Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

Accenture Song

Led the U.S. launch of the new Range Rover, Range Rover Sport, and Defender 130.

Newsweek's World's Greatest Auto Disruptors: Marketing Campaign of the Year 2021 for Land Rover Defender Above & Beyond Service Awards

Formally Spark44 now Accenture Song: Land Rover - Social Media, Brand/Campaigns & Retail
–Lead the Land Rover USA account team in charge of social media, plus retail and brand digital marketing.
– Manage the day-to-day ownership, development and nurturing of client relationship from briefing, strategy, creative to execution & evaluation.

Associate Account Director – Social, Brand, & Retail Marketing

Self Employed

– Previous clients include: Geoff Sykes Racing, Adventure Drives, Oceanside Motorsports, BMW Car Club of America, BMW CCA - San Diego Chapter, The Flying Pig Pub & Kitchen
– Gale Partners: Helped guide CRM content strategy for BMW USA by providing extensive BMW product and customer knowledge.
– Adventure Drives: Planned and executed a social media strategy in a short time frame which saw a 116% increase in Facebook likes, almost 100,000 Twitter impressions, and grew their Instagram follower base by over 130%!
– Oceanside Motorsports: Managed all social media channels, promoted events, contributed to the design, creation, and implementation of all branding and marketing materials including logo
design, website layout, advertising, and promo videos.
– Red Bull Global Rallycross Driver and Sony Actioncam Athlete Geoff Sykes: Manage social media accounts during races to engage fans and provide content creation ideas and strategy between events.
– BMWBLOG: Content contributor for the leading BMW news website, reviews and every other little bit of interesting information from the BMW world.
– Canon Professional Services Member
– Ben Carufel Photography: As a photo assistant for Ben Carufel of Insite Architectural / Ben Carufel Photography, I have worked on photo shoots for TS Restaurants, Hard Rock Hotels, Sheraton Hotels, and Grand Pacific Resorts.

Digital Marketing, Content Strategy & Social Media Consultant

Shift Digital

– Managed Tier 3 digital marketing efforts for BMW of North America centers in Western Region Market 38 (Pacific Northwest).
– Areas of focus included: paid and organic social media, search engine optimization and marketing, website design and layout, plus customer relationship management.

BMW Digital Marketing Consultant

rpc - The Retail Performance Company

Digital Marketing Consultant

– Plan, create, and execute content strategy for BMW Group University's media channels which promote training for 35,000+ BMW, MINI, and Motorrad Center employees.

Content Strategist – BMW Group University

BMW of North America Customer Experience Content Manager
– Managed the planning, creation and management of the BMW Genius How-To videos that are featured on the BMW USA YouTube channel, website, emails, apps, and various other customer touch points. Since I have taken over, total views have increased by 249% and total view time by 247%, with a projected total YouTube view count of almost 9 million for this year.
– Was in charge of all product content in the BMW Genius app available on the Apple iTunes App Store and Google Play Store. The app is used in all BMW North America dealerships by the BMW Genius Team and is available to the public for a quick reference to BMW information.
– Managed all content in the BMW Relay App which is available to all BMW of North America and MINI dealerships. This internal app provides guidance and product information to BMW and MINI Geniuses to help them provide a premium vehicle delivery experience.
– Created and edited quick reference cards which are included in every new BMW to help customers with key information about how to best operate their new vehicle.
– BMW B0, B1, & B2 License Certification

Content Manager – BMW of North America

BMW Car Club of America

The BMW Car Club of America (BMW CCA) boasts more than 75,000 active members within the United States, making it the largest BMW owner/enthusiast organization in the world.
– Editor for the club's Roundel Weekly newsletter that summarizes stories from the BMW CCA website (www.bmwcca.org) and from around the internet covering the entire BMW brand and lifestyle. Currently the newsletter gets distributed to over 42,000 members.
– Digital Content Manager in charge of planning, creating, and scheduling of quality content for the BMW CCA website, Facebook page, Twitter account, and Instagram.
– Worked on marketing campaigns with Intercontinental Hotels Group, Shell, and Michelin.
– In my first year of managing the Club's social media channels: 
	- Increased Facebook Page likes by 88% and weekly reach by 315%
	- Increased Twitter followers by 44% and average engagement by 221%
	- Took a fledgling Instagram account to a thriving follower base!

Editor, Digital Content & Social Media Manager

Michelin

– Michelin Certified Tire Specialist
– Featured in the Michelin Pilot Experience for the Pilot Sport 4S launch.
– Involved with the Michelin 25th Hour launch event for the Michelin Pilot Super Sport ultra-high performance tire.   Blog Post Link: goo.gl/39Ywg
– Due to my great word-of-mouth (WOM) marketing for the Pilot Super Sport launch, “promoted” to Key Influencer where I help spread the word about Michelin products and events via social media, blog posts, newsletter articles, and WOM including the worldwide launch of the new Michelin Defender in January 2012 at the North American International Auto Show in Detroit.
– Involved with the New Tire. New Track. New Orleans. launch event for the Michelin Pilot Sport A/S 3 all-season ultra-high performance tire.
– Guest blogger for the Michelin USA Instagram and Google+ social media pages during the 2013 North American International Auto Show.  Produced over 50 posts for each account over 2 days.
– Guest blogger for the BFGoodrich Tires Instagram and Google+ social media pages during their BFGoodrich Rival max performance tire launch at NOLA Motorsports Park. Successfully created an Instagram account which immediately grew to a large follower base.

Brand Ambassador (not an employee)

BMW of North America, LLC

As a BMW Genius, I was responsible for delivering comprehensive product information and a delightful customer experience throughout the sales process. My goal was to improve the efficiency of the sales department through my product knowledge and technical support. By being the pinnacle resource of information for the client, I ensured that they got the most out of their BMW by understanding the benefits of the features on their Ultimate Driving Machine.

- Consistently one of the top-ranked dealerships for Encore Delivery Takerate.

BMW Genius

BMW CCA San Diego Chapter

– Advertising Manager: In charge of all advertising for the club's newsletter, website, and events. Increased yearly advertising revenue by over 20% in first 6 months. 
– Social Media Manager: In charge of planning, creating, and scheduling of quality content for the chapter's Facebook page and Twitter account.
– High Performance Driving Instructor

Advertising & Social Media Manager

COBRA PUMA GOLF

– Responsible for handling a high call volume while simultaneously utilizing systems to retrieve information like order history and shipment tracking, enter incoming orders, and setup of returns.
– Utilized expertise in golf product knowledge while communicating with golf professionals, sales associates, and customers.
– Daily order entry of hard and soft goods for green-grass and off-course retail shops.

Customer Service Representative

Callaway Golf

– Responsible for the integration, calibration, test procedures and data acquisition for Golf Ball Research and Development testing equipment.
– Participated on marketing teams that lead to the launch of new products.
– Worked with market research teams that studied customer’s buying habits. 
– Training and supervision of intern team that produced results for the legal team.
– Optimized systems by developing Macros to consolidate and format data, improving efficiency. 
– Set-up and interfaced test equipment with company computers and networks.
– Managed aerodynamic testing in the Indoor Test Range (ITR).
– Developed and implemented an RFID tracking system for test samples.
– Lead test development projects for optimization of testing systems.
– Analysis of statistical data and reporting.
– Developed Standard Operating Procedures for robot, laboratory and aerodynamics testing.

Research and Development Systems Engineer

There are two types of engineers in this world: those that calculate and those that figure out how things work. With good calculators, you give them a computer and let them do their thing. I fall into the latter group, and have used my skills to develop successful digital marketing strategies across multiple platforms and channels. 

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The Battle

Jack Appleby

Nate Risch

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