Victor Osimhen.

It started with four words that made my chest tight: "Nobody should know my name."

Then he told his story. 

Here's a man who grew up next to the biggest landfill in Africa. 

Who searched through toxic waste to find mismatched football boots. 

Who sold water bottles in Lagos traffic to help his family eat. 

Who slept in churches because his roof was caving in.

And he said nobody should know his name.

But I know his name. You know his name. Millions know his name because he refused to let his circumstances define his ceiling.

"But many who are first will be last, and many who are last will be first." - Matthew 19:30

Click on this link to read of how Victor Osimhen came from the bottom to the top: https://lnkd.in/ecTuFfHa

The Business Idea You Dismissed as "Too Simple" Is Making Someone else Millions
 
"But God chose the foolish things of the world to shame the wise; God chose the weak things of the world to shame the strong." - 1 Corinthians 1:27

Three years ago, my friend had an idea.

"What if I just helped people clean their Airbnbs between guests? Like, that's it. Show up, clean, restock, leave."

I told him it was too simple. Too basic. 

"Anyone can clean. Where's the innovation? Where's the disruption? Where's the intellectual property?"

He shrugged and started anyway.

Last month, James sold his Airbnb cleaning business for £2.3 million.

You've been brainwashed into thinking business ideas need to be complicated to be valuable. 

That they need to involve AI, blockchain, or some revolutionary technology nobody's thought of yet.

So you dismiss the simple ideas.

Click on the link in my comments to read the full newsletter where I show you some "too simple" businesses that are making their owners wealthy.

Most celebrity brands fail within 18 months. Here's why.

Last week Masibu Manima and I hosted an event for talent managers on how celebrities and influencers should be structuring their brand deals, and how to build a celeb-led CPG brand with a long-term view, not just a quick launch.

We broke down what I call the 18-month cliff, the point where most celeb brands quietly die because the infrastructure, team, and deal structure weren't built to last.

I shared a framework on how to avoid it. How to build a brand that actually survives beyond the hype cycle.

If you want a link to the presentation, drop "CLIFF" in the comments. Must be following for me to send.

Let me let you in on a secret.

Most people could be millionaires

Last night I did something my mates would call boring. 

I spent three hours on a compound interest calculator, playing with numbers like a kid with Lego.

But what I discovered kept me awake until 2 AM.
Anyone with enough discipline could be a millionaire.

Not through some get-rich-quick scheme. Not through a unicorn startup exit. 

Through the most boring strategy imaginable: investing consistently and letting time do the heavy lifting.

Time isn't just money. Time IS money.

I go to this website: (https://lnkd.in/euZ-DazZ), plug in different scenarios, and watch imaginary

Check out my newsletter to see why this matters more than every business book you've ever read.

Link in comments

Someone HAS to tell you this: Aiming Small Is Keeping You Small.

Last month, I had coffee with two entrepreneurs. 

Both wanted to start businesses. Both had similar skills and resources.

➡️ Entrepreneur A: "I want to build a small consultancy. Maybe make £100K annually. Keep it realistic, you know?"

➡️ Entrepreneur B: "I want to dominate the UK market and expand globally. I'm thinking £10M revenue within five years."

Guess who attracted top talent? 
Guess who got investment meetings? 
Guess who the media wanted to interview?

Entrepreneur B. Every time.

"Now to Him who is able to do immeasurably more than all we ask or imagine, according to His power that is at work within us..." - Ephesians 3:20

The Three Reasons People Choose Small Goals
❌ Reason 1: Fear of Embarrassment
"What if I say I want £10M and only make £1M? People will think I failed."
But £1M is still 10x more than the person who aimed for £100K and hit it perfectly.


❌ Reason 2: Imposter Syndrome
"Who am I to think I can build something massive?"
But who is anyone? Every massive success story started with someone who had no business succeeding at that level.


❌ Reason 3: Lack of Faith
"I don't really believe it's possible."
Then it isn't. Your goals are predictions of your future. If you can't believe it, you can't achieve it.

You think aiming small is safer. It's not. It's more dangerous.

Impossible goals are often easier to achieve than realistic ones.

Read the latest issue of my newsletter to learn the logic behind impossible goals and get the Impossible Goal Framework for yourself. 

Link: https://lnkd.in/ewUyVrNa

African beauty and personal care is currently a $10B+ market, and it is growing at an annual rate of 8%.

For a long time, there was a disconnect.

The market was dominated by global conglomerates that exported products designed for European winters or North American humidity.

Leaving African consumers to "make do" with formulations that didn't account for:
➡️ Melanin-rich skin and its specific relationship with hyperpigmentation and sun protection.
➡️ High-porosity, textured hair that requires intense moisture, not just "cleaning."
➡️ Sub-Saharan climates where dust, heat, and humidity demand entirely different chemistry.

The tide has officially shifted.

We are seeing the rise of A-Beauty: a new generation of African-built brands that aren't just "selling" to Africans, they are solving for them. 

These founders are merging ancestral wisdom with modern clinical science to create a new gold standard:

✅ Tailored Formulations: Brands like Uncover are fusing K-Beauty technology with African botanicals (like baobab and rooibos) to target acne and hyperpigmentation in tropical climates.

✅ Ingredient Sovereignty: We’ve moved past just exporting raw shea butter and marula oil. Brands like Suki Suki Naturals and 54 Thrones are processing these "miracle ingredients" on-soil, keeping the value and the efficacy within the continent.

✅ Inclusive Innovation: Products like "invisible" sunscreens that leave zero white cast on dark skin and scalp-care systems for braided hair are no longer "niche" requests. They are the market drivers.

The whitespace is enormous. The founders are here. The data is undeniable. 

I’m currently writing a whitepaper on this space. 
If you’d like me to send it once it’s out, let me know in the comments.

Why Nestlé just signed the biggest partnership in KitKat Chocolatory’s history. 

If you haven’t seen the news: KitKat is now the Official Chocolate Bar of Formula 1. 

To celebrate, Nestlé is launching a world-first: A chocolate KitKat shaped like an F1 racing car, alongside a new "marbled" Chunky Caramel bar.

At first glance, it’s a fun co-branding exercise for the 2026 season. 

But if you look closer at the UK market, it’s a masterclass in Regulatory Arbitrage. 

The Backdrop: On January 5, 2026, the UK officially banned HFSS (High Fat, Salt, Sugar) ads online and before 9 PM on TV. 

For most CPG brands, this is a crisis. For Nestlé, it is a tactical shift.

1️⃣ The Sponsorship Loophole: By becoming the Official Chocolate Bar of Formula 1, KitKat bypasses the digital ad ban. You can’t "boost" a post of a chocolate bar, but you can put a logo on a car viewed by 800 million people. If you can’t buy the ad slot, you buy the sport.

2️⃣ The Halo Strategy: Notice the rise of Yorkie Crème Desserts? They are HFSS-compliant. This means they can be advertised all day long. They keep the "Yorkie" brand relevant and visible, creating a "Halo Effect" that drives sales for the entire (non-compliant) chocolate range.

The Lesson for 2026: In a world of increasing regulation, the Chief Marketing Officer needs to think like a Chief Legal Officer.

Marketing is no longer just about "who has the best creative." It’s about who understands the rules well enough to play around them.

The FMCG playbook has changed: 
❌ Product Marketing 
✅ Lifestyle Association
✅ Brand Haloing.

Procter & Gamble Just Acquired Wonderbelly for an Undisclosed Sum

After a break from acquisitions since March 2024, P&G is back in deal mode.

First move: Wonderbelly, a modern OTC wellness brand founded in 2021 by brothers Lucas Kraft and Noah Kraft.

The company scaled fast by focusing on what modern consumers care about.

Clean ingredients. Strong branding. Digital first.

That’s where demand is going. And that’s what Procter & Gamble is buying.

Wonderbelly raised roughly $15.4 million over two rounds, most recently a Series A led by Loft Growth Partners.

P&G has spent years avoiding big M and A, focusing on internal optimisation and small bolt-ons. So when they make a move, it’s a signal.

Why this deal makes sense:
✅ Portfolio compatibility: Wonderbelly sits alongside Metamucil, Pepto Bismol and Prilosec but adds something new. A fresh growth lane in functional health, not just legacy relief.

✅ Consumer insight: Ingredient transparency, modern branding and direct-to-consumer credibility are no longer nice to have. They are the real differentiators in OTC.

✅ Scale meets agility: P&G’s distribution, supply chain and global reach can take a brand built on speed and branding and turn it into something much bigger.

✅ Investor logic: Modest organic growth and a leaner portfolio make bolt-on deals like this attractive. They tilt the mix toward higher value, higher growth segments without massive capital spend.

Put simply, this is not just about Wonderbelly.
It’s about how legacy FMCG players stay relevant. 

Scale alone no longer wins. Culture and consumer trust do.
This deal buys both.

Last week, I had the privilege of attending a dinner hosted by the Black British Initiative with Darren Miller and Lord Dr Michael Hastings CBE, and the conversation left a real mark on me.

Hearing more about what they're building with MBA 30 alongside SOAS University of London was truly inspiring. But it also brought a hard truth into sharp focus.

The majority of Black founders in the UK hit a revenue ceiling of just £25k per year. Let that sink in.

Coutts published a study showing that if Black founders had the same access to capital, networks, and opportunities as everyone else, they would contribute an additional £75 billion to the UK economy.

This isn't just a statistic. This is a call to action.

We need to come together. We need to work more intentionally to support one another, building up our community, strengthening our businesses, and creating the conditions for Black founders to not just survive, but thrive.

The potential is there. The talent is there. What's missing is the infrastructure of support, access, and belief.

Let's change that.

#BlackFounders #BlackBritishInitiative #MBA30 #SOAS #UKBusiness #Entrepreneurship #CommunityBuilding #EconomicEmpowerment

The $769M Popcorn Deal: How The Hershey Company Quietly Made One of the Smartest Acquisitions of 2025.

So whilst everyone was obsessing over Mars buying Kellanova for $36 billion and Nestlé snapping up Vital Proteins, The Hershey Company quietly closed a deal that might be the actual sleeper hit of 2025.

➡️ The acquisition: LesserEvil Brand Snack Co. (organic popcorn brand)

➡️ The price: $769 million cash upfront + up to $200 million earnout

➡️ The headline multiple: 3.2x revenue (or 4.0x, if earn-out hits)

For context: This is the 27th largest consumer M&A deal of 2025 according to Iris data.

Hershey bought a $242 million revenue organic snack brand at 3.2x sales in a market where “better-for-you” brands were trading at 5-8x revenue just two years ago.

Hershey structured the deal so brilliantly that they’re only assigning a 25% probability to paying the full earnout—meaning they got premium downside protection whilst giving sellers upside optionality.

Check out my newsletter to see what the SEC filings actually reveal—and why LesserEvil Brand Snack Co. might be the most underrated acquisition of the year.

Link: https://lnkd.in/eaG8zNuq

Nigeria's Dangote Oil Refinery Makes History As It Becomes First Globally To Hit 650,000 Barrels Per Day Capacity

Following successful 72-hour tests with partner UOP on the Crude Distillation Unit and petrol blocks, this $20 billion facility in the Lekki Free Zone is now a fully operational powerhouse.

The Impact by the Numbers:
✅ Surplus Supply: The refinery can produce 75 million litres of petrol daily, comfortably exceeding Nigeria’s demand of 63.7 million litres.
✅ Revenue Engine: At full tilt, the refinery is set to generate over $30 billion annually.
✅ The Big Goal: This is part of Dangote’s massive expansion drive to build a conglomerate generating $100 billion yearly.

Aliko Dangote isn't just building a business; he’s building an industrial foundation for Nigeria. 

By prioritising massive domestic production over imports, this milestone:
⚠️  Strengthens the Naira: Femi Otedola has called this "transformational," predicting the Naira could strengthen below ₦1,000 per dollar.
⚠️ Job Creation: Creating thousands of jobs and keeping value within our borders.
⚠️ Economic Security: Ending the era of spending billions in foreign exchange on fuel imports.

Here is the most exciting part for investors: Plans are already underway to list Dangote Petroleum & Petrochemicals on the Nigerian Exchange (NGX) in 2026 (with a potential dual listing in London).

Aliko Dangote’s goal is to make it the "Golden Stock" of the exchange, with a groundbreaking incentive: You can buy shares in Naira, but receive your dividends in US Dollars. 

This move is designed to democratize wealth, giving every Nigerian a chance to own a piece of this legacy and protect their earnings against inflation.

How David Beckham and a DNA Testing Company Just Disrupted the Entire Wellness Industry

David Beckham and a Hong Kong health-tech company quietly built something that went from zero to $100 million in annualized recurring revenue in 11 months.

Not 11 quarters. Not 11 years. Eleven months.

➡️ The product: IM8 a red octagonal container with 92 ingredients in one powder that replaces your entire supplement cabinet.

➡️ The company: Prenetics, a publicly-traded health sciences company (NASDAQ: PRE) that pivoted from COVID testing to consumer wellness.

➡️ The result: One of the fastest-growing consumer health brands in history, now sold in 30+ countries, with Aryna Sabalenka (world #1 tennis player) as an investor-partner after becoming a fan of the product.

In February 2026, Prenetics sold its remaining non-IM8 assets (including a $70 million stake in Insighta Limited to Tencent) to go all-in on IM8 with $171 million in liquidity and zero debt.

A company that was doing COVID testing 18 months ago just raised more cash than most supplement brands will see in their lifetime and they’re using it to come after AG1, Ritual, and every other premium supplement brand.

Check out my newsletter to see what’s actually happening here because buried in this story is the blueprint for how to launch a premium consumable brand in 2026, and why the supplement industry is about to have its “Netflix vs. Blockbuster” moment.

Link in comments⬇️

Nike and adidas Lost 3% of Global Market Share to "Niche" Specialists (On, HOKA) In Just 5 Years.

Why is Nike struggling while SHEIN and Hermès are winning? 

It’s called the Barbell Economy. 

The "Bell Curve" of the 20th century has snapped in half.

The data is clear:
 ✅ Utility wins on Algorithm: If it’s a commodity, I want it at the floor price, delivered yesterday.
 ✅ Luxury wins on Friction: If it’s a dream, I want the heritage, the scarcity, and the "hard-to-get" factor.

The brands currently "collapsing" are the ones stuck in the centre, the ones that rely on a middle-class disposable income that is being squeezed out of existence.

Average is now the most expensive strategy you can have.

taplio

The Battle

Jacob Longoria

David Olusegun

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The Battle

Jacob Longoria

David Olusegun

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}David Olusegun's LinkedIn Performance

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Performance ScoreDavid Olusegun's LinkedIn Performance