Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

🧠 Fractional CCO consultant + personal branding expert. ⚡ Former startup founder, now run Good People Studio. 🤘 Most excited when great stories meets great strategy.

Passionately chasing my curiosities. 

I talk about modern marketing and communications the way most professionals won’t: with a little bite, zero jargon, and (sliiiightly) unhinged honesty.

Over the years, I’ve built and shaped brands across media, tech, and consumer — from legacy names to emerging cult favourites. Today, I consult with ambitious founders to help them unlock sharp positioning, strategic clarity, and campaigns that actually make people care.

On here, you’ll find me writing about:
- Marketing/comms that tries too hard
- The beauty industry’s beige crisis
- Navigating taste in the age of AI
- And the occasional slap-you-awake insight wrapped in pop culture, sarcasm, and solid strategy

Because marketing has gotten way too serious. And your CAC isn't the only thing that needs cutting.

taplio

The Battle

Jack Appleby

Zahra Khan

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