Jacob Statler

I turn dead B2B SaaS blogs into revenue in 90 days, done for you ➡️ Get a free content marketing playbook to rank for high-intent BOFU terms and show up in LLMs to attract ready-to-buy customers

Most B2B SaaS founders and marketing leaders tell me the same thing:

 ❌ They don’t have time to create high-quality content or build a real SEO strategy.
 ❌ Their blog MIGHT get traffic, but it’s not bringing in customers.
 ❌ They’ve been burned by freelancers who need micromanaging or agencies that deliver fluff.

So I created Stat Digital, my content marketing agency, to help B2B SaaS founders + marketing leaders turn their blogs and newsletters into predictable customer-generating machines.

Instead of publishing random content that doesn’t move the needle, we create blog posts and newsletters that:

➡️ Rank on Google + LLMs
➡️ Drive trial signups and demo requests
➡️ Build authority with your ICP
➡️ Support your sales team with conversion-focused content assets

Here’s how we do it:

Revamp-first → We start by revamping your stale content for fast wins.
BOFU-first → We create product-focused content that converts 1-9% of traffic into trials/demos.
Hands-off execution → You invest 1–8 hrs/month total (for reviews, SME interviews, or strategy alignment). We handle the rest.
Month-to-month pricing → No long-term contract necessary, just results-driven content.
 This means you can expect:

 ✅ A steady inbound pipeline of trial signups and demo requests
 ✅ ROI you can point to in 1–6 months (depending on if you have existing content)
 ✅ Confidence your marketing budget isn’t being wasted
 ✅ Growth that compounds — so you can reinvest and scale with less stress

 If you’re a B2B SaaS founder or marketing leader tired of content that doesn’t convert, let’s talk.

👉 I’ll build you a free content marketing playbook that gives you a roadmap to rank for the BOFU search terms you need (and show up in LLMs) to attract ready-to-buy customers. 

Book a call @ statdigital.io/work-with-us to claim your playbook.

CEO & Lead Strategist

Owner of Stat Digital, an SEO-focused content marketing agency for B2B businesses.

2 recent studies revealed what your content needs to dominate AI Search.

Hint: AI is more likely to cite freshly updated content that provides specific, detailed answers.

In this week's Content Detox:

🕒 Why fresh content keeps getting cited (and why stale pages slowly disappear, even if they used to rank)
🤖 How Ahrefs accidentally mapped how GEO really works by testing AI “misinformation”
🗞️ A few search + AI stories worth paying attention to

There are 2 things AI prefers for the content it sources: 1) It's fresh and relevant and... 2) It gives specific answers In this edition: 🕒 Fresh con

Open article: What AI + Search REALLY want by Jacob Statler • 1 min read

Ranking #1 is no longer enough.

In SERPs with AI summaries, users click traditional results roughly 8% of the time.

So… what’s your plan to show up in AI Search?

In this week's Content Detox, I share a simple 90-day SEO playbook for AI-driven search visibility.

Plus:

💸 The ideal SEO + PPC budget mix 
1️⃣ Brand mentions are becoming the # 1 SEO metric

And lots more!

What's your plan to show up in AI Search? There's now a clear path to dominating AI results in the zero-click search world. In this edition: 🧠 A 90-d

Open article: 90-day SEO playbook for AI Search domination by Jacob Statler • 1 min read

90-day SEO playbook for AI Search domination

Ever look at a competitor’s content and think, “How are they okay publishing this???”

That feeling is the AI ick.

As AI floods B2B feeds, anything that smells like generic, cost-cut, LLM-generated copy is starting to backfire. 

B2B buyers can tell. And when content feels cheap, it reflects on your brand.

In this week’s Content Detox, I break down:

🤢 Why “AI slop” is becoming a credibility problem in B2B
⚠️ Google’s warning against chunking content just to please LLMs
🗞️ What’s changing in AI search, YouTube, and buyer behavior

According to Google's long-term goal, GEO shouldn't have to exist. But that's not stopping marketers from trying to spam every GEO hack that pops up o

Open article: B2B has the AI ick by Jacob Statler • 1 min read

B2B Growth Manager @ Red Panda Works | Growth marketing drives your business expansion

B2B marketing shouldn’t be a guessing game.. or boring.

As a Demand Manager at Dapper, I help B2B brands move beyond lead obsession and build marketing engines that drive real demand. My focus is on strategy, account-based marketing (ABM), and demand generation that aligns with how modern buyers actually buy.

Over the past 8 years, I’ve helped companies define their ICPs, craft narratives that cut through noise, and implement scalable systems for consistent pipeline growth. Whether it’s activating high-value accounts through ABM or optimizing paid and organic channels for sustained demand, I aim to connect marketing activity directly to business outcomes.

I’ve worked both agency-side and in-house, which means I know the challenges of aligning strategy, sales, and execution. I also mentor marketers on LinkedIn strategy and demand generation fundamentals, because a strong strategy means little if teams can’t execute it.

If you’re looking to move from “generating leads” to generating demand, let’s connect.
📩 emre.vonk@dapper.agency

Emre Vonk

This isn't a job update... but it could lead to yours.

Dapper is hiring across the board: performance, content, demand gen, creative, and video.

We’re growing fast and need people who are hungry to build something great. Some roles are senior, some are junior; but all of them are real chances to level up in a team that moves fast and backs each other hard.

If you are reading this and feeling that little nudge, that tiny “what if?”, maybe it’s time to stop watching other people’s job updates and start writing your own.

Curious but not sure yet? Just DM me.

Demand Manager @ Dapper | Building high-performing marketing engines for B2B Brands

You are doing marketing wrong.

Not because you are bad at it, but because you are executing a system that was never designed to work the way you need it to today.

Most B2B marketers spend their time optimizing funnels, channels, and dashboards without ever questioning why those motions exist.

So you improve conversion rates on campaigns you would personally ignore and celebrate numbers that do not translate into real demand.

When results stall, the instinct is always to do more, not to rethink.

Quarterly pressure reinforces this behavior, turning marketing into survival instead of strategy.

AI then enters the picture and gets positioned as progress, when it mostly just accelerates the same flawed motions. More output, more noise, same buyer experience.

This is not a skills problem or a motivation problem. It is a thinking problem disguised as execution. Optimization without questioning keeps broken systems alive.

Real progress starts when you stop asking how to do B2B marketing better and start asking whether what you are doing deserves to exist at all.

That is the difference between maintaining the status quo and actually creating growth.

How to survive Blue Monday:

(yes, that is today)

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The Battle

Jacob Statler

Emre Vonk

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Engagements

Likes

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