ShiftRx

Sales Account Manager

Intro CRM

Outbound Campaign Manager

Highbrow Lowbrow

As an Event Sales and Concierge professional at HBLB, a unique 24/7 social house on Austin's East Side, I bring a personal touch to my work. I am responsible for expanding our list of partner companies and creating memorable experiences for our members. I constantly seek feedback from members to improve their experience and curate events that exceed their expectations. My creative vision and execution have resulted in successful events that have brought together diverse communities and enriched their social lives.

Event Sales Coordinator

Jack Blake LLC

Content Management Consultant

Content Creator

Positive Presence Global

I mentor teenagers and help them become more clear about the present life they're living.

Mentor Coach

Acendas Travel

I worked primarily with the B2B Sales Teams and Account Execs to create evergreen content for Acendas' Travel Management Solutions.

B2B Videographer and Sales Creator

The Yacht Week

I captained 40ft-55ft sailing yachts around the world. We spent a week-long charter at each destination. I was responsible for their safety and catered to their travel desires, acting as a liaison for the local culture.

Freelance clients - VOYAGE Charters, European Travel Ventures as well as private individuals and groups.

Charter Skipper

lululemon

Sales Associate

Jayhawk Consulting

• Worked on teams to advise and consult with clients
• Created an economic evaluation for the Kansas Cosmosphere
• Conceptualized and presented solutions for EFL (executive search firm) to position itself for significant future growth

Business Consultant

🚀 Scaling Sales & Marketing Operations with AI-Powered Automation | Clay Expert | Outbound Campaign Strategist

I'm a dynamic sales and GTM operations specialist who builds Clay tables, optimizes inbound and outbound operations, and implements AI into sales systems. My mission? Scaling your efforts at a fraction of the cost.

With two years of hands-on experience in sales, I've crafted compelling campaigns, created powerful automations, and connected APIs across various sales tools to make things streamlined. I've built lists of hundreds up to tens of thousands of potential leads, managing outbound campaigns that could send 10K+ emails monthly.

🔑 Key Expertise:
- List Building & AI Lead Scoring
- Copywriting & Offer Generation
- Marketing Automation & API Integration
- Clay, Smartleads, CRMs, LLMs (Claude, ChatGPT)
- Make.com, LinkedIn Automation, Notion, Airtable

My unique approach? I start with the offer, test via email, then scale 10X. I leverage AI to continuously refine strategies, ensuring we keep what works and discard what doesn't. I'm working on my Clay MBA certification and hold a Prompting for AI Operations certification, testament to my commitment to cutting-edge sales tech.

Ideal collaborators are those who've cracked their initial sales code and are ready to scale. If you've resonated with Alex Hormozi's "$100M Offers" and "$100M Leads," and have a budget of $6-7K+ monthly for outbound testing, we're speaking the same language. 

My passion in this is when I get to bring a spiritual flow state to sales and marketing, combining holistic thinking with detailed execution. I thrive on solving complex problems and crafting innovative strategies.

🎯 Got a sales or marketing challenge? I'd love to hear about it. DM me, and I'll send you a personalized Loom video with my thoughts on how we can tackle it together.

Let's connect and explore how we can supercharge your sales and marketing efforts!

Jack Blake

Co-Founder @ Clay

I’m the co-founder and head of operations at Clay, the best way to turn any growth idea into reality. 

Here's a little bit more about me:

I started my career in politics and government, working in a variety of roles for Hillary Clinton, including on her 2016 campaign. When that ended unceremoniously, I decided that—for now—building in technology felt like the higher-impact path. These days, I’m channeling that same energy into helping people grow their businesses using Clay.

I enjoy (occasionally) beating my co-founder Kareem at racket sports, scouring NYC for the best Indian food (Musaafer is elite), and reading essays and narrative non-fiction—David Foster Wallace and Erik Larson are staples.

Varun Anand

Today, Clay is opening our first international office -- in London!

After spending nearly a month in Europe this past winter, it was so clear to me that we needed to go all in.

We already have thousands of customers across the region, tens of thousands of active community members, and Clay [Clubs] running in dozens of cities. Teams like Lovable, Legora, Sana, Mistral AI, and Verkada are building so creatively with Clay, and we had almost no one on the ground! 

As part of this launch, we're announcing new data partnerships with Lusha and Beauhurst, and expanding our work with Dealfront and Openmart to go deeper on European coverage.

Europe is already 20% of our revenue. We opened an office to better serve those customers and to continue to build our partnerships and community in the region. 

Thank you to everyone who came to events across the continent last fall. We can't wait to spend more time with you! 

→ Check out the full story on our expansion in the comments and apply to join us at clay.com/careers

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Here's how Clay used "Reverse Demos" to find product-market fit and build a self-serve motion from scratch:

When we first launched Clay on Product Hunt in February 2022, we got hundreds of signups overnight. We demo’d our product to them like we knew best: by running 30-minute presentations like college professors on Zoom.

Unfortunately, few retained -- most likely because no one was actually learning during the demo. Potential customers were usually impressed when they saw me use Clay, but as soon as they tried to use it themselves, they got stuck and churned.

Enter: the reverse demo.

Instead of running canned demo meetings, we started emailing potential customers before meetings, asking them to come prepared with a specific data enrichment problem to solve. If they didn’t come with an idea, we’d use the first 5 minutes to come up with a personalized use case for them.

Once they were in the meeting, we’d ask them to share their screen, give them a Clay signup link, and use Zoom annotations to show them exactly where to click to complete their workflow. Our goal on every reverse demo was simple: solve the customer’s stated problem within the 30 minutes -- and try to blow their minds in the process.

Initially, we had to walk people through multiple calls before they had their "a-ha" moments. Through reverse demos, we were able to get it in under one call.

Our goal was to build product habits: by solving any customer’s unique business problem within 30 minutes, we helped them build confidence with Clay and made it more likely for them to use the product to solve their future problems.

The obvious benefit of the reverse demo was better customer conversion and retention. After 100+ reverse demos, we were getting people to “a-ha” moments within just a few minutes and most would convert after that call alone.

But—much more importantly—the reverse demo helped us quickly improve Clay’s product. There’s no tighter feedback loop than getting your ideal customers on Zoom and watching them use the product for the first time. There were dozens of times that I noticed something on a reverse demo, whether bad UX, bad copy, or a bug, and asked Eric Engoron on our engineering team to ship a change the same day. 

Each reverse demo was a UX masterclass. That helped us go from 7 calls to convert a customer to just 1 in less than a year. Eventually this improvement gave us the confidence to remove our waitlist and launch a successful self-serve motion.

This feedback loop was foundational for our growth as we navigated product-market fit and evolved our GTM motion.

Ads in Clay officially launches this Wednesday for enterprise customers. We're coming out of beta! 

This might be the most electric product-market fit we've seen for a new feature in a long time. I met with 8 prospects about Ads last week and they couldn't get enough. 

So, yesterday I sat down with the godfather of Ads, Clay engineer Alex Reznik, to share why we built Ads and how we used it to decrease our Cost-Per Qualified Lead by 80% with just one click. 

He is going to tell you the full Ads story. Where the idea came from (Bruno is claiming credit), how Alex went rogue to build it on his own, what the ads orchestration process actually looks like for growth marketers today (super painful and wasteful), and how we're already getting match rates of 90% on LinkedIn and 60%+ on Meta for customers like Slack, Anthropic, and Rippling. 

Plus, we share all of the coolest use cases and plays we're running internally at Clay (check out below)

But that's not all! As part of our "How Clay Uses Clay" series, we’re hosting a LIVE workshop on Thursday, February 26th, to help YOU build these Ad use cases end-to-end.

Our Head of Growth Davide Grieco will show you exactly how to build the entire Clay Ads flow in 30-40 minutes. You'll leave the session with an automated workflow, higher match rates and way better targeting.

Sign up here: https://lnkd.in/eFa78RrD

Here are two plays we're already using this for internally just to whet your appetite:

PLG Exclusion: We have hundreds of thousands of people across our ecosystem - customers, users, competitors, employees, agencies. Showing ads to them was burning up to 20% of our budget. Dynamic exclusion lists now auto-refresh so that spend goes to net-new prospects.

Full-Funnel ABM: Because audiences are dynamic and constantly updating, you cater content to funnel stage. Cold accounts get awareness ads. Medium engagement gets social proof - case studies, webinars. Hot accounts get leadgen ads direct to sales. All programmatic as engagement scores go up.

This is a real conversation I had with a fast-growing early-stage AI startup founder:

(The only reason I didn't screenshot it is because there were so many threaded replies that it would have been impossible to read!)

Founder: Can I ask you something? We're losing our YC hacker house feel and starting to institutionalize a bit. What did your company values look like when you started scaling? Did you have formal company rules?

Me: I just posted our operating principles on LinkedIn. Here https://lnkd.in/eqa9sNx7

Founder: When did you make these?

Me: Two months ago. We had nothing written down until this year.

Founder: Wait, really? What meetings did you mandate at our stage? Weekly all-hands and sprint demos? Anything else?

Me: Just All-Hands.

Founder: How do you handle sprint planning? Through all-hands? I was thinking of sending a company-wide email every Sunday with mid-term goals, short-term goals, and how we're tracking against them.

Me: At your stage? Do what feels authentic to you. That's not authentic to us. But if it is for you, go for it.

Founder: I don't know what's authentic to us yet.

Me: It means instinctively doing what feels right. Fix problems you actually see. Don't do things just because you think you "should."

–––

I have a version of this conversation with early-stage founders a few times a month. It's natural to want to know what others are doing. But there is no one way to build a company. And no one else knows the context of your company better than you do. Do what feels authentic. Solve the problems actually in front of you. Never invent solutions because some other founder (or investor) made you feel like you're behind.

taplio

The Battle

Jack Blake

Varun Anand

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taplio

The Battle

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Varun Anand

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