Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

Ericsson

Member of the Ericsson Social Media Center of Excellence. 

Within this role, I'm responsible together with a great team for the management and development of Ericsson's global Social Media Strategy. Since June 2021, my role has expanded to be the primary social strategist for the company's Global Vision and Industry Leadership Campaign. The role involves working with stakeholders across the company to create and deliver successful organic social strategies, including an entire suite of activations focused on B2B and CSP awareness and brand building. Some of the social strategies include influencer marketing, internal thought leadership, and live/ hybrid events.

Social Media Strategist

Adobe

Influencer

Empathize It

In a world driven by selfies and social; where empathy and entrepreneurs are considered contradictory. This podcast aims to put empathy back in the boardroom by hearing from the best entrepreneurs around the world and learning how they’ve learned to “empathize it,” and how it’s actually driving the digital economy.
https://noholtzbarred.squarespace.com/

Podcast Host

BizTank

Produce content for publication in a magazine for Jewish entrepreneurs with a distribution of 10K+.  

1. Digital Marketing Strategy 
2. Summary of AI from Mobile World Congress

Contributor

Adweek

Selected as one of the mentees to join Adweek's Executive Mentorship Program 2020. This program connects marketers with some of the world’s top CMOs, CBOs, CEOs, Chief D&I Officers, Chief Creative Officers, and more to help shape the next generation of marketing leaders.

Adweek CMO Mentee

United Hatzalah of Israel

- Develop and implement innovative marketing strategies to achieve corporate revenue goals.
- Responsible for launching multiple digital fundraising initiatives raising over $6 million dollars during COVID19 
Examples: Saving Lives Sunday; Race to Save Lives. 
- Prepare budgets and manage expenses to achieve organizational financial objectives. 
- Develop global marketing plan to increase donor support across 5 countries (fundraising offices).
- Manage all marketing communications including advertisements, promotions, PR, and web marketing.
- Conduct extensive market research to identify consumer trends and competitive markets.
- Introduce new products, platforms and digital enhancements to increase efficiency and transparency between teams. 
- Assist product team in developing, improving and launching new digital products and programs.
- Analyze market trends and identify new opportunities for organizational growth. 
- Develop best practices for digital communication, operational efficiency and data analysis. 
- Launch marketing programs and global promotions to improve brand recognition.
- Manage all the marketing activities to meet established goals and timelines.
- Manage brand assets and maintain brand quality standards.
- Supervise and train team members in their assigned job responsibilities.

Director of Global Brand  

Huawei Technologies

Key Opinion Leader

Blue Thread Marketing

Manage all digital strategies for a boutique digital marketing agency with clients that span 8 countries with customers ranging from startups to entire cities. a multi-faceted player with primary responsibilities across all digital planning, marketing preparations and brand landscape developments and analyses, internally and on the client side.  
▷ Create and develop compelling digital marketing strategies focused on cultivating  engagement across client assets 
5 years of working with digital, marketing, online ads, and integrated campaigns (can be combined)
▷ Leverage digital tools for outreach increasing community, brand awareness, web traffic and securing 3rd-party partnerships
▷ Oversee Paid Search (PPC) campaign development
▷ Generate and develop new business opportunities 
▷ Coordinate with team to prepare data-driven reports that meet KPIs and benchmarks to ensure performance is optimal
▷ Identify and monitor trends in social media and implement improvements. Drive innovation by leveraging new media platforms
▷ Conduct internal training sessions on digital media best practices. Educate web, marketing, press and PR team and stakeholders on social media strategies, trends and best practices. Conduct hands-on social media boot camps to train stakeholders
▷ Speaker 
I have been privileged to submit content on websites of large, industry-recognized organizations such as Social Media Today, Post Planner, CoSchedule, and Social Media World.  A recent feature on Fast Company about "Here’s What Mark Zuckerberg Should Be Posting On Facebook This Week"

Chief Digital Strategist

National Institute for Social Media

The mission of the NISM Industry Advisory Committee is to utilize the collective insights and expertise of all committee officers to develop and maintain a system for competency verification that adheres to accreditation standards and standard psychometric principles, and awards credentials to qualified social media practitioners that demonstrate competence through a system of certification and continuing education.

The committee is provided with full autonomy from all internal or external organizations in the management and administration of certification in an effort to protect the certification program(s) from undue influence. Autonomy is required in order to serve stakeholder interests, primarily those of consumers of professional services.

First International Board Member

Jerusalem Development Authority

Lead the strategic planning and management of Jerusalem’s brand and voice across relevant social media platforms including ensuring that the brand is sufficiently represented, leveraged and protected.

- Lead strategic planning and management across relevant media platforms including Facebook, Twitter, YouTube, LinkedIn, Instagram, and other digital community sites. 
- 5 years of working with digital, marketing, online ads, and integrated campaigns (can be combined)
- Creation and management of digital campaigns with an annual budget of 1.5 million NIS
- Oversee a social media team across 6 countries, that writes, produces and distributes numerous posts a day across social media platforms to promote Jerusalem areas, staff, leadership, events, research and initiatives.
- Strategically analyze social media platforms and recommend strategies to leverage the Jerusalem brand. Perform inventory of enterprise-wide social media channels to develop strategies to ensure brand consistencies.
- Prepare social media metrics reports and review data to determine effectiveness of campaigns to maximize traffic and awareness, as well as increase revenue.
- Ensure 360-degree integration of social media channels with all Jerusalem tourism events, websites and other collateral.  
- Develop and manage blogger outreach program. Establish relationships with influential bloggers, and use their platforms to promote Jerusalem initiatives, events, and spaces.
- Identify and monitor trends in social media and implement improvements. Drive innovation by leveraging new media platforms.
- Responsible for bringing TBEX, the largest travel bloggers conference to Jerusalem (March 2017) to generate positive digital content about the city via influencer marketing, resulted in a social reach of 80 million people.

New Media Director

I'm a passionate marketer with 12+ years of experience specializing in end to end B2B social media marketing and content creation.  My expertise lies in developing rich, data-driven content, engagement, and influencer marketing strategies that resonate and drive results.

At Ericsson, I am part of the Digital Center of Excellence and lead social strategy for the CSPGA Global Campaign.  An integral aspect of this role is to manage end-to-end organic social media marketing campaigns and activations to deliver against brand awareness objectives.   

In my career, I've excelled in environments where building and strengthening brand connections with enthusiastic consumers and online communities across social media platforms is crucial. One of my passions is nurturing emerging industry talent, empowering them to become future leaders.

My experience includes a wide range of skills and accomplishments:

Channel and Content Strategy: I excel at crafting comprehensive social media strategies across platforms.
Platform Expertise: I have a deep understanding of functionality, native features, and user habits across all leading social platforms.
Data-Driven Content Strategy: I believe in the power of data to drive effective content strategies.
Brand Storytelling: I'm skilled at conveying brand stories that resonate with audiences.
Integrated Communication Leadership: I have experience in managing agency relationships and ensuring seamless communication.
Content Curation and Development: I'm adept at curating and creating compelling content.
Brand Strategy: I've contributed to brand strategy, positioning, and development.
Experimentation: I'm always eager to experiment and have a deep passion for new platforms.
Budget Planning: I'm experienced in budget planning and resource allocation.

Notable Achievements:

🚀 Adobe Insider
✔️ Ranked among the top 100 Digital Marketing Influencers in 2019.
📊 Launched a UGC campaign that increased Jerusalem's social media presence organically: Facebook by 52%, Twitter by 732%, and Instagram by 20,000% over four years.
🖊 Contributor to Fast Company, National Geographic, Social Media Today, Business2Community, and Social Media World.
🖥 Spearheaded the Jerusalem Travel Bloggers Summit in 2019.
🗣 Speaker at several industry conferences, including Social Bakers Engage Prague 2018, TBEX (the world's largest travel bloggers conference), IMEX (the world's largest travel industry expo), and IMTM.
👍 Mentor to several startup accelerators.

taplio

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Jack Appleby

Mordecai Holtz

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